Business Plan - New
Business Plan - New
Business Plan - New
SEPTEMBER 2021
1.1 Introduction
2. ARTISTRY SKINCARE
2.2 Advantages
2.3 Disadvantages
3. MARKETING OPPORTUNITY
6. SOCIAL RESPONSIBILITY
7. FINANCE
8. CONCLUSION
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1. SUSTAINABLE DEVELOPMENT GOAL
We also care about the natural world and our shared environment. Based on the UN's
decades-long fight to safeguard the environment and our health, (ARTISTRY SKINCARE)
has helped this progress. The goal of (ARTISTRY SKINCARE) is to provide clients with
high-quality products and allow them to use (ARTISTRY SKINCARE) Organic Items
without worrying about their health or the environment due to the rising demand for healthier
and more environmentally friendly options. At ARTISTRY SKINCARE Organic Products,
we strive to make sure that all methods are sustainable and that we always assume
responsibility for the outside environment. We endeavour to set a positive example and work
to persuade our customers and workers to act more sustainably through our communication.
You can lower the overall consumption of beauty products by using (ARTISTRY
SKINCARE) Organic Products, which come with multipurpose items that are also cost-
effective to use. Also, you can replenish your products in our shop.
1.1 INTRODUCTION
Business is the routine activity of earning money by meeting client requests through
producing goods, reselling things, offering services, or doing all three at once. In order to
maximize profits, it is a sort of business that requires a particular set of abilities and
information. Our company's nature is the Artistry Skincare business. Unisex appreciate
applying skin care to their faces to make them appear attractive, thus we built a standard
Artistry Skincare business. The business concept of our organization is for an owner and a
few managers to jointly launch our Artistry Skincare line.
Artistry Skincare was located at 1-06, Island Plaza, No. 118, Jalan Tanjong Tokong,
Pulau Pinang, 10470 George Town. Although if our business project is small, Sabah and
Sarawak are welcome to participate in our status project, which is open to all of Malaysia.
This is because we operate an online business via which we can receive orders from
anywhere in Malaysia and send them through PosLaju, J&T, and other delivery options. We
sell a variety of Artistry Skincare products, including cleansers, toners, moisturizers,
treatment items, serums, masks, exfoliators, anti-acne, eye, lip, and men's care products. For a
variety of skin types, including normal, dry, oily, combination, and sensitive skin, this
innovative skin care line was created. As implied by the name, the main ingredients of this
Artistry Skincare are vitamin C and hyaluronic acid. These two elements are excellent for
skin care artistry. Your skin is moisturized and plumped by hyaluronic acid, and it is
brightened and firmed by vitamin C. For marketing purposes, we advertise our items on a
number of websites, such as Instagram, Facebook, and WhatsApp. Then, as part of our
strategy, we want to launch an online store that will sell a range of goods all around
Malaysia, including Sabah and Sarawak. Overall, we believe that "beauty" will be a
tremendous success in the competitive artisan skin care market if we actively promote the
product, packaging, prices, and target the correct clients. Each of the three is essential to the
success of an Artistry Skincare product.
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1.1 BUSINESS LOCATION
VISION
“Aim to be the first choice for skincare, health, and happiness”.
MISSION
● Aim to provide great guidance, care, and support.
● Wellness goods that promote skin and holistic health.
● Provide our customers with genuine, knowledge based, expert level skin care
advice.
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COMPANY BACKGROUND
Business logo
Email Artistryskincare@gmail.com
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2. ARTISTRY SKINCARE
Artistry offers customer service and multichannel demand generation to the public
and private sectors. We have a strong understanding of customer service and work
hard to give our customers the best experience. Every Artistry product is made with
organic components that nourish your skin without compromising its health. Any skin
type can be treated with the Artistry Skincare we provide, which is appropriate for
both men and women. These are the
Artistry Skincare product that we’re provides,
● Artistry toner
● Artistry serum
● Artistry cleanser
● Artistry moisturizer
● Artistry soothing eye gel
● Artistry day cream
● Artistry night cream
● Artistry face mask
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2.1 THE ADVANTAGES AND DISADVANTAGES OF PRODUCT AND
CUSTOMER SERVICES
2.2 ADVANTAGES
i. Top-notch components
Similar to how nourishing food benefits your body, quality skin care
products can help you maintain clear, clean skin.
v. exceeding expectations
Better skin care products have less bacteria and pollutants and are
more refined.
