OVERVIEW OF MODULE 2

Work Plan

Midterm Period: Purposive Engagements in Written Communication, Language Strategies in Writing, Business Writing
and Impression Management

Course Intended Week Module/Lesson Coursework Target Date

Learning Learning Activity/Assessment of
Outcomes Outcomes Submission

Create materials Construct a 7-8 Purposive Engagements in Print Ad September

that reflect the well-written Written Communication 15, 2020
rudiments of output based on a. Theories of Writing
written the theories, b. Process of Writing
communication. process, and c. Styles and Registers of
styles and Written Communication
registers of
written
communication

Produce an Adopt 9 Language Strategies in Writing narratives/life- September

output that awareness of Writing like/features/fiction 25, 2020
exemplifies and audience and (Feature Article)
reflects the context in
principles, presenting ideas
values and
ethics of
multicultural
communication
in writing and
speaking
through the use
of technology.
Work Develop a 10-11 Business Writing and October 12,
professionally in written output Impression Management 2020
a team to based on the
produce effective guidelines of
business and Business
technical Writing and
documents Impression
incorporating Management
verbal, visual,
and multimedia
materials as
necessary

Midterm Requirement Video Resume (1 minute Week of Midterm Examination

and 30 seconds)
Purposive Engagements in Written Communication

 At the end of this unit, you should be able to:

 Recognize various types of written communication important in both
personal and professional lives
 Determine the differences in communicating a message in writing
 Apply the process of writing in creating an essay intended for specific
purpose.
 Adopt different strategies for writing with different types of audiences.

Exploring:

Francis Bacon, the famous philosopher and writer, once said that reading
maketh full man, conference a ready man, and writing an exact man. These
words aptly describes how writing, as a process and as a discipline, is very
significant.

(Note: Play video https://www.youtube.com/watch?v=71Y2uIyJM4g)

What does the video said about writing? Are you ready to undertake the
writing process?

A lot of writing activities are demanded from you as college students. You
may be required to write essays, reports, scripts, journals, or research papers.
Take note that eventually you will also use the writing skills that you
developed when you go to the workplace.

Basically, written tasks in college are regarded as academic writing which

entails deciding the source of information to be used, interpreting the
information gathered, organizing the ideas, selecting the words and strategies
to be employed in conveying the ideas, and finalizing the whole paper for
submission. The whole process will equip you with the different techniques
and approaches in order to communicate effectively in written form.

The University of Maryland highlights that “The expository nature of college

writing, with its emphasis on the knowledge you gain in your college courses
and through research, makes such writing different from your previous writing
and perhaps more challenging”. In view of that, you are expected to produce
written outputs which are research-based, reflect different points of view, and
exemplify sophisticated style that employs argumentation and persuasion.

(Note: insert video link about writing Link for University of Maryland
http://www.umuc.edu/current-students/learning-resources/writing-
center/online-guide-to-writing/tutorial/chapter1/ch1-01.html)
Immersing:

Before you immerse yourself in the act of

writing try exploring first these questions:

1. Why am I writing?

2. What are my main points?

Always keep in your mind those

questions. Your answers to these
questions will serve as your commitment
to yourself and to your readers regarding
the reasons why you undertake a written
task.
The Stages of Writing

1. Pre-writing stage

The key to successful writing is your

ability to generate ideas about the
subject matter that you want to write.
Try these tips on how you can generate
ideas:

Ways to Generate Ideas

•Free writing – this method of

generating ideas does not follow any
particular order. Rather, it is the free-
flowing of ideas in your mind about your
topic. Whatever comes in your mind,
just write them down without being
conscious on their arrangement.
Anyway, you’ll go back to them once
you’ve created an outline for your
essay. It entails the recollection of what
you previously know about the topic.
•Brainstorming
involves the informal
way of generating
ideas or points related
to the topic. Just open
your mind and let
ideas flow. It entails
the recollection of
what you previously
know and the new
ideas that you can
generate based on
your prior knowledge.
•Clustering

refers to the process of

breaking down the
topic into subtopics.
You can use a diagram
in creating a cluster in
order for you to fully
dissect a topic.

