LEVEL 2

UAL Level 2 Diploma

Unit 8: Extended project in creative media production

The Final Major Project – Film Marketing

STATEMENT OF AIMS
FMP unit is the summative unit within the final term of the qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project.

The unit requires students to apply the skills, knowledge and understanding
developed over the entire course, to complete a creative media production project. It
will provide students with a measure of self-directed learning, and an opportunity to
further clarify their longer-term goals through their choice of an activity to explore in
greater depth

Student name
Nathan Best

Student ID number
10682368

Selected film genre

Please highlight
Horror

Suggested film title

Conjectured
 LEVEL 2

1. Please write the synopsis for your chosen film idea below.
The must use 3 act structure
Incorporate 1 element of enigma
200 – 300 Words
 LEVEL 2

"Conjectured" is a spine-tingling horror movie that follows a group of teenagers

who reside in the small town of Poole. The town, situated in a remote area, is
known for its myths and legends, one of which involves the disappearance of a
group of teenagers several years ago.

As the film opens, we see the current group of teenagers, consisting of Three
friends, hanging out at a local diner, discussing the town's history and the enigma
surrounding the missing teenagers. One of the teenagers, Nathan, becomes
intrigued by the legend and decides to investigate further.

Nathans curiosity leads him and his friends on a dangerous journey. As the
teenagers dig deeper, strange things begin to happen around them. They start to
experience unexplainable phenomena, and one by one, they begin to disappear.
The remaining friends soon realize that they are being hunted by a malevolent
force that they cannot comprehend.

In their quest for answers, they come across a mysterious figure who claims to
know the truth about the missing teenagers. The figure leads them to a hidden
location in the woods, where they discover a ritualistic site and the remains of the
missing teenagers.
As they try to escape, they are pursued by the malevolent force, and it becomes
clear that the town's legends are more than just myths.

The enigma in the movie revolves around the mystery behind the disappearance
of the teenagers. The town's inhabitants refuse to speak about the event, and the
teenagers must piece together the truth themselves. This enigma adds to the
suspense and horror of the movie, as the audience is left wondering what really
happened to the missing teenagers and what the malevolent force that is pursuing
the current group of teenagers is.
 LEVEL 2

2. You must pick one of the following to create to promote your film
Please highlight at least one
DVD Cover
Theatrical poster (landscape billboard)

3. You must pick one of the following to create to promote your film alongside
your main choice
Please highlight at least one
Teaser poster
Social media promotional image
4. Why have you chosen these media products to market your film idea?

Firstly, a teaser poster is a great way to generate buzz and build anticipation for
your movie. A well-designed poster can pique the interest of potential viewers and
entice them to learn more about the movie. By releasing a teaser poster before the
release of the movie, you can start generating buzz and building hype for the film.

Secondly, social media is a powerful tool for promoting movies, especially in the
horror genre. Social media platforms like Instagram, Twitter, and Facebook allow
you to reach a large audience quickly and easily.

Overall, creating a teaser poster and social media promotional image for your
upcoming horror movie Conjectured is an effective way to build hype and generate
buzz for the film. By using these promotional tools, you can reach a wider
audience and generate excitement among potential viewers.

5. In the box below list all the sources you plan to research to aid you with
your project.
This can include
- Existing films
- Existing print materials
- Software tutorials
- Youtube videos
- Books / Comics
- Teaser Trailers
- Storyboards
- Filming / Photography techniques
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Horror movie blogs and websites: There are several websites and blogs dedicated
to horror movies, including Bloody Disgusting, Dread Central, and Horror Freak
News. These sites often feature news, reviews, and interviews related to horror
films and filmmakers.

Horror movie podcasts: Podcasts like The Faculty of Horror, Shock Waves, and
The Horror Show offer in-depth discussions and analysis of horror movies, as well
as interviews with horror filmmakers and writers.

Horror movie books and magazines: There are many books and magazines
dedicated to horror movies and the genre. Some popular options include Fangoria,
Rue Morgue, and Horror Hound Magazine.

Film festivals and screenings: Attending horror film festivals and screenings can
provide a great opportunity to see new horror films, meet other filmmakers and
industry professionals, and gather inspiration for your own project.

Horror movie documentaries: There are several documentaries that explore the
history and impact of horror movies, such as Nightmares in Red, White and Blue,
The American Scream, and Crystal Lake Memories: The Complete History of
Friday the 13th.

Social media: Platforms like Twitter and Instagram can be a great resource for
connecting with other horror fans and filmmakers, as well as finding inspiration and
ideas for your own project.

6. Please list below the resources / equipment you will require to create your
chosen media products

Camera: I will need a camera to film the movie and other posters. This can be a
digital camera or a smartphone with a good camera.

Microphone: Good audio quality is crucial for a horror movie, will need a
microphone to capture sound.

Lighting equipment: Lighting is key to setting the mood for a horror movie. I will
need lighting equipment, such as a three-point lighting setup or portable LED
lights, to create the desired effect.
 LEVEL 2

Editing software: To edit the trailer if I decide to, I will need video editing software,
such as Adobe Premiere or Final Cut Pro. These programs can help to add sound,
music, and special effects to the film.

Actors: I will need actors to play the characters in the movie. I can ask friends or
classmates to participate.

Props and costumes: To create a convincing horror movie, i will need appropriate
props and costumes. This may include fake blood, weapons, and costumes that
match the characters in the movie.

Graphic design software: To create the DVD cover and theatrical poster, I will
need graphic design software, such as Adobe Photoshop or Illustrator. These
programs can help to create a professional-looking design that accurately
represents the movie.

7. Please list the skills you will require to complete this project
Not just technical skills

Communication - need to have a clear open chat with team to understand each
person's opinion
Camera skills (shots, angles)
Project Management – where,when,who,what
Research – have a detailed plan on a
Leadership - lead a team if I decide to do a trailer
Time Management – need to plan when I will start and finish each idea to fit into
the deadline
Adaptability- need to be open for change within any point of the project
Organizational skills – need to properly plan out and organize
Premier and photoshop skills –to use within the software to make the best possible
design.
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8. List additional personnel you may need and their responsibilities

3 actors to most likely pose or even have dialogue for the project include

Charlie Higgins, Thomas Hand and Nathan Best

Ben Lomas for Help and support within the project

9. Who is the intended audience for your film campaign

Conjectured. However, in general, the intended audience for a horror film depends
on the film's content, style, and tone. The horror genre is known to appeal to a
wide range of audiences, from teenagers to adults, and from casual viewers to
hardcore horror fans.

Some horror films are designed to scare and shock viewers, while others may
have a more psychological or suspenseful approach. The intended audience for
Conjectured could be horror fans who enjoy a mix of both jump scares and
suspenseful storytelling.

Additionally, if the film has a unique theme or explores a specific social issue, it
may also appeal to a more niche audience interested in those topics. Ultimately,
the intended audience for your horror film will depend on the specific elements of
your film, such as its storyline, characters, and visual effects.

How to survive a final major project

 LEVEL 2

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project?
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources (as covered in unit 2).

3. Manage your time. Just think how fast this year has gone so far. Plan ahead
and don’t fall behind. MAKE USE OF INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Project Action Plan and Timetable will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended

6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.

7. Listen to advice from your lecturers in formative assessment

sessions throughout the project. You might just find that as we are used to
marking work we know what the requirements are to make good/exceptional
projects. Remember, your work will be graded at Pass, Merit or Distinction,
so aim for the best grade you can and take advice on board when given