BHARATHIDASAN UNIVERSITY TIRUCHIRAPPALLI - 620 024.

M.B.A.- MASTER OF BUSINESS ADMINISTRATION

CHOICE BASED CREDIT SYSTEM -

LEARNING OUTCOMES BASED CURRICULUM FRAMEWORK (CBCS - LOCF)
(Applicable to the candidates admitted form the academic year 2022-23 onwards)

Sem Types of the Courses Title of the Paper Ins. Credits Maximum Marks
. Hrs. CIA ESE Total
Core Course-I (CC) Management Concepts and 5 5 25 75 100
Organisational Behaviour
Core Course-II (CC) Mathematics and Statistics for 5 5 25 75 100
Managers
Core Course-III (CC) Accounting for Managers 5 5 25 75 100
I Core Course-IV (CC) Managerial Communication 5 5 25 75 100
Core Course-V (CC) Ethics in Business 5 5 25 75 100
1.Managerial Economics

(or) 5 4 25 75 100
Core Choice Course-I (CCC) 2. Information Technology for
Managers
(or)
3. Environmental Management

Value Added Course -I Event Management - 2* 25 75 100*

(VAC)*
Total 30 29 600
Core Course-VI (CC) Management Information System 5 5 25 75 100
Core Course-VII (CC) Production Management 5 5 25 75 100
Core Course-VIII (CC) Marketing Management 5 5 25 75 100
Core Course IX (CC) Financial Management 5 5 25 75 100
Core Course X (CC) Human Resource Management 5 5 25 75 100
Core Choice Course-II - 1. Knowledge Management 5 4 25 75 100
(CCC) (OR)
II
2. Business Law and Labour
Legislation
(OR)
3. Talent Management
Non Major Elective Course-I Principles of Management
(NME)
2 2 25 75 100
Summer Internship Training 30
(Compulsory) 5 100
days
Total 32 36 800

1
 SUMMARY OF CURRICULUM STRUCTURE OF PG PROGRAMMES – MBA

Sl. Types of the Courses No. of No. of Marks

No. Courses Credits
1. Core Courses 16 80 1600
2. Core Choice Courses 2 8 200
3. Elective Courses 6 18 600
4. Summer Internship Training 1 5 100
5. Project 1 5 100
6. Non-Major Elective Courses 2 4 200
7. Total 28 120 2800
8. Value Added Courses * 2* 4* 200*

* The value added courses credit will not be included in the total CGPA .
These courses are extra-credit courses.
Instruction hours for these courses is 30 hours.

PROGRAMME OUTCOMES:

 Demonstrate the knowledge of management science to solve complex corporate problems using
limited resources
 Utilize qualitative and quantitative methods, to investigate and solve critical business problems.
 Integrate tools and concepts from multiple functional areas (i.e. finance, marketing, operations,
Human Resource Management etc.) to solve business problems.
 Lead themselves and others in the achievement of organization goals, contributing effectively
to a team environment.
 Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal,
and cultural issues and the consequent responsibilities relevant to management practice.
 Incorporate multicultural perspectives while making business decisions.
 Adopts a global perspective to understand cultural differences influencing businesses.
 Integrate concepts from various disciplines, to develop business strategies.
 Function effectively as an individual, and as a member or leader in diverse teams, and in
multidisciplinary settings.
 To negotiate effectively in order to achieve organizational and individual goals.

PROGRAMME SPECIFIC OUTCOMES:

 Systematic understanding of globalization and its impact on people, businesses and the
economy.
 An ability to critically understand current issues (e.g., diversity, social responsibility,
sustainability, innovation, knowledge management, etc.) in business.
 An ability to analyze a problem and adopt appropriate managerial skills for obtaining its
solution.
 An ability to communicate effectively, both in writing and orally (speaking / writing skills).
 An ability to recognize the importance of professional development by pursuing post graduate

2
 studies or face competitive examinations, that offer challenging and rewarding careers in
management.
 An ability to apply knowledge, skills and right attitude necessary to provide effective
leadership in a global environment.
 An ability to develop competent management professionals with strong ethical values, capable
of assuming a pivotal role in various sectors of the Indian Economy & Society, aligned with
the national priorities.
 An ability to develop proactive thinking so as to perform effectively in the dynamic socio-
economic and business ecosystem.
 The ability to understand, analyse and demonstrate the knowledge of human cognition,
Artificial Intelligence, Machine Learning and data engineering in terms of real world problems
to meet the challenges of the future.
 The ability to develop computational knowledge and project development skills using
innovative tools and techniques to solve problems in the areas related to Deep Learning,
Machine learