Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 34 views

    LC Group 2 - Jack Welch at GE

    Uploaded by

    Roswita Sinaga
    The document discusses transformational leadership through effective internal communication. It emphasizes that transformational leaders influence the mindset, culture, and performance of people in an organization through strategic communication. The key mechanisms for embedding culture include how leaders allocate resources, model behaviors, and recognize employees. Effective internal communication educates employees on the vision and goals, motivates support, and limits misunderstandings. Establishing clear missions, visions, strategic objectives, and targeted messaging can strengthen internal alignment. Finally, determining the appropriate scope and implementing communication in phases is important for change management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    LC Group 2 - Jack Welch at GE

    Uploaded by

    Roswita Sinaga
    34 views28 pages
    The document discusses transformational leadership through effective internal communication. It emphasizes that transformational leaders influence the mindset, culture, and performance of people in an organization through strategic communication. The key mechanisms for embedding culture include how leaders allocate resources, model behaviors, and recognize employees. Effective internal communication educates employees on the vision and goals, motivates support, and limits misunderstandings. Establishing clear missions, visions, strategic objectives, and targeted messaging can strengthen internal alignment. Finally, determining the appropriate scope and implementing communication in phases is important for change management.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses transformational leadership through effective internal communication. It emphasizes that transformational leaders influence the mindset, culture, and performance of people in an organization through strategic communication. The key mechanisms for embedding culture include how leaders allocate resources, model behaviors, and recognize employees. Effective internal communication educates employees on the vision and goals, motivates support, and limits misunderstandings. Establishing clear missions, visions, strategic objectives, and targeted messaging can strengthen internal alignment. Finally, determining the appropriate scope and implementing communication in phases is important for change management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views28 pages

    LC Group 2 - Jack Welch at GE

    Uploaded by

    Roswita Sinaga
    The document discusses transformational leadership through effective internal communication. It emphasizes that transformational leaders influence the mindset, culture, and performance of people in an organization through strategic communication. The key mechanisms for embedding culture include how leaders allocate resources, model behaviors, and recognize employees. Effective internal communication educates employees on the vision and goals, motivates support, and limits misunderstandings. Establishing clear missions, visions, strategic objectives, and targeted messaging can strengthen internal alignment. Finally, determining the appropriate scope and implementing communication in phases is important for change management.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 28

    TRANSFORMATIONAL LEADERSHIP THROUGH EFFECTIVE

    INTERNAL COMMUNICATION

    KELOMPOK 2 - LEADERSHIP COMMUNICATION


    MEI 2022
    DOSEN PENGAMPU: BAYU SUTIKNO, S.E., Cand. Merc. Ph.D.
    Ana Fitriana 21/489918/PEK/28045
    Arie Pujakesuma 21/490963/PEK/28382
    Eben Limbong 21/489998/PEK/28068
    Shidiq Tegar 21/489680/PEK/27993
    JACK WELCH
    Watch This Video
    Selecting
    the Best Leadership Style
    to Connect
    with Internal Audiences
    Visioner
    Visioner
    Recognizing the Strategic
    and Cultural Role of
    Employee Communication
    Transformational leaders influence:
    1) the internal mindset of the people in the organization

    2) the culture among the people of the organization

    3) the culture beyond the people of the organization


    Primary Embedding Mechanisms
    1. What leaders pay attention to, measure, and control on a regular
    basis
    2. How leaders react to critical incidents and organization crises
    3. How leaders allocate resources
    4. Deliberate role modeling, teaching, and coaching
    5. How leaders allocate rewards and status
    6. How leaders recruit, select, promote, and excommunicate
    Secondary Articulation
    and Reinforcement Mechanisms
    1. Organizational design or structure
    2. Organizational systems and procedures
    3. Rites and rituals of the organization
    4. Design of the physical space, facades, and buildings
    5. Stories about important events and people
    6. Formal statements of organizational philosophy, creeds, and charters
    All employee communication
    can and should accomplish the following basic objective
    1. Educate employees in the organization’s culture, vision, and strategic
    goals.
    2. Motivate employee support for the organization’s goals.
    3. Encourage higher performance and discretionary effort to achieve
    those goals.
    4. Limit misunderstandings and rumors that may damage morale and
    productivity.
    5. Align employees behind the organization’s performance objectives
    and position them to help achieve them.
    Establishing
    Effective Internal Communication
    Section 2
    Establishing effective internal communication
    Strategic Objective Communications used to reinforce strategic
    objectives and to ensure employees understand
    new direction

    Supportive Management Top-level management involved in and actively


    assuming responsibility for communications

    Targeted Messages Targeted, consistent, frequently repeated messages


    designed to clarify company vision, strategy, and
    direction

    Effective Media / Forums More emphasis placed on informal, face-to-face


    communications than on formal vehicles
    Well-positioned staff
    Employees positioned strategically and deployed as
    change agents
    On-going assessment Change communication success measured
    frequently against clearly defined goals;
    communication effectiveness included in individual
    performance appraisals
    Integrated
    processes
    Change communications integrated into business
    processes with communication milestones
    included in business plan
    Targeted Message
    5. 28
    Ongoing Assessment
    1 : 20
    Using Missions and Visions to
    Strengthen
    Internal Communication
    Using Missions & Visions to Strengthen
    Internal Communication

    Missions :
    - We rise to the challenge of building a world that works
    Source : https://www.ge.com/about-us

    Visions :
    - To become the best company in the world 00:02:08
    - To Improve overall competitive position of every GE businesses 00:03:11

    Strategic Objectives :
    - Fix, Closed / Sell GE Business that failed
    - Buying other company that lucrative
    What are Missions & Vision?

    The mission is why a company exists.


    🚀 ● Define company’s basic business
    Missions ● Ensure Employees are pointed in the right direction
    ● Establishes a single, noble purpose and an enduring reality

    The vision is what the organization wants to become.


    ● Reflects the leaders’ willingness to project in the future
    👀 ● Expresses aspirations
    Vision ● Describes an inspiring new reality, achievable in a reasonable timeframe
    ● Guides internal actions
    ● Usually starts with the words “to become” or “to create”
    How We Get the Missions?

    🚀 👀 ♟
    Missions Strategic
    Vision
    Objectives
    Why use Missions & Vision Statement?

    🔍 Establish a firm foundation of goals, standards, and objectives to guide corporate planners and
    managers

    🤩 Satisfy both company’s need for efficiency and employees’ need for group identity
    💪 Inspire individual action, determine behavior, and fuel motivation
    🎯 Provide direction to keep everyone moving in the same direction
    Designing and Implementing
    Effective Change Communication
    Determining the Scope of Change Communication
    All of the strategic program plus employee workshops to redefine
    work habits and change employee behavior at all levels with
    Level 3 - Major Change frequent program and performance feedback and assessment

    Strategic messages, using all media but relying primarily


    Level 2 - Strategic on interactive meetings with periodic program and
    performance assessment

    Targeted, strategic messages,


    Level 1- Basic mostly one-directional, without periodic
    assessment
    Three Phased Change Communication Action Plan
    Launch Change
    Design Change Communication Monitor Results and Make
    Communication and Ensure
    Strategy and Plan Adjustments
    Understanding

    ● Form change ● Hold vision and ● Make adjustments in


    communication team strategic objectives messages and plan
    (CCT) meetings ● Continue to reinforce
    ● Assess current ● Begin message change messages
    communications campaign ● Conduct job redefinition
    ● Develop change ● Launch cascading meetings
    communication employee change ● Measure results
    strategy (media, meetings
    messages, timing,
    spokespersons, etc.)
    Work Out System on GE
    Thank You For Your Attention

    You might also like