BUSSINESS PLAn Coffee Shop AND SWEET - For Merge

DA TA CENTER COLLEGE OF THE PHILIPPINES
Brgy. Ubbog - Lipcan, Bangued, Abra
CHAPTER I
INTRODUCTION
A coffee shop is a kind of restaurant that sells coffee. Café is an establishment that
primarily serves coffee of various types like espresso, latte and cappuccino.
Pastry is the name given to various kinds of baked products made from ingredients such
as flour, sugar, milk, butter, shortening, baking powder, and eggs. Breads and pastries from the
Philippines are well-liked by their equally self-effacing Filipino or Pinoy makers, who take
delight in the thought that their baked creations nourish their bodies and lift their spirits
The group found out that the province of Abra has a different coffee shop and different
pastry or bakery shop business. The group was interested to build a coffee shop and a pastry
shop. The reason why we build a coffee shop and the same time a pastry shop so that when
someone comes to have a coffee and need a little bread then it’s so easy to get into a pastry shop
which they in one place. You don’t need to go or buy in another pastry shop because we have it.
Breads and pastries from the Philippines are well-liked by their equally self-effacing
Filipino or Pinoy makers, who take delight in the thought that their baked creations nourish their
bodies and lift their spirits.
In fact, Pinoy should be able to recall a morning of eating hot pandesal with his or her
family, an afternoon of eating siopao with friends, or the surprise of opqening his or her lunch
box at school and seeing a large, puffy, creamy ensaymada.
In the Philippines, breads and pastries are not just for eating. They are a tradition.
Filipinos share these breads and pastries with their loved ones, bringing them home
HEALTFEE AND SWEETS Page 1

as pasalubong or gifts, and eating them together with family and friends during special
occasions.
Much has changed in the tastes and lifestyles of most Filipinos. Many of us are now
heavy eaters of muffins, bars, scones, turnovers, buns and rolls, croissants, Danish pastries,
French breads, and other non-Filipino breads and pastries.
Filipinos people are coffee lovers. Remember how everyone keeps drinking hot coffee
even though the country is naturally hot, even on rainy season, which is because they cannot help
themselves, but take that cup of coffee. For many Filipinos, coffee is life. No wonder the coffee
and frappe industry is continuously striving right now.
You may have grown up in a household where your parents or older siblings often drink
coffee, which is probably the reason why you learn how to drink coffee early in your life, too.
Actually, as strange as it may seem, there are some kids as young seven who already have a
liking coffee.
Filipinos often take coffee in the morning to help them get energized and prepare for the
long day. Some even pour coffee over rice as “sabaw”. Filipinos love to dip bread or biscuits in
coffee. Just like Oreo cookies and Milk, Coffee and biscuits seem to be perfect fit. Aside from
biscuits, Pandesal is also an awesome partner of coffee. Pandesal is every Filipino’s staple
breakfast food and all-time favorite bread. Pair with coffee, or dip it in coffee and you’re good.
Coffee is also often taken during snacks.

In the modern age of artisanal coffees and glossy-end machinery, it’s easy to get lost
when thinking of the word “cafe.” The aroma of freshly brewed French Roast and the velvety
feel of supple couch cushions flood the mind, but cafe culture is more than a simple pit stop for
our daily cup of joe.
Cafes are structured around a few major components, two of the most prominent being
the active sale of coffee and the people it draws in. Much like the deeply tangled web that is the
coffee industry, cafes carefully balances the social, cultural, and economical motley that comes
with both the beverage itself and the complications of being a public sanctuary.
Coffee may be the commodity that gave rise to the institution, but the population filing
through the cafe doors provided the business its purpose. While American cafes saw their origins
with the second wave of coffee starting in the mid-1960s, cafes have far deeper roots than
Starbucks or a 20-year-old mom-and-pop shop.
Cafes rose to prominence in Europe during the late 17th century as a result of their
importance in the social sphere, as well as their ease of convenience. While restaurants and
eateries specialized in meals, cafes minimized their selection in favor of providing patrons with
coffee and affordable admission. This made it especially accessible to the working class to whom
the establishments served as a retreat to foster community and promote the exchange of ideas
and philosophy. Both a blessing and a curse, this age became known as the Age of
Enlightenment.
While the local ale house provided many with the ability to converse, cafes remained a
favorite confluence for the politically interested, specifically those who didn’t have the platform

or means to voice their qualms elsewhere. Citizens upset by the upscaled pricing or legislations
of their new regime could find solace in discussing these issues with their fellow cafe-goers. In
an age of shifting ideologies and modest economic turmoil, British cafes gave the unheard a
voice and the ability to debate and host intelligent conversation, which would have otherwise
been drowned out beneath the authority of the elite.
Men from any social class could patronize the cafes; however, those in higher standing
often avoided them for fear of losing status. They later regarded cafes as a nuisance. For forces
of the upper echelon, cafes provided sanctum for their subjects and employees outside of their
control, leaving room for the seeds of rebellion and change to be planted. This line of reasoning
painted cafes as representations of equality and justice, something that earned them the attention
and eventual wrath of King Charles II, who described the establishment as “a place where the
disaffected met and spread scandalous reports concerning the conduct of His Majesty and his
Ministers” in an attempt to discourage the congregation. His efforts were fruitless.
Cafes met their natural end following King Charles’ rule due to the increasing popularity
of tea. However, British cafes bred a generation of activists, writers, and artists, setting the
precedence for coffee house culture to come.
The social and economic position of coffee houses and cafes allowed for a meeting place
receptive to all men regardless of occupation. This wasn’t true only in old Europe.
In the mid-20th century, Bogota, Colombia, featured several cafes across its sprawling
cityscape. The prominent cafe culture was similar to London’s, laying the groundwork for
intellectuals, activists, and artists to intersect. As the hub of a coffee-farming country, coffee was

far from being exclusive to a coffee house. There were coffee bars, coffee clubs, even coffee
pools. The drink aligned itself with secular values and helped bridge the intellectual and physical
gap that might have otherwise separated men from various social standings. Much like British
coffee houses, men frequented these cafes after finishing up at their office jobs, but it was also a
hub that granted artists, journalists, and writers equity to the property, some doubling as galleries
and convention centers. As in London, this attracted the attention of higher powers, to the
Colombian cafes’ tragic detriment.
Beyond providing working-class men much-needed catharsis, coffee houses provided the
general public with a method of unification and political revitalization that eventually deepened
the divide between parties in what would become the Colombian conflict. With uprooted former
militaristic powers colliding with some of the greatest minds of the generation, it was hardly a
secret that cafes posed a very serious threat to Colombia’s already unstable government. When
serious insurgency rose from the general public, the conflict brought about the end of the
political coffee house.
France is another prime example of the political and social cafe. In the 1900s, Parisian
cafes were hotbeds for thought, philosophy, and art, attracting the likes of Jean Cocteau, Ernest
Hemingway, and F. Scott Fitzgerald. In America, coffee houses were points of planning protests
during the Vietnam War, a process later deemed “G.I. Cafes.” While the gravity of cafe culture
has declined, they remain cultural incubators for artists and intellectuals.
In 1960s New York, coffee house culture was limited to Chock Full O’Nuts, a local chain
that offered a modest cup of joe and a muffin on a good day, and a few mom-and-pop shops that

