FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION (HONS) ENTREPRENEURSHIP

(BA2333L)

DIGITAL MARKETING
(MKT558)

GROUP ASSIGNMENT

TITLE:
LIPPY BEAUTIOS

PREPARED BY:

NAME STUDENT ID

MARIAM HANIM BINTI CHE HAMID 2023114083

NOR FITRAH AZIRA BINTI RUSLAN 2023103293

SITI MAZLIEZA BINTI MAT SAJULI 2023136297

ALISSA SABRINA BINTI MOHD FAHMI 2023141289

NURIN FARHAH BINTI MOHD RASID 2023141265

PREPARED FOR:
DR. YVONNE ANG SU MING
RUBRIC

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 ACKNOWLEDGEMENT

First and foremost, we would like to praise and thank the Almighty God for giving us the
strength and because of His blessing, we finally managed to accomplish this assignment.
Without His blessing, we wouldn’t have gone this far. This assignment cannot be completed
without effort and co-operation from our group members, which consist of Mariam Hanim,
Nor Fitrah Azira, Siti Mazlieza, Alissa Sabrina and Nurin Farhah. We always work hard to
produce a good assignment with our full commitment and responsibility.

Therefore, we would like to acknowledge our lecturer Dr. Yvonne Ang Su Ming because
without her guidance our assignment cannot be done properly like this. She always gives us
support and guidance on how to do our assignment in order to produce a good outcome. She
inspired us greatly to work on this assignment. We also like to thank her for teaching us in
this course.

Last but not least, we would like to express our thankfulness to University Technology Mara
(UiTM) campus Puncak Alam for giving us the opportunity to conduct this writing report
assignment. Finally, thanks to our family that gives support and strength to move on and step
forward in this course. From them, we get a value of responsibility in ourselves to keep
struggling to complete this assignment.

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 TABLE OF CONTENTS

ACKNOWLEDGEMENT 3
1.0 INTRODUCTION 5
COMPANY BACKGROUND 5
BRIEF DESCRIPTION ABOUT THE BUSINESS 6
PRODUCTS 6
SERVICE 7
TARGET MARKET & AUDIENCE 7
2.0 7P’s 9
PRODUCTS 9
PRICE 13
PLACE 14
PROMOTION 16
PHYSICAL EVIDENCE 18
PROCESS 19
PEOPLE 19
3.0 PAYMENT PROCEDURE 20
4.0 EXPLANATION ON THE PLATFORM MODEL 22
5.0 JUSTIFICATION ON OTHER PLATFORMS 25
CONCLUSION 30
APPENDICES 31
REFERENCES 32

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1.0 INTRODUCTION

COMPANY BACKGROUND

NAME LIPPY BEAUTIOS

OBJECTIVES 1) To enhance customers’ neutral beauty by making their lips

shine and glow.
2) To encourage the use of hybrid lip products that combine both
beauty and protection on the lips.
3) To offer various shades of lip products that match various skin
tones.

MISSION To boost a person’s beauty and confidence through inclusivity,

innovation and well-crafted lip products.

VISION To be a well-known and celebrated brand that shines through others’

beauty and self-expression.

PRODUCTS 1) Lip balm

2) Lip tint
3) Lip gloss
4) Lip matte

TARGET 1) Young adult

CUSTOMERS 2) Beauty and makeup enthusiasts
3) Professionals

LOCATION Jalan Seroja 1/6, Bandar Puncak Alam, 47000 Puncak Alam,
Selangor.

EMAIL lippybeautios@gmail.com

PHONE 013-3846196
NUMBER

NATURE OF Partnership
BUSINESS

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COMPANY JM0949131-T
REGISTRATION

MAIN ACTIVITY Selling lip products

BRIEF DESCRIPTION ABOUT THE BUSINESS

● Overview
Lippy Beautios is a benchmark lip products company that gives attention to the
enhancement of a person’s natural beauty and confidence with our high quality,
innovative and inclusive lip products. We offer a wide range of lip products with
various shades and choices, which includes lip balm, lip tint, lip gloss and lip matte to
cater various skin tones and preferences.

● Offers Inclusivity and Innovation

The core of our brand is inclusivity. We celebrate all skin tones by offering lip
products and including diversity in our marketing campaigns, making sure everyone
feels appreciated and represented. We also invest our energy, time and resources in
R&D to provide the best and innovative lip products that bring out the latest
advancement to ensure our products are in the top tier quality and lead the beauty
trends.