• 4W’s and 1H

try to answer the who,

what, where, when,
why, and how of a
topic.
Ways to Plan Your Writing

• create a cluster, diagram or web

• create a storyboard

• make an outline

• identify pros and cons

• list supporting arguments

• sort and organize notes card by topic

2. Drafting

Under this stage, you proceed to the

analysis of your pre-writing activity and
entails a review of the pre-writing
notes to determine a focus.

During the drafting stage, you should

concentrate on getting your ideas on
paper, organizing your information
logically and developing your topic
with enough details for your audience
and purpose.
3. Revising

For this stage, you take a close examination to your draft. This
involves a review of your draft for clarity, organization, and
correctness. Moreover, you may change some parts of your
draft that need improvements.

To guide you in revising your draft, refer to the following

questions:

To consider your audience:

• Were the details sufficient enough to support my

case in point?
• Were the ideas presented in logical?
• Did the transitional devices effectively support
the logical flow of ideas?
• Were the sentences clear or specific?
• Is the tone appropriate?

To consider the purpose:

• Was my purpose clear?

• Were the details presented consistent with my
purpose?
• Were the ideas organized in such a way that
they run parallel to my purpose?
• Were my objectives for writing attained?

To consider the form:

• Was the intended format followed?

• Were the paragraphs written or organized
correctly?
• Were the key points developed in such a way
that the arguments are balanced?
• Were the rudiments of writing and sentence
construction followed?
Editing

In editing your work, you focus on the conventions and standards of

written English. This is different from revising because you no longer
check your work for each content. Take note of these points:

• Did my work mirror correctness in terms of grammar?

• Were my sentences correct in terms of their structure?
• Were the words appropriate to my intended audience?
• Did I use the applicable punctuation marks?
• Did I observe proper capitalization?
• Did I spell out words correctly?
• Did I cite the source of the information I included in my
written work?
• Did I follow the correct format in citing the work of other
authors?
By Richard Nordquist
Updated July 25, 2019

In linguistics, the register is defined as the way a

speaker uses language differently in different
circumstances. Think about the words you choose,
your tone of voice, even your body language. You
probably behave very differently chatting with a
friend than you would at a formal dinner party or
during a job interview. These variations in
formality, also called stylistic variation, are known
as registers in linguistics. They are determined by
such factors as social occasion, context, purpose,
and audience.

Registers are marked by a variety of specialized

vocabulary and turns of phrases, colloquialisms
and the use of jargon, and a difference in
intonation and pace; in "The Study of Language,"
linguist George Yule describes the function of
jargon as helping " to create and maintain
connections among those who see themselves as
'insiders' in some way and to exclude 'outsiders.'"

Registers are used in all forms of communication,

including written, spoken, and signed. Depending
on grammar, syntax, and tone, the register may be
extremely rigid or very intimate. You don't even
need to use an actual word to communicate
effectively. A huff of exasperation during a debate
or a grin while signing "hello" speaks volumes.
Types of Linguistic Register

Some linguists say there are just two types of

register: formal and informal. This isn't incorrect,
but it is an oversimplification. Instead, most who
study language say there are five distinct
registers.

Frozen: This form is sometimes called the

static register because it refers to historic
language or communication that is intended to
remain unchanged, like a constitution or prayer.
Examples: The Bible, the United States
Constitution, the Bhagavad Gita, "Romeo and
Juliet."

Formal: Less rigid but still constrained, the

formal register is used in professional, academic,
or legal settings where communication is
expected to be respectful, uninterrupted, and
restrained. Slang is never used, and contractions
are rare. Examples: a TED talk, a business
presentation, the Encyclopaedia Brittanica,
"Gray's Anatomy," by Henry Gray.
Consultative: People use this register often in conversation
when they're speaking with someone who has specialized
knowledge or who is offering advice. Tone is often
respectful (use of courtesy titles) but may be more casual if
the relationship is longstanding or friendly (a family doctor.)
Slang is sometimes used, people may pause or interrupt
one another. Examples: the local TV news broadcast, an
annual physical, a service provider like a plumber.

Casual: This is the register people use when they're with

friends, close acquaintances and co-workers, and family. It's
probably the one you think of when you consider how you
talk with other people, often in a group setting. Use of slang,
contractions, and vernacular grammar is all common, and
people may also use expletives or off-color language in
some settings. Examples: a birthday party, a backyard
barbecue.
Intimate: Linguists say this register is reserved for special
occasions, usually between only two people and often in
private. Intimate language may be something as simple as an
inside joke between two college friends or a word whispered in
a lover's ear.