managed to maintain integrity post-Depression. In 2020 America, the definition of “coffee
house” has expanded.
The most recognizable modern cafes tend to be commercial chains that rose in response
to coffee’s second wave. Unlike British cafes, which used its population to grant the cafe
purpose, American cafes have benefited from the U.S. capitalist mentality. There is not one
particular crowd associated with the American cafes — they are frequented by the well-dressed
businessman on his way to work in the morning as often as the screenwriter set up to work at the
espresso bar.
Modern cafe culture is tied inextricably to the coffee industry upon which it’s founded,
and as coffee shifts, so does the American cafe. Rather than present a united front to engage in
discussion across social standing, coffee houses have become specialized to attract a crowd
based on the type of coffee they serve. This means the general business model has switched from
one that’s community-based to one that’s commodity-based, which has helped revitalize the
coffee industry as a whole.
Coffee lovers around the world who reach for their favorite morning brew probably
aren’t thinking about its health benefits or risks. And yet this beverage has been subject to a long
history of debate. In 1991 coffee was included in a list of possible carcinogens by the World
Health Organization. By 2016 it was exonerated, as research found that the beverage was not
associated with an increased risk of cancer; on the contrary, there was a decreased risk of certain
cancers among those who drink coffee regularly once smoking history was properly accounted

for. Additional accumulating research suggests that when consumed in moderation, coffee can be
considered a healthy beverage.
Coffee beans are the seeds of a fruit called a coffee cherry. Coffee cherries grow on
coffee trees from a genus of plants called Coffea. There are a wide variety of species of coffee
plants, ranging from shrubs to trees.
There are two main types of coffee species, Arabica and Robusta. Arabica originates
from Ethiopia and produces a mild, flavorful tasting coffee. It is the most popular type
worldwide. However, it is expensive to grow because the Arabica plant is sensitive to the
environment, requiring shade, humidity, and steady temperatures between 60-75 degrees
Fahrenheit. The Robusta coffee plant is more economical to grow because it is resistant to
disease and survives in a wider range of temperatures between 65-97 degrees Fahrenheit. It can
also withstand harsh climate changes such as variations in rainfall and strong sunlight.
Coffee beans start out green. They are roasted at a high heat to produce a chemical
change that releases the rich aroma and flavor that we associate with coffee. They are then
cooled and ground for brewing. Roasting levels range from light to medium to dark. The lighter
the roast, the lighter the color and roasted flavor and the higher its acidity. Dark roasts produce a
black bean with little acidity and a bitter roasted flavor. The popular French roast is medium-
dark.
A medium grind is the most common and used for automatic drip coffee makers. A fine
grind is used for deeper flavors like espresso, which releases the oils, and a coarse grind is used
in coffee presses.

This is an option for those who experience unpleasant side effects from caffeine. The two
most common methods used to remove caffeine from coffee is to apply chemical solvents
(methylene chloride or ethyl acetate) or carbon dioxide gas. Both are applied to steamed or
soaked beans, which are then allowed to dry. The solvents bind to caffeine and both evaporate
when the beans are rinsed and/or dried. According to U.S. regulations, at least 97% of the
caffeine must be removed to carry the decaffeinated label, so there may be trace residual
amounts of caffeine.
VISION
“Healtfee and Sweets” envisions to become the leading pastry and coffee shop in the
province taking into account the mood of consumer.
MISSION
“Healtfee and Sweets” will make its best effort to create a unique place when customers
can socialize with each other in a comfortable and relaxing environment while enjoying the best
brewed coffee or espresso, frappe and pastries with affordable prices. We will be in the business
of helping our customers to relieve their daily stresses by providing peace of mind through great
ambience, convenient location, friendly customer service, and products of consistently high
quality.

CHAPTER II
PROJECT BACKGROUND
Project background talks about which the proponents of the business are, the name of the
business, the place where the business is located, the type of business, the kind of partners and
their profit and loss sharing.
In this portion, the time talks on the project schedule are taken into consideration. It speaks on
how the project will be going through from its preparation stage to its realization.

Proponents of the business
Healtfee and Sweets (Healthy coffee and pastry) is a business that will be owned and
managed in partnership of the following individuals, Mr. Mc Ricleigh Marzan of Agtangao,
Bangued, Ms. Aloha Joy Dait of Pilar,Abra, Mr. Jake Rante of Baddec, Palao, Mr. Kurt Jansen
Borja of Baddec, Palao, and Mr. Mark Lorenz Borja of Baddec,Palao. These five individuals
have agreed to have their center business which is the “Healtfee and Sweets” a coffee shop and
pastry. The firm is devoted to have their mission and vision be achieved and their business will
be of great help to the Abrenos.
Name of the business
“HEALTFEE AND SWEETS” Healtfee is a combination of the words “healthy” and
“coffee”. Sweets are for our pastry, which means the proponents offers a healthy pastry or
products, yet it is affordable. Coffee is the main product and pastry which indicates the sweets,
nature and other services of the business. The partners agreed to put them together to become
“HEALTFEE AND SWEETS” to come up with more unique have extra ordinary features of
the business that it offers to its customers.
Location
Healtfee and Sweets is located at Barangay Agtangao, Bangued, Abra along the
highway. Before Agtangao Galyera (Cockfighting Arena) and Coca-Cola Main Garage, near at
Agtangao, Elementary, School (AES) straight ahead, front of Darwin Store. Along the highway

Type of the Business
The type of business is a partnership business whereby partners agreed to share in the
profits and loss in the following manner:
No. Partners Kinds of contribution Percentage In the
partner distribution of
profits and losses
1 MC. RICLEIGH General Partner 3,000,000.00 20%

MARZAN
2 KURT JANSEN General Partner 3,000,000.00 20%
BORJA
3 JAKE RANTE General Partner 3,000,000.00 20%
4 ALOHA JOY General Partner 3,000,000.00 20%

DAIT
5 MARK LORENZ General Partner 3,000,000.00 20%
BORJA
TOTAL 15,000,000.00 100%

Logo
We base the design of our logo from the word “Kawaii” that means “cute” to attract teenagers
and it can be for all ages too.
We choose this color because it’s a color that compatible or compliment. The color pink have an
impact on our moods, feelings and even behaviors. Not all people love this color but we find this
color attractive. In our logo you see the name of our shop which is “Healtfee and Sweets” and
there’s a coffee and bread there.

A. PROJECT SCHEDULE
Activity I. Business Planning (January-June 2022)
Business planning is important in establishing or starting a business it is one of the most
important requirements before putting up a certain business.
This business is hard we need time to think how to be better coffee shop and pastry ,how
we can standout to others coffee shop and pastry, we need to think more and it will require
careful method of planning, determination, hard work and greater effort. Furthermore researches
and surveys must be considered in order to be more knowledgeable about this business.
The business must have a good plant in order to survive in any.
Activity II. Collection of Resources (July 2022 -December 2023)
Before putting up a business, collection of resources and capital are the most important
things to prepare. The collection of resources and capital is one of the hardest parts in building or
starting a business. The proposed capital of the business is 15 million. The capital comes from
our savings.
Activity III. Construction of building (January-March 2024)
Constructing of the building is one of the hardest parts of having a business. There are lot
of things to consider like meeting with the architect and engineer, and hiring people to work for
the construction and making the building safe for the customers. It takes a very long period of
time to build a building so it must be monitored properly.

Activity IV. Hiring of Employees (April-September2024)
Selection and hiring of employees, is really hard to do, because there is a need for the
partners to select and hire employees that are qualified and fit to the position being offered. They
must be of high knowledge particularly in running the business.
Hiring the right people is very important for a new and just started business, to have
effective and efficient employees which be of great help to the business in achieving its goals
and for possibility of growth in order to more successful and more competitive coffee shop and
pastry. Behind a successful business is the people working within, thus selection and hiring of
the best employees really count in order for the business to be more competent in world of
business where there are many and giant competitors.
Activity V. Purchasing (October 2024-March 2025)
One of the preparations of purchasing of equipment’s, machineries and products that are
needed to be made is the successful operation of the business needed for the successful operation
of the business. The partners will personally monitor the purchase of equipment’s, machineries
and products to be used to ensure that everything will be at its best.
Activity VI. Furnishing (April 2025-January 2026)
For the final touch of the business, the building machineries, equipment’s and products
that are needed for the operation of the “Healtfee and Sweets” must all ready and all set. The
partners ensure that everything inside and outside of the business are organized and attractive.

