Mil Week 1 Quarter 2

Republic of Education
DEPARTMENT OF EDUCATION
Region VII, Central Visayas
DIVISION OF CEBU PROVINCE
COMPOSTELA NATIONAL HIGH SCHOOL

Poblacion, Compostela, Cebu
TEACHER- MADE LEARNER’S HOME TASK
Media Information & Literacy/ WEEK 1
SECOND QUARTER
Date:
I. MELC: Discuss an issue in varied ways to disseminate information using the codes,
convention, and language of media. (MIL11/12IMIL-IIIa-2)
Objective/s:
A. Knowledge: Identify how same information is conveyed in different media platform.
B. Skills: Recognize how codes, conventions and message affect audience, producers and
other media stakeholders.
C. Values/ Attitudes: Reflect on how important information can be conveyed to create a
desired impression towards others.
II. Subject Matter: Media & Information Sources
III. References:
Mr. Arniel Ping
St. Stephen’s High School
Communication Models
Media and Information Literacy by Boots C. Liquigan
http://communicationtheory.org/normative-theory-four-theories-of-the-press/
Media Information & Literacy Guide by DepEd
IV. Procedure:
Definition of Terms
Audience – The group of consumers for whom a media message was constructed as
well as anyone who is exposed to the message.
Codes – Are systems of signs, which create meaning
Convention – Refers to standard or norm that acts as a rule governing behavior.
Genre – A particular type or category of literature and art.
Language – Pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select or use in an effort to
communicate ideas, information and knowledge.
Media Language – Codes, conventions formats, symbols and narrative structures that
indicate the meaning of media messages to an audience.
Messages – The information sent from a source to a receiver.
Other stakeholders – Libraries, archives, museums, internet and other relevant
information providers.
Producers – People engaged in the process of creating and putting together media
content to make a finished media product.
Symbolic Codes – Show what is beneath the surface of what we see.
Technical Codes – Ways in which equipment is used to tell the story.
Written Codes – Use of Language style and textual layout (headlines, captions,
speech bubbles, language style, etc.)
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. Information sources are means in accessing
and sharing information. Indigenous knowledge refers to information source owned,
controlled and managed by indigenous people. Library and internet are two other
sources of information with their own characteristics. Regardless of the choice of
information source, it is very important to determine the accuracy, reliability, and value
of information by questioning the source of data, limitations of the information
gathering tools or strategies, and rationale conclusions.
The Language of Media
Media products can be classified according to its categories or genre. Each genre uses
codes and conventions to easily convey a message. Codes are systems of signs, which
create meaning and is divided in to three categories – technical, symbolic, and written.
Technical Codes are the ways in which equipment is used to tell the story. Technical
codes include sound, camera angles, types pf shots and lighting. They may include, for
example, ominous music to communicate danger in a feature film, or high angle camera
shots to create a feeling of power in a photograph.
Symbolic Codes show what is beneath the surface of what we see. Symbolic codes
include the language, dress or actions of characters, or iconic symbols that are easily
understood. For example, a red rose may be used symbolically to convey romance.
Written Codes – refer to the use of language style and textual layout (headlines,
captions, speech bubbles, language style, etc.)
Exercise 1:
Direction: Identify and draw five (5) signs and symbols found in the community that are used to
convey information ( for directions, locations of attractions, others). Give a short meaning or purpose
for each.
Symbol Meaning/Purpose
Example: Instagram – social media, socialization
1.
2.
3.
4.
5.
Exercise 2:
Direction: Study the commercial ad below and answer the questions that follow. Write your answer
on your answer sheet.
Guide Questions:
1. What codes are used in this ad?
_________________________________________________________________
2. How were the codes used in constructing the message of this TV ad?
_________________________________________________________________
3. How is understanding of technical and symbolic codes contribute to media and information
literacy?
________________________________________________________________
Assessment
Direction: Name five of your favorite movie and complete the matrix below. Write your answers on
your answer sheet.
Title of the Movie Genre Description
Prepared by:
JOSE NITO G. CAPUL
Teacher 2
Verified by:
MARIA REMAVIE L. ANDRIN
Master Teacher 1

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