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INDEX
Important Dates 02
About 03
Eligibility & Rules 04
Awards & Judging Criteria 06
Glossary Of Terms 07
Entering 09
Payment & Pricing 10
Submission Media 47
Specifications
What Are We Looking For? 50
Contact 51
Kyoorius Creative Awards

Press 12 Social 29
Outdoor 12 Digital Design & Craft 30
Direct 13 Technology 32
Industry Craft 15 Experience & Activation 34
Radio & Audio 18 Gaming & Virtual Worlds 36
Film 20 Commerce 37
Broadcast 23 Creative Use Of Data 39
Film Craft 23 Creative Use Of Media 40
Branded Content 25 Public Service Announcements 43
Digital Display & Search Creativity For Good 45
Marketing 28 Integrated 45
Zee Equality Award 46

Presented By
Indian Creative Women
1
IMPORTANT DATES
Final Deadline
All entries must be submitted by
30 April 2023.
Payment
All payments must reach
Kyoorius within 7 days of the
date on your invoice.
Judging
Judging will commence on
5 May and end on 19 May.
In-Book Winners
In-Book winners will be
revealed in the last week of
May 2023.
Kyoorius Creative Awards

Night
Blue and Black Elephant winners
will be revealed and awarded at
the Kyoorius Creative Awards
Night on 2 June 2023.
2
ABOUT
Kyoorius Creative Awards Kyoorius
Ethically and with the highest Since 2006, Kyoorius has upheld the
standards, the Kyoorius Creative creative community in India through a
Awards recognise, honour range of activities, events, and
and award the most outstanding programmes that inform, inspire and
design work in the Indian visual stimulate.
communications sphere.
Kyoorius is a platform that aims to
Kyoorius Creative Awards are celebrate, evangelise, and recognise
presented by ZEE with an aim to all aspects of creative communication,
create a truly neutral and design and marketing.
transparent platform to reward
the best in Indian advertising, It seeks to partner, empower and
media and digital creativity. sustain the creative industry in India,
and to ultimately, help secure its
The Awards have a comprehensive rightful place in shaping the growth of
list of categories, structured to the country.
recognise individual components
as well as entire projects that exist
across multiple platforms and
channels.
A specialist jury, consisting of the top

design professionals from across the
world, is selected to judge all
submitted entries.
3
ELIGIBILITY & RULES
Dates Submission Restrictions

All work must be published - Please refer to individual
or commercially released category requirements for
for the first time between specific category regulations.
January 1, 2022 – March 31, 2023
- The exact same piece in
different executions may
“Commercially Released” means NOT be entered into the
the work appeared in a form of same category.
mass media exposed to a substantial
- The exact same piece may
audience.
NOT be entered into different
Vertical Markets.
Requirements - Work produced on behalf of
- Entries must be submitted by Kyoorius and its programming,
industry professionals only. including the Kyoorius Creative
- One-time advertisements or Awards, Kyoorius Design Awards,
pieces of work are eligible, as long Kyoorius Young Blood Awards,
as you submit a client contact Kyoorius Designyatra, etc.
name, phone number and email is not eligible.
address with the entry. This
information will be used to verify Language Restrictions
the ad / work if it is questioned
- The Kyoorius Creative Awards
during the judging process.
celebrate and recognise work
- Executive Approval Form: published or released in English
All entries must be submitted and any Indian regional language.
with signed approval from an
- English translations are
executive of the entering agency
required for all work.
(CCO, ECD or equivalent) to
These can be included in the
verify that all work entered is
‘Translation’ section when
authentic, approved by the client,
creating your entry online.
submitted as aired or displayed,
and is within the spirit of the rules. - Video Entries: For video entries in
*Note: This required form will be non-English languages, please
automatically generated once you provide English subtitles.
submit payment and complete
your entries.
4
Non-Compliance Terms & Conditions
Kyoorius reserves the right to All entries become the property
review all entries questioned of Kyoorius Communications
during the judging process. Not Pvt. Ltd. and will not be returned.
complying with the rules and/or
attempting to enter fraudulent Kyoorius will require proof of
work will result in the following: publication for all entries, and
has the right to request additional
- An agency, the regional office proof of initial publication and/or
of an agency network, or the air date to be submitted within
independent agency that enters 15 days of the request.
an ad made for non-existent
clients, or made and run without The entrant also grants
a client’s approval, will be banned permission to Kyoorius to show,
from entering the Kyoorius copy or play the entries at times
Creative Awards for 5 years. as Kyoorius deems appropriate.
- The team credited on the fake If any media publishing or broadcast
work will be banned from entering house shall agree to telecast a news
the Kyoorius Creative Awards for or other program relating to the
5 years. Kyoorius Creative Awards, the
entrant further agrees to obtain
- An agency, the regional office
any permissions and to absorb
of an agency network, or the
talent or other residual charges
independent agency that enters
incurred by inclusion of his or her
work that has run once, on late
entry in the program, if required.
night TV, or has only run because
All entries are subject to the rules
the agency produced a single
of the Kyoorius Creative Awards.
piece of work and paid to run it
Decisions of judges on all matters
themselves, will be banned
during judging, including
from entering the Kyoorius
qualifications and categories,
Creative Awards for 3 years.*
are final.
*Note: Kyoorius reserves the right
to review ‘late-night, ran once and
launch versions’, at discretion. Any and all disputes will be
If it is determined that the work decided by the Kyoorius Board of
was created expressly for award Directors. Kyoorius reserves the
show entry, the penalty will hold. right to disqualify work that it
finds to be fatally compromised.
5
AWARDS & JUDGING CRITERIA
In-Book Winner Judging Critera