Activity VII. Advertising (Febuary- June 2026)
Advertisement is one of the most important aspects in establishing a business. The
proponents decided to advertise the business on Febuary – June 20256 so that the customers will
be aware and be familiarized with the business. Distributing fliers, posting tarpaulins to nearby
places of the business and airing radio advertisements are mode of advertisement plan that the
proponents will be going to used and consider.
Activity VIII. Opening (July 10, 2026)
After five years of deep preparation, “Healtfee and Sweets” are now ready to serve its
customers. The proponent has chosen July 10, 2026 because it is the month of rainy seasons. It is
an advantage for the business to start its operation on the said month because Filipino loves
coffee in rainy seasons.

B. GANT CHART
2022 2023 2024 2025 2026
LEGEND:
I. Business Planning
II. Collecting of Resources
III. Construction of the Building
IV. Hiring of Employees
V. Purchasing of Equipment, Machineries and Products
VI. Furnishing
VII.Advertising
VIII.Opening

CHAPTER III
MANAGEMENT STUDY
This portion determines the appropriate business organization, the people who will be
involved both before and during the operating period of the business.
This answers how the project shall be manage before and during the operating periods,
pointing about the firms or persons involved or to be involve in studying the different aspects of
the project, the type of business organization, organizational chart and functions of each unit
management personnel, skills and number of labors required specifying the duties and time to be
devoted to the project, qualifications, compensations and fringe benefits of employees.
The recruitment and training programs of personnel are also taken in consideration.

ORGANIZATIONAL CHART
GENERAL MANAGER
ASSISTANT MANAGER
CASHIER-COFFEE CASHIER-PASTRY
2 BARISTA/ BARTENDERS 2 PASTRY CHEFS
3 SERVERS/ WAITERS 2 DISHWASHERS
2 SECURITYGUARDS 2 CLEANERS

EMPLOYEES SALARIES
POSITION NO. OF SALARIES TOTAL

EMPLOYEES
GENERAL MANAGER 1 ₱18,000.00 ₱ 18,000.00
ASSISTANT MANAGER 1 ₱15,000.00 ₱15,000.00
CASHIERS 2 ₱12,000.00 ₱24,000.00
BARISTA/BARTENDERS 2 ₱ 10,000.00 ₱20,000.00
PASTRY CHEFS 2 ₱10,000.00 ₱20,000.00
SERVERS/WAITERS 2 ₱7,000.00 ₱ 14,000.00
DISHWASHERS 2 ₱7,000.00 ₱ 14,000.00
SECURITY GUARDS 2 ₱ 8,000.00 ₱16,000.00
CLEANERS 2 ₱ 7,000.00 ₱ 14,000.00
TOTAL 16 ₱94,000.00 ₱155,000.00

JOB DESCRIPTION AND JOB SPECIFICATION
POSITION JOB DESCRIPTION JOB SPECIFICATION

 Institute and follow  Degree in Business
advanced cash  Administration or any
handling policies and related field.
procedures  25-30 years old
 Remain accountable  Male or Female
for all profit and loss  Comfortable working
figures in a fast-paced
GENERAL MANAGER
 Update and change environment Strong
menu seasonally and in organizational skills
response to budgetary  Ability to coach, train
concerns and motivate
 Maintain top quality employees
assurance and
customer service
standards
 Hire and train sales  Degree in Business
associates to work on  Administration or any
the floor as well as in related field.
shipping
 25-30 years old
 Continually advance
your product  Male or Female
knowledge and that of  Ability to effectively
other employees train and motivate
ASSISTANT MANAGER
 Maintain accurate sales associates
customer records for  Excellent
loyalty program
organizational,
 Manage and evaluate
revenue and problem-solving,
expense reports project management
and communication
skills
CASHIERS  Perform basic math  Degree Holder
functions to collect  22-35 years old
payments and make  Female
change  Mathematical skills
 Maintain accurate cash and the ability to
drawer Take a tally of handle transactions
the funds in the cash quickly and accurately
register when required  Previous experience in

during a shift and a retail store or as a

produce transaction cashier
reports
 Keep the checkout area
clean and orderly.
 Make and serve  College graduate or
specialty coffee and college level that
tea beverages undergo into coffee
 Speak and interact education programs or
with both new and training and seminar
regular customers  23-25 years old
 Maintain a clean and  Male
BARISTA/BARTENDERS
sanitized work station  At least has enough
 Contribute to a experience in the
positive team coffee service industry
environment  Friendly, outgoing and
dedicated to
outstanding customer
service
 Responsible for  College Graduate
creation, decoration,  22-35 years old
and presentation of  Female
desserts such as cakes,  Undergone certificate
pastries and pies. programs in pastry
 General duties include arts.
PASTRY CHEF
ordering ingredients  Candidates who
and supplies for the perform well.
pastry shop.  Organizational and
time management
skills
SERVERS/WAITERS  Greeting and serving  Atleast High School

customers graduate Must be 18
 Should be polite to years old and above
their customers and  Ability to operate
make sure they enjoy industrial machinery
their meals.  Female or Male
 Willingness to work in
hot, humid
environment and on
your feet for 8-hour

shifts
 Being physically fit and
proper hygiene.
 Wash glassware and  Atleast High School
other implements by graduate Must be 18
hand when necessary years old and above
 Clean iced tea  Ability to operate
and coffee industrial machinery
machines daily  Female or Male
DISHWASHER  Clean dish  Willingness to work in
storage hot, humid
 Follow sanitation environment and on
policies at all times your feet for 8-hour
 Clean up spills or shifts
broken glassware  Being physically fit
immediately and proper hygiene.
 Ensure the security,  BS Criminology
safety and well-being Graduate or any
of all personnel, related field.
visitors and the  25-30 years old
premises Adhere to  Male or Female
all company service  One (1) year of
and operating experience as a
standards security guard; or a
 Remain in compliance combination of
with local, state and education, training, or
federal regulations work experience
SECURITY GUARDS
 Calls police or fire which provides the
departments in cases required knowledge,
of emergency, such as skills and abilities to
fire or presence of perform the duties of
unauthorized persons. this position.
 Immediately respond  Strong interpersonal
to emergencies to skills Knowledge of
provide necessary security operations and
assistance to procedures.
employees and
customers.

 Coordinating with  Any gender

other cleaners to keep  20-40 years old
our businesss clean  Hard working
 Performing
CLEANERS maintenance activities
related to cleaning
 Ordering new cleaning
supplies or material
needed

MANAGEMENT PROPOSAL
Management Style
The management styles that the Healtfee and Sweets prefer the Management by
Walking Around and Participative Management Style.
Managers who practice MBWA place importance on rich levels of interpersonal
communication. Managers walk around the premises checking with employees and on the
status of ongoing projects. This practice can be helpful in maintaining contact with
employees and offering guidance as well as mitigating problems.
While Participative it is similar to Consultative, management trusts the employees.
They work together to make decisions as a group and the staff are highly involved. As a
result the employees feel valued, and show increased motivation and productivity.
The following are some of the advantages of Management by Walking Around and
Participative Management Style:
 Encourages people to work together as a team. With better communication and an
improved sense of what's happening in your team, you'll likely spot big problems before
they happen, and you'll be in a better position to coach your team to avoid them.
 Business knowledge, commercial awareness and problem-solving opportunities can all
take leaps forward when you better connect with your "front line." You'll improve your
understanding of the functions, people and processes at work there, and you'll boost
people's company and industry knowledge. Everyone is better equipped to perform their
roles when they have the right information, and they are energized by an improved flow
of ideas.