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x. Demonstrating effective communication
We communicate with customers in a clear and concise manner so that
they can understand the facts and make an informed decision to choose us.
2.3 DISADVANTAGES
i. Time consuming
You must have enough patience to utilise it because the skin care pack
takes time to use, which may anger certain individuals who dislike
spending time.
v. Internet connectivity
If your website experiences difficulties and cannot be rectified for hours
or even days, you may expect to lose a lot of time and money. If a
potential consumer receives an error message when attempting to visit
your website, they may be persuaded not to buy from you.
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3. MARKETING OPPORTUNITY
The client wanted to know how their products and approach differed from the
competition. They also wanted to know how they were perceived in the marketplace,
as they were a new entrant in claims review. We will study the company’s business
closely to learn the process and technology behind claims review. We learned how
they differentiated themselves from the competition. We will start to analyse how
they entreat into claims review from their other product area. We will go through
researched on claims review competitors, write some competitor profiles, and start to
link and analyse them. We concluded that our client was relatively unknown in the
claims review market. We discovered how fragmented the claims review marketplace
was, which gave the client a great opportunity for penetration if they moved quickly.
We identified best practices in claims review for the company to implement,
which they jumped on to grab market share.
📌We will pinpoint our competitors (direct & indirect) and the products they offer.
📲 Our operation admin will go through your competitor’s sales process: note
pricing, tactics, and promotions they offer.
People of various backgrounds purchase skin care lines, and different markets
have
different needs. Teens may want skin care products that help reduce acne, while
more mature customers may purchase products that offer anti-aging treatment.
Thoroughly research those customers' needs to help you identify the types of
ingredients you need to include in your products to help improve skin and prevent
skin problems. With knowledge of the market, you can also discover where your
skincare target market's customers shop, their budgets, ingredients that are
important to them and where they get their information about products.
The target customer group to our product is who able to value luxurious skin
products and willing to spend more money on selective skin care. Artistry
Skincare product is not going to be a mass market product; it is priced
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accordingly. All the Artistry Skincare product are results of long-term
development and careful consideration of a functional product.
Our target customer with age wisely the target customer group would be from 18
to 65 years. The target customer group is interested in beauty and taking care of
themselves. Referring to lifestyle, they are keeping themselves in good shape and
are willing to spend some extra money in their skin care products.
The market size of the line of business is usually the total number of potential
customers or total sales in a given year. For existing business types, you can look
at existing sales figures to see the size of the market. Simply put, market size is
the people to whom you will sell your products and services. The term is the value
or quantity of a market. Analysis or estimate the market size on the basis of basic
parameters, to facilitate the study of the market. Market potential is usually
another term for the same concept. Blank sales figures for an industry can often be
found online or through trade publications. If educational firms bring in new
business, firms may increase their market share by bringing technology to market.
Market sizing is an important part of the business plan process. But this is
planning not accounting. The market size section is an educated guess at how big
the available market for the product is and aims to show that a successful launch
and continued growth for the product is possible. It is based on available statistics
and trade association data.
A few key points should be remembered when trying to determine market size:
● Start from accurate base data.
● Double check any information with an alternative source if possible.
● Check the results make sense.
● Check the results using a bottom-up calculation.
● Keep the industry definition narrow.
● Be specific, don’t try and say for example, there are millions of properties in
the world with gardens and if we can take a very small percentage of that our plan
will work.
● The analysis will differ depending on whether you are dealing with an existing
market or a completely new market. For an existing product there will be market
and industry data available, for a new product you may need to carry out market
size research with potential.
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3.3 MARKET COMPETITION
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4. MARKETING AND DISTRIBUTION
It's important for our Artistry Skin Care company to choose the right one. Our
distribution should align with the firm's overall mission and strategic vision including
its sales goals. The method of distribution of us will add value to the consumer. There
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are consumers want to speak to a salesperson and also some want to handle the
product before they make a purchase.
