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Marketing Report
 Group Members

TRẦN ĐỖ HẠNH DUYÊN NGUYỄN VÕ TƯỜNG VY

BABAWE20200 BAFNIU20214
100% Contribution 100% Contribution
(Thursday class) (Tuesday class)

PHAN THỊ THU HIỀN LÊ MINH NHẬT LẠI THỊ HỒ THU

BABAIU20552 BAFNIU20371 BABAUN20007
100% Contribution 100% Contribution 100% Contribution
(Thursday class) (Thursday class) (Thursday class)

NGÔ QUANG TRƯỜNG ĐÀO NGỌC PHÚ

BABAIU20334 BAFNIU20387
100% Contribution 80% Contribution
(Tuesday class) (Thursday class)
12..About The Br a nd
Table of Contents

Mar k e t Anal
3.4.MarMarkkeett Compet y sis itors
Segment
5.6.MarMarkkeettiinngg StMirxategy
7.8.ActExeicutoniPlveaSummar
n y
6. MARKETING MIX
4PS
Product
Price
Place
Promotion
P Core Value
Thematecorriale vtahluate ofwasthis prlefotductbehiisnusd ingwhenthe
R
manuf act u rin g ot h er s. It al s o mar k s a new
serteapwifothr Bithtri’eseinfatctheorjso:ur'Pnreyoductto tsh-ePeoplgreene-
O
D
Planet'
U
C
T
 Actual Product
P
Brwelalnd-knName:
own ex Bi
p t
eri’is
e Hunt
nces er - The br and of
R DesiThergn e are 5 sets of colors for the
O BiBittii’’ss HuntHunteerrX Street and 5 for the
D UsTreinndyg aandmonotfasohneionablcoleordesschemeign
U
C
T
P Actual Product
The s o le named LiteFl ex 2.0 is made f ro m
R 60% of the shoe detraeicyl inclethdisrucolbberlectwasion ties
Material

re used f ro m leather, net, plast ic ,. come fr o

other productsm
O
D

U
C High quality level like other
prFulolductexpers ience in the field
Quality level

T of shoes’ manufacture
P Actual Product
Cus to mer
R isnurthoeunded wi l r e cei ve th e pai r of sh oes pack
raw carbytotnheboxcycwilethofth3P'e lsogo'ProofductBitis’s-People-
Packaging
a ged
Pl a net ' and i n th e box th ey
O sthtieickresrhoroesacr. Twoylic colmaionr seloetment
wi l have a s e t of
hey cans abovfreele yardese priginnted
D
in
gr gr
e ene en
er acol
th oatr whi
Bi tic
’sh isse fnds
o l o th
win eg.mes sa ge t o t h e
U
C
T
 Augmented Product
P
Iarnethanyreedefmontecthssoccurfromrtinhge datwithetofhepurprocducthase,, if there
Warranty and Exchange Policy

R cusdisttroibmerutiosncanintebrrminedig sanrieakes teorsgetto fsrteoerewarorrraenttayil.

O AtOnlsintoe:re: Cash, Credit or Debit Card
Shipping and Payment Method

D ++ CusCashtoonmerdels payiveryshipping fee (20.000 VND)

++ PayE-wmallentet card
U
+company
When yowiul buygiveonlyoiuneanonemaithelwebsto keitepe, tthraeck of
Customer Service

C y+oSuppor
ur ordert.through Facebook (main channel), emails
or+ SeplInstaygrinadetm. ail and provide as much information
T
as customers need.
 Price
The600.0av00-era7ge50.0pr00ice VND,of Bianti’s afHuntfordabler eisprariceoundfor
owniVietnnam.g aHowevhigh-eqrualthitisy colsneaklecteiorn thisatlimisitemaded and init
hasprovaidemeanito thnegfcusul mestomersagesothtathatthies brthaendreaswantonsfotor
tvheersbrionandandto899.choos000e 829.for t0h00e loVNDw-top.for the mid-top
Alnorthmoughal vetrhsiiosncolbutlectloiowern isthaanlit otlehbiert hilimgihertedtedihantiothnse
that aredealproduced by th is br a nd, i t is s til a good
fpersoornalpeoplitieseasthatwelwantl as ttaokexe carprees abouttheir
environmental problems.
Price
 Place
Buystudenters ars,ecolmailegenlysytouungdentpeopls,. ⇒eBifrtoi'ms di18st-r2ib4utsiuochn as
smarystekemt andis mulretachii-channel
n g consfo r
u t
merhe spuri n p
thosee of
mos cov
t fr e
e r ing
quent the
and fastest way.
BiCentti'sesrtsr,e1t5ches6 MarfrokmetinSoutg SthotroesNor, andth morwithe07thanBra1nch,500
retail distribution intermediaries.
Biarotiund's prothducte wors havld seuchbeenas Iextaplyor, Frteadnce,to 40thecountUK, trhiees
USA,CambodiRusas,iaet, cJapan,
. Sout h Amer ica, Mex ico,
 Place
Forwebsmitofespur⇒ cConvhaseenibyencecombiinnsihnoppig sanlegs through
(Lazdisatrda,ibutTiedki,tLothroughte,. onl). ine sales channels such as
⇒ Maximize the use of distribution intermediaries to
sgoalel profoductbringis nthgroasughoutmany tgoods
he marinketot artheeamarwithkettheas
possible.
Promotion