Additional Resources and Tips

Knowing which register to use can be challenging for English

students. Unlike Spanish and other languages, there is no
special form of a pronoun expressly for use in formal situations.
Culture adds another layer of complication, especially if you're
not familiar with how people are expected to behave in certain
situations.

Teachers say there are two things you can do to improve your
skills. Look for contextual clues such as vocabulary, use of
examples, and illustrations. Listen for tone of voice. Is the
speaker whispering or yelling? Are they using courtesy titles or
addressing people by name? Look at how they're standing and
consider the words they choose.
https://www.thoughtco.com/register-language-style-1692038
 Group Activity:

Look for a local or

foreign print
advertisement and
evaluate the language
structure (syntax,
style, and diction).
 18 Must-Use Writing Strategies

1. A Captivating Opening Sentence

Example: “Have you ever watched a movie

and, out of nowhere, a scene takes place
that is somehow so "off" that it jars you out
of the narrative and back to reality?”

2. A Sense of Direction: The

Opening Paragraph

The opening paragraph of an article is like a

travel itinerary. It should tell readers where
they'll be going and what they'll find there.
Make it creative or make it straightforward,
but always make it clear.

3. A Tone of Sincerity

Just because you’re not sitting right beside

your reader doesn't mean that the basic
rules of human interaction don’t apply.
Readers are looking for clues into your
authenticity, and insincerity is as distasteful
on the page as it is at a cocktail party.
Convey your passion and authority in a
subject.

4. Speak to Your Audience

Example: “Your family’s safety is your

number one concern. Whether you plan to
travel or stay at home this holiday season,
we have all the safety tips you need to keep
everyone safe, healthy and happy during the
holidays.”
5. The Value of an Outline

You learned it in freshman composition class and it’s just as important now.
An outline is an effective writing strategy that will get you from A to Z without
leading your reader through a maze of digressions and secondary thoughts.
Know what you want to say in an article before you say it. Try this:

Short opening paragraph

Subheading 1
Summary sentence

Subheading 2
Summary sentence

Subheading 3
Summary sentence

6. Have Fun

This is one of the most important writing strategies for success, yet it’s rarely
discussed. Simply put, if you don’t enjoy what you are writing about or at least
find some value in writing about it, your disinterest will seep into the article
and your words will fall flat. Find something to enjoy in what you’re writing;
interest will make your content sparkle.

7. Open a Dialogue

You wouldn’t speak in person to a group of interested people and expect

them not to converse with you, so don’t make that mistake in your writing.
When writing a blog post or article, remember that you’re actually having a
conversation.

Example: “This is just a list of how I like to keep my office organized. If you
have some of your own I’d love to hear about them!”
8. Timing is Everything

Timeliness cuts through the fog of an

oversaturated internet. If you're writing on a
subject that’s topping the headlines, put a new
spin on it. If your subject is as old as time itself,
present it in a modern, relevant light.

Example: Ten Everyday Things You Have in

Common With Ancient Egyptians

9. Above All Else, Be Clear

The great writer George Orwell once said that

good writing is like a clear pane of glass. Clarity
is the all-important hallmark of good writing.
Don’t confuse your reader. Know what you want
to convey and do it as simply as possible.

10. I See

Let’s take a look at Apple’s website. What does it

have in common with the official websites for
Mercedes, Samsung and Microsoft?
Lots of pictures!
Text is kept to a minimum, and visualization is
maximized.

Why?

Because those commercial giants know that

visual perception is one of the strongest tools
you can use to grab people’s attention.
When you’re writing for the web, be sure to write
around your visual materials. Don’t let your
audience get bored. Monotone text is dull.
Illustrations add daylight and clarification.
To write well, use pictures.
 11. What Will I Get?

Why do people browse online articles, read blog posts and

surf the web? What do they need? What are they looking
for? It’s a simple marketing technique to ask these questions
and use the answers to pitch your writing to your audience.

What do you want? A bay leaf or $10? The money, right?

Why? Because it’s more useful! Every time a person reads
your content, he or she wants to find an answer to a simple
question: “What will I get?” The reader wants to know: “What
are the benefits for me?”

Prove your worth to your audience. Don’t waste their time.