Artistry company will consider how quickly our product reach the buyer. The chain
of distribution can get confusing as more people are added into the mix. Distributors,
wholesalers, retailers, and agents all work as intermediaries in the sales process. It is
important to know the key differences of the individuals who play a role in the
distribution process.
When working with distributors, brands have a responsibility to oversee the process
and prevent retail execution errors like out of stocks and distribution voids. This
requires setting up clear lines of communication between managers, sales teams, and
distributors to ensure you get that information as clearly and quickly as possible.
Brands that are on top of their game form better relationships with their distributors
and open up opportunities for expansion much easier than brands that communicate
on an ad hoc basis.
While emails and text messages may suffice for quick fixes, these simply won’t work
long-term. Your random ordering pattern may make it difficult to forecast demand or
keep distributors and retailers from receiving predicting shipments. This is where data
tracking and analytics become your best friend.
Product
Artistry is a product of women's and men's skincare. We focus on the quality of the
product to fulfil customer’s satisfaction. This product contains ingredients that are
suitable for all skin types. It also includes a variety of items categorised by skin
concerns, such as dry, oily, and combination skin. There are five (5) product line
which is Youth Xtend, Hydra V, Essentials, Ideal Radiance and MEN included Trial
& Travel Set.
Price
Artistry Skincare offer the price most suited to middle and upper class of people with good
incomes. The ingredients that we use are high quality and based on natural ingredients that
can be used for all skin type. After research all the ingredients cost, we decided to put a bit
high price comparable to ingredients that we used. Artistry Skincare follows a premium
pricing policy for its premium products to cover back its premium cost-prices.
Place
A strategic location is very important for a business to generate revenue our Artistry Skincare.
The location is situated in central of Kuala Lumpur area which can make us easier to sell our
products. Hence, we focus more on selling products through online platform which is more
convenient for our customer who are stay far from KL. We deliver the products to them safe
and sound without any doubt by courier.
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Promotion
Our company's promotion strategy is a means of attracting the target market. To attain
marketing objectives, we used promotion in addition to product, pricing, and location tactics.
Promoting a business is the first step in developing and growing a new company by ensuring
that it is well-known to a large number of individuals. Continuous advertising, both online
and offline, is an excellent approach to promote the Artistry Skincare brand.
As for online advertising, we are using social media platforms such as WhatsApp, Facebook,
Instagram, and our website to advertise products. Advertising through social sites is easy to
implement, its free and effective method.
As for our next plan, we will put skincare vending machine at private schools and universities
to acknowledge them our product and brand. The function of that vending machine, they can
try and buy our trial set or loose product according to their skin types.
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Name: Kasturi A/P Chinnakrishnan
Permanent Address: Amara Residence Jalan Rain Tree Batu Cave Selangor
Age: 21
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Name: Nurul Liyana Binti Kamarulzaman
Permanent Address: No. 35, Lorong Enggang 15, Taman Keramat, 54200 Kuala
Lumpur
Age: 22
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Name: Sivaneswary A/P Sivakumar
Age: 21
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Name: Kumutha A/P Ramachandran
Permanent Address: No.16 Jalan BP 29, Taman Bayu Permai, 48000 Rawang.
Age: 22
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Name: Noor Zalikha Binti Supian
Permanent Address: Jalan PJS 8/14 Bandar Sunway, 46150 Petaling Jaya
Age: 27
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This part will provide a brief overview of the task and responsibility schedule that
is assigned to each employee individually based on their work position in order to
keep the business running smoothly.
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found and groomed.
Assume total responsibility for the project.
Head Technician and Co- Analyze the project thoroughly and correct any
founder mistakes discovered during the process.
In the midst of an analysis procedure in order to
meet the system-wide demand.
After understanding the requirements and the design,
create a detailed design structure.
Implementing the project's best practises and code
standards.
Request evaluations and comments from customers
on a regular basis.
All weekly duties must be reported on in the form of
accurate and detailed reports.
Conduct system-wide testing and integration testing
to ensure that the entire system is in good working
order.
To effectively plan, organise, and manage the
activities of a department, office, or division.