 Morale will likely get a lift from MBWA, too. Casual exchanges and opportunities to be
heard really do help people to feel more motivated, more inspired, and more connected.
Furthermore, you'll boost accountability and productivity, as any actions that you agree
upon with your people will likely get done because you see one another regularly.
 Increase team morale. Participative leaders give every team member a voice. Because
employees play an active role in the success of the company, they are more motivated
and engaged with their work.
 Promote collaboration. Employees are provided the flexibility to work together to reach
goals, make plans, and help one another. Collaboration contributes to higher morale as
well as improved communication between team members.
 Uncover creative solutions. Since employees are encouraged to collaborate, there is a
free-flowing exchange of ideas that often leads to innovative solutions.
 Teams more readily accept decisions. Knowing that each team member contributed to
the decision-making process makes employees feel more confident about the final
outcome.
 Improve employee retention. Participative managers foster an environment that makes
people feel genuinely valued. They give employees plenty of development opportunities
—showing that there is room for them to grow within the company—and offer them
chances to implement their ideas. This significantly contributes to improved employee
retention.

GENERAL POLICIES
Operating Hours
The morning shift of “Healtfee and Sweets” will come to the store 5:00 am and
their out time is 3:30 pm and for the night shift they are required to go to store at 10:00 am
and their out of time is 9:00 in the evening. The employees are required to have their day
offs in every week, Sunday. There will be no special holidays however the staff will have
their shifting schedule for those holidays. The special occasion or the anniversary of the
business is on every 10th day of July.
Compensation
The employees received their salaries on the 15th and 30th of every month. Absences
of the employees must be deducted to their salary as per day according to their positions.
They received their salaries through cash, which the company will provide it.
The management also offers double pay for holidays, Sick leave and vacation
leaves are also offered to the employees. The bonuses will be given based on their
performance, Christmas bonuses and Certificate of recognition for every outstanding
employee.

Conduct and Sanctions
The following are the rules of conduct and sanctions of the Healtfee and Sweets:
CONDUCT SANCTIONS
 Four consecutive late are

considered as absent
Tardiness  Eight consecutive late are
considered as 5 absences and
will result to suspension
 Dismissal
 1st offense: written
reprimand
Absence  2nd offense: deducted to
their salary
 3rd offense: dismissal from
work
 1st offense: admonition
Eating while on duty  2nd offense: admonition
 3rd offense: deducted to their
salary
 1st offense: deducted to their
salary twice of the cost of
how many they took
 2nd offense: suspension and
Stealing
deducted to their salary
twice of the cost of how
many they took
 3rd offense: dismissal from
work

Not Wearing the Prescribed Uniform  1st offense; written

reprimand
 2nd offense; 3 days
suspension
 3rd offense; dismissal
from work
Eating While on Duty  1st offense; written
reprimand
suspension
 3rd offense; dismissal
from work
Using of Gadgets While on Duty  1st offense; written
reprimand
suspension
 3rd offense; dismissal from
work
Harassment and Immoral actions  Immediate dismissal
Intimate Relationship between employees  1st offense; written

reprimand
suspension

Appearance
 General Manager – for female they are required to wear corporate attire which
includes a collared blouse, black coat, black knee length skirt, stockings and black
high heels. For males corporate attire includes black suit, polo shirt, slacks and black
leather shoes.
 Assistant Manager- requires wearing corporate attire which is the same as with the
general manager. Collared blouse, black coat, black knee length skirt, stockings and
black high heels. For males corporate attire includes black suit, polo shirt, slacks and
black leather shoes.
 Cashier- requires wearing prescribed uniform paired with black knee length skirt, 2-
3 inches high heels, stockings for female and slacks for male.
 Barista- required to wear the prescribed uniform, hair net and apron must be worn at all
times.
 Pastry Chef-required to wear the prescribed uniform, hair net and apron must be worn at
all times.
 Dishwasher- white t-shirt, apron, black pants and black rubber shoes.
 Security Guard- must wear prescribed uniform for the security guards.
 Server/Waiter-must wears prescribed uniform for a staff.
 Cleaner-must wear white t-shirt, apron, black pants and black rubber shoes.

Training and Seminars
All employees of Healtfee and Sweets will be given training and seminars to
enhance their skills to be more productive, abilities and knowledge that they can share with
others in order for them to become effective and efficient in their jobs. Team building will
also be conducted twice a year to have a sense of friendship because having good
relationships among employee is really a great morale booster. In order for the employees to
be at their best in performing their assigned tasks that can be have great help in the
achievement of the organization’s goals and objectives.

CHAPTER IV
MARKETING STUDY
Investors are attracted to invest in a business project with a minimal risk and a
higher rate of return on investment. In this part, the major consideration is whether there is
an ample demand for the product being produced or proposed to produce. It is very
important to determine whether there is a substantial excess demand, so that a new firm
could enter into the industry. If there is a sufficient demand for the products, investigation
on the competitive position of the firm in the industry should also be taken into
consideration.
It also includes the marketing mix strategies such as product price, place and
promotion, the proposed marketing programs, promotions and advertisements, strategic
planning, the analysis of the strength, weaknesses, opportunities and threats of the
organization and the other information relative there to are also taken into account.
Finally, this specifically identifies the competitive marketing position of the study.

Market Description
Healtfee and Sweets is a pastry and a coffee shop.To provide high quality of
products and yet affordable prices especially to the peoples of the province. Healtfee has a
coffee shop with tables and chairs where customers can relax for a while and buy bread,
cakes, cookies etc. because coffee and bread are best partners. The proponents were also
encouraged to offer the best and high quality of coffee and breads for the betterment of the
business and towards achieving its goals.
Healtfee and Sweets will be the best coffee shop with bread and pastry in Abra.
The type of living in Abra is quite developed, everyone can afford to buy a piece of coffee
and bread because of the affordable prices that Healtfee and Sweets provide. The said
business will provide best quality of products to meet the satisfaction and strong desire of
every customer.
Demand
Healtfee and Sweets is a unique business because it is the only one coffee shop
that you can buy pastry too in the same place in Abra and it is new to the Abreños. The
Healtfee and Sweets makes different forms of enjoyment to makes the customers feel
comfortable and relax. The business can satisfy the needs and wants of their customers
because the Healtfee and Sweets offers a wide variety of cakes, bread, desserts and brewed
coffee and confections. The people and office workers might not go to other department
stores because Healtfee and Sweets can offer what they need and want. Healtfee and
Sweets offers high quality of services at affordable prices on their products and it is
accessible from public and private places inside Abra.

Supply
Heathfee and Sweets will make sure that it will provide the customers’ needs and
wants, so that the customers will be happy with the products and services that the Healtfee
and Sweets will offer. It will guarantee that customers will enjoy the different variety of
coffee while eating bread and past. Healtfee and Sweets will make sure that their products
are available at all times.
Demand and Supply
Healtfee and Sweets is a unique friendly store that offers high quality of products yet
affordable and has also resting or relaxiing area where the customers can eat their favorite
bread and pastry while having coffee. Healtfee and Sweets will make sure that they will
satisfy their customers by providing what are they craving for.