PRODUCTS

a) Lip balm: a lip product that focuses on hydration, nourishment, and protection for the
lips.
b) Lip tint: a lip product that boosts a person’s beauty through the pigmentation with
stunning shades along with the natural ingredients and SPF 30.
c) Lip gloss: a lip product that shines the lips with a sophisticated infusion, dazzling
shine and lip protection.
d) Lip matte: a lip product that beautifies the lips with a pigmented color offered with
various shades and an advanced lip protection, giving the matte finishing.

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SERVICE

a) Custom Lip Color Consultation

With the help of a beauty expert, we offer one-on-one consultation both online and
in-store to analyze and find a person’s lip products that match their skin tone and
preference.
b) Loyalty Program
We offer the customers with our loyalty program, letting them enjoy their point of
purchases, social media engagement and referrals.
c) Accessible Customer Support
Via phone number, social media, website and email, we offer a beneficial and
responsive customer support to assist the customers with their inquiries and issues.
d) Gift Wrapping and Personalized Message
We provide our customers who are buying the lip products as gifts the chance to add
personalized notes and gift wrapping services.
e) Charity Partnership
For the sake of women’s empowerment, environmental conservation and mental
health initiatives, we partner with charities and donate some of our profits to the
related organization.

TARGET MARKET & AUDIENCE

a) Young Adults
Young adults are usually those who are still figuring out their best appearance,
especially makeup products that they will be using to enhance their facial features.
Young adults love to explore and experiment and will surely become more open and
receptive with our brand to try lip colors, formulations and finishes.

Young adults also become our target market and audience because they are the
trendsetters and early adopters of new products. Targeting them would benefit us
because their choices influence market preference including old and young
consumers. This leads to a ripple effect that would help to increase the overall appeal
of our products.

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 On top of that, young adults are very active on social media like Instagram, TikTok
and YouTube. Young adults, especially women, are most likely to engage with
makeup trends because they do not want to feel left out and want to try something
new. By making them our target market and audience, we can take advantage of the
power of peer influence, influencer partnership and organic promotion.

b) Professionals
Professionals are those who have to meet a lot of important people or clients as part of
their job. Professionals are usually required to look good and take care of appearance.
We are targeting them as our potential buyers because they are one of those people
that are interested in wearing lip products to enhance their look and boost their
confidence. Professionals also have high purchasing power. Compared to other
demographics, these professionals usually have higher income and they have no
problem purchasing lip products with quality especially from our brand.

Moreover, professionals have their own networking. By providing good lip products
and service to them, it can lead to word-of-mouth recommendation about our brand
and wider brand awareness.

c) Beauty and Makeup Enthusiasts

Beauty and makeup enthusiasts have the willingness to try our lip products because
they are passionate about beauty and makeup. Trying our lip products would be a
blessing for them because we offer high quality lip products. They are for sure
willingly to invest and repeatedly purchase our lip products because of the quality of
our products.

They are usually trendsetters who influence a lot of people. They are passionate about
trying new makeup looks and share their experience with others. Their influence on
our lip products can lead to product adoption among a wider audience.

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2.0 7P’s

PRODUCTS

● Lip balm (Lippy Beautios SPF30 Nourishing Lip Balm)

Overview - It is made for lip nourishment especially for the healthy,

hydrated and protected lips.
- Formulated with a variety of natural ingredients and SPF30,
offering a good care and protection against UV rays.

Key Shea butter, jojoba oil, vitamin E, coconut oil, aloe vera and zinc
Ingredients oxide.

Benefits - Provides SPF30 protection against UV rays to avoid sun

damage on the lips
- Offers hydration to make sure the lips well moisturized and
prevent a paleness with the help of the oil and butter
- Vitamins and antioxidants inside the ingredients help the lips
to have a healthy look
- Aloe vera inside the ingredients help to sooth and repair
chapped lips

Usage Apply the lip balm as much as needed on the lips, especially before
sun exposure. Reapply throughout the day to maintain the hydration
and protection.

Ideal for Those who seek a high quality lip care that comes along with the
protection against UV rays as well as natural ingredients that will
help them to nourish, hydrate and soothe their lips

Color Codes:
Variety 01- Natural
02- Strawberry Pink
03- Cherry Blossom
04- Soft Peach
05- Nudish Brown

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● Lip tint (Lippy Beautios Radiant SPF30 Lip Tint)

Overview - It is promised to give the lips looking radiant and colorful

with rich pigmentation.
- Infused with premium natural ingredients and broad
spectrum SPF30, ensuring the lips look luxurious as well as
protected from the UV rays.