An In-Book is recognised as All Awards by Kyoorius follow a
cutting edge, stellar work that comprehensive multiple-round
sits at a higher notch than the judging process, where jurors base
mass of advertising, design, their decisions on three criteria,
marketing communications or reviewing if the entry is :
visual communications work seen
by one and all. In-Book winners
• features an original and
receive a Baby Elephant trophy, inspiring idea / concept /
and are featured in the Kyoorius use of principle
Awards Annual.
• well-executed
• relevant to context
Blue Elephant
The Blue Elephant is recognised In the categories relating to craft,
as a symbol of the very highest work is judged first on the strength
creative or design achievement. of the craft, then on how it
All winners receive the Blue contributes to the success of
Elephant trophy, are showcased the idea.
in the Kyoorius Awards Annual,
and are eligible to use the Blue All decisions pertaining to judging
Elephant mark for publicising and winning are solely the
their work. responsibility and onus of
the jury.
Black Elephant
The Black Elephant is recognised
as work that is the best of the
entire show, regardless of disciplines
and categories. A rare and most
prestigious achievement, the
winner receives the most coveted
Black Elephant trophy, is showcased
in the Kyoorius Awards Annual,
and is eligible to use the
Black Elephant mark for
publicising the work.
6
GLOSSARY OF TERMS
Category Structure Payment

- Discipline: The various - Proforma Invoice: This is a
classifications of work under documentation of the financial
‘which entries may be submitted. summary of your entries. This will
(e.g. Print, Film, Branded Content, only include the entries for which
Social Media, etc.) you have submitted payment in
- Category: The specific media or the entry process.
platform type. - Invoice: The formal tax invoice will
- Subcategory: The most specific be prepared and shared by the
detail of your entry category Kyoorius team within a week of the
selection. Multiple Subcategories Proforma Invoice being generated.
may be listed within a Category. - Offline Payment: Payment by
Cheque, or NTGS / REFT Transfer
Entries are accepted as Offline Payment.
- Single: A single piece of work that - Online Payment: Payment by

may or may not be part of a Online Credit Card (Mastercard &
campaign. Visa) is accepted. Your credit card
information will be encrypted and
- Campaign: Three to five processed via our online payment
pieces (elements) of work that gateway so your privacy is
are part of the same campaign. protected.
*Note: Two pieces (elements)
must be entered as two Single
Kyoorius WILL NOT STORE
entries; they do not count as a
your information for any reason.
Campaign.
- Completed Entries: After
submitting payment in the entry
process, your entries are
considered “Completed.”
Entries that are not completed still
exist on your “Review Entries”
page, but will not be eligible for
judging until completed.
7
GLOSSARY OF TERMS
Submission Media Content Video

This refers to the material and A video with content as it
content that the jury will be originally aired. Content Videos
reviewing. This can include contain no extraneous information
videos, audio files, URLs and should not include background,
or PDFs. explanation or results.
Element Case Study Video

This refers to how many pieces A video that provides an explanation
were part of your campaign. of the project. It should focus on the
i.e. 4 posters count as 4 elements, idea of the project and its creative
3 posters count as 3 elements. execution. These videos may also
*Note: Case Study Videos do not include cultural background,
count as 1 element — the video explanation and results. Case Study
should contain an overview of videos cannot be more than
the various elements of your 120 seconds long in duration.
campaign.
Image
Media A digital image that provides an
Media includes videos, audio files, explanation of the project. It
URLs or PDFs. should focus on the idea of the
*Note: Reference Images are project and its creative execution.
considered as Media, but not The image may also include cultural
Submission Media. background, explanation and results.
Content Images contain no
Reference Images extraneous information and should
All entries require high resolution not include background, explanation
digital images. Only images for or results.
entries submitted in categories
listed as judging digital images
will be judged by the jury.
8
ENTERING
Enter using the judging system Media

for the 2023 Kyoorius Creative Judging media is determined
Awards on by the category. However, each
https://awards.kyoorius.com entry is required to include
reference images and a thumbnail.
Information Requirements The jury will see this thumbnail for
All entries require information reference only during judging.
on the project. Below is the
information that is required for
all entries, regardless of category.
*Note: Optional fields are noted
as such.
General Project Information

