Module1-Basic Statistical Concepts (Business)
Module1-Basic Statistical Concepts (Business)
Basic Statistical
Concepts
Objectives:
Most areas of human endeavors utilize statistics which implies that it is a very
important tool in researches and studies.
The study of statistics requires primarily the understanding of basic concepts,
symbols and mathematical notions.
Statistical designs and experiments are utilized to gather more information from a
limited body of observation. Various statistical techniques are used in the laboratories,
experimental fields or other controlled conditions. The utilizations of these tools in
statistics is needed to obtain accurate and reliable results.
Statistics – the science of conducting studies that collect, organize, present, analyze and
interpret data and to make decisions. The word Statistics came from the
following words:
IMPORTANCE OF STATISTICS
1. Statistics can give a precise description of data.
2. Statistics can predict the outcome of experiment or behavior of an individual.
3. Statistics can be used to test a hypothesis.
1. Descriptive Statistics
- is concerned with techniques that are used to describe or characterize the obtained
data.
- consists of methods for organizing, displaying and describing data by using tables,
graphs, and summary measures.
Examples:
a. An annual stockholders’ report details the asset of the corporation.
b. A physics instructor tells his class the number of the students who received a
passing score on a recent exam.
c. Calculating the mean of a sample set of scores to characterize the sample.
2. Inferential Statistics
- involves techniques that use the obtained sample data to infer to populations.
- consists of generalizing from samples to populations, performing hypothesis
testing, determining relationships among variables, and making predictions.
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Examples:
a. Using a sample data from a poll to estimate the opinion of the population.
b. Conducting a correlational study on sample to determine whether educational level
and income in the population are related.
c. It is predicted that an average number of automobiles each household owns will
increase next year.
Example:
1. Scores of entire students of secondary level
2. All children of any age who have older or younger siblings
Example:
1. Satisfactory rating of employees in an office
2. The 40 employees who actually participate in one specific study about time
management
Example:
In a recent state referendum, a political initiative was introduced to increase the
number of years of students to obtain basic education. An exit poll conducted by a
TV network of 852 voters indicate that 51% of the voters in favor of the initiative.
When the final result of the referendum was released, only 45% of the voters
supported the initiative.
Population: All of the registered voters of the state
Parameter: The 45% support of the initiative
Sample: The 852 voters who responded to the exit poll
Statistic: The 51% support of the initiative
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VARIABLES AND DATA
A Variable is a characteristic under study that assumes different values for different
elements. In contrast to a variable, the value of a constant is fixed.
For example:
1. Incomes of companies
2. Number of houses built in a city per month during the past year
Classification of Variable:
❖ Continuous Variables - variables that can assume any numerical value over an
interval or intervals.
Examples:
1. Height 3. Temperature
2. Weight 4. Time
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Classification of Variables According to Relationship
Example: You are interested in how stress affects heart rate in humans. Your
independent variable would be the stress and the dependent
variable would be the heart rate. You can directly manipulate stress
levels in your human subjects and measure how those stress levels
change heart rate.
LEVELS OF MEASUREMENT
The concept of measurement has been developed in conjunction with the concepts of
numbers and units of measurement. Statisticians categorize measurements according to
levels. Each level corresponds to how this measurement can be treated mathematically.
1. Nominal- Nominal data have no order and thus only gives names or labels to various
categories. In nominal measurements the numerical values just "name" the
attribute uniquely. No ordering of the cases is implied.
TAKE NOTE:
The essential point about nominal scales is that they do not imply
any ordering among the responses. For example, when classifying
people according to their favorite color, there is no sense in which
green is placed "ahead of" blue. Responses are merely categorized.
Nominal scales embody the lowest level of measurement.
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TAKE NOTE:
For example, on a survey you might code Educational Attainment as
In this measure, higher numbers mean more education. But is distance from
0 to 1 same as 3 to 4? Of course not. The interval between values is not
interpretable in an ordinal measure.
3. Interval - At the interval level numbers represent fixed measurement units but have
no true zero point. However, the distance between numbers does have meaning.
TAKE NOTE:
In interval measurement the distance between attributes does have meaning.
For example, when we measure temperature (in Fahrenheit), the distance from
30-40 is same as distance from 70-80. The interval between values is
interpretable. Because of this, it makes sense to compute an average of an
interval variable, where it doesn't make sense to do so for ordinal scales.
4. Ratio - Ratio data have the highest level of measurement. Ratios between
measurements as well as intervals are meaningful because there is a starting point
(zero).
TAKE NOTE:
It possesses the characteristics of interval scale with the additional property
that its zero position indicates the absence of the quantity being measured.
