COMPANY ANALYSIS CHECKLIST

I want to be an Event Management Employees of Shopee Vietnam.

THE EMPLOYER
GENERAL INFORMATION
Shopee Private Limited Liability Company (Shopee Pte Ltd)
Name of employer Holding Company: Sea Ltd (https://www.sea.com/home)
Website address (main) https://shopee.vn/

Website address (recruitment) https://careers.shopee.vn/

1. Shopee is the e-commerce flatform, which provides customers with an easy,

secure, and fast online shopping experience. It offers a wide product
assortment, including: fashion, cosmetic, houseware, food, … that supported
by integrated payments and seamless fulfilment.
Outline of main business
1. What product does it make? 2. Shopee allows customers to purchase goods online and door-to-door
2. What services does it provide? delivery, as well as offer many discount vouchers. Besides serving customers,
3. When was it established? Shopee is also an intermediaries that connects sellers with buyers who need
4. What is the company’s mission and want to purchase goods.
statement?
3. Shopee Pte Ltd was established in 2015.

4. Shopee believes in the transformative power of technology, and strives to

connect buyers and sellers within one community defined by three key
attributes – Simple, Happy, and Together.
(Source: https://www.sea.com/products/shopee)

1. The customer of Shopee is an individual who is most likely to purchase

products from any supplier anywhere in the country, or even abroad suppliers.
Clients & Customers Buyers will have much wider choices than in-store shopping and, with
1. Who uses the organization’s reasonable price by applying vouchers.
products and services (give
example) 2. Shopee is currently operating in 9 countries: Singapore; Malaysia, Taiwan,
2. In which countries does the Thailand, Indonesia, Vietnam, Philippines, Brazil and Poland.
organization operate?
3. Who are the organization’s 3. The Media Agencies Partners of Shopee Vietnam who almost manage
clients or partners? Shopee Campaigns include: Bidmath, Dentsu International, Epsilo, GroupM,
Havas Group, IPG Mediabrands, Omnicom Media Group, Publicis Groupe and
Synagie
(Source: https://ms.shopee.com/our-partners/

1. The strongest competitors of Shopee in the Vietnam current market are

Lazada and Tiki since they operate in the same operation model. In addition,
there are several competitors that appear a decade in Vietnam market: Sendo,
Chotot and international e-commerce flatforms.
 2. Comparing of Shopee with Lazada and Tiki

Categories Shopee Lazada Tiki

Form of Private Limited Liability
Group S.A Corporation
business (Pte Ltd)
Parent Sea Limited Alibaba Tiki
Headquarter (Singapore) (Singapore) (Vietnam)
It is a platform tailored the company will Tiki run a
for the region, providing focus on program called
customers with an easy, “shoppertainment” “Superfast
secure and fast online to deepen delivery – super
Unique
shopping experience connections with saving within 2
selling point
through strong payment audiences, hours”
and fulfillment support. especially
younger millennial
consumers.
Main Competitors: Number of
1. What other organizations visits
78.5 million 14.8 million 14.1 million
operate in this area or offer (February
2022)
similar products/services?
There are 15 jobs Lazada only A variety of jobs
2. How does these organizations available in Vietnam recruits 1 position available for all
compare? market. However, only for Data applicants in wide
Job available
Shopee Xpress &Business range of majors.
(delivery department) is Intelligence in
recruiting. Vietnam.

Source:
Number of visits: https://www.saigondautu.com.vn/vietnam-faces-challenges-
in-e-commerce-platform-post95214.html

International Headquarter: 5 Science Park Drive, Shopee Building, Singapore

Regional locations:
Hanoi:
- Floor 12, Capital Building Tower, 41 Hai Ba Trung, Trang Tien , Hai Ba Trung
Main locations (HQ) and District, Hanoi.
regional locations? - Floor 29, Lotte Center Tower Hanoi, 54 Lieu Giai, Cong Vi, Ba Dinh District,
Hanoi.
Ho Chi Minh City:
- Floor 17 Saigon Center 2, 67 Le Loi, Ben Nghe, 1 District, HCMC.

