Communication Plan: Department of Education
Communication Plan: Department of Education
Communication Plan: Department of Education
Department of Education
Region V - Bicol
SCHOOLS DIVISION OFFICE OF ALBAY
Pio Duran West District
BASICAO COASTAL ELEMENTARY SCHOOL
COMMUNICATION PLAN
BACKGROUND
With the technical guidance from the Local Department of Health (DOH) and other child health
expert organizations, our school Basicao Coastal Elementary School of the Department of Education
(DepEd) formulated the operational guidelines on the expanded implementation of face-to-face learning
modality in preparation for the eventual school reopening. The guidelines aim to ensure that pupils,
school personnel, their families, and surrounding communities are afforded the maximum amount of
protection against COVID-19. The expanded implementation of face-to-face classes will provide essential
insights on the reopening of our school; hence, the coordination of the Division Office and our school is
critical in this undertaking,
OBJECTIVES
STAKEHOLDER MAPPING
As long as the threat of COVID-19 exists, education stakeholders face daunting challenges in the
reintroduction of physical classes. Communication will play a big role in establishing interventions to
address issues that may hamper the expanded implementation.
COMMUNICATION STRATEGIES
To further communicate to concerned stakeholders for a safe return to schools, below are the
proposed communication interventions.
COMMUNICATION MATERIALS
A. General
1. Back to School elements can be retained for consistency purposes.
2. All communication materials must have a localized version.
3. Posters and other outdoor materials must be posted in heavy traffic locations (school gates,
hallways, restrooms, etc.)
4. PRINTED MATERIALS (brochures), flyers) must be distributed to participating
stakeholders
B. Tactics
1. Traditional Media
a. Print collaterals (posters, flyers, brochures
b. FAQs on Expanded Implementation of F2F Classes
c. Guide on Step-by-Step Daily Routine for Learners, Parents/Guardians and Teachers
d. Contact Numbers of School Officials/Health Officers
2. Giveaways
a. Back to School items (face mask, alcohol, spray)
C. Audience Specific
1. Learners (sample brochure/flyers for learners)
D. Sample Materials