12. Add Some Sugar

Consider the advice of Joe Sugarman, one of the best

copywriters of all time. Sugarman says that the main purpose
of the first sentence is to make you want to read the second
sentence.

The method he proposed is universal, and it can be used for

both writing and talking.

Make your first sentence as short as possible. It should

intrigue the reader. It should raise a question in their mind. It
should prompt the reader to read the second sentence to
–
search for an answer. The second sentence should enhance
the intrigue and shift the reader’s attention to the third
sentence

makes us want to read on – exactly what Sugarman is

talking about.

13. Storytime

People love stories. We all grew up on stories, fairy tales and

fables. They fire our imagination and inspire our minds.
Telling a story is a great way to keep the reader’s interest.

In addition, stories help us to draw conclusions. They help

you to lead your readers in the right direction.
14. What?

Questions in text are useful because people tend to

answer them on a subconscious level – and that’s
another tool to use that involves people in reading.

What’s the best formula for an effective question? Make

it intriguing.

Here are some examples:

 Do you want to know how to avoid arguing?

 Would you like to learn everything four times
faster?
 Did you know that as a teenager Tom Cruise
went to study at a seminary to become a
priest?

Use questions to make your dialog with readers much

more provocative.

15. He Said, She Said

Use quotes to emphasize an idea and break up the text.

If you back up your words with the words of a famous

person, your arguments gain more credence.

Here’s a tip, though – the quote should be directly

relevant to the article and easily understandable, like
this one:

“People have developed wise and wonderful sayings

since ancient times which we need to learn”.

- Herodotus

16. Lightning News

Use the news to strike up a passionate debate. Follow

what’s happening on the globe and pick the news that’s
most relevant to your field, and of most interest to your
readers. Comments are guaranteed.
17. Cool Fact

Does the phrase “cool fact” intrigue you and grab your attention? Yes,
indeed! It indicates that in just a second you’ll discover something new,
entertaining and curious.

Provide interesting statistics or curious facts to draw readers in.

Examples:

 The fastest growing demographic on Twitter is the 55-64 year

age bracket.
 For the 18-49 age group, YouTube has greater reach than any
cable network.

To be even more effective, combine statistics and facts with

illustrations.

18. Look at me!

Tests are another cool tool. People love to conduct experiments and
learn more about themselves. Polls, exams and assessments spark
interest and encourage readers to spend more time at your site.

Tests that are interesting but short, and that have sharable results, are
exactly what you need.

Examples:

 Test your grammar skills!

 Is your typing fast enough?
 Find out what kind of mind you have.

A solid understanding of some basic writing strategies will help you

create successful blog posts, copy or articles, but it's just as important
to know what not to do.

https://writtent.com/blog/9-must-use-writing-strategies-examples/
Individual Activity

Write or develop a
feature article
about a topic of
your choice which
is intended to be
published in the
Youngblood section
of the Philippine
Daily Inquirer.
By Richard Nordquist
Updated February 04, 2020

Business writing is a professional

communication tool (also known as business
communication or professional writing)
corporations and other professional entities
use to communicate with either an internal or
external audience. Memorandums, reports,
proposals, emails, and a variety of other
business-related written materials are all forms
of business writing.

Tips for Effective Business Writing

The purpose of business writing is

transactional. Of course, the content of
business writing relates to a business entity but
it also relates to a specific and purposeful
transaction between the writer and his or her
audience. According to Brant W. Knapp, author
of A Project Manager's Guide to Passing the
Project Management Exam, the best business
writing can be "understood clearly when read
quickly. The message should be well planned,
simple, clear, and direct."
Fast Facts: Basic Business Writing Goals

Convey Information: Forms of business

communication, such as research reports or policy
memos, are written to disseminate knowledge.

Deliver News: Professional writing is often used to

share recent events and accomplishments with both
internal and external audiences.

Call to Action: Business professionals use writing in an

attempt to influence others for numerous reasons including
selling merchandise and passing legislature.

Explain or Justify an Action: Professional

communication allows a business entity to explain their
beliefs or to justify their actions.

The following tips, adapted from Oxford Living

Dictionaries, form a good foundation for business writing
best practices.

Put your main points first. State exactly why you're

writing the correspondence upfront. One exception to this
rule is for sales letters. Reminding the recipient of a past
meeting or a common connection you share is an
acceptable way to open as it may influence the recipient to
be more amenable to your intended aims.