- Client Company: Who was the
client on the project?
- Client URL: Client’s website
(optional)
- Entry Title: Name your entry
appropriately.
- Long Description: Describe your
project in 200 words or less; the
jury will see this.
- Translation: A translation to
English is required for all entries
which are not originally in English
Credits
- Company: Which companies
worked on this project?
*Note: See glossary of terms for
clarification
- Individual: Which individuals
contributed to this project?
9
PAYMENT PRICING
All payments must be made in Phase I -

Indian Rupees. All offline 14 Feb – 12 March
payments must reach Kyoorius INR 10,000 + GST
within 15 days after the date on
your Proforma Invoice. Phase II –
13 March – 14 April
Online Payment INR 13,000 + GST
Online payments are accepted
via credit card or debit card. Phase III –
Mastercard and Visa credit 15 April – 30 April
and debit cards are accepted INR 16,000 + GST
via VeriSign Secure Online
Payment Gateway.
Offline Payment
- Cheque: For the total amount
of fees, cheques must be
made payable to: Kyoorius
Communications Pvt. Ltd.
*Note: All cheques must be drawn
on an Indian bank, and payable in
Indian rupees.
- NTGS / REFT Transfer: Entrants
may arrange for payment via net-
banking or NTGS / REFT transfer.
Account details will be given
during the payment process.
All entry fees are non-refundable

and non-transferable. Whether
you select online or offline
payment, you are committing to
pay for your entries in full.
10
CATEGORIES
KYOORIUS
CREATIVE
AWARDS
11
PRESS
Press Advertising
Advertising that has appeared in a newspaper, magazine or other published
book.
Submission Media: Image / Case Study AV
Elements Required: 1 (Single) / Campaign (3 to 5)
Topical Press Advertising

Advertising that appears in newspapers or magazines or other publications and
uses the popularity of a specific news story or event to generate maximum
coverage for the brand.
Innovation In Press Advertising

Advertising that innovates existing tools or new technologies to push the
boundaries of press advertising or the print medium.
Elements Required: 1 (Single)
OUTDOOR
Posters
Advertising posters that have appeared at an out-of-home site.
Traditional Billboards
Advertising that has appeared on a traditional billboard.
Digital Billboards
Advertising that has appeared on a digital billboard.
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Ambient & Point Of Purchase
Advertising that has appeared at the point of purchase, or is an example of a
non-traditional out-of-home ad.
Topical Posters & Outdoor Advertising

Advertising that appears on a traditional or non-traditional out-of-home site
and uses the popularity of a specific news story or event to generate maximum
coverage for the brand.
Innovation In Outdoor Advertising

boundaries of out-of-home advertising or the outdoor medium.
DIRECT
Press, Poster, Mailers & Printed Material

Advertising published in a newspaper, magazine or book, or a poster, mailer or
other printed material that drives a specific ‘call to action’ and is targeted to a
specific audience.
Out Of Home & Ambient

Traditional or non-traditional, out-of-home communication that drives a
specific ‘call to action’ or is targeted to a specific audience.
13
Radio & Audio
Audio-only advertising that drives a specific 'call to action' or is targeted to a
specific audience.
Submission Media: Audio / Case Study AV
Targeted Video
Advertising promotional film that drives a specific 'call to action' or is targeted
to a specific audience.
Submission Media: Content AV / Case Study AV
Experiential & Activations

Experiences or activations that drive a specific 'call to action' and target a
specific audience.
Submission Media: Image / Content AV / Case Study AV
Digital & Online

Digital advertising that drives a specific 'call to action' and targets a specific
audience.
Innovation In Direct Marketing

boundaries of direct marketing and activations that drive a specific 'call to
action' or targets a specific audience.
14
INDUSTRY CRAFT
Art Direction:
Press
book, where the art direction brings the creative idea to life.
Art Direction:
Billboards & Posters
Advertising or posters that have appeared on a traditional billboard where the
art direction brings the creative idea to life.
Art Direction:
Ambient, POP, Mailers & Physical Items
Traditional or non-traditional, out-of-home communication where the art
direction brings the creative idea to life.
Copywriting:
Press
book, where the copywriting brings the creative idea to life.
Copywriting:
Advertising or posters that has appeared on a traditional billboard where the
copywriting brings the creative idea to life.
15
Copywriting:
Traditional or non-traditional, out-of-home communication where the
Copywriting:
Press
book, where the copywriting brings the creative idea to life.
Copywriting:
Copywriting:
Illustration:
Press
book, where the illustration brings the creative idea to life.
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Illustration:
illustration brings the creative idea to life.
Illustration:
illustration brings the creative idea to life.
Photography:
Press
book, where the photography brings the creative idea to life.
Photography:
photography brings the creative idea to life.
Photography:
photography brings the creative idea to life.
17
Typography:
Press
book, where the typography brings the creative idea to life.
Typography:
typography brings the creative idea to life.
Typography:
typography brings the creative idea to life.
RADIO & AUDIO
Radio & Audio Spots:

01 to 30 Seconds
A single audio-only ad with a duration up to 30 seconds.
Submission Media: Audio

30 to 60 Seconds
A single audio-only ad with a duration between 30 and up to 60 seconds.
18
More than 60 Seconds
A single audio-only ad with a duration more than 60 seconds.