BiTheti'sGrHunteenerErisal"aunchicollectngioan "wiConth prgiodungductsdowit2.h0a:

rcampai
euse ragtne ofthuproughto 60%sociandal mediBiti'saHunt(Facebook er with a,
INewsnstagr, aKenh1m, Ti4kt)otko, Youtcreatuebe)a orGreonleninBie tfio'srufmund(Yanto
contcreatreibutenve itroonment
promotalinawarg pusenesh ysoungbasepeopld onethtoe
tPlhaenetGr.een Era with 3 pil ars: Products-People-
 Promotion
ForHunttehriswicampai
l in v ite g n,
ThachBiti’s
Trinfalungencer(my2who0s)has- ana
cergenertainatefiofnectabouton the youth
envconsirocinment
o us nesa l
s to be an
ambas sa dor fo r th
colwil leuscteiootn.hTheer socompanyis
plsuachtfoasrmFacebook cia l
s , Instagram, Tiktok to offer many
prlaunchiomotniognslimanditedcounteditiolenss , voraluotablhere actgiftisvitsiuechs toaspromote
this collection to young people.
6. MARKETING MIX
Communication Objectives
Insight

Big Idea

Key Message
Bilaunched
ti's marprkeotducting communi
Communication Objectives
lin e 'CON- cat
Gi Io
-Dn for
UNG- t
D he
O' newl
main lyy
iainmclueddesat sadvpecierfticisicommuni
ng and conlatioinneobjpreectseivnce.es: Biti's
ICrncreatease einawarteresetnesin prs oducts and brands
StCriematuleaactte cusiontomerstimulwantatescusandtoneeds
mer s to take
action with the product
–
ThrFacebook
ough ,tWebs
he 3itemaiandn Incommuni cation channels:
Communication Objectives
stagram
Biprtoi'ducts has. Notsuccesonlsyfulpry ocontducirnibgutead beautto criefuatl inandg valfuaeshfioonablr thee
prwhiocducth is, Bienvti'siroalnmentso emphas
a l pr o iz
t ee s
ct iothn.e humani
"B iti's ty
and in yo its
u, pr
to oduct
get h ers ,
,
spiteepcesin,tocrtehate isnugsta10in0%ableofgrevenaluere"a, ",whi"6c0%h hasof throught e cei v e- m
d i s i
manyn g
peopl
albysoemphase ’s in te r es t and su ppor t on Facebook . Not onl y th at , Bi
sagacioizusingwhenthat sfotirmeachulatinorg dcuser,tothmere buys toer"wicrel atconte actribioutn"eti 's
VNDinvest50,in 0in00novtaotioGrnse,enresBietari'schfuandnd. Theapplfyundmatwaseriaesls,tdesabliisghnedandto
manuf a ct ur e env ir o nment al y f ri endl y pr
custhemstomerelvess abutmesalssaogethethatsurcusounditomerng s envnotironment o duct s . Conv
only beaut e y it
f oy
, whi
swititmh ulthaetesprcusoducttomer. Bitwanti's alssoandtookneedsadvaandntagetherofebybuytaekrse' actsociioanl c h
mediproducta ssitesinwhena riatndomlaunchedcolaorSurscpheme, rise boxand, whichencourcontaaigedned
cushasthotmerags s#mitoxmmatatcchchalh outlefingets wi#con-th it gandi-dung-partdico.ipate with the
Insight
Under s ta ndin g th e ps y c hol o gy of sh oe
andproterctesiopn,ondiang ftaocttohre ttrheatnd ofconsenvumerironments arael wear ers
iinmcrage.easinOngly inNovtereesmberted in4,to 2021evaluat, eBitthi'se brHuntand'esr
ofdungficial ydo"launchedcollecttihoen Biwiti'tshHuntsneaker Sterrseetth"atConargie
rsanndoml
eak er sy pai
hav ere d
a f
r r
eo m
us e “rle
a f
teto ve
of r ”
up s ut ppl
o i
60%e s. Thes
al onge
wirutbberh theforsmoulleas. using the brand's own recycled
Biinstii'gshttoofokathseneakadvearntbuyageser ofandthe
applcan syiantgisfiyt ttohrietseequeslf, thetioinnssi:gWhatht that-
When
When -H
do ow.
I us What
e it andis my
How s t y l
doese , it
show me.
Insight
Wias tanh dyactnamiive, cstandylishcolandorffualshdesionablign,eshperowso“In.” here
WHAT IS MY STYLE?