Use everyday words. Using words such as "about"

rather than "concerning," "expect" rather than "anticipate,"
and "part" instead of "component" will make your writing
less stilted.

Know your audience. Unless it's aimed at an industry-

specific audience, don't fill your writing with lots of
technical jargon (specifics can be attached separately.)
Adjust your tone to suit your intended reader. For instance,
a letter of complaint would have a far different tone than a
letter of reference. Finally—this should go without
saying—never use derogatory or sexist language, and
actively work to eliminate gender-biased language from
any form of business communication.
Use contractions when possible. Business writing has
undergone a shift from formal to a more accessible style, so
using "we’re" not "we are," and "we’ve" not "we have" is the
way to go. Even so, you don't always have to use a
contraction. A good rule of thumb is that if a contraction
improves the sentence flow, use it; if the sentence is more
persuasive without it, use two words.

Use active rather than passive verbs. Active verbs allow

the reader to comprehend quickly and understand more
completely. For example, "The decision has implemented to
suspend production," leaves the interpretation of who made
the decision to call it quits open. On the other hand, the
meaning of, "We've decided to suspend production," is clear.

Write tight. Again, using the example above, choosing the

word "decided" rather than "made the decision" makes
reading easier for the audience.

Don’t be a slave to rules in every situation. This is a case

of knowing your audience. If your aim is to make your writing
conversational, it's fine to end a sentence with a preposition
now and then, especially to improve flow and avoid awkward
construction. That said, while many businesses have their
own in-house style guides, elementary rules for style and
grammar must be observed for your writing—and you—to be
considered professional. Sloppy writing, poor word choice,
or an unearned overly familiar attitude can come back to
haunt you.

Keep your font choices simple. Stick to a nice, clean type

style such as Helvetica or Times New Roman and limit the
number of fonts you use in correspondence. Your goal is to
write something legible and easy to read.

Don't overuse visuals. Generally speaking, visuals should

be used at a minimum—they should not exceed 25% of your
document, memo, email, report, etc. Too many graphics
become confusing and often detract from the message you
want to convey. A few powerful, well-placed graphics will
accomplish more to get your point across than something
that looks like a bad attempt at scrapbooking.

https://www.thoughtco.com/what-is-business-writing-1689188
What Is Impression Management?

Impression management is the effort to control

or influence other people's perceptions. This
could be their perception of a certain person
(including you), a material possession or an
event. The theory goes on to explain that we try
to make the perception consistent with our goals.
For example, a girl who only shares good things
about her boyfriend to her parents may be trying
to present him as a good catch so they can stay
together. If a woman spends hours thinking
about the right outfit to wear to a party, she may
be trying to present herself as beautiful and
stylish while looking for a date. Of course, many
of us can identify with the desire (and resulting
actions) to be seen a certain way or cause
someone or something we care about to be seen
a certain way. Sometimes it's conscious and
sometimes it isn't, but when we pay attention, we
may find several perceptions we are striving to
get from others.

The most common types of impression

management have to do with self-presentation,
and in the business world, the presentation of
merchandise. How often have you wondered
what someone will think of you if you do this or
that, or if you don't do it? We strive to have
others view us positively, because we tend to put
emphasis on other views in ways that impact our
self-esteem. As far as marketing goes,
businessmen are going to present a product in
the best light possible. Their job relies on
managing the impressions of the audience in
specific ways that boosts revenues. Also, in their
understanding of human behavior, they might
even imply that if you own this product you may
be more liked by others.
Why We Do It?

There are two main motives we have for

trying to manage the impressions of
others: the instrumental and the
expressive.

The instrumental motive includes what we

have already mentioned: the desire for
increased self-esteem. The fundamental
meaning of instrumental motivation is the
gaining of rewards. So, when we try to
manage perceptions to get something
back from another person, we are
motivated by instrumental purposes. For
example, if a sales representative shares
with her customer that she uses this
particular bar of soap and goes on to
explain how it has helped her skin, her
reason for encouraging this sale might be
her desire for a raise. Maybe that is why
she has been trying many products lately
and praising them to customers. Besides
seeking a raise, a person could be looking
for acceptance, respect, more friends, etc.