Key Shea butter, jojoba oil, vitamin E, beeswax, aloe vera and zinc oxide
Ingredients

Benefits - Provides SPF30 protection against UV rays to avoid sun

damage on the lips
- Provides intense pigmentation with radiant finish, giving a
luxurious look as well as enhancing the natural lip color
- Vitamins and antioxidants inside the ingredients help the lips
to have a healthy and soft look
- Offers a long-lasting pigmentation, perfect for all-day wear

Usage Apply the lip tint directly to the lip. For a subtle hint of color, apply
lightly or layer the tint for more intense color. Reapply as much as
needed to maintain the color and protection against UV rays.

Ideal for Those who seek a perfect blend of care, color and sun protection
that can give a natural and luxurious look on the lips.

Color Codes:
Variety 01- Coral Peach
02- Soft Pink
03- Light Rose
04- Amber Red
05- Nudish Cocoa

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● Lip matte (Lippy Beautios Velvet SPF30 Airy Mate)

Overview - It is to provide a matte finish on the lips with a perfect blend

of pigmented color and advanced sun protection.
- Formulated with premium natural ingredient while offering
bold and long-lasting color

Key Shea butter, jojoba oil, vitamin E, beeswax, aloe vera and zinc oxide
Ingredients

Benefits - Provides SPF30 protection against UV rays to avoid sun

damage on the lips
- Provides intense pigmentation with matte finish, offering a
shine-free look
- Vitamins and antioxidants inside the ingredients help the lips
to have a healthy and soft look
- Offers a long-lasting pigmentation, perfect for all-day wear

Usage Apply the lip matte directly to the lip. For a subtle matte finish,
apply lightly or layer the lip matte for a more intense color. Reapply
as much as needed to maintain the color and protection against UV
rays.

Ideal for Those who seek a perfect matte finish with a blend of care, color
and sun protection that can serve a polished look

Color Codes:
Variety 01- Fresh Dawn
02- Magical Rose
03- Sunny Jasmine
04- Sweet Blossom
05- Cocoa Pop
06- Nude Lily

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● Lip gloss (Lippy Beautios LuxShine SPF30 Lip Gloss)

Overview It is to create a luminous look on the lips as well as provide a

sophisticated vibrant color

Key Shea butter, jojoba oil, vitamin E, beeswax, aloe vera and zinc oxide
Ingredients

Benefits - Provides SPF30 protection against UV rays to avoid sun

damage on the lips
- Enhances the lips by delivering a glossy shine with a radiant
glow
- Vitamins and antioxidants inside the ingredients help the lips
to have a healthy and soft look
- Offers a long-lasting moisture and shine, perfect for all-day
wear
- For more intense color, it can be layered as it is provided
with rich, pigmented color

Usage Apply the lip gloss directly to the lip. For a subtle hint of color,
apply lightly on the lips or layer the gloss for more intense color.
Reapply as much as needed to maintain the color and protection
against UV rays.

Ideal for Those who seek a perfect blend of high-gloss shine, vibrant color
and sun protection that can give a polished look with a benefit of
hydration and moisture.

Color Codes:
Variety 01- Plump Sakura
02- Plump Rosy
03- Plump Daisy

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PRICE

Product Lippy Beautios Lippy Beautios Lippy Beautios Lippy Beautios

SPF30 Radiant SPF30 Velvet SPF30 LuxShine SPF30
Nourishing Lip Lip Tint Airy Matte Lip Gloss
Balm

Price RM 29.00 RM 39.00 RM 39.00 RM 39.00

each code each code each code each code

Relevance of The Pricing Strategy:

It is a form of the psychological strategy that we call it as a “charm strategy” as the price
ends with the number of 9. Our charm strategy can achieve price anchoring. When buyers are
presented with a choice of pricing, those that finish in nine might establish a cognitive
anchor, causing them to compare the price to a round number and consider it to be a great
deal. This pricing strategy also gives a left-digit effect. Usually, customers will focus on the
price at the leftmost digit first. For example, RM 39 seems cheaper than RM 40, despite only
RM 1 difference. This will psychologically trick the customers into buying our lip products.

Not only that, our lip products are all affordable, which means customers from different
economic backgrounds can actually afford our products. This is also to attract customers that
are price sensitive. These kinds of customers usually only purchase products based on cost.
These clients, who might otherwise choose competitors, may be drawn in by lower prices.