Head administration and Maintain a creative and experimental approach
Co-founder toward change in order to continuously improve the
operation of the business area of responsibility by
staying abreast of new developments relevant to
function.
To make organisational structure and staffing
recommendations that are complementary to the area
of responsibility.
To conduct interviews and provide hiring
recommendations to the president.
To create and sustain an environment in the
workplace that promotes employee development,
retention, and a high level of morale.
At the President's request, give information and
reports to the board.
To put in place a plan for supervising students who
attend classes during the day, evenings or weekends,
and on clinical internship dates.
To carry out any additional duties assigned or
delegated by the immediate supervisor of the
company.
Develop corporate plans for a wide range of HR
Head of Human resources issues, including salary, benefits, health, and safety,
and Co-founder and so on.
Act to support the human component in the
organisation by developing performance evaluation,
staffing, training, and development strategies, among
other things.
Ensure that all HR initiatives, procedures, and
methods are in place.
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Oversee the activities of HR professionals and offer
advice.
Communicate with labour unions and serve as a
point of contact for employment relations.
Ensure that internal policies and legal requirements
are followed.
Deal with complaints and infractions, and if
necessary, take disciplinary action.
Anticipate and address potential legal issues.
Analyze data and use HR metrics to report to upper
management.
MS. KASTURI
Chief Executive
Officer
MS. NURUL
LIYANA
Chief Financial
Officer
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6. FINANCE
Generally, the financial section is one of the last sections in a business plan. It
describes a business’s historical financial state (if applicable) and future financial projections.
Businesses include supporting documents such as budgets and financial statements, as well as
funding requests in this section of the plan.
The financial part of the business plan introduces numbers. It comes after the
executive summary, company description, market analysis, organization structure, product
information, and marketing and sales strategies. The financial section of the business plan is
critical for moving beyond wordy aspirations and into hard data and the wonderful world of
numbers.
Financial Statement
i. Cash Flow Pro Forma (2 weeks)
WEEK 1 2
Opening Cash Balance - 1573.00
Cash In
Capital - -
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Operation Expenses 519.00 -
Week 1 2
Sales 3592.00 3700.00
Operation Expenditure:
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Cost (RM) Own Contribution
v. Modal Pusingan
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Operation Overhead Cost
Telephone Bill Expenses 50.00
Postage and COD 55.00
Total 105.00
Cash Cost
Capital Assets 4300.00
7. CONCLUSION
Every human being likes to have smooth, soft skin which radiates amongst others
and sets them apart from the crowd. For that part, they extensively spend large sums
of money in buying skin creams, which offer promises of providing more beautiful
and a smoother skin to touch. Some of them work, and some of them don’t.
However, the ones that work are quite expensive and not everyone can afford
them. The other alternative is to opt for natural, herbal products. Effective products
that are aimed at increasing your beauty mostly work, and make your skin look
extremely beautiful. The best part about such products is that they are manufactured
from purely natural products and no synthetic material is used, which might not be
compatible with a person’s skin.
No one likes touching rough or hard skin, especially not on a woman, so it is
important that you pay good attention to your skin and get regular treatment to avoid
your skin from getting harder. It’s good because new skin grows in its place, and
keeps your skin fresh and healthy, and it’s bad because your skin shouldn’t be falling
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like this. Not even in winter. Your skin should be well catered to in order to avoid
diseases or problems that often occur with delicate skin.
For a woman, her skin is extremely important as the attraction factor also comes in
to play as men are mostly attracted to women that have skin that is extremely soft to
touch and feels silky. In order to achieve such type of skin, you must pay good care to
your skin and try not to ignore its needs.
REFFERENCES
Diligent Insights. (2019). The Role of the Board of Directors in Strategic Planning. [online] Available
at: https://insights.diligent.com/board-of-directors/role-board-directors-strategic-planning/
https://www.repsly.com/blog/consumer-goods/everything-you-need-to-know-about-product-
distribution
https://en.wikipedia.org/wiki/Distribution_(marketing)#:~:text=Distribution%20(or
%20place)%20is%20one,channels%20with%20distributors%20or%20intermediaries.
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https://medium.com/@akvile.ignotaite/why-your-skincare-routine-should-be-your-most-important-
habit-41d9445ced49
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