Campaign
A series of 3 to 5 unique audio-only ads, with either the same, or differing
durations.
Submission Media: Audio / Case Study AV
Elements Required: 3 to 5 (Campaign)
Topical Radio & Audio Advertising

Audio-only advertising that uses the popularity of a specific news story or event
to generate maximum coverage for the brand.
Elements Required: 1 (Single) / 3 to 5 (Campaign)
Radio & Audio Craft:

Casting & Performance
Audio-only ad where the casting and performance brings the creative idea to
life.

Direction
Audio-only ad where the direction brings the creative idea to life.

Editing
Audio-only ad where the editing brings the creative idea to life.
19
Sound Design
Audio-only ad where the sound design brings the creative idea to life.

Use Of Music
Audio-only ad where the use of music brings the creative idea to life.

Writing & Scripts
Audio-only ad where the writing or the script brings the creative idea to life.
Innovation In Radio & Audio Advertising

boundaries of audio-only advertising or the radio or audio-only media.
FILM
TV & Cinema:
01 to 30 Seconds
A single ad or promotional film, released primarily on television or in the
cinema, with a duration up to 30 seconds.
Submission Media: Content AV
20
TV & Cinema:
30 to 60 Seconds
A single ad or promotional film, released primarily on television or in the cinema,
with a duration between 30 and up to 60 seconds.
TV & Cinema:
More Than 60 Seconds
A single ad or promotional film, released primarily on television or in the cinema,
with a duration more than 60 seconds.
TV & Cinema:
Campaign
A series of 3 to 5 unique ad or promotional films, with either the same, or
differing durations, released primarily on television or in the cinema.
Online Films:
01 to 15 Seconds
A single ad or promotional film released strictly online (on any digital platform)
with a duration up to 15 seconds.
Online Films:
15 to 30 Seconds
21
Online Films:
30 to 60 Seconds
Online Films:
More Than 60 Seconds
with a duration more than 60 seconds.
Online Films:
Campaign
A series of 3 to 5 unique ad or promotional films, with either the same, or
differing durations, released strictly online (any digital platform).
Topical Film Advertising

Ad or promotional film that uses the popularity of a specific news story or event
to generate maximum coverage for the brand.
Other Screens & Events

Ad or promotional film released at an event or on a screen besides television,
cinema or digital platforms.
Innovation In Film Advertising

boundaries of film advertising and film craft.
22
BROADCAST
Idents
Idents that have been produced for and by a broadcast network.
Promos
Promos produced by a broadcast network for specific programming.
FILM CRAFT
Animation
Ad or promotional films where the animation or visual effects bring the creative
idea to life.
Casting & Performance

Ad or promotional films where the casting and performance bring the creative
idea to life.
Cinematography
Ad or promotional films where the cinematography brings the creative idea to
life.
Data & Technology

Ad or promotional films where the creative use of data and technology is
fundamental to production bringing the creative idea to life.
23
Direction
Ad or promotional films where the casting and performance bring the creative
idea to life.
Editing
Ad or promotional films where the editing brings the creative idea to life.
Formats & Layouts

Ad or promotional films where the film craft makes the best use of output
format / unconventional screen sizes and layouts. (Horizontal films / Square
films, etc.)
Production Design
Ad or promotional films where the production design brings the creative idea to
life.
Produced Under INR 10 Lakh

Ad or promotional films that have been produced under a budget of
INR 10 lakh each. Entrants must declare the total budget of the films.
Sound Design
Ad or promotional films where the sound design brings the creative idea to life.
Use Of Music
Ad or promotional films where the use of music brings the creative idea to life.
24
Visual Effects / VFX
Ad or promotional films where the visual effects bring the creative idea to life.
Writing & Scripts

Ad or promotional films where the writing or the script bring the creative idea to
life.
BRANDED CONTENT & ENTERTAINMENT
Advertorials
Piece of branded content that appears in newspapers, magazines, or other
printed mass media, produced in the style of editorial content.
Apps
An app, tool, or utility that has been produced for promotional purposes.
Submission Media: URL / Case Study AV
Audio-Only Content
An audio-only piece of branded content that has been produced in the style of
editorial content.
Digital Media + Native Content