GENERAL MARKETING PRACTICE AND POLICIES
There are practices and policies that can affect and assist in the operation of the
business. The Healtfee and Sweets is considering the following:
Taxation Policy
- It affects the business costs. The impose tax can increase or decrease the amount of
tax a business has to pay, and therefore it will affect the net profit.
Municipal Permits, Fees and Licenses
- In establishing a business they need to have a permit, pay all the fees and have a
license so that your business can operate.
Weather or Climate
- Unpredictable weather can affect the operation of the business. The employee might
not enter to have their work and there is small number of customers when there is a
typhoon or disaster happened because it causes a lot of distraction especially in
electric and water supply.
DTI and BIR
- Permits prove the legality of a business. BIR will not only protect the right of the
customers but also the business especially in some cases of false purchasing. DTI
will do the work of protecting the business of quality control of a certain business.

Site/Location
- The location itself can be an important factor to the business success because it is
located at Agtangao, Bangued, Abra and more accessible because it’s along the
highway.
Products and Services
- High quality of products yet affordable and good quality of services are main factors that
can assist the business and may encourage the customers to patronize the business
products.

MARKETING MIX STRATEGIES
Product
Healtfee and Sweets offers different types of bread and pastries. They also offer
brewed types of coffee. Healtfee and Sweets certainly gives the satisfaction from the
different flavors of coffee and types of pastries. Our products are unique than the other
competitors. We make sure that the customers will smile and be happy before they leave in
Healtfee and Sweets.
Place
As the Healtfee and Sweets located in the Province of Abra, Municipality of
Bangued, it would be accessible to its customers because it’s along the highway. The
Healtfee and Sweets is located at Agtangao, Bangued Abra, before Coca-Cola Main
Garage, near at Agtangao, Elementary, School straight ahead, in front of Darwin Store
with a measurement of 500 square meters with a total amount of Two Million One
Hundred Fifty Five Thousand Only. (Php 2,155,000.00)
Price
Pricing product into the most affordable and just prices for the benefits of the
customers who usually want to products that are suitable for their taste and mood that they
will surely love. The Healtfee and Sweets offers an affordable, reasonable and just price of
the products to their customers. They offer discounts to senior citizen, and to persons with
disability. Membership card is also offered to regular customers. During Christmas season,
Healtfee and Sweets offers a program and raffle promos to the loyal customers.

Promotion
Promotion refers to any type of marketing communication used to inform or persuade
target audiences of relative merits of a product, service, brand or issue. The aim of
promotion is to increase awareness because it helps the business to become successful.
There are ways for the people to be aware on the products and services offered. Healtfee
and Sweets prefers to promote their products and services through newspaper, handout,
fliers, tarpaulin, poster, hosting, radio station and social media by creating Facebook page to
be more familiar to the public about the said business.
Proposed Marketing Program
Starting a business is a challenging project. When entering into a certain business,
there are always challenge to do as part of the start-up phase in identifying all the goals and
objectives. The Healtfee and Sweets top’s priority is to give and provide an excellent and
high quality of products and services. They will also use “Cause Marketing” strategy is a
strategy that sponsors a charity, ‘this is an effective way to introduce new products and one
way to develop brand loyalty. It will be an advantage for the Healtfee and Sweets because
it is the only coffee shop and pastries business operating in the province. The employees are
educated and well trained in their designated works that can really help in achieving its
goals toward the success of the business as a whole.

Price Study
The Healtfee and Sweets conducted a survey on business same as bookstore
business and uniform pricing strategy is agreed with the following manner:
COFFEE
PRODUCTS Year 1 Year 2 Year 3 Year 4 Year 5
Cafe' Americano
₱70.00 ₱73.50 ₱77.18 ₱81.04 ₱85.09
Cafe' Corretto
70.00 73.50 77.18 81.04 85.09
Cafe' Crema
70.00 73.50 77.18 81.04 85.09
Café de olla
70.00 73.50 77.18 81.04 85.09
Cafe' Mochaccino
70.00 73.50 77.18 81.04 85.09
Café latte
70.00 73.50 77.18 81.04 85.09
Café Rapido y Sucio
70.00 73.50 77.18 81.04 85.09
Coffee with milk
50.00 52.50 55.13 57.89 60.78
Espresso
60.00 63.00 66.15 69.46 72.93
Espresso Romano
70.00 73.50 77.18 81.04 85.09
Frappe'
60.00 63.00 66.15 69.46 72.93
Cappuccino
60.00 63.00 66.15 69.46 72.93
Cofee Smoothie With
Banana Oats 60.00 63.00 66.50 69.50 72.93
Cold Brew Coffee Banana
Smoothie 70.00 73.50 77.80 81.50 85.93
Healthy Iced Coffee 70.00 73.50 77.80 81.50 85.93
Sub-Total ₱990.00 ₱1,060.50 ₱1,093.12 ₱1,147.09 ₱1,205.08

CAKES
Banana Cake with Cream
Cheese Frosting
₱45.00 ₱47.25 ₱49.61 ₱52.09 ₱54.69
Black Forest
40.00 42.00 44.10 46.31 48.63
Cherry Cheesecake
45.00 47.25 49.61 52.09 54.69
Coffee Cake with Kahlua
Chocolate Ganache 50.00 52.50 55.13 57.89 60.78
Eggless Truffle Cake
45.00 47.25 49.61 52.09 54.69
Mango Meringue Cake
45.00 47.25 49.61 52.09 54.69
Oreo Cheesecake
40.00 42.00 44.10 46.31 48.63
Pineapple Upside-down
Cake 45.00 47.25 49.61 52.09 54.69
Sub-Total
₱355.00 ₱372.75 ₱391.39 ₱410.96 ₱431.50
BREADS
Banana Bread
₱15.00 ₱15.75 ₱16.50 ₱17.95 ₱18.30
Grissini Bread
15.00 15.75 16.50 17.95 18.30
Bread Roll
15.00 15.75 16.50 17.95 18.30
Crisp Bread
20.00 21.50 22.75 23.15 24.50
Pita Bread
20.00 21.50 22.75 23.15 24.50
English Muffin
20.00 21.50 22.75 23.15 24.50
White/Milk Bread
20.00 21.50 22.75 23.15 24.50
Pancake
20.00 21.50 22.75 23.15 24.50
Pandesal 24.50

20.00 21.50 22.75 23.15

Ensaymada
20.00 21.50 22.75 23.15 24.50
Pande Coco
20.00 21.50 22.75 23.15 24.50
Toasted bread
20.00 21.50 22.75 23.15 24.50
Sub-Total ₱225.00 ₱240.75 ₱254.35 ₱262.2 ₱275.4
*Mark-up Price=5% per annually

Launch Strategies
Every business requires a strategy for marketing to identify and learn about the
target market in order to be competitive, popular and to fulfill the needs and satisfy the
wants of the customers.
On the opening day, Healthfee and Sweets will be launching business by giving
free coffee and pastry for the first 25 customers and for the customers who will purchase
Php 500.00 worth of coffee and pastry will receive a free umbrella for the months of rainy
seasons. There will be also freebies and special vouchers during holidays like Christmas,
New Year, Valentines and other holidays.
Public Relation
Public Relation is an action of convincing people between the organization and the
target market or public. Public Relation may include an organization or individual gaining
exposure to their audience using topic and inform the public and prospective customers,
investors and employees to maintain a certain view about the business.
The advantage of Public Relation to the Healtfee and Sweets is it will be the start-
up way to take more customers and introducing the products that they will offer.
Furthermore, customers will love, patronize and become loyal to the business.
Public Relation helps the business to develop good relation to the people and
motivates the customers to patronize the coffee shop and pastry business in the Province of
Abra.

