ADTIMA CREDENTIAL

01 Who we are
02
Introduction about
ADTIMA

What we do
Our solution

03 Our works
Some best showcase
from ADTIMA
01. WHO WE ARE
No.1 Mobile Publisher in Vietnam
 ADTIMA– THE CREDIBLE PARTNERS IN MARKETING –
ADVERTISING – COMMUNICATION CONSULTANCY & SOLUTIONS

GAMES FINANCE & PAYMENT CLOUD SERVICES

1# 1# #1
Messaging App Online News platform Music and VOD platform
ADTIMA - NO.1 MOBILE PUBLISHER IN VIETNAM
Owns top online platform across Vietnamese passion points

Zalo Zing.vn Báo Mới Zing MP3 Zing TV

#1 messaging app #1 online news platform #1 music and VOD platforms
 #1 #1 #1
MESSAGING APP ONLINE NEWS PLATFORMS MUSIC & VOD STREAMING PLATFORMS

All-in-one Credible All-end- The original and The original VOD

communication all news aggregator leading music streaming
platform streaming
Dynamic Personalized based on Full-fledged on- Multi-device
O2O2O Solution reading behaviors and demand music experience
preferences service
Premium Personalized
experience
 ADTIMA ECOSYSTEM OWNS 60+ MIL MONTHLY ACTIVE USERS
90% OF VIET NAM INTERNET USERS

1%

47% 53%
2%
4%
11% 15%
Female Male
48%
52% South 46%
28%

North 35% 40%

Central 19%

Urban(*) Rural (**)

<18 18-24 24-34 35-44 45-54 55-64 >64
02. WHAT WE DO
ADTIMA PROVIDES DIVERSE SOLUTIONS THROUGHOUT
MARKETING JOURNEY

Conceive Catch Connect Convert Continue

ENGAGEMENT & BUSINESS SOLUTIONS (O2O, CRM, COMMERCE)

PR/CMKT
EXCLUSIVE
ADTIMA
/CROSS-
AUDIENCE
PLATFORM
PULSE PREMIUM TAB AFFINITY TOPIC NATIVE SOLUTIONS
AD

BRANDED LIVESTREAM VIEWS BOOSTER

MUSIC MARKETING
 HOLISTIC TOOLKIT WITH INDEPTH UNDERSTANDING &
MEASUREMENT USING ADTIMA AUDIENCE PULSE

1 2
SYNTHETIC INSIGHT & DATA LIBRARY PROVIDE NUMERICAL MEASUREMENT TO
FROM ADTIMA STUDIES EVALUATE CAMPAIGN EFFECTIVENESS

Route-to-market
Provide category insights Brand lift study Evaluate campaign effectiveness
Business Study

Explore extrinsic seasonal factors

Seasonal Study
impacts audience behaviors

Unravel Behavioral & psychological aspects

Audience Study of Vietnamese audience
CROSS PLATFORM MEDIA ADS

Display Audio Native Video

CPD CPM CPC Optimize

performance
 PRECISE TARGETING EMPOWERED BY
ADTIMA AUDIENCE MANAGER
Collect Transformation Activation

1st – 2nd – 3rd Party Data Data intake & normalization > Unification > Create audience
segment > Insight analysis > Augmentation and Activation

] [
Web Paid Demographic
Activitie Advertising & Personal
s Data

Engagement
Email Life Data
Campaign Event
s

Behavioral

Mobile
Data
IOT
Display Video Search
Social
Interactions App data Device Data

Transactional
CRM Other Data
Data Geographic Analytics
Data
Mobile Smart TV
Insight

Partners’ Data Demographic Email/Zalo

Audience
(Advertisers, Affiliates) Segment
Sponsor Messenger
Psychographic

Market Data Behavioral DSPs

 PRECISE TARGETING EMPOWERED BY
ADTIMA AUDIENCE MANAGER

Demographic Behavior

Occupation Device

Education Persona

DEEP TARGETING CUSTOM LOOK-ALIKE

AUDIENCE AUDIENCE AUDIENCE
 PR & COMMUNICATION

STORY REVIEW ZEXPLAIN

LONGFORM INTERACTIVE SLIDESHOW

Content marketing
Various PR article format
& content sponsorship
 KOLs & ARTIST PARTNERSHIP

Identify The most suitable KOLs for every brand needs, from
creating buzz for new product to always-on advocacy

Effective planning and execution to ensure success.