Piece of branded content released on a digital network, platform or website,
produced in the style of editorial content.
25
Fiction Films:
Shorter Than 5 Minutes
A single fictional ad or promotional film produced in the style of editorial
content with a duration shorter than or equal to 5 minutes.
Fiction Films:
Longer Than 5 Minutes
A single fictional ad or promotional film produced in the style of editorial
content with a duration longer than 5 minutes.
Fiction Films:
Campaigns & Series
A series of 3 to 5 fictional ad or promotional films produced in the style of
editorial content, with either the same, or differing durations.
Non-Fiction Films:
Shorter Than 5 Minutes
A single non-fictional ad or promotional film produced in the style of editorial
content with a duration shorter than or equal to 5 minutes.
Non-Fiction Films:
Longer Than 5 Minutes
A single non-fictional ad or promotional film produced in the style of editorial
content with a duration longer than 5 minutes.
26
Non-Fiction Films:
Campaigns & Series
A series of 3 to 5 non-fictional ad or promotional films produced in the style of
editorial content, with either the same, or differing durations.
Live Broadcast & Streaming

Live broadcasts or streams produced in the style of editorial content.
Talent:
Film, Series & Audio
Branded fiction or non-fiction films, series or audio content that features a
talent to amplify a brand's message.
Submission Media: Case Study AV
Talent:
Live Experience
Live entertainment, including concerts, stunts or activations that feature a
talent to amplify a brand's message.
Talent:
Digital & Social
Digital and social media initiatives which feature a talent to amplify a brand's
message.
Topical Branded Content & Entertainment

Piece of branded content that uses the popularity of a specific news story or
event to generate maximum coverage for the brand.
Submission Media: Image / Content AV
27
Innovation In Branded Content & Entertainment
A piece of branded content or campaign that innovates existing tools or new
technologies to push the boundaries of advertorials and branded content media.
DIGITAL DISPLAY & SEARCH MARKETING
Banners & Display Advertising

Display ads in paid-for online spaces, including banners, pop-ups, takeovers,
etc.
Newsletters & Push Marketing

A single piece of digital content that helps ‘push’ an audience towards the
marketing objective. Includes e-mails, e-newsletters, e-brochures, etc.
Organic Search & SEO

Search engine advertising or marketing campaign.
Websites
Websites, microsites or blogs launched as part of a promotional campaign for a
purely brand-led activity.
Submission Media: URL / Case Study AV
28
SOCIAL
Posts On Social Media:

Single Social Media Network
Posts on a social media network, utilising the qualities, formats or strengths of
that network.
Posts On Social Media:

Multiple Social Media Networks
Posts released on multiple social media networks.
Channels On Social Media:

Single Social Media Network
A brand’s presence on a single social network, utilising that particular network’s
individual qualities or strengths.
Channels On Social Media:

Multiple Social Media Networks
A brand’s presence on multiple social networks.
Real-Time Response
The use of real-time information to create brand-centric messaging.
User Engagement & Community Building

Posts that aim to develop, encourage and generate user engagement on a
social media network.
29
Co-Creation & User-Generated Content
Branded content derived from user-submitted material.
Influencer / Talent
Partnering with social influencers or talent to promote a brand through that
social influencer or talent's audience or style. The social influencer or talent
must play an integral role.
Livestreams, Active Engagement & Other Activations

A campaign on social media that primarily uses livestreams, or any other
activation method meant to actively engage the audience.
Innovation In Social Media

A campaign on social media that innovates existing tools or new technologies
to push the boundaries of what's possible on social media.
DIGITAL DESIGN & CRAFT
Form:
Digital Art Direction, Illustration Or Photography
Piece of digital work where art direction or illustration or photography helps
bring the creative idea to life. Please note that films should be entered into the
relevant "Film Craft" discipline.
30
Form:
Motion Graphics & Animation
Piece of digital work where motion graphics or animation helps bring the
creative idea to life. Please note that films should be entered into the relevant
"Film Craft" discipline.
Form:
Sound Design Or Use Of Music
Piece of digital work where sound design or use of music helps bring the
creative idea to life. Please note that films should be entered into the relevant
"Film Craft" discipline.
Form:
Writing For Digital & Social Media
Piece of digital work where the craft of writing helps bring the creative idea to
life. Please note that films should be entered into the relevant "Film Craft"
discipline.
Design:
UX
Work that showcases relevant, seamless or consistent user experience at every
point of interaction, with particular focus on the overall support, structure and
usability.
Design:
UI
The overall achievement in aesthetic composition and fluidity of digital /
graphic design to enhance user interaction.
31
Content:
Cross-Channel Storytelling
Creation of cross-platform digital content that develops or embodies a brand
identity.
Content:
Real-Time Contextual Content
Creation of real or near time content allowing brands to respond to world
events, public affairs and other real-world, real-time activity in an immediate
and meaningful way.
Content:
Personalised Storytelling & Experience
Dynamic, intuitive, targeted and highly relevant content or digital experiences
created for specific audiences.
TECHNOLOGY
Activation By Location
Use of GPS, geolocation and/or proximity technologies to activate a campaign
or experience.
Application Of Native / Built-In Feature

The creative use of built-in and existing integral features of a mobile / desktop
or other digital devices.
32
Apps, Tools & Utilities
Branded digital apps, tools or utilities that engage consumers and improve
their experience, including web or mobile apps, widgets, etc.
AR, MR, VR
Work that uses augmented, mixed, hybrid or virtual realities to enhance the
user experience through real-time integration and layering of digital
information on top of real-world environment.
Connected Device / Wearable