Besides, there is very high competition in the beauty industry. By putting reasonable prices
for our products, our brand has an advantage to draw customers away from other competitors.
At the same time, we would like to build a good relationship with our customers in order to
obtain customers’ loyalty and retention. Offering a good value for money would satisfy them
and lead to purchase repetition.

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PLACE

Puncak Alam might be a suitable place to base our Lippy Beautios business for a few
reasons:

Manufacturing:

● Cost-effective: Puncak Alam is known for its industrial areas, so we might find lower
rental rates for warehouses or manufacturing spaces compared to Kuala Lumpur city
center.

Target Audience:

● Growing residential areas: Puncak Alam has seen a rise in residential areas in recent
years. Depending on our target market, this could position us close to a potential
customer base.
● Student areas: Puncak Alam also has UiTM branches which can help us attract more
potential customers because students need the new collection lip product that can be
easily obtained at an affordable price. Other than that, the workers of UiTM also have
a large number of women that can be our targeted customers.

Considerations:

● Limited retail presence: Puncak Alam is primarily a residential and industrial area, so
there might be limited retail presence for selling our products directly. We might need
to focus on online sales or finding distributors.
● Distance to suppliers: Depending on our specific needs, we might be further away
from suppliers for ingredients or packaging compared to Kuala Lumpur. Factor in
transportation costs.

Overall, Puncak Alam could be a good option if we are focused on manufacturing and
cost-effectiveness. However, for direct retail sales to customers, a more central location might
be better.

Here are some additional things to consider:

● Target market: Who are we trying to sell our lip products to? Young people in urban
areas might have different preferences than families in suburban areas.

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● Online presence: Regardless of location, having a strong online presence is crucial for
any beauty business today.
● Competition: Research other lip product businesses in Malaysia, especially those
targeting a similar market.

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PROMOTION

Promoting Lippy Beautios products on a website and Instagram is a powerful combo for
several reasons:

Visual Appeal:

● Lipstick on Your Screen: Lip products are all about color, texture, and how they look.
High-quality photos and videos on our website and Instagram can showcase these
aspects beautifully, letting potential customers see exactly what they're getting.
● Influencer Marketing: Instagram is a haven for beauty influencers. Partnering with
them allows us to tap into their audience and leverage their trust to promote our lip
products in a natural way.

Direct Connection:

● Website Conversions: Our website acts as our digital storefront. By showcasing our
products with clear descriptions and enticing visuals, we can convert website visitors
into paying customers.
● Instagram Engagement: Unlike traditional advertising, Instagram allows for two-way
communication. We can directly respond to comments and questions, building
relationships with potential customers and fostering brand loyalty.

Targeted Marketing:

● Website Analytics: Using website analytics tools, we can track customer behavior and
understand what kind of lip products generate the most interest. This allows us to
tailor our promotions accordingly.
● Instagram Ads: Instagram's advertising platform allows us to target our ideal customer
based on demographics, interests, and even behavior. This ensures our lip product
promotions reach the most relevant audience.

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Building Brand Image:

● Storytelling: Both our website and Instagram can be used to tell our brand story. Share
the inspiration behind our lip products, the ingredients we use, and our commitment to
quality. This emotional connection can resonate with potential customers.
● Community Building: Run contests, giveaways, and encourage user-generated content
on Instagram. This fosters a sense of community and encourages brand loyalty.

By combining the visual strengths of Instagram with the targeted marketing capabilities of
our website, we create a powerful platform to promote our lip products, generate sales, and
build a strong brand for Lippy Beautios.

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PHYSICAL EVIDENCE

Lippy Beautios SPF30 Nourishing Lip Balm Lippy Beautios Velvet SPF30 Airy Matte

Lippy Beautios Radiant SPF30 Lip Tint Lippy Beautios LuxShine SPF30 Lip Gloss

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PROCESS

In this element, we make sure customers that visit our website will be satisfied and will be
eased with good service. From the moment they click our link to the delivery process will be
user-friendly. We provide relevant information about our products and each of them have
details such as the ingredients, benefits, and recommendations. Our products also offer a
variety of colors for each product. This will give customers many options to choose and buy.
Next, in terms of good internet experience, we leave it to G-AsiaPacific Sdn Bhd to manage
our website server. They are a cloud service provider that will develop and host our website
to make it smooth for customers to use. Our website will be available for all suitable smart
devices. Lastly, for the delivery process, we will use 3 courier services which are J&T
Express, Ninja Van, and PosLaju. These top 3 couriers will make it faster for the products to
arrive at the front door. Furthermore, it is easy to trace the journey of the products from its
departure to arrival.