Promotion and Advertisements
Advertising is one of the most effective ways of making the business and its
product to be well known to the public. Promotion and advertisement can also make the
public aware about the products and to know the location of the business.
Owners of the Healtfee and Sweets will promote and advertise one month before
the starting of the business operation of business. The proponents plan to make use of
printed media advertising such as flyers tarpaulins and radio announcements to provide
prospect customers information about the opening of the business and social media
advertisement.
The Healtfee and Sweets will also create a Facebook page to let customer know
about the business and the new products that they will offer. Every time there is an update
about the business they will post it in their different social media pages for the customers to
be aware. The business will use this method of advertising it for a long period of time
especially in the social media because it has been used by many people.
Strategic Planning
Strategic Planning is an organizational management activity that is used to set
priorities, guide the organization what to do, in developing a plan for achieving its general
and specific objectives or its goals.

Healtfee and Sweets will utilize the following strategic planning that is very
important to the business:
 Determination of objectives and strategies
- After establishing the vision and mission of the business, the proponents think of a
careful plan on how they will achieve their goals.
 Target Market
- Since the location of Healtfee and Sweets is in Agtangao, Bangued, Abra intends to
operate the business to provide high quality of products and services that will
maximize their sales.
 Analysis of the current state
- Conducting of SWOT Analysis that may examine and analyze internal and external
environment of Healtfee and Sweets to avoid future problems.
 Pricing Strategy
- Generally Healtfee and Seets offers high quality of products and services yet
affordable that Abreños will surely love and will give them a satisfactory craving
successful with the business.
 Agree on Priorities
- All priorities need to be set especially Healtfee and Sweets is practicing
participative management style

 Put the Plan together
- Putting all the plan together to facilitate implementation and constant review in
achieving Healtfee and Sweets goals like giving them experience or a taste of our
pastries while having the best coffee.
Packaging / Presentation
Packaging or Presentation is the process and materials employed to contain handle,
protect and transport a certain goods. It is helpful to make the products more marketable
and presentable. It is also both include the unique and innovative way of designing,
decorating, processing and presenting a certain products or services.
Packaging or Presentation is very important especially in attracting customers and make
them easily remember a certain product. Healtfee and Sweets creates a unique and eco-friendly
packaging. Eco-friendly materials decompose quicker and more naturally than traditional
packaging materials.
Eco-friendly packaging is the popular choice amongst the modern consumer. Millennials
are particularly conscious of the consequences that their purchasing decisions have on the
environment. By conveying your environmental awareness, you’ll win the hearts of consumers.
If the Packaging or Presentation of Healtfee and Sweets boom in the target market, then their
products and services will be known and customers will be interested and patronize the Healtfee
and Sweet business.


PRODUCTS
coffee smoothie
café with banana
americano oats
café crema mochaccino
café latte frappe
coffee with banana cake
milk
espresso black forest

Cherry cheesecake
Mango meringue
cake
Eggless truffle oreo cheesecake
cake
pineapple upside- pancake
down
hot pandesal ensaymada
pande coco toasted bread

SWOT ANALYSIS
Strength
Based on the deeper analysis of the study the following are the strengths of Healtfee and
Sweets which are of great help to the organization in retaining its leadership position in the
world of pastries and coffee business.
• Affordable price for the people.
• Near at the Public Market.
• Far from potential competitors.
• It is a one stop shop for pastry and coffee shop.
Weaknesses
The following are the weaknesses of Healtfee and Sweets which if not given
importance will become threats to the organization:
• Limited coffee menu selection
• Less experience in operating a business
• New staffs that will hire and train for operation.
Opportunities
Based on the careful analysis of this study, the following are the opportunities of
Healtfee and Sweets:
• Increasing sales opportunities in the province and other provinces

• Branch Expansion
• Price Differentiation
• Special promotions offered
Threats
The following are the found-out threats of the Healtfee and Sweets:
• Coffee shop businesses
• New government laws which will have a negative impact in the business
• Cultural and Political Issues

CHAPTER V
TECHNICAL STUDY
The technical study shows the planned lay-out of the business building. It shows the
elevation of the building such as the front elevation, rear elevation, right side elevation, left
side elevation and top view elevation including the perspective of the building. It tells about
the different rooms/ areas found in the building by the presentation of the floor plan the
floor plan shows the different parts of the business establishment.
The technical study is important because if there is no lay-out and technical plan
there will be no business that will be established.

Project Site
Site plan show a building, foot print, travel ways, parking drainage facilities, sanitary
sewer, water lines, trails, lighting and landscaping and garden elements.
Plant Size and Production Schedule
The location of Healthfee and Sweets is accessible to the people who travel early in
the morning because the establishment is located at the Agtangao,Bangued,Abra along the
highway. The business exact location is near at the Coca-Cola Main Garage and Agtangao
Cockfighting Arena, in front of Darwin Store. The plant size of Healtfee and Sweets is 500
squares meters.
The purchasing schedule of our coffee including drinks is weekly purchase. And for
the Pastry supply needed for the shop will be purchased weekly as well.
Building and Facilities
Healtfee and Sweets building has a land area of 500 square meters, the size of the
building is 300 square meters and the remaining space is for parking space. The estimated
amount of the establishment of the construction of the building is ₱5,000,000.00 including
the labor and contingency.
Floors
Healtfee and Sweets is composed of a 1 story building with spacious parking area.
First floor is made with cream artistic tiles.

Comfort Rooms
Healtfee and Sweets have three comfort rooms. Two comfort rooms are located at
the inside. The first one is the employees comfort room which is located at the employees
quarter and the second one is for girls customers comfort room and the third one is for boys
customers comfort room which is located inside.
Storage Rooms
The Storage Room is located at the ground floor where things and foods are being stored
accordingly and kept safety when not being used.
Healtfee and Sweets storage room is divided into two shelves. First shelve is for
ingredients needed for pastry shop and for the second shelve is for ingredients for the
coffee.
Utilities
Utilities of a business require will depend on the nature and size of the operation.
Utilities such as electric bills, internet and telephone bills, water bills are essential services
that are needed to acquire by different people especially for their business/businesses
because it plays a very important role in the society especially in the social and economic
development.
Healtfee and Seets will be spending an estimated amount of Ten Thousand Pesos
(₱10,000.00) for the electric bills, Five Thousand Pesos (₱5,000.00) for the internet and
telephone bills, and Five Thousand Pesos (₱5,000.00) for the water bills for the monthly
expenses and Two Hundred Forty Thousand Pesos (₱240,000.00) annually.

UTILITIES COST TOTAL
Electric Bills
₱10,000.00 x 12 120,000.00
Internet and Telephone
Bills 5,000.00 x 12 60,000.00
Water Bills 5,000.00 x 12 60,000.00
TOTAL ₱240,000.00
Waste Disposal Management
Waste management or waste disposal is all the activities and actions required to
manage waste from its inception to its final disposal. This includes amongst other things,
collection, transport, treatment and disposal of waste together with monitoring and
regulation. It also encompasses the legal and regulatory framework that relates to waste
management encompassing guidance on recycling.
Healtfee and Sweets waste will be disposed separately. There will be trash bins
labeled as “Biodegradable” and “Non-biodegradable”.

Recycling is an easy and natural eco-friendly process that takes the non-
biodegradable waste turns into chairs that useful. The Healtfee and Sweets prefer to
Recycling and make chairs to donate to the school to those schools,who are lacking chairs.
“Make and Donate” that’s why their waste must be disposed properly because we are not
just promoting our business we want to help to.