Anyeasy ttiomuse eof. the day since it's comfortable and

WHEN DO I USE IT?

Thecan makansweeraisdialf seoretncehe purcomparpose ethdattoBiotti'hseraimsnseakat,eirt

HOW DOES IT SHOW ME?

brandsWear. ing items in the Biti's Hunter Street "Con

giandungenvdo"ironmentcollectaliyon sconshowsciothusat thpere wearsoner iins
pargenerticulala. rAandhumanehas a prseonsducte ofatresaponsreasiboilnablty ine
price is the strong point of this collection.
Big Idea
IXanh’n this, tcolheylearcteionawar‘Con-e ofGienv-Dung-ironmentDo 2.a0l pr: Kyotectnguyion,ena
grchielendren.atmTheyospherusee onleftt-hoeveEarr matth anderialscartoe about mak e t
thhe
e
sconthoesributande 50,f0o00r eachVND toorGrdereen, tFundhe cusBitti’osmer. wil
Key Message
Icoln tlehcte ionewn ismar‘CònketGìingDùngcampaiĐógn2.0re:centKỷ nguyly, thêeinr Xanh’latest
wiwitthh meanithreengffualctandors: emotPeoplionale-Pmesroductsage-Pla‘gnetreen’ hasera
torouched th e ta rg et audi e nce. For each s u cces s fu
dFunder, Bithteyi’s.hav‘Môie conttrườngributxeadnh50.tớ0i 00thế VNDhệ tưinơngto Grlaei’enisl
anot‘CònherGì mesDùngsageĐó’t,hatwhiclehadsmeansto thtehesbieggershoessloganare
prforogduced
ot t e n fr
pioemces ra w
t o mat make ri
ealss hle f
oest -o ver
and . They
br i n gbr i
tnh g
e
compl e te pr o duct
from general to specific meaning. t o the mar k e t. Thei r sl ogans go
7. ACTION PLAN
BST

Increase revenue
01
EVITCEJBO
Crenveiatroenmentawarenes'I needs totprheotsehctoesthebut I
02

havatmeostophercreeat' e a green, fresh

Exmanyprespeopltheebrand value to
03

From 01/07/2022 to 30/09/2022

Duration
7. ACTION
With the collection , PLAN
‘KyCON-nguyGeI-nDXanh’ UNG-DusOin2.g0:
rmanuf
aw matacteruiarelsnewto shoes,
tbehestheessmtaalrtlinchanges
g poi n t wi
of l
Biefftoi'srtons tothpure patsueh tofhe
GrProeducten ersa-Pwieoplth 3e-fPactlanetors:.
Joia smn alBiltis'steHuntp witehrytooutatoke
prforintthae ‘Eargretenh. Forfoottphriisnt’
meani ngf ul pur p os e
tmyhin2k0sthe(TihạchnfluencerTrang - a , we
Gerstudentman) ovwilerbeseassuitable
fcampai
or our gmarn. keting
7. ACTION PLAN
Thạch Tra ng lo v es nat
envYoutiruobernmentandalInprstoatgrectaimmer u r e and has an
on vib, e.herSheimagesis a arfaemousvery
casual and natural, a lit le bit vintage.
7. ACTION PLAN
We wi l mak e a s to r
VIRAL vIDEO mins) and Thach Trang wil be the mainy v i d eo (f r om 4- 5
role:decorate her own shoes
exideasplo,remaktheinprgosceshoess of creating
=>(YoutUplube,oadiTinkgtoonk, Facebook
social medi) a
Wea sujrupsrtisseeboxl onlofy 1t0h0is lfiimrsittesdtasge.hoes with
REVIEW Book Ti k
and review videoto ke r (C i n …) to mak e a unbox
VIDEO
SOCIAL MEDIA
7. ACTION PLAN
Bi t i ’ s wi l mak e a r
OUT OF collection on Facebook and Instagram. e l eas e about th e new
HOME Pr o mot i ng pr o duct s by book i n g LCD
tbihleboutoarsdisdeonVicrncomos roDongads (PKhoihu Dongbuildi6-ng at
wayinterIsnetcterisoen)ctiandon orstiLyckiThaing posTote7-rswonay the
bus.
Spons
Phuong o r money
Do, s h f
oot o irn Mua
g gr oHe
up Xanh,
phot o Hoa
s and
posPhuouong
t it on faDonpagewith MuahashtHeagsXanh,#greenerHoa a
COMMUNITY