Have you ever felt like you wanted to

redefine yourself or how you think you
have been seen by others? Maybe when
you were growing up, your parents wanted
you to dress, speak or act a certain way,
and you wanted to show them they
couldn't define you. Whether or not we
have felt this way, many people become
aware of how they are viewed and want to
change that view of them. An expressive
motive comes down to wanting to be in
charge of one's personal behavior and
identity. It can come from a response to
social norms, expectations or restrictions,
and it seeks to show others something
different.

https://study.com/academy/lesson/impression-
management-in-sociology-theory-definition-
examples.html
Impression Management Techniques.

Impression Management is the process by which people manage and

control their perception the other people form about them. This is also
referred to as *putting your best foot forward* and *showing the best
(read fake) face in public* Impression Management is thus, a diplomatic
and political tool for one to climb hierarchical ladder in the organization,
without sacrificing one’s basic principles.

As with other cognitive processes, impression management has many

conceptual dimensions. A distinction between *impressions motivation*
and *impression construction* can be made as first is bridging the gulf
between an image the individual wants others to see and others have of
him, and the second is what specific image the individual wants to
project and how he goes in doing so. Some well-known techniques of
impression management are as below:

*Conformity* Agreeing with someone else's opinion in order to get his

or her approval. For example, A manager tells his boss, “you are
absolutely right on your reorganization plan of Eastern region. I couldn't
agree with you more". That, the subordinate may not mean it and boss
and subordinate both know it but they let it pass.

*Excuses* Explanation of a problem creating situation aimed to bring

down the seriousness of the problem. For instance, sales manager to
boss, " We failed to put the advertising in time, but see, no one
worthwhile responds to these advertise these days"

*Apologies*Admitting responsibility for an undesirable event and at the

same time seeking to get pardon. For example, Employee to boss, “I
am sorry I made a mistake on the report. Please forgive me."

*Acclamations * Explaining favorable event, to maximize the desirable

implications for oneself. Example, Sales person to his immediate
superior, “Sales have almost doubled since I joined in this region."

*Flattery * Complimenting others about their virtues so as to appear

perceptive and likable. For example, sales executive to his superior,
“You handled that customer complaint so tactfully, I couldn't do it like
you did for sure".

*Favors* Doing something nice to someone to gain the person's

appreciation. Example, Sales Executive to Sales Manager, " I have got
two tickets of Sunny Leone movie to which I can't go sir. You take it sir,
consider this sir as a token of thanks sir for how you helped me sir"

*Association * Enhancing one's image by using and managing

information with which one is associated. Example, a candidate during
interview, “Oh! What a coincidence, your boss and I were roommates
back in college!"

https://medium.com/@satishbendigiri/impression-management-technique-
11780ea4d98a
What is a Video Resume?

By: Alison Doyle

Updated January 25, 2020

A video resume is a short video created by a candidate for employment

and uploaded to the internet (or emailed to a hiring manager) for prospective
employers to review. In the video, the candidate shares detailed information
about their skills and experience.

Typically, this video is used to supplement, not replace, a paper resume. As

with a print resume, it's possible for the video resume to be either general or
targeted toward a particular position or company. It can be created by a
professional for you, or you can create your own. Some job search and
networking sites provide a means for users to incorporate video resumes
into their profiles.

How a Video Resume Can Help

Depending on your industry, a video resume could be a helpful add-on to

your job application. It's important to keep in mind that a video resume isn't
going to get you a job. However, it can assist you in marketing yourself to
prospective employers—if it's done right.1

Should You Create a Video Resume?

Creating a video resume is an optional task for job seekers. It's quite rare for
companies to require or request a video resume from candidates. A Robert
Half survey reports that most companies (78%) prefer traditional resumes,
either a Word Document or PDF. Only 3% were interested in video resumes
or infographics.

For some job seekers, particularly ones in visual or creative fields, a video
resume can highlight valuable skills. For instance, a video resume is useful
for showing any type of performance-based work, whether it involves acting
on stage, teaching a class, or presenting quarterly numbers.

Also, a video resume can be an excellent way to show off your personality;
for people in client-facing roles, whose work involves charming prospective
buyers, a video resume may be beneficial.

However, if your role is not very visual, then a video resume might not help
further your candidacy. You should also be mindful that it's easy to
miscalculate in a video resume—that is, there's a high risk of the script,
filming style, or location being inappropriate.