CHAPTER VI
FINANCIAL STUDY
This portion determines the profitability level of the project which is generally
defined as the relationship of the net income after taxes to the total investment. It is largely
based on the available opportunity cost in particular period of time and place.
The financial study also involves through coverage of all the monetary information
of the business. It includes the total projected cost (pre-operating expense), sources of
financing, financial assumptions, estimated gross income, and depreciation schedule
(annual), and projected income statements, projected cash flow statements, balance sheet for
a period of 5 years and the profitable ratios.
The financial study will be doing its important role in assessing if the feasibility
study is feasible and its subject for recommendation of pursuing it.
Source of Financing
The HEALTHFEE AND SWEETS shall have a Total Capitalization of Fifteen Million Pesos
Only (₱15,000,000.00). The general partner will contribute cash which is Three Million Pesos
each. The proponents agreed that in the division of profits and losses of the business are based
on the percentage in their capital contributions.
Percentage in
the
No. Partners Kinds of Partner Contribution Distribution of
Profits and
Losses
1 ₱ 3,000,000.00 20%
Mc Ricleigh
General Partner
Marzan
2 3,000,000.00 20%
Kurt Jansen Borja General Partner
3 3,000,000.00 20%
Jake Rante General Partner
4 3,000,000.00 20%
Aloha Joy Dait General Partner
5 3,000,000.00 20%
Mark Lorenz Borja General Partner
TOTAL ₱ 15,000,000.00 100%

PROJECTED GROSS
SALE
Year 1 Year 2 Year 3 Year 4 Year 5
GROSS
SALE 70,500,000.00
LESS:
COST OF
SALES 50,000,000.00
NET 20,500,000.00
SALES
Estimated Gross Sale

*Sale Increased by 3% in 2nd Year, 5% in 3rd Year, 8% in 4th Year, 12% in 5th Year
*Purchases Increases by 4%in 2nd Year, 6% in 3rd Year, 8% in 4th Year, 10% in 5th
Year

Projected Income Statement
HEALTFEE AND SWEETS 5-YEAR PROJECTED INCOME STATEMENT

For the Year Ended July 10, 2026
Year 1
GROSS SALES ₱70,500,000.00
Less: COST OF SALES 50,000,000.00
NET SALES 20,500,000.00

Less: OPERATING EXPENSES
Salaries Expense ₱ 1,860,000.00
Advertising Expense 65,000.00
Utilities Expense 240,000.00
Property Tax Expense 146,500.00
Permit and License Expense 12,500.00
Repairs and Maintenance Expense 120,000.00
Supplies Expense 75,800.00
Insurance Expense 825,000.00
SSS Premiums 182,500.00
PhilHealth Premiums 31,500.00
Pagibig Premiums 24,000.00
13th Month Pay 350,000.00
TOTAL OPERATING EXPENSES ₱ 3,932,800.00
NET INCOME BEFORE TAX 16,567,200.00
Less: INCOME TAX (16,517,200.00– 500,000.00 x .30) 4,805,160.00
NET INCOME AFTER TAX ₱11,762,040.00


Year 2
GROSS SALES ₱83,500,000.00
NET SALES 26,650,000.00

Salaries Expense ₱ 1,980,000.00
Advertising Expenses 63,300.00
Insurance Expense 820,000.00
Pagibig Premiums 15,000.00
TOTAL OPERATING EXPENSES ₱3,977,570.00
Less: INCOME TAX (22,672,430.00– 500,000.00 x .30) 6,652,629.00



Year 3
GROSS SALES ₱85,000,000.00
NET SALES 26,700,000.00
Salaries Expense ₱2,100,000.00

Pag-ibig Premiums 24,969.50
TOTAL OPERATING EXPENSES 3,348,770.50
Less: INCOME TAX (23,351,229.59-500,000.00 x .30) 6,855,386.85


Year 4
GROSS SALES ₱97,200,000.00

NET SALES 35,300,000.00

Less: INCOME TAX (31,823,423.00– 500,000.00 x .30) 9,397.029.09


Year 5
GROSS SALES ₱108,900,000.00
NET SALES 40,800,000.00


Less: INCOME TAX (37,250,973.00– 500,000.00 x .30) 11,025,291.09

CHAPTER VII
SOCIO-ECONOMIC STUDY
Socio-economic study is the social science that studies how economic activity
affects and is shaped by social processes. It analyzes how societies progress, Healtfee and
Sweets does not only concern about the profit, but also an eco-friendly business which is
concerns the surrounding’s or the community. Healtfee and Sweets also provides
employment for the Abreños. The business also makes sure that they will satisfy the needs
and wants of the customers and also if encourage tourists to come and visit the place to
experience an accommodating and relaxing ambiance of the business. Providing high
quality of products yet with very affordable prices is the main objective of Healtfee and
Sweets.
The Healtfee and Sweets makes sure that they are a good help to the government of
Abra. They pay their taxes to the government to help improve the life of every Abreños.

Priority of Good Services
The Healtfee and Sweets top priority is to give and provide an excellent and high
quality of products and services and affordable prices to meet the satisfaction and strong
desire of every customer.
Project Market Place
The Healtfee and Sweets will benefit the people of Abra in terms of employment
and also the demand of people who are looking for a place to read and relax.
The business aims to provide high quality of product and services for the customer’s
happiness in raising the socio-economic condition of the Province of Abra.
Project Customers
Healtfee and Sweets products and services are designed especially for the people
of Abra to meet the demands and expectations of Abreños and satisfy the needs and want of
the people in providing high quality of products and services.
Project Employees
The Healtfee and Sweets employees are knowledgeable and skilled to their jobs,
very efficient, kind and understanding. It comes to the demand of the customers. Healtfee
and Sweets enhance the capability of every employees because they have a training and

seminars every twice a year to gain more of their abilities and to become expert in their
fields of specialization.
The Government
As the best coffee and pastry business here in Abra the Healtfee and Sweets is
willing to help the Abreños especially in encouraging them to start a day with a smile after
they taste our coffee. To legalize the existence of the business, and as a social responsibility
it considers paying all the fees, taxes and all the obligations required by the government that
is needed to be accomplish. The amount of taxes to be paid by the Healtfee and Sweets
will be of great help to the municipal and provincial government because the business will
consider this as a help and support to all the necessary expenditures of the government for
the improvement of the socio-economic condition of the province. Thus, it will contribute to
the upliftment of the standard of living of the people of Abra and will contribute to the
improvement of the economy.
Domestic Market
Healtfee and Sweets will purchase the raw materials they need in the province of
Abra as a help for the Abreños. Farmers from Daguioman will be their supplier of the
coffee bean needed at their Coffee shop. All products or materials needed to run the
business will be purchase here in Abra, depending the products availability.

CHAPTER VIII
CONCLUSIONS AND RECOMMENDATION
Conclusion is the end or finish of an event or process. Conclusion also allows to
have the final say on the issue you have raised in the paper to synthesize the thoughts, to
demonstrate the importance of the ideas, and to propels the reader to a good new view of
the subject, an opportunity to make a good final impression and end on a positive note.
Recommendation is a suggestion or proposal as to the best course of action,
especially one put forward by an authoritative body. It is a critical suggestion regarding the
best course of action in a certain situation.
Conclusions
After the roughly preparation of the feasibility study of Healtfee and Sweets, the
proponents concluded the following:
 The business establishment is feasible and viable.
 Healtfee and Sweets will surely establish its name in world of coffee shop and
pastry business.

 Healtfee and Sweets will be become successful.
 Healtfee and Sweets will be patronized by the customers, because it offer high
quality of products and services. .
 Healtfee and Sweets will establish strong good relationship with the public.
Recommendations
After a careful analysis of the study of Healtfee and Sweets, the partners are highly
recommending the following:
 The Healtfee and Sweets management must have teamwork, good sense of
friendship and hard work to become successful in the future.
 The Healtfee and Sweets should apply itself to achieve its vision and mission.
 The firm should ensure that they have the best products for their customers.
 The firm should always consider the comfort and satisfaction of their customers.
 The Healtfee and Sweets should provide all the necessary requirement and
obligations in advertising the business.
 The establishment should always be updated with the new flavors of coffee and
different kinds of pastry. .
 The business should ensure that they are consistent in giving high quality of
products and services.