Size and annual

turnover/revenue

Source: https://cafef.vn/doanh-thu-tang-manh-nhung-van-lo-shopee-kinh-
doanh-ra-sao-tren-toan-cau-va-tai-viet-nam-20220723081859972.chn
The given bar graph illustrates the operating results of Shopee Vietnam
 from 2019 to 2021. Despite Shopee revenue increased dramatically through
the years, Shopee recorded the capital loss up to 2.411 billion VND in 2019. At
the end of 2021, owner equity of Shopee loss 2.235 billion VND.
However, according to e-economy report SEA 2021 of Temasek (one of
Government Of Singapore Investment Corporation), Google and Bain &
Company shows that Vietnam e-commerce market reached 13 billion USD in
2021. This figures is estimated to increase to 39 billion USD in 2025 and
Vietnam is predicted to become the second largest e-commerce in South-East
Asia.

“Tiki, Lazada, and Sendo are still left far behind the 'giant' Shopee.”
After gaining the throne in the "Big 4" of Vietnam's largest e-commerce
platform in the Q3 of 2021, Shopee has retained its position in the next 13
consecutive quarters and is steadily exceeding its competitors. Shopee's
increasing dominance has put rival trade platforms under pressure to "look at
themselves" and make strategic improvements.
(ref: Nỗ lực không ngừng nghỉ của Tiki, Lazada và Sendo vẫn thua xa gã
'khổng lồ' Shopee)
In the news:
“Shopee despises the capital loss industry yet remains the leading
Look at a press releases within
position in Vietnam.”
the last 3 years and review a
The net loss in 2021 is primarily due to investment in growing the group's
quality daily newspaper or its
business operations, particularly in e-commerce and digital financial services,"
website – what are the important
said Sea Group in its financial report.
stories and headlines for this
(ref: Shopee khinh doanh lỗ vốn, vẫn giữ vị trí đứng đầu tại Việt Nam)
organizations?
“Will Shopee's global wave of staff reduction ever come to Vietnam?”
In order to attract the great attention of both sellers and customers, Shopee
Vietnam is willing to "burn money" relentlessly, a series of very attractive
incentives and discounts are continually created with the slogan "Super
Cheap". This approach yielded immediate dividends, as Shopee Vietnam's
sales and service offering continued to increase at a rapid pace.
(Ref: Làn sóng cắt giảm nhân sự toàn cầu của Shopee bao giờ 'ập' tới
Việt Nam?)

THE RECRUITMENT PROCESS FOR GRADUATES UNDERGRADUATES

IT Procedure Associate, System Admin (Hanoi)
Technician Executive- Infrastructure, Shopee Xpress (Hanoi)
Relevant job
Operation Support, Shopee Xpress (Hanoi)
opportunities/graduate
Operation Manager, Shopee Xpress (Hanoi)
programmes
Assistant Operation Manager, Shopee Xpress (Hanoi)

Placements/internship
programmes Vietnam – Apprentice Program 2023 – HCMC
The Apprentice Program (AP) is an internship program specially designed to
equip passionate and driven students with strong professional skills and
develop them into young leaders.

The Apprentice Program will place you into one of our functions below:
 Marketing
 Operations
 Business Development
  Human Resources

Degree backgrounds sort Students currently pursuing a Bachelor’s degree

Minimum requirements for  University students in their third or final year

graduates schemes &  Available for a full-time internship in Ho Chi Minh City from June to end
placement programmes of August 2023 (3 months)

Application deadlines 31st March 2023

Head of HR at Shopee Vietnam: Ms. Tracey Trang Do

Linkedin: Tracey Trang Do/Linkedin
Contact details for recruitment
Hotline for recruitment in Vietnam: 028 7308 1221
team/HR
Email: Shopee Recruitment Email
Facebook: Shopee Recruitment/Facebook

 Strong verbal and written communication skills.

 A team player with good interpersonal skills.
General competencies I need to  Effective problem solver with analytical thinking skills.
demonstrate  Able to adapt in a fast-paced and dynamic environment.
 Self-starter who is eager to learn.
 Passionate individual who possesses a can-do attitude.