PEOPLE

In order to give good service and satisfaction, it will need good employees to play an
important role in assisting customers. Therefore, we hire our own employees who have
experience and knowledge about customer service. We will make sure our employees will
always be ready to give factual information, assist in any problems, and give a good
impression on online interaction. We also provide after-sales support and advice as it is also
important to let customers know that we truly value them.

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3.0 PAYMENT PROCEDURE

The payment procedure on the website is quite easy and we always offer the best option to
fulfill customer needs. The customer initiates the payment by selecting the desired product on
the website and entering their payment details.

Customers can select their desired product by clicking on the product name. Next, they can
click the ‘Add to Cart’ button and it will appear as above. It will show the product selected by
the customer to double confirm before payment. If the customer wants to make payment, they
can click the ‘View Cart’ button to finalize the payment and if they still want to shop, they
can just click the back button to see other products available.

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After that, if customers have already decided to buy and pay, they can either use debit/credit
or by PayPal. By clicking the ‘PayPal Checkout’ button, they will be directed to enter PayPal
email. To make payment by debit/credit, customers can click the ‘Checkout’ button and it
will be directed to enter the card details.

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4.0 EXPLANATION ON THE PLATFORM MODEL

Online Website
To guarantee a successful and user-friendly experience, a number of crucial components must
be included while developing an online website platform. Below is a summary of these
components along with an explanation for the reason the customer needs them:

Layout
The arrangement of visual components of a webpage, such as text, images, buttons, and
navigation menus, is referred to as the layout.
- Structure : Users should be able to navigate the website with ease thanks to a clear
and uniform layout.
- Navigation : Users can navigate a website more effectively with the aid of clear and
simple menu options.

The relevance of having good layout as above:

- A good layout attracts the visitors of the website to explore further the website and
purchase a product. This is because a good layout will make them want to spend more
time on the website by exploring more pages and interacting with the content.
- A well-crafted layout often illustrates professionalism and credibility. A lot of
customers actually judge the quality of the website by looking at the layout and give
their trustworthiness to a brand based on their first impression.

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 - A well-designed website also conveys a brand’s image and value. Building
consistency in design leads to a client's trust. People are more inclined to visit a
website again if it seems trustworthy and familiar to them.

Colour
Colour refers to the choice and utilization of tones, tints, and hues across the page.
- Aesthetics : The way a website looks has an impact on its ability to attract in and keep
users.
- Readability : Efficient contrast and well-balanced color schemes guarantee that the
material is readable.

The relevance of having a good choice and utilization of color as mentioned above:
- Color actually can evoke the sense of emotion and impact the customers about how
they feel about a brand.
- A good color scheme makes the customer feel comfortable to stay longer on the
website for the engagement because the color chosen is visually appealing. This also
enhances their experience by reducing the eye strain.
- As color creates an impression, a brand’s professionalism and image are also being
judged by the colors.

Content
Any written, graphic, and multimedia content that is shown on a website is considered
content.
- Engagement : Users are engaged and encouraged to spend more time on websites
when they provide valuable and compelling information.
- Conversion : Good content can influence people to do desired activities, like buying
something or subscribing to a newsletter.

The relevance of well-organized and interesting content:

- Content portrays a brand’s message, personality and voice. It makes a brand can
inform the customers about its mission, vision and unique selling point. By
maintaining a consistent tone and style throughout all content, a brand can become
more remembered and relatable.

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 - Well-organized and interesting content will lead to customer retention. Maintaining a
high standard of content creation will encourage current visitors to return to the
website. Frequent mailings, updates, and pertinent information can build loyalty and
strengthen client connections.

Justification of the needs of each element

The core components of any website platform are its layout, color scheme, and content, all of
which enhance the user experience, brand recognition, and overall efficacy of the website.
For the creation of a successful online presence, its careful integration and execution are
essential.

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5.0 JUSTIFICATION ON OTHER PLATFORMS

The marketing strategy for Lippy Beautios, a company specializing in high-quality,

long-lasting, natural ingredients for lip makeup products. With that, the other platform for
this strategy will be Instagram, a social media platform known for its strong focus on visual
content and a large demographic interested in beauty products. With over 125K monthly
active users, Instagram provides an ideal platform to reach our target audience and showcase
the vibrancy and quality of our lip makeup products.

So, this is how to buy through the Instagram platform. Press the link in the description box on
our Instagram pages. After that, our business profile will appear, and customers must click
"shop" to buy our products.

