1.

CURRICULUM VITAE
David J Luhaja
Phone: +255 744419787
P.O Box 4426,
Dar Es Salaam. Email: davidluhaja@gmail.com

Date of birth: August 29, 1997.

Gender: Male.
Nationality: Tanzanian.

CAREER OBJECTIVE

• To find challenging position to meet my competencies, capabilities, skills and experience.

• To become part of diverse family of outstanding professionals, working to deliver value

and develop my career.

• To use my digital knowledge to ideate, plan, execute and add value to the company’s
strategy and clients’ objectives and goals.

PERSONAL PROFILE

A self-motivated, devoted, strongly committed, hardworking and creative, able to work on own
initiative and as a part of a team. Ability to represents detailed reports of findings and
recommendations both orally and in writing. A certified digital marketer with a trackable
experience in digital contents, inbound and outbound marketing, media buying, PR and
communication fields.

EDUCATION BACKGROUND

2017 - 2021: University of Dodoma Bachelor Degree in Digital Contents and

Broadcasting Engineering.
Advanced Level Education
2015 - 2017: Milambo High school Award: Advanced Certificate of Secondary
Education (ACSE).
Ordinary level education Award: Certificate
2011 - 2014: New Era Secondary school of Secondary Education (CSEE)

Primary School Education

2004 -2010: Rocken Hill Academy
SPECIAL TRAININGS, INTERNSHIPS AND WORKING EXPERIENCE
• September 2022 – Present: Digital Marketing Specialist at Kiwi Media Solutions
& StandOut Marketing

- Management of all Social Media platforms for marketing purposes. Tracking

engagement and followings of all aspects of social media such as Instagram, Twitter,
LinkedIn, Facebook and TikTok.

- Creating contents in including text posts, video, and images for for use on social media

- Developing new social media campaigns and strategies

- Managing a budget to be spent on promoting social media posts and other Google Ads

- Keeping track of data and analyzing the performance of campaigns on all the social media and
across all channels of digital marketing

- Collaborating with collogues from Creative and Marketing department to develop and ensure all
the strategies are well executed and delivered

- Running media ads and media buying planning depending on the clients’ objectives and goals on
YouTube, Google, LinkedIn, Twitter and other digital platforms

- Preparing reports and metrics analysis about the performance on digital platforms and recommend
different ways we can use to improve the metrics

- Websites optimization that ensures reach and

- Working with influencers and ensuring all the projects’ objectives are fully reached.

• September 2020 – August 2022: Digital and Social Media Manager at Thamani
Brains Limited
- Ideation of contents development
- Preparation of contents frameworks and calendar
- Contents design and development
- Ads budget management
- Social media marketing and reporting
- Hashtag marketing management and reporting
- Google Ads and Google Analytics
 - Examining market and industry trends and identifying important trends for TB and its
clients
- Performing market research regarding customer demographics

• April – August 2020: Junior Digital Media Manager at Clouds FM and Clouds
Digital.

- Social Media pages manages, Instagram, Twitter, Facebook and YouTube

- Client relations trainee
- Electronic news gathering and news production
- Graphics Design
- Adverts ideation
- Events & Studio Live broadcasting (YouTube Streaming)
- Social Media Pages and Website management

• February -- August 2019: Digital Marketing trainee at Smart Codes Limited.

- Digital Graphics design

- Social Media management and reporting
- Social Media Marketing (M-Paper App)
- Junior Product activations manager
- Social media campaigns manager

• August – November 2018: Digital and Broadcasting practical trainee at DEEP

MEDIA.
- Graphics design

- Trainee Photographer and Videographer

- Broadcasting

- Social Media Management & Marketing

• July – October 2017: Video production and Animation trainee at University of

Dodoma production Lab

• December - January 2016: Learn computer application, MS Office Package and

Network at University of Dar es Salaam Computing Centre (UCC).
EXTRA-CURRICULA ACTIVITIES & ONLINE CERTIFICATES
Trainings, Online courses, Conferences and International Events:

Attending (as a photographer) commemoration of World Tourism Day, organized by

Youth of United Nations with a theme Tourism and the Digital Transformation (2019).

Google AdWords certified (2019).

Digital Marketing certified course from Google Digital Garage Africa (2020).

Content Marketing certified course from HubSpot Academy (2022).

Digital Marketing certified course from HubSpot Academy (2021).

Facebook Digital Marketing certified course from University of Arkansas through

Coursera (2021).

Photography and Videography training from Manifester Brand Limited (2022)

Brand Management: Aligning Business, Brand and Behavior certified course from
University of London through Coursera, with Distinction (2022).

Social Media Marketing (Facebook & Instagram ads) certified course offered by
META through Coursera (2022).

Digital Media Management and Content creation certified course from HAVARD
EXTENSION SCHOOL, USA (March 2022).
KEY SKILLS AND COMPETENCE

 Leadership skill and Lobbying and Advocacy

 Creative, punctual, professional and competent.
 Pro-active and able to multi-task.
 Confident attitude with a proactive approach in working.
 A man of team work.
 Project planning and management skills
 Passionate events executor

Programming & Software Usage ICT Issues

 Microsoft Suite programs  Live streaming (Zoom, TV, Social Media,
YouTube)
 Social Media Marketing  Computer Networking
 Adobe package (Photoshop,  Inbound and Outbound Marketing management
Illustrator, Premier Pro, InDesign)
 SEO Tools (Google Ads Manager,  Media Buying & Ads optimization
WordPress & Semrush)
 HOOTSUITE, Tweet desk, Trello  Basics of Digital Marketing
 Buffer & Plannable  Digital content Designs and Publishing
 HTML 5 & CSS  Website management
 REFEREES
REFEREES
S/N Name and Contacts Position Organization

1. Ms. Witness Kilele 3D animator TAI PLUS TANZANIA

P.O. Box 9141Dar es Salaam
witnecyadam360@gmail.com
Cell: +255 716 579 565

2. Mr. Yusuph Maruzuku

P.O.BOX 41077 DODOMA
Assistant Lecturer University of
Cell: +255 714932894
Dodoma (UDOM)

3. Dr. Peter Banzi

Principal Lecture University of
P.O. Box 70068, Dar Es Salaam
Dodoma (UDOM)
peterbanzi@gmail.com
Cell: +255 719126105

I confirm to the best of my knowledge that all the information given above is correct.