Work that uses one or more connected or networked devices to engage the
consumer or enhance the experience.
Games
Branded or promotional games, downloaded or played online.
Innovative Use Of Technology

The inventive use of an existing or new digital technology or group of
technologies in order to enhance the user experience and/or brand
communication.
Voice-Activation
The creative application and use of voice and digital assistants in a mobile
environment.
33
EXPERIENCE & ACTIVATION
Brand-Owned Experience & IPs

Any live brand experience or activation event that is owned and exclusive to the
brand.
Community
Brand activations taking place within online and offline communities, or
bringing these communities together, to optimise a shared experience.
Contests & Games

Any live brand experience or activations that utilise contest or games.
Exhibitions & Trade Shows

Brand activations and stands at online and offline expos, conventions and trade
shows.
Guerrilla Stunts & Activations

Any brand activation using guerrilla marketing, short/one-off live executions,
street teams, publicity stunts and street stunts to drive customer engagement.
Large Public Spaces

Brand activations designed for large public spaces, including location-based
experiences, OOH and ambient marketing.
34
Launch / Re-Launch
Any live brand experience or activation produced to launch or re-launch a
property, product or service.
Online Experiences
Brand activations designed to be experienced on digital platforms.
Retail
Retail experiences that enhance the purchasing process. Includes in-store
events, pop-up shops, street vendor experiences, online activations and fully
integrated virtual stores.
Sponsorship Or Partnership
A sponsorship or partnership that creates or results in an immediate or long-
term brand experience or activation.
Talent Integration
Brand activations that leverage a talent to amplify and drive the brand
experience.
Technology
Brand activations that use certain technology (e.g.: AR, MR, VR or XR) to
amplify and drive the brand experience.
35
Topical Experiences & Activations
A single ad that appears on a digital network, platform or website and uses the
popularity of a specific news story or event to generate maximum coverage for
the brand.
Innovation In Experience & Activation

A live brand experience or activation that innovates existing tools or new
technologies to push the boundaries of experiential marketing norms.
GAMING & VIRTUAL WORLDS
Brand Integration
Creative integration of a brand within a virtual environment or narrative.
Custom storylines, gamification components, wearables, etc.
Brand Partnership
Partnerships with individuals or organisations in a virtual world that facilitate
connection between a brand and its target audience.
Brand Experience
Experience-led brand activations created for web, mobile, gaming platforms
and virtual worlds.
User Participation
Virtual activations where the success of the idea relies on coordinated user
participation or user generated content.
36
Use Of Avatars
The use of avatars in gaming and the metaverse to drive native commerce
opportunities or generate brand awareness for a real-world product.
Use Of Blockchain
Brand activations that use blockchain to generate excitement around a brand.
Usage of NFTs or Blockchain platforms, etc.
Use Of AR, MR & VR

The use of Augmented, Mixed or Virtual Reality, especially for a gamified
experience.
COMMERCE
Omnichannel
A holistic commerce idea. Could have a strong digital component or offline
parts that facilitate the exchange of goods and services.
Acquisition & Retention

Creative commerce solutions that retain existing customers, attract new
customers, and increase customer activity. For example, benefit schemes,
loyalty programs.
37
Customer Journey
Creative commerce solutions that offer a complete and consistent customer
journey, from brand awareness through to delivery.
Purchase Experiences
Experiences that incentivise purchases or provide benefit to the consumer.
Promotions
Creative commerce solutions that boost engagement or sales with a
promotional item, service or event.
Brand Partnerships
Collaborations between brands that give consumers access to unique product
and purchasing experiences.
Entertainment
Shopping experiences packaged as entertainment. Includes retail theatre,
activations, product demonstrations, gamification etc.
Live
Creative use of live commerce, livestream and influencers to demonstrate
products and interact with an audience in real time.
38
Social
Campaigns that rely on consumer social networks, channels and interactions to
bring an idea to life. Where social networks are the driver of e-commerce
transactions.
Cultural Experiences
Creative commerce solutions centred around a specific or unique culture,
trend, or tradition.
Topical Commerce
Creative commerce solutions that uses the popularity of a specific news story
or event to generate maximum coverage for the brand.
Use Of Data
Campaigns that use data to tailor and inspire commerce experiences to unlock
access to unique benefits or goods and services.
Use Of XR
The use of immersive technologies to extend reality and change the way
brands inspire transactions between real and virtual worlds.
CREATIVE USE OF DATA
Data-Visualisation
Creative visual representation of data. Can be static or dynamic forms of charts,
maps, graphics, custom content, etc., hosted on a digital platform.
39
Targeting
Works for which data was used and interpreted to target a specific audience.
Data must have played an integral role in defining the audience for the brand’s
message.
Storytelling
Works for which data was used and interpreted to enhance the brand narrative.
Data must have played an integral role in telling a brand’s story.
Social Media
Works for which data generated from social media platforms was used to
target a specific audience. Data must have played an integral role in defining
the audience for the brand’s message.
Real-Time
Works for which data was gathered, interpreted and used in real-time to
engage with an audience. Data must have played an integral role in defining the
brand’s message.
CREATIVE USE OF MEDIA
Use Of Traditional Media:

Use Of Publications
Media activation through usage of print publications.
40
Use Of Radio & Audio Platforms
Media activation through usage of radio and audio channels, networks,
publishers or media.