#con-gi-dung-do.
ACTIVITIES

Become s
fSneakestivael:rShoes p ons o r
Leat par h tn
er er
Vi s
e of
tn am th e s h
2022 oes and
s Fest 2022.
Chal
#con- l e nge
g i - d has
ung- h t
d
GIVE AWAY reactions/comments wil receive ONLY
a o.gs #my
The s
one h oes
wi th#my
th e s t
mosy l e t
ONEof ThachawarTrd,atnghe andshoesdeswiigthnedthebysighernat.ure
7. ACTION PLAN
Phas(3 weeke 1s) Phas(3 weeke 2s) (Phas2 weeke 3s)
Objective Brrecogniandtion Maktreindng a campai Endinggn
Surboxprise Has
#migex#con- h ta gs
matchalgil-en Green Fund Biti's
Key Hook dung-
Gigames
veaway d o
Suppor ting Facebook
Fanpage Unbox in g and
rPReviearwtvicidleeos UnboxSal
ine s
g and
Tactics IOutnstofagrhomeam OutInfuoflencerhome review v id eo

Beirelenasgeaward thee aboutcollectenvioniro'CnmentON-GaIl-DpolUNG-lutioDn,O'Bi. tiI’ns hasthe

8. Executive Summary
proforductaw imaton preroiacesls lse,fwet ovcannot
e r in avo
pai ri
sd cer
of t
sa hin
oes amount
, whic s
h
cannot be us e d. Wi th th e mi n ds e t of “u s e
yfoorugothavtenepileecesft tofo susupple”,ietsheyandsbrtriivneg afonewr allmitshosione whatev er
tBiotti'hsemis prinoaudcomplto preetesefntormits. first "reuse" collection -
'piCeON-cesG, havI-DeUNG-a reDusO'e,rastheoesof 60%creatwietdh tfhroemsolreandomusing
a recycled rubber formula from Biti's.
Biprtoi’ducts Hunts, brerinhasgingcrpreatoeductd grsetato smoruccese peopls in pre,omoting
esGI-pDeciUNG-al y yDoO'ung, nopeoplfamouse. Wistihngertheorcolanylectsiopneci'CaON-l
marto thkeettianrggetcampaiaudiegnce:n, wiRandom
th their meaniversionn-gfLuilmmesitedsage
schalurplreisnge.e box-Basic color scheme-Mix Match
8. Executive Summary
RANDOM VERSI O N
Unbox random shoe version and try some dif erent styles
LITheiMIrTEDpackSURPRIa gi n g S
wi Et hBOX
t h e l ogo Bi t i ’ s s u r o unded by t h e cyc le of 3P’ s
Products - People - Planet
BASINeutrCalCOLOUR bas i c col oSCHEME
ur s c heme, eas i l y f it wi t h many s t yl e s and get r e ady
for ‘cool’ street style
MIChoosX MATCH i n g th e CHALLENGE
pr o duct l in e Bi t i ’ s Hunt e r St r e et or Bi t i’ s Hunt e r X, mi x
andhashtmatags#chmixrmandomatchchalcolleonger, try#CÒNGÌ many sDtÙNGĐÓ yles and tsoharereceiwitvhe tw10o
sWipecith athl egifmonot
ts fromoneBiticol’s or scheme for fashionable and trendy people
joining ‘green-footprint’ on the Earth
BITheiTI'rSmesGREENsageJOURNEY ‘ W i th each or d er , we hav e cont r ib ut e d 50, 0 00 VND t o
tthhee nexGretengenerBiti’satFundions’. fTheior prrogoaltectsinargeand: growing a beautiful future for
Itmheprdetoveailthcute tefinfgectthseofcarhuman b on di o bei
x i d n
e gs
(C t
O2)o t h
dies env
c har i r
go nment
ed - wi t h
Raiprosteectawarion,etrnesashsreofductemplion,oygreeseenandtreesoffplicaerntsinaboutg environmental
Building a Green, Fresh Biti’s workplace
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chatte-nao--luong-a321c9ao-0.hkthmong-l thua-kem-bat-cu-cai-ten-quoc-
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htmartpkse:/ting-ewtcua-hang.bitcisom/- -spuos- rto-dletai-adil/otp-han-pha/ti3c4976306 h-chien-luoc-
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htcustptso:mer/ ve-nngage.
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hthunttpse:/r-mtearxt.k1e2t3docz . n et
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c-tp-trong-
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htunireportpves:rt/s-bitwyitww./isc/or1s2ptu06371
docu.com/vn / document
orate-7ommunication/communication-/f p t-
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campaign-tet-bitis-di- e-tro-ve/
DESIhttps:G/ N:www.cutout.pro/remove-background/upload
https:/ www.canva.com/