If you make your video resume yourself and have little filming experience,
your video might come across as unprofessional.

Keep in mind that, as with anything on the internet, once your video file is
out there, you cannot control how it's shared.
An unprofessional or inappropriate video resume can hinder your chances of
getting an interview. In a worst-case scenario, a poorly conceived and
executed video resume can knock you out of contention and embarrass you.

Some hiring managers will not even view video resumes since they fear claims
of discrimination in the hiring process. So, while a video resume can be a great
way to get noticed, consider your options carefully before getting started to
ensure that a video resume is the right fit for you, and a good use of your
time.3

Tips for Creating a Video Resume

If you're considering creating a video resume as part of your job search, keep
these tips in mind:

• Be professional: Dress as you would for an interview and maintain a

professional demeanor. Avoid slang and, of course, cursing. Be cautious when
it comes to jokes. What's funny to you may not make others laugh.

• Find a good background: Pay attention to the background of shots:

make sure it looks tidy and that there are no noises in the background. You'll
also want to make sure the lighting is good. A shadow across half of your face
can be distracting.

• Prepare a script: Don't ad-lib your video. You want to seem natural
and off the cuff, but should have a sense of what you want to say and how you
want to phrase it. Do not read directly from a script or from your resume, as
that leads to a dull video. Think of the video as a pitch for why a particular
company should hire you. As such, your main objective should be to express
what benefits you'll provide the company, as well as your goals, skills, and
accomplishments.

• Know your audience: As you plan your script and filming location,
consider who will watch the video and calibrate accordingly. For instance, a
video prepared for a position at a bank might differ from a video created for a
start-up.

• Show, don't tell: Use visuals to illustrate what you're saying in the
video script, ones that showcase your talents and skills. For instance, if you're
applying for a job where presentations are a significant part of the role, you can
film B-roll of yourself assembling a PowerPoint. If any of your presentations
were recorded, use that footage in your video resume.

• Keep it brief: Videos should be between 30 and 90 seconds.

Anything longer than that is unlikely to be watched.

• Share with friends and family: Getting feedback from others is an

important step. Ask a few people to watch your video, and make edits and
changes based on their comments.

Always keep in mind that once your video is on the internet, you no longer
have control over who sees it or how it's shared. Take feedback from friends
and family seriously. If they think it's a misfire, do not send the video to
potential employers.
Video Resume Don'ts

• Don't mix your personal life with your

professional one. If you have information on your
Facebook or Twitter page that you'd prefer employers
don't see, don't link your video resume to them.

• Don't expect your video resume to replace your

traditional resume. Not all employers are interested in
a video resume, and others are worried about
discrimination issues, such as hiring candidates
because of how they look and sound rather than their
qualifications. However, a well-done video can bolster
your candidacy for employment.

Key Takeaways

• A video resume may not be necessary:

Consider your industry, your target role, and the
companies you're applying to before creating one.

• Be professional: If you do create a resume,

keep it professional, from your outfit to the production
value. Make sure it's short and will ultimately benefit
your application instead of detracting from it.

• Get feedback: Share your video with your

mentors, trusted colleagues, and friends and family.
Ask for opinions and revise the video accordingly.
https://www.thebalancecareers.com/tips-for-creating-a-video-resume-2064219
 MIDTERM EXAM

Scenario:

A reliable Internet-based jobsite announced a job opening for

a prestigious company that offers a highly competitive
compensation package and good working environment. The
application procedure stated that interested applicants need to
submit a video resume' which will run for less than two (2)
minutes.

Do the following:

1. Assume that you are qualified to apply for the job vacancy
and you are interested to submit the requirements.

2. Design and create a video resume' as required.

3. Your video must be within the specified time frame: not less
than one (1) minute but not more than two (2) minutes. Going
below or beyond the stipulated timeframe will mean
deductions from the overall score based on the following
brackets:

Below one (1) minute - 5 points deduction

Beyond two (2) minutes - 5 points deduction

4. The video must contain the essentials of a job application

resume such as:

a. Your strong points in terms of educational qualification,

skills, traits, and character

b. Your edge / advantages over the other applicants

c. A clincher closure

4. The video file must be in the standard format that can be

played using windows media player or mp4 apps.

5. Refer to the attached rubric as your guide in creating the

concept of your output.

6. Submission of video resume' will be done via Canvass.