Business Plan Entrep

CAFELICIOUS
Joana P. Caparros
(joanaperolino597@gmail.com)
Kyla May D. Argamosa

(kylaargamosa14@gmail.com)
09636910702
Brgy. Magsaysay Lopez Quezon

I. INTRODUCTION
Coffee is one of the world’s most favorite beverages. Coffee lovers come to
associate the energizing lift of the caffeine with the richness and aroma of the
beverages that delivers it. Coffee is produced from seeds of a small red fruit that
grows on plants halfway in size between shrub and tree.
Drinking coffee on a daily basis is a way of life here in the Philippines. This is
precisely why we plan to open a coffee shop in this town where the people love each
other as much they love their coffee. The products that we were going to sell are not
mainly coffees and pastries like other coffee shop offer; we have also include
different types of food that people could surely afford to buy, such as: fries,
sandwiches, different blends of coffee and espressos, different flavors of shakes and
more.This cafe will offers delivery for those who are unable to visit the establishment.
II. THE BUSINESS
A. EXECUTIVE SUMMARY
The mission of this cafe business is to provide friendly, comfortable atmosphere

where the customers can receive quality food, drinks, and service at a reasonable
price.This cafe will also serve deli-style breakfast sandwiches with the freshest
ingredients, muffins, croissants, cinnamon rolls, and other tasty breads. Cafelicious
will offer a variety of choices to the customers. Cappuccinos, lattes, smoothies,
regular coffee, and shakes of all sorts will be available.
Our target market are those people who loves coffee or anyone who drinks coffee.
But we will mainly target people who age 16 and above, both male and female, and
who are the working class and students.
B. MARKETING SECTION
This will be the design of our product.You can also view the prices of our available
products at the bottom of it.
We plan to market our coffee shop to customers in the surrounding area by using
display advertising in strategic locations. We will use social media marketing to reach
out to people in our area, and we will communicate with them through our social
media accounts. We will use these accounts to keep customers up to date on new
menu items, as well as special offers and discounts.
C. FINANCIAL SECTION
To start-up the expenses include an estimated 100,000 consisting of several

items;
 Legal expenses for obtaining licenses and permits as well as the accounting
services totaling 20,000
 Premises remodeling in the amount of of 15,000
 Insurance (general liability, worker’s compensation and property casually)
coverage at a total premium of 50,000
 Other start-up expenses including website (10,000) and phone and utility
deposits (5,000)
The required start-up assets of 3,000,000 include:
 Glasses, plates, etc. worth approximately 200,000

 Equipment for the total amount of approximately 2,800,000
 Espresso machine
 Coffee grinder
 Coffee maker
 Counter area equipment ( sink, counter top, ice machine, etc.)
 Storage hardware ( bins, utensils rack, shelves, food case)
 Food service equipment ( microwave, toaster, dishwasher, refrigerator,
blender, etc.)
 Serving area equipment ( plates, glasses, flatware)
 Office equipment ( PC, fax/printer, phone, furniture, file cabinets)
 Store equipment ( cash register, security, ventilation, signage)
 Other miscellaneous expenses
Source of funds
Funding for the company comes from bank loans. All expenses and assets came
from two bank loans, a one-year loan in the amount of 1,000,000 and a long term
(five years) loan of 2,000,000. Both loans were secured through the Bank of the
Philippines. Thus, start-up loss is assumed in the amount of 1,000,000
D. MANAGEMENT PLAN
Goals
 Perfecting high-quality drinks

 Finding the most comfortable furniture
 Prioritizing customer service
 Increase our profit and reduce operating cost
 Engaging customers through social media
 Improve our employee skills
 Maintain high quality standards and ethics
Objectives
 To create a place where our customers can chat, meet up or even work
 Serve one of the highest quality product.
 Increase sales and profit
 I want this coffee shop to be the first stop of everyone’s commute to work
 To have some entertainment nights to increase sales, and appeal to a more
artistic crowd.
 To be a second office space for the digital worker.
Cafelicious Customer Policy
 Be polite
 Treat employees well
Cafelicious Employees Policy
 Be responsive to customers inquires and requests

 Respect your customers
 Don't clear dishes until the customers is really finished with them
 Don’t make comments
Cafelicious will provide a delivery service around:
 Lopez
 Calauag
 Gumaca
 Guinyangan
 Buenavista
 Plaridel
We also accept payment on