Plan and
Manage crisis to reduce negative impacts from
manage
unwanted events

Analyze Continuously evaluate results to find

performance opportunity to improve in the next stages
 MUSIC MARKETING

AWARENESS CONSIDERATION
Capture users’ attention in both on-screen and Deliver brand message through association with music Form sticky connection by encouraging
screen-less moments consuming moments engagement & interaction

IMPACTFUL CONTENT RIDE ON SQUEEZE RELEVANT

DEEPEN CONNECTION
EXPOSURE BOOSTER TRENDS MOMENTS

SPONSORED MV & SPONSORED &

PREMIUM DISPLAY TRENDING PAX* LIVESTREAM*
BRANDED MV BRANDED PLAYLIST

PROMOTE MV &
AUDIO ADS HYPER TARGETING BRAND CAMPAIGN*
AUDIO

*New 2020 Opportunities

ZING MP3 SOLUTIONS FOR AWARENESS

PREMIUM DISPLAY AUDIO ADS

Make sure your brand pop in the users’ sight Reach users in screen less music moment

PROMOTE MV & SPONSORED &

AUDIO BRANDED PLAYLIST
Promote your brand’s music to million users Enhance brand message by associating
on Zing MP3 with the right music moments

SPONSORED MV &
BRANDED MV
Be present in the latest music video, or
partner with the top artists to create your
own branded music
ZING MP3 SOLUTIONS FOR CONSIDERATION

LIVESTREAM BRAND CAMPAIGN

Entertain your audience to engage with Music campaign on Zing MP3 to
them and natively promote your brand reach and engage with music lovers
 ZALO BUSINESS SOLUTION

Manage & content package / chat-bot for Zalo OA Setup & design Shop Create Zalo engagement Design Zalo
on Zalo OA activities Stickers
03. OUR WORK
 MIRINDA – MIRINDA KEM “NGON XOẮN LƯỠI”
AWARENESS
Situation: Objective:
Following the launching of new “Mirinda - Build awareness
Soda Kem”, Suntory PepsiCo Vietnam - Reach young TA
Beverage (SPVB) aims at reaching a wide
range of young customers and impress
them by triggering the excitement from
the strong taste of the product.

Solution:
Audio Ads on Zing MP3 is leveraged to wake up and reach to the wide range of
young Vietnamese customers. Sound media solution is considered as novel idea
bearing the spirit of youthful vibration.

Result:
4M+ reach on Zing MP3
7% CTR
 STING – AFF CHAMPIONSHIP
AWARENESS
Situation: Objective:
The increasing competition has impacted on the - Bring Sting come back to the brand
Sting leadership position. Despite the Sting affinity with audience by building the
perfectly football-fitting spirit, it has no strong association with football
association with football. Leverage AFF
- Connect with the audience in more
Championship 2018, Sting want to launch a
meaningful ways
campaign to create a close association between
Sting spirit and football.

Solution:
Applying Dynamic creative optimizations concept: Content partnership with Bongda+
and Zing to reach millions of sport fans; Dynamic display with customization based on
the update of respective match result; Native ads with AI technology to reach further
audience..

Result:
80% target audience reached across platforms
1,600,000 clicks on dynamic banners in 2 weeks
Retain Top-of-mind and Brand love among the energy drink category
 CLOSEUP - FA ESCAPE
CONSIDERATION
Situation: Objective:
Closeup is a leading oral freshness brand - 2+ points confidence to get
in Vietnam. However, over time the brand closer
market share has plateaued and lost its
- 20+ points market share
relevance among the young group.
Closeup challenge is how to upscale the - Top 3 social buzz
excitement and engagement among its
TA in this low involvement category.

Solution:
Closeup, in partnership with Zalo, created a branded social dating platform
which enables FA youngster to find their perfect match. The singles then are
generated their biography and automatically match one user with another on
Zalo. Closeup also offered many dating activities that encourage physical
interactions such as cinema dating, FA Escape party...

Result:
#1 trending topic/campaign +120k+packages sold on e-commerce
+70 points market share +75% target audience reached
 AIR AISIA – FLYING THAILAND, EXPERIENCE NEW SHADES
CONSIDERATION
Situation: Objective:
Targeting at 18-35 age group, Air Asia - Draw attention
needs a profound and inspiring campaign to - Reach TA
draw the attention to its affordable flights
to Thailand.

Solution:
ADTIMA offered Air Asia a special Content Marketing campaign on Zing News.
Featured by the 2 acclaimed travelers: Quy Coc Tu and Ngoc Nhi, the content
has showed detailed tips to have a perfect trip Thailand.