Use Of Outdoor
Media activation of out-of-home formats, including digital out-of-home and
special builds.

Use Of TV & Cinema
Media activation through usage of television (channels, programmes,
broadcast, VOD) and cinema screens.

Use Of Direct Media
Mail, E-Mail, telephone marketing, or usage of other media that allows direct
communication with the consumer.

Use Of PR
Media activity that depends upon mediated journalistic exposure.
41
Use Of Digital Media:
Use Of Mobile & Digital Platforms
Media activation using websites, microsites, search engines, banner ads,
instant messaging, emails, digital POS, widgets, etc.

Use Of Social Platforms
Media activation of existing or emerging social platforms or social activity
including blogs, social networking platforms, and apps.

Use Of Technology
Media activation through use of an existing or new technology in an innovative
way.
Use Of Experiential:
Use Of Retail
In-store marketing, including pop-ups, online retail, eCommerce &
mCommerce.
Use Of Live Events
Media ideas relating to real-life or virtual events or occasions.
42
Use Of Interaction
Media ideas that encourage and enable a user to interact or respond to the
brand's activities.
Cross-Platform / Integrated:
Use Of Brand Integration
Content that showcases successful integration of a brand, product or service
into the content piece.
Use Of Collaboration
Content or strategy that showcases collaboration between sponsor, publisher
and the project.
Use Of Integrated Media
Media ideas that work across several media properties and formats with a
central unifying concept.
PUBLIC SERVICE ANNOUNCEMENTS
Press
Advertising that appears in newspapers, magazines or books and is intended to
raise awareness or inform the masses about a public concern.
43
Poster & Outdoor
Advertising that appears on traditional or non-traditional out-of-home sites and
is intended to raise awareness or inform the masses about a public concern.
Radio & Audio

Audio-only ad that is intended to raise awareness or inform the masses about a
public concern.
Film
Ad or promotional films that are intended to raise awareness or inform the
masses about a public concern.
Branded Content & Entertainment

Piece of branded content that is intended to raise awareness or inform the
Experience & Activation

Any live brand experience or activation that is intended to raise awareness or
inform the masses about a public concern.
Digital Media
Ads released on a digital network, platform or website that are intended to raise
awareness or inform the masses about a public concern.
44
Social Media
Posts released social media that are intended to raise awareness or inform the
Integrated Campaign
A campaign that uses two or more media that is intended to raise awareness or
inform the masses about a public concern.
CREATIVITY FOR GOOD
Creativity For Good

Ads or campaigns that seeks to build brands by doing good. Entries have to
demonstrate positive social impact, the capacity to change behaviour and a
sensitivity to sustainability issues.
INTEGRATED
Integrated Campaign
Campaigns where a central idea connects across two or more media.
45
Zee Equality Award No Entry Fee
Presented By Indian Creative Women
Created in collaboration with Indian Creative Women, the Zee Equality Award
recognises and rewards work that has addressed and impacted gender equality
through innovative thinking.
46
SUBMISSION MEDIA SPECIFICATIONS
Video File Specifications
Format Aspect Ratio Resolution File Format Code

HD 1080p 16:9 1920 x 1080 MP4 H264
HD 720p 16:9 1280 x 720 MP4 H264
PAL 4:3 720 x 576 MP4 H264
PAL 16:9 1024 x 576 MP4 H264
How to submit a Content Video / Case Study video

- The video bitrate must be a minimum of 8.5 mbps (or 15 mbps if HD).
- Your file must be multiplexed with audio and video in one single file.
- Apply subtitles or dubbing to the work if necessary.
- Use the entry title or part titles as the file name.
- Do NOT add a clock or slate at the start.
- Do NOT use your company logo or branding anywhere in the film.
How to create an effective Case Study video

- Describe the idea or solution first, then go on to explain objectives, context
and results in more detail later.
- Show all elements of the project as they were originally released.
- Emphasise the creative idea and its relevance to the audience.
- Elaborate, costly films are not a must. Simple films with a clearly presented
idea are just as effective.
- Ensure the film is shorter than 120 seconds.
- Judges will stop films that are longer than the time allowed.
- Use entry or part titles as file names where possible.
- Ensure the Presentation Film narration is in English.
- Do NOT wait until the end of the film to reveal the solution.
- Do NOT use your company logo or branding anywhere in the film.
47
How to create an effective Demonstration Film
- Judges will watch the Demonstration Film first, and then view the digital
execution if they wish.
- Clearly show how the digital work functions and how users interact with it.
- Ensure the Demonstration Film narration is in English.
- Only show a demonstration of the digital execution, do NOT show other
elements of the campaign i.e. objectives, context, results.
- Do NOT include your Demonstration Film in the URL submission.
How to submit a URL of the original execution