 Gcash
 Bank transfer
 ATM
E. ORGANIZATION PLAN
Cafelicious is a partnership business organization. This cafe will be managed by

its two founding partners, whose individual areas of expertise cover many of the
business's functional aspects.
Kyla Argamosa will be in charge of the routing, distribution, and delivery systems.
While, Joana Caparros will be in charge of customer service, accounting, shipping,
and general business administration. They will be in charge of product selection,
sales, and marketing.
Duties and responsibilities of our employees
Manager
- Hiring, training, motivating and coaching employees as they provide attentive,
efficient service to customers and providing helpful feedback and training
opportunities
- Establishing and achieving business and profit objectives
- Generating reports and presenting information to upper- level managers or other
parties
- Ensuring staff members follow company policies and procedures
- Maintains staff by recruiting, selecting, orienting, and training employees
Barista
- Servicing customers and taking orders
- Ordering, receiving, and distributing stock supplies
- Preparing and serving hot and cold drinks such as coffee, tea, and speciality
beverages
- Cleaning and sanitizing work areas, utensils, and equipment
- Describing menu items and suggesting products to customers
Cashier
- Greet customers
- Good at math skills
- Collect and process financial transaction in the form of cash, credit, card, and
refunds.
- Ability to learn about products
- Maintain confidentially and trustworthiness
- Good communication skills
Coffee Server
- Take food and drink orders from customers accurately and with a positive attitude
- Engage with customers in a friendly manner
- Collect payments from tables
- Help food preparation staff when necessary.
- Knowledge of the menu, with the ability to make suggestions
Janitor
- Takes out the trash and recycling
- Clean, sanitize, and stocks restroom
- Sweeps, mops, polishes, and vacuum floors
- Wipes down and sanitize surfaces
- Locks the doors at the end of night shifts
F. PRODUCTION SECTION
Location
Our coffee shop is located at Maharlika Highway Brgy. Magsaysay Lopez,

Quezon. This will be open from 8:00 A.M to 9:00 P.M. Monday - Sunday.
Coffee, espresso and beverage equipment

 Espresso machine
 Airpots/Coffee urns
 Coffee brewers
 Espresso grinders
 Iced tea brewers
 Iced tea dispenser
 Blenders
 Hot water dispenser
Coffee refrigerator and washing equipment

 Bakery display place
 Under bar sink
 Dishwasher
 Reach-in refrigerator
Coffee, espresso and beverage materials

 Espresso tampers
 Frothing pitchers
 Knock box
 Measuring cups and spoons
 Syrup pumps
 Frothing thermometers
 Mugs
 Tea cups
 Espresso cups
 Lemon wedge bags
 Dinnerware
 Aprons
 Coffee and beverage labeling
 Condiments organizer
 Cup, lid, and straw organizer
 Tea ball infusers
 Creamers
 Scales
 Timers
G. COMPETITIVE ANALYSIS
Starbucks
Starbucks is one of the world's most successful franchises. A coffee lover will
appreciate their scalability, franchise support, and multiple locations. All of their
locations have a drive-thru and multiple employees who can provide quick and
friendly customer service. Their menu includes seasonal beverages, teas, breakfast,
and lunch/dinner items. Starbucks' success is due in part to the availability of a
phone app through which customers can order items and have them ready by the
time they arrive, as well as earn rewards through multiple uses of the app.
Gerardo's bread Tea and coffee
Gerado’s bread Tea and coffee is another local coffee shop that is also located at
235 Rosario St, Lopez, Quezon. The menu is relatively the same, and they also offer
a wide variety of teas and tea products. A lots of people go there because the coffee
shop does not only offer products that are delicious and affordable but also includes
particularly rich and indigestible food which can make the customers satisfied for how
consumption they made.
Competitive Advantage
Cafelicious offers several advantages over its competition. Those advantages are:
 Cafelicious only serve fresh and delicious coffee. The freshness and authentic
taste help make the coffee offered exceptional and superior to the competition.
 Tech Friendly locations: Free internet, multiple outlets for laptops and tablets,
and a digitalize menu and ordering system are benefits that their target clientele
gravitate towards.
 The owners of Cafelicious take great pride in being present every day and
getting to know most of their customers. Because they think that customers
return when they receive this kind of personalized attention.

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CAFELICIOUS

Kyla May D. Argamosa

Brgy. Magsaysay Lopez Quezon

II. THE BUSINESS

The mission of this cafe business is to provide friendly, comfortable atmosphere

To start-up the expenses include an estimated 100,000 consisting of several

The required start-up assets of 3,000,000 include:

 Glasses, plates, etc. worth approximately 200,000

 Perfecting high-quality drinks

Cafelicious Customer Policy

Cafelicious Employees Policy

 Be responsive to customers inquires and requests

We also accept payment on

Cafelicious is a partnership business organization. This cafe will be managed by

Duties and responsibilities of our employees

Our coffee shop is located at Maharlika Highway Brgy. Magsaysay Lopez,

Coffee, espresso and beverage equipment

Coffee refrigerator and washing equipment

Coffee, espresso and beverage materials

Gerardo's bread Tea and coffee

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