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Name: ______________________________________________ Date: __________________
Activity 1
2. A group of 30,000 randomly selected executives were surveyed and asked whether they
have TV in their household. Only 55% said yes to the question.
Population: __________________________________________________________
Sample: _____________________________________________________________
3. An employee at the local coffee emporium asked five customers if they liked Batangas
coffee.
Population: __________________________________________________________
Sample: _____________________________________________________________
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III. Classify whether Qualitative or Quantitative.
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DATA COLLECTION
Data are needed whenever we make studies or researches. They are used to explain
particular problems or to provide a basis which certain decisions are generated. The next
step after the problem has been defined in the study is data collection.
There are two types of data according to sources: primary and secondary data.
Primary data are data collected directly by the researcher himself. These are first–hand or
original sources. They can be collected through: (a) direct observation or measurement; (b)
interview; (c) use of questionnaires or rating scales; (d) experimentation; and (e)
registration. Secondary data are information taken from published or unpublished
materials previously gathered by other researchers such as books, newspapers, magazines,
journals, published and unpublished theses and dissertations.
SAMPLING
- Methods in choosing samples.
ADVANTAGES:
1. It saves time, money and effort.
2. It is more effective.
3. It is faster and cheaper.
4. It is more accurate.
5. It gives more comprehensive information.
SAMPLING TECHNIQUES
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o Non–Probability or Non–Random Sampling
- Not all of the members in the population are given an equal chance of being
included in the sample.
1. Convenience Sampling
- This design is used because of the convenience it offers to the researcher.
2. Purposive Sampling
- This design is based on choosing individuals as samples according to the
purposes of the researcher as his controls.
- An individual is chosen as part of the sample because of good evidence that
he is a representative of the total population.
3. Quota Sampling
- This design is popular in the field of opinion research because it is done by
merely looking for the individuals with the requisite characteristics.
Examples:
_______1. Every 21st customer entering a food chain is asked to select his/her favorite
meal for lunch.
_______2. Circuit board production associates are selected using random numbers in
order to determine annual salaries.
_______3. Every 50th person is selected from a list of registered voters.
_______4. Twenty teams are randomly selected per department and each employee in
one team is given a survey to complete.
_______5. Barangay officials of Metro Manila are divided into four groups. Thirty are
selected from each group and interviewed.
_______6. A hair expert would like to find out the satisfaction of customers of his latest
hair product. He would likely ask participants of the study with long hair
rather than those who are bald.
_______7. An interviewer is asked to obtain answers to interview questions for fifty
people. She positions herself in a shopping area and starts interviewing
people one by one.
_______8. A manager wants to know their customers’ satisfaction. He stands outside
the main door and asks the first twenty diners who get out of the restaurant.
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SAMPLE SIZE
Determining n
N
n= where: N = population size and e = margin of error
1 + Ne 2
Determining e
𝑁−𝑛
𝑒 = √ 𝑁𝑛
Examples:
1. Given: N = 1,000; e = 5%
N 1,000 1,000
n= = = = 285.71 286
1 + Ne 2
1 + (1,000) (0.05) 2
3.5
N 40,000 40,000
n= = = = 99.75 100
1 + Ne 2
1 + (40,000 ) (0.1) 2
401
N 185 185
n= = = = 126.49 126
1 + Ne 2 1 + (185) (0.05) 2 1.4625
N 250 250
n= = = = 153.85 154
1 + Ne 2 1 + (250) (0.05) 2 1.625
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II. Find the margin of error (e), given:
𝑁−𝑛
𝑒=√
𝑁𝑛
10 000 − 2 000
𝑒=√
10 000 (2 000)
𝑒 = 0.02 or 𝑒 = 2%
𝑁−𝑛
𝑒=√
𝑁𝑛
7 250 − 379
𝑒=√
7 250 (379)
𝑒 = 0.05 or𝑒 = 5%
N 1,000 1,000
n= = = = 90.91 91
1 + Ne 2
1 + (1,000) (0.1) 2
11
N 1,000
k= = = 10.99 11
n 91
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• For Proportional Stratified Random Sampling
N 1,500 1,500
n= = = = 315 .79 316
1 + Ne 2
1 + (1,500 )(0.05) 2
4.75
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Name: ______________________________________________ Date: __________________
Activity 2
I. Directions: Given the population size with a corresponding margin of error, determine
the sample size of each of the following, showing your solution.
2. N = 3 050; e = 1% 4. N = 2 500; e = 5%
II. Directions: Use proportional stratified sampling technique to determine the sample for
each group.
N
Find the sample size using the Slovin’s formula n= and complete the
1 + Ne 2
given table.
Class A 1 000
Class B 1 500
Class C 2 500
Total
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REFERENCES
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