- The webpage must be viewable on a Mac, using Chrome.
- Provide a direct URL link to the original execution.
- If the URL is no longer live supply a holding page which hosts only the
original execution.
- The URL must be live from submission date until June 2022.
- Do NOT submit a case study page if the site is live.
- Do NOT use your company logo or branding on the web page.
- Do NOT use your company name or branding in the URL address.
How to submit an app

- Submit a URL or a Case Study video or a Demonstration Film.
- Input a direct URL link to download the full version of the app.
- If it is a PAID FOR app, supply a gift card/ code that is valid for at least three
months after entering.
- If the app is not available in India. Provide a link to allow us to download it or
supply a device with the app already installed.
- Kyoorius will support apps designed for use on iOS, Android, Blackberry,
Windows and Symbian.
- Provide navigational instructions for the app if necessary.
48
How to submit a digital publication
- If submitting a publication App, see information above.
- If submitting a digital publication as a URL, supply a direct URL link
showing the original execution.
- If you are submitting a PAID or subscription site, also supply a gift card/
code so Kyoorius can obtain the full working version.
- If the site is no longer live, supply a URL link to the entry hosted on a
webpage. Include a demonstration film or case study film showing how the
original execution worked.
- Kyoorius can support other types of digital publications i.e. EPUBs etc.
Contact us if submitting a format other than a URL or app.
49
WHAT ARE WE LOOKING FOR?
By large, all projects, across the various disciplines and categories,

would need to submit the following information:
Brief
Answer questions like:
• What is the purpose for the project to exist?
• What problem is it looking to solve?
• What is the need for the project?
Idea / Concept / Principle

• What is the idea / concept / principle used to solve for the brief?
• Where did it stem from?
• Is it unique?
• How does it intend to solve for the brief?
Execution
• How was the idea / concept / principle executed?
• Were there any challenges or constraints during execution?
• Was there any advancement in the technology / methods
• used to execute the idea / concept / principle?
Impact
• Answer questions like:
• What did the project achieve?
• What impact did it have on the stakeholders?
*Note: The structure and questions above are meant as a guide. Feel free
to construct your entries in a manner suitable to the project. Jurors will not
assign significant weightage to Impact.
50
CONTACT US
Got a question?
Write to info@kyoorius.com
Pay us a visit at
Kyoorius Communications,
Second Floor, Kohinoor Estate,
165, Tulsi Pipe Road,
Lower Parel, Mumbai – 400013
You can call us at

+91.22.4236.3600
Or reach out to our

zonal representatives.
SOUTH, EAST & WEST

Pinky Ballal
+91.99803.26943
pinky@kyoorius.com
NORTH & WEST

Kalpana Singh
+91.98101.19518
kalpana@kyoorius.com
51

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INDEX

Kyoorius Creative Awards

Zee Equality Award 46

Kyoorius Creative Awards

Kyoorius Creative Awards Kyoorius

A specialist jury, consisting of the top

Dates Submission Restrictions

In-Book Winner Judging Critera

Category Structure Payment

- Single: A single piece of work that - Online Payment: Payment by

Submission Media Content Video

Element Case Study Video

Enter using the judging system Media

General Project Information

All payments must be made in Phase I -

All entry fees are non-refundable

Topical Press Advertising

Innovation In Press Advertising

Topical Posters & Outdoor Advertising

Innovation In Outdoor Advertising

Press, Poster, Mailers & Printed Material

Out Of Home & Ambient

Experiential & Activations

Digital & Online

Innovation In Direct Marketing

RADIO & AUDIO

Radio & Audio Spots:

Radio & Audio Spots:

Radio & Audio Spots:

Topical Radio & Audio Advertising

Radio & Audio Craft:

Radio & Audio Craft:

Radio & Audio Craft:

Radio & Audio Craft:

Radio & Audio Craft:

Innovation In Radio & Audio Advertising

Topical Film Advertising

Other Screens & Events

Innovation In Film Advertising

Casting & Performance

Data & Technology

Formats & Layouts

Produced Under INR 10 Lakh

Writing & Scripts

BRANDED CONTENT & ENTERTAINMENT

Digital Media + Native Content

Live Broadcast & Streaming

Topical Branded Content & Entertainment

DIGITAL DISPLAY & SEARCH MARKETING

Banners & Display Advertising

Newsletters & Push Marketing

Organic Search & SEO

Posts On Social Media:

Posts On Social Media:

Channels On Social Media:

Channels On Social Media:

User Engagement & Community Building

Livestreams, Active Engagement & Other Activations

Innovation In Social Media

DIGITAL DESIGN & CRAFT