CURRICULUM
VITAE

Curriculum Vitae
I. PERSONAL PROFILE
Name MC. RICLEIGH B. MARZAN
Address
Age
Gender
Date of Birth
Civil Status
Nationality
Name of Father
Name of Mother:
Sibling/s :
II. EDUCATIONAL ATTAINMENT TERTIARY
Senior High School:
Address
Grade Level:
Strand:
Junior High School:
Address :
Date of Graduation:
ELEMENTARY
School
Address

Date of Graduation:
Motto :
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Address
Age
Gender
Date of Birth
Civil Status
Nationality
Name of Father
Name of Mother:
Sibling/s :
Senior High School:
Address
Grade Level:
Strand:
Junior High School:
Address :
Date of Graduation:
ELEMENTARY

School
Address
Date of Graduation:
Motto :
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Address AGTANGAO, BANGUED, ABRA
Age 16 YEARS OLD
Gender MALE
Date of Birth MARCH 24, 2005
Civil Status SINGLE
Nationality FILIPINO
Name of Father RODERICK B. MARZAN
Name of Mother CLARITA B. MARZAN

Sibling/s CLEIRICZELLE B. MARZAN
Senior High School: DATA CENTER COLLEGE OF THE PHILIPPINES
Address BARANGAY, UBBOG, LIPCAN BANGUED ABRA
Grade level GRADE-11
Strand HUMSS
Junior High School: ABRA STATE INSTITUTE OF SCIENCES AND TECHNOLOGY
Address ZONE 3
Date of Graduation: JUNE 2021
ELEMENTARY
School BANGUED WEST CENTRAL SCHOOL
Address BANGUED, ABRA

Date of Graduation APRIL 2017
Motto “Being ugly doesn’t define you as human, just live free and be happy!”
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Name JAKE RANTE
Address PALAO, BADDEC, BANGUED, ABRA
Age 16 YEARS OLD
Gender MALE
Date of Birth FILIPINO
Civil Status SINGLE
Name of Father CENON RANTE
Name of Mother: GINA RANTE

Sibling/s : GERALD BORRETA
Address BARANGAY, UBBOG, LIPCAN, BANGUED ABRA
Grade level GRADE-11
Strand: HUMSS
Junior High School: ABRA HIGH SCHOOL
Address : ZONE 2, BANGUED, ABRA
Date of Graduation: JUNE 2021
ELEMENTARY
School SINALANG PILOT ELEMETARY SCHOOL
Address BANGUED, ABRA

Date of Graduation: APRIL 2017
Motto : “Life is full of choices……. Choose wisely!”
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Name MARK LORENZ BORJA
Address PALAO, BADDEC, BANGUED, ABRA
Age 17 YEARS OLD
Gender MALE
Date of Birth
Civil Status SINGLE
Name of Father WALTER BORJA
Name of Mother: ALLEN BORJA

Sibling/s : JOHN PAOLO BORJA
PRECIOUS BORJA
Address BARANGAY UBBOG LIPCAN BANGUED ABRA
Grade Level GRADE-11
Strand: HUMSS
Address : ZONE 2 BANGUED, ABRA
Date of Graduation: MAY 2021
ELEMENTARY

School BANGUED EAST CENTRAL SCHOOL
Address BANGUED ABRA
Motto : “Prove yourself to yourself, not others”
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Name KURT JANSEN BORJA
Address PALAO BADDEC BANGUED ABRA
Age 16 YEARS OLD
Gender MALE
Date of Birth
Civil Status SINGLE
Name of Father
Name of Mother: MARICEL BORJA

Sibling/s : NONE
Grade Level: GRADE-11
Strand: HUMSS
Address : ZONE 2 BANGUED ABRA
Date of Graduation: MAY 2021
ELEMENTARY
School BANGUED EAST CENTRAL SCHOOL
Address BANGUED ABRA

Motto : “The best way to predict your future… is to create it”
__________________________
Signature
Curriculum Vitae
I. PERSONAL PROFILE
Name ALOHA JOY DAIT
Address KINABITI PILAR ABRA
Age 16 YEARS OLD
Gender FEMALE
Date of Birth JUNE, 16 2005
Civil Status SINGLE
Name of Father ARDIE DAIT
Name of Mother: ALMA DAIT

Sibling/s : ALTHEA JARY DAIT
Grade Level: GRADE-11
Strand: HUMSS
Junior High School: CATHOLIC HIGH SCHOOL OF PILAR
Address : POBLACION PILAR ABRA
Date of Graduation: MAY 18 2021
ELEMENTARY
School KINABITI ELEMENTARY SCHOOL
Address KINABITI PILAR ABRA

Date of Graduation: APRIL 7 2017
Motto :
__________________________
Signature

BUSSINESS PLAn Coffee Shop AND SWEET - For Merge

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DA TA CENTER COLLEGE OF THE PHILIPPINES

Brgy. Ubbog - Lipcan, Bangued, Abra

bodies and lift their spirits.

box at school and seeing a large, puffy, creamy ensaymada.

HEALTFEE AND SWEETS Page 1

French breads, and other non-Filipino breads and pastries.

and frappe industry is continuously striving right now.

Coffee is also often taken during snacks.

HEALTFEE AND SWEETS Page 2

our daily cup of joe.

Starbucks or a 20-year-old mom-and-pop shop.

HEALTFEE AND SWEETS Page 3

been drowned out beneath the authority of the elite.

Ministers” in an attempt to discourage the congregation. His efforts were fruitless.

precedence for coffee house culture to come.

HEALTFEE AND SWEETS Page 4

Colombian cafes’ tragic detriment.

political coffee house.

HEALTFEE AND SWEETS Page 5

managed to maintain integrity post-Depression. In 2020 America, the definition of “coffee

house” has expanded.

coffee industry as a whole.

HEALTFEE AND SWEETS Page 6

considered a healthy beverage.

plants, ranging from shrubs to trees.

HEALTFEE AND SWEETS Page 7

caffeine must be removed to carry the decaffeinated label, so there may be trace residual

province taking into account the mood of consumer.

HEALTFEE AND SWEETS Page 8

their profit and loss sharing.

HEALTFEE AND SWEETS Page 9

Proponents of the business

managed in partnership of the following individuals, Mr. Mc Ricleigh Marzan of Agtangao,

be of great help to the Abrenos.

Name of the business

“HEALTFEE AND SWEETS” Healtfee is a combination of the words “healthy” and

the business that it offers to its customers.

HEALTFEE AND SWEETS Page 10

Type of the Business

profits and loss in the following manner:

No. Partners Kinds of contribution Percentage In the

profits and losses

1 MC. RICLEIGH General Partner 3,000,000.00 20%

4 ALOHA JOY General Partner 3,000,000.00 20%

HEALTFEE AND SWEETS Page 11

and it can be for all ages too.

there’s a coffee and bread there.

HEALTFEE AND SWEETS Page 12

Activity I. Business Planning (January-June 2022)

Business planning is important in establishing or starting a business it is one of the most

important requirements before putting up a certain business.

The business must have a good plant in order to survive in any.

Activity II. Collection of Resources (July 2022 -December 2023)

Activity III. Construction of building (January-March 2024)

time to build a building so it must be monitored properly.

HEALTFEE AND SWEETS Page 13

Activity IV. Hiring of Employees (April-September2024)

must be of high knowledge particularly in running the business.