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Next, customers can choose the products they want to buy, and the product will go into "add
to cart" in the customer's profile.

After the customer has finished choosing to buy the product, they need to make the payment.
For the payment method, they can pay by "shop pay" or "PayPal", whichever is convenient
for them. Then, add the email and any further information that was asked for.

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The significance or justification of using Instagram as our platform:
a) Instagram has a massive number of users
There are a lot of active users that engage and catch up stuff using Instagram every
day. It is said that Instagram has a billion active users. Instagram is relevant for us to
use as our business platform as it provides us a huge amount of audience to tap into.
For our brand, we mainly focus on young adults, professionals and beauty enthusiasts,
and Instagram is the right platform for us to reach our potential customers as
Instagram’s demographic skews towards younger users, particularly Millennials and
Gen Z, who are key consumer groups for many brands. Reaching these tech-savvy
and trend-conscious demographics is crucial for maintaining and growing our market
presence. Data about Instagram’s number of users is given below:

b) Instagram has e-commerce integration

For the past few years, Instagram has come to the point where it provides e-commerce
features which ease the customers to do direct checkout. For example, there are
shoppable posts and Instagram Checkout which give the customers a seamless

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 shopping experience and reduce the friction in the journey from browsing to
purchasing a product. Instagram also provides features that help our brand to
understand their customers’ activity and behavior. A data related to the e-commerce
integration is attached below:

c) Visually appealing
A lot of praise should be given to Instagram because of its inherent visual that makes
it ideal to showcase products. The quality of videos and images are also great to the
point it helps a business to capture attention from the audience more effectively. By
using Instagram, we can showcase our products in ways that emphasize our qualities
and advantages by using this visual appeal to build a unified and appealing brand
image. This visual storytelling effectively piques the curiosity and engagement of our
customers. The power of Instagram’s visual content is proved by data below:

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d) Instagram helps in facilitating a high level of engagement and interaction
Through likes, comments, direct messages and shares, Instagram makes it easier for
us to have a huge engagement and interaction. For us, it is important for us to have
engagement especially in creating a huge customer base and building community
around our brand. This also benefits us in a way when Instagram users interact with
our brand's content, it not only increases visibility through Instagram's algorithm but
also leads to a sense of connection and loyalty among our followers. Features like
Instagram Stories, and Live videos further enhance the real-time interaction and
engagement.

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 CONCLUSION

Lippy Beautios is a partnership business where our brand is focused on providing lip products
that have good quality and happily help our customers in enhancing their beauty with a
reasonable price. Aligning our objectives which are to enhance customers’ neutral beauty by
making their lips shine and glow, to encourage the use of hybrid lip products that combine
both beauty and protection on the lips and to offer various shades of lip products that match
various skin tones, we successfully offer lip balms, lip tints, lip mattes and lip gloss in the
market. These products come with a variety of shades that ease customers to find their
favorite shade. To attract people into purchasing our products, we put a reasonable price for
the lip products, so that people from any economic background can purchase it and we also
use a psychological trick where we put the price ends with the number of 9. Next, Puncak
Alam is our place of business operation because the place is cost-effective and is a growing
residential area with a lot of students there. The place surely eases us to have a loyal customer
base as we mainly focus on young adults, professionalisms, and beauty enthusiasts. Other
than our website, we also use Instagram as our way to promote our business. We believe that
by combining the visual strengths of Instagram with the targeted marketing capabilities of our
website, we actually create a powerful platform to promote our lip products, generate sales,
and build a strong brand for Lippy Beautios. To allow the customers to make purchases
seamlessly, we also provide an easy payment method which is through debit/credit or by
PayPal. Not to forget about our brand layout on our website, we actually our layout is very
well-designed with a good choice of color tones and content where we make sure the content
is in high quality pictures and videos.

With Lippy Beautios, we as partners can actually see ourselves grow into a better person as
this business exposes us with leadership and problem solving skills. Running a business is not
easy and it involves a lot of tough decisions and a sense of responsibility. Also, critical
thinking is needed in order to grow our business because we have to find ways for an
innovative solution and we believe that overcoming the setbacks in our business builds
resilience and a positive attitude towards failures. Most importantly, we can train ourselves
with good communication skills and professionalism. This is because we deal with suppliers
and clients with different backgrounds and have to stay professional no matter what. Last but
not least, we actually enhance our financial literacy through our business as we develop our
ability to budget and plan for both short-term and long-term goals.

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APPENDICES

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REFERENCES

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