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Logistics Management

Submitted by: Sandra Samir William

Submitted to: Prof. Khaled El Sakty

MID TERM
1.Describe what is meant by the supply chain.

It is the integration of all activities associated with the flow and transformation of
goods from raw materials through to end user, as well as information flows, through
improved supply chain relationships, to achieve a sustainable competitive
advantage.
Also, A supply chain is an entire system of producing and delivering a product or
service, from the very beginning stage of sourcing the raw materials to the final
delivery of the product or service to end-users. The supply chain lays out all aspects
of the production process, including the activities involved at each stage, information
that is being communicated, natural resources that are transformed into useful
materials, human resources, and other components that go into the finished product
or service

2. Explain the difference between primary and secondary industries.

Primary: focus on converting & extracting raw material. like cocoa from farm.
The Primary sector is involved in the extraction of raw materials such as agriculture

Secondary: perform the function of converting processing raw material into usable
goods. like converting cocoa bars into chocolate.
The Secondary sector is involved in manufacturing. They take the inputs from the
Primary sector and convert them into outputs such as food manufacturing
3. Using examples from the case study, analyze how Nestlé’s Creating Shared
Value contributes to its corporate social responsibility activities.

a) Investing in plant research - By developing higher quality seedlings which


produce typically 50%–200% more cocoa, this enables cocoa farmers to grow more
and sustain a higher income. Nestlé has set up a Research and Development Centre
in Abidjan in the Côte d’Ivoire to support the development of higher-yielding,
disease-tolerant cocoa plantlets.

b) Investing in training farmers – Training farmers to understand better crop


management techniques and pest management, as well as improving their awareness
of child labor issues helps to improve outputs and boosts farmers’ incomes.

c) Improving social conditions – Nestlé has set up a partnership with the World
Cocoa Foundation to build and repair schools within the cocoa farming regions and
support cocoa farmers and their families. This will mean that attending school will
become a more attractive and viable option for parents and children and that the risk
of child labor will be reduced.

d) The Fairtrade and UTZ labels – Crops are certificated under the Fairtrade label.
Nestlé pays a premium for its cocoa beans, which improves the growers’ levels of
income and helps to secure the future growth of communities. Nestlé is also the first
food company to join the Fair Labor Association (FLA) and has its work in Côte
d’Ivoire assessed openly and independently.
4. Evaluate how the values of an organization can be used to benefit the different
groups of stakeholders.

Nestlé believes for a company to be successful in the long term and create value for
its shareholders, it must also create value for society. It calls this Creating Shared
Value.
A stakeholder is anyone that has an interest in or may affect the decisions and actions
of a business. Stakeholders can be internal or external to the business. Internal
stakeholders include employees and shareholders. External stakeholders include
suppliers, customers, the communities in which the business operates and the
environment. For companies like Nestlé, which work with suppliers from a range of
countries, many in poorer regions of the world, it is becoming increasingly important
to take a wider view of its responsibilities. Nestlé believes for a company to be
successful in the long term and create value for its shareholders, it must also create
value for society. It calls this Creating Shared Value.
Nestlé actively seeks engagement and partnerships with external stakeholders to
optimize positive impact. It aims to use the power of its core activities and
partnerships for the joint benefit of the people in the countries where it operates and
of its shareholders. Global principles and goals set by organizations such as the
United Nations also help to shape a company’s approach to corporate social
responsibility. For example, Nestlé’s Corporate Business Principles incorporate the
10 United Nations Global Compact Principles on Human Rights, Labor, the
Environment and Corruption. Nestlé is an active member of several of the
Compact’s Working Groups and Initiatives.
Creating Shared Value has become an integral part of the way in which Nestlé does
business. It is based on compliance with international laws and codes of conduct, the
company’s business principles and a focus on environmental sustainability.
However, Creating Shared Value goes beyond compliance and sustainability. It aims
to create new and greater value for society and shareholders in the areas where the
company can have the biggest impact – nutrition, water and rural development.
These are core to its business activities and vital for its value chain:
• Water: because the ongoing quality and availability of it is critical to life, to the
production of food and to Nestlé’s operations.
• Rural development: because the overall well-being of farmers, rural communities,
workers and small businesses and suppliers is intrinsic to the long-term success of
Nestlé’s business.
• Nutrition: because food and nutrition are the basis of health and of Nestlé’s
business as the leading Nutrition, Health and Wellness company.

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