Online application, including:

 Personal Information
 School, Education Level
Type of application (CV and
 Previous/Current Company
covering letter, online
 Cumulative Grade Point
applications …)
 Resume
 Transcript

1. Selection Process
Round 1: Online Assessments
Round 2: HR Interview
Selection process: test, Round 3: Interview with Business Manager
interviews, assessment center Round 4: Interview with Line Manager
…
1. What is the process? 2. All international recruitment information is updated on Shopee Career
2. If this information isn’t on the Website with full of Job Description, requirements, your benefits, apply
website, how can I find out more? deadlines, …
3. What resources can I use to
help me? 3. Shopee Career Website: https://careers.shopee.vn/
Facebook: https://www.facebook.com/shopeecareers.vn/
Linkedin: https://www.linkedin.com/company/shopee/

UNDERSTAND THE EMPLOYER CULTURE

How do you think this employer
likes to see itself? SIMPLE: We believe in simplicity and integrity, ensuring a life that’s honest,
What are the stated or implied down to earth and true to self.
core values?
 HAPPY: We are friendly, fun-loving and bursting with heaps of energy,
spreading the joy with everyone we meet.

TOGETHER: We enjoy spending quality time together while shopping online

with friends and family - doing the things we love as one big unit.

1. “Understanding people is the key to successful leadership. In Shopee, we

think it is crucial to understand how to deliver the best experience, for
employees, partners and customers” – Chris Feng – Group President, Sea.
What does the employer’s
brand say to me? 2. According to the Sea president, I believe that Shopee is a nice working
1. How the organization brand environment where the human aspect is valued. The most effective company is
itself? not merely the most productive; the connection between people, employee
2. What do I think about this? loyalty, and understanding of its workers all play key roles in the company's
success. As a result, Shopee is a place where employees can work well
together, be creative, and enjoy their work.

What are the policies related to

flexible working, equal
opportunities…?
2019:
 Vietnam Best Places to Work
 YouGov Brand Index
Awards
 Employer of Choice Winner 2019
Has this organization won any
awards related to recruitment
2021:
and workplace (Example:
 #3 Best Brands 2021 in Vietnam by YouGov
Target jobs, National Graduate
Recruitment Awards, Best  Top 100 Best Places to Work 2021 by Anphabe
Employer Awards…) or its  Most Loved E-commerce Platform, based on the Tinh Te Binh Chon
products or services? Awards
 Most Convenient Mobile Application, based on the Tinh Te Binh Chon
Awards

What training and development

is on offer?
“Orange Day”: One day every month is set aside to celebrate staff birthdays,
welcome new members, provide an update from the Board of Directors, and
host diverse musical performances.

Team building: Every quarter, each team will be given a budget for team
building. Furthermore, all employees will travel once a year.
What are the benefits on offer –
pay, holidays, pension, private
Salary: Shopee executes competitive salary, including a thirteenth salary and
healthcare, etc?
bonus for excellence employees at the end of year.

Workplace: Shopee's workplace has a vibrant and modern design with a

library, private meeting rooms, a large pantry, boardgames rooms, and an
evening dancing or yoga class.

From reading the employer’s I spent approximately 5 million VND on Shopee purchases and found it to be
literature and exploring other the most convenient and user-friendly e-commerce platform. Apart from
sources of information, what is buying, I'm interested in how this organization operates and how they acquire
my general feeling about this customers through their marketing campaigns. A numerous events, such as
 deal 1k, Golden Hour, Super Sale 11.11, coin return,.. have piqued my interest.
Furthermore, I have learned on Shopee Tiktok that the Shopee staffs are
incredibly energetic, enthusiastic, youthful, and productive. In addition, by
researching the Business Analysis Checklist, I also obtained a thorough grasp
organization?
of Shopee's corporate culture, human of Shopee, and several internship
programs. From my perspective, Shopee is an ideal workplace for the young
generation to generate new ideas, collaborate and develop their strengths.

What could I offer this

employer?
1. Skills
2. Qualities
3. Experience
4. Attributes
5. Knowledge
(Give example using STAR)

Questions to ask employers at

interview