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  • Communication Plan: Department of Education

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    Alyssa Laurenaria
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    This document outlines a communication plan for Basicao Coastal Elementary School regarding the expanded implementation of face-to-face learning amid the COVID-19 pandemic. The plan aims to guide communicators in messaging stakeholders, provide documentation protocols, and establish coordination and crisis management. Key stakeholders include learners, personnel, parents, and community members. Communication strategies include distributing informational materials, conducting orientations, and designating responsibilities. The plan details specific communication interventions, materials, and sample guides to safely inform and prepare all parties for the school's reopening.

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    This document outlines a communication plan for Basicao Coastal Elementary School regarding the expanded implementation of face-to-face learning amid the COVID-19 pandemic. The plan aims to guide communicators in messaging stakeholders, provide documentation protocols, and establish coordination and crisis management. Key stakeholders include learners, personnel, parents, and community members. Communication strategies include distributing informational materials, conducting orientations, and designating responsibilities. The plan details specific communication interventions, materials, and sample guides to safely inform and prepare all parties for the school's reopening.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    18 views3 pages

    Communication Plan: Department of Education

    Uploaded by

    Alyssa Laurenaria
    This document outlines a communication plan for Basicao Coastal Elementary School regarding the expanded implementation of face-to-face learning amid the COVID-19 pandemic. The plan aims to guide communicators in messaging stakeholders, provide documentation protocols, and establish coordination and crisis management. Key stakeholders include learners, personnel, parents, and community members. Communication strategies include distributing informational materials, conducting orientations, and designating responsibilities. The plan details specific communication interventions, materials, and sample guides to safely inform and prepare all parties for the school's reopening.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Republic of the Philippines

    Department of Education
    Region V - Bicol
    SCHOOLS DIVISION OFFICE OF ALBAY
    Pio Duran West District
    BASICAO COASTAL ELEMENTARY SCHOOL

    COMMUNICATION PLAN

    BACKGROUND

    With the technical guidance from the Local Department of Health (DOH) and other child health
    expert organizations, our school Basicao Coastal Elementary School of the Department of Education
    (DepEd) formulated the operational guidelines on the expanded implementation of face-to-face learning
    modality in preparation for the eventual school reopening. The guidelines aim to ensure that pupils,
    school personnel, their families, and surrounding communities are afforded the maximum amount of
    protection against COVID-19. The expanded implementation of face-to-face classes will provide essential
    insights on the reopening of our school; hence, the coordination of the Division Office and our school is
    critical in this undertaking,

    OBJECTIVES

    This communications plan aims to:

     Guide key communicators of the expanded face-to-face classes in developing and


    crafting messages and interventions to concerned stakeholders; and
     Provide documentation and media management protocols for the face-to-face
    classes, and
     Establish field coordination and crisis management protocol for possible scenarios
    for the duration of the expanded face-to-face classes.

    STAKEHOLDER MAPPING

    As long as the threat of COVID-19 exists, education stakeholders face daunting challenges in the
    reintroduction of physical classes. Communication will play a big role in establishing interventions to
    address issues that may hamper the expanded implementation.

    STAKEHOLDER COMMUNICATION ISSUE


    Learner Unfamiliarity with the new normal health and
    safety protocols of F2F classes
    School Personnel and Teachers Information overload due to health protocols that
    must be observed and implemented
    Parents Anxiety due to risk of child’s exposure to
    COVID-19
    No cellphone for immediate contact
    Community Members Lack of cooperation and discipline

    Basicao Coastal, Pioduran, Albay


    09262736506
    111948@deped.gov.ph
    Republic of the Philippines
    Department of Education
    Region V - Bicol
    SCHOOLS DIVISION OFFICE OF ALBAY
    Pio Duran West District
    BASICAO COASTAL ELEMENTARY SCHOOL

    COMMUNICATION STRATEGIES

    To further communicate to concerned stakeholders for a safe return to schools, below are the
    proposed communication interventions.

    STAKEHOLDER POSSIBLE PERSON’S RESPONSIBLE


    COMMUNICATION
    INTERVANTION
    Learner  Posting of IEC materials School Head
    in strategic place in the Teachers
    school and classrooms
     Conduct of orientation
     Coordination with
    parent

    School Personnel and Teachers  Provision of IEC School Head


    materials
     Reinforce
    communication efforts
    for informed decision
    on health protocols
    Parents  Conduct orientation and School Head
    distribute orientation Teachers
    flyers
    Community Members  Conduct orientation to School Head
    community people Teachers
     Distribute flyers on the
    implementation of
    expanded F2F

    COMMUNICATION MATERIALS

    A. General
    1. Back to School elements can be retained for consistency purposes.
    2. All communication materials must have a localized version.
    3. Posters and other outdoor materials must be posted in heavy traffic locations (school gates,
    hallways, restrooms, etc.)
    4. PRINTED MATERIALS (brochures), flyers) must be distributed to participating
    stakeholders

    B. Tactics
    1. Traditional Media
    a. Print collaterals (posters, flyers, brochures
    b. FAQs on Expanded Implementation of F2F Classes
    c. Guide on Step-by-Step Daily Routine for Learners, Parents/Guardians and Teachers
    d. Contact Numbers of School Officials/Health Officers
    2. Giveaways
    a. Back to School items (face mask, alcohol, spray)

    C. Audience Specific
    1. Learners (sample brochure/flyers for learners)

    Basicao Coastal, Pioduran, Albay


    09262736506
    111948@deped.gov.ph
    Republic of the Philippines
    Department of Education
    Region V - Bicol
    SCHOOLS DIVISION OFFICE OF ALBAY
    Pio Duran West District
    BASICAO COASTAL ELEMENTARY SCHOOL

    2. Parents (sample brochure/flyers for parents)


    3. Teachers (sample brochure/flyers for teachers)

    D. Sample Materials

    1. Guide on step-by-step daily routine

    Basicao Coastal, Pioduran, Albay


    09262736506
    111948@deped.gov.ph

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