Result:
365K views on long form article “Bay Thái Lan – Trải nghiệm sắc thái mới”.
200K+ reaches & engagements on social
 BUDWEISER – LẮC CHƠI TRÚNG THIỆT
CONSIDERATION
Situation: Objective:
During Tet season, Budweiser launched - Build a connection between
limited version Aluminum – the combination Budweiser and its consumers by
between Tet & Budweiser spirit. And the introducing the limited version
challenge is: how to introduce this new Aluminum
version to their audiences and also get the - Reach young TA
engagement from them?

Solution:
O2O2O Model - Adtima created a shaking game on Budweiser Zalo OA and
then customers can redeem gifts at offline stores

Result:
- Top of the winning Tet campaign 2019
- 3X expected engagement
- 1.5X expected redemption rate
 HIGHLANDS – PHIN SỮA ĐÁ
CONVERSION
Situation: Objective:
When launching a new product named - Product trial (make consumers
Phin sua da, Highlands wanted a solution take action: try the product)
to encourage the target group to try their
- Reach target consumers
new product and make Highlands Phin
Sữa Đá stand out from the other - Build brand/product awareness
competitors.

Solution:
Highlands believes that coffee drinkers would return and order "Phin sữa đá" as
long as they have the opportunity to try once. Therefore, Highlands & ADTIMA
come up with O2O solution: to create product trial campaign by issuing e-
vouchers via Zalo OA

Result:
22M+ reach on Zalo
14k + followers on Highlands Zalo Official Account
E-voucher received: 175% vs KPI
Win message Voucher Got it
 SAMSUNG – MẶT TRỜI MƠ ƯỚC
CSR
Situation: Objective:
With the message “Mat Troi Mo Uoc, cung - Build brand awareness
ban kien tao tuong lai”, Samsung created a
- Contribute to the
CSR campaign that brings 1,000 light to
society.
shine the lives of a poor town Chieng Noi
of Son La province.

Solution:
Samsung cooperated with Adtima to pull of this campaign. Adtima helped to
contact Chieng Noi authorities, where there is no national power grid, to conduct
an event giving out lantern to families and school supplies to children. Produce
special format content series to update campaign’s activations.

Result:
Over 250,000 article views.
130% campaign KPI achieved.
 P&G – XUÂN TRAO ÁO ẤM
CSR
Objective:
Situation:
- Create positive brand recognition
On Tet, buying new clothes for children is
considered as an indispensable custom in - Contribute to the community
order to bring luck for the new year. However,
for the less privileged kids, a set of new
clothes would be luxurious. P&G collaborates
with the Red-Cross to organize a meaningful
CSR campaign to encourage everyone to
donate clothes for the unfortunate children.

Solution:
ADTIMA creates an IMC plan to maximize campaign awareness and brings O2O
with diverse media platforms including Zing News - #1 online newspaper to
embrace the message of the campaign and leveraging Zalo OA platform to help
moms actively query the live route of the vans for donation.

Result:
- 6M+ video views - 90% Positive mentions on social media
- 17M+ interactions with the campaign - 150,000 users interact via Zalo OA
- PR articles reach 200M+ views - 115+ Index
 VPBANK COMCREDIT – TĂNG KẾT NỐI, TẶNG TIỆN ÍCH
RE-MARKETING
Situation: Objective:
Targeting the Small Business Households - Approach potential customers
customers, CommCredit has a large - Own a platform for Communication
customer base and still increasing rapidly in with loyal customers
the future. CommCredit needs a smart, fast
and cost-effective customer service - Improve customer service
solution, while ensuring business efficiency.

Solution:
ADTIMA created CommCredit Zalo OA as the main channel to connect and take
care of their customer. Besides, by applying the latest innovations of Zalo such
as hyper-targeting Ads & CRM Integration, CommCreadit aims to send
personalized content to maximize customer service experiences.

Result:
310% ROI
70K+ followers on CommCredit Zalo OA
Saving 30% Operating Costs
 FRISO – BECAUSE WE CARE
RE-MARKETING
Situation: Objective:
Every year more than 1.5 million women in - Data validation
Vietnam are embarking on the journey of
- Build brand awareness & brand
being a mother. As one of the leading
love
brands in premium mom & infant milk
powder, Friso wants to connect and - Reach target consumers
support new mothers to overcome
challenges and enjoy the journey.

Solution:
Friso & Zalo create Friso Zalo OA - where the mothers input their personal
information to get useful tips/advices during 40 weeks of pregnancy.

Result:
20% automatic validation rate
18k followers on Zalo OA within 2 months
2K + phone call minutes saving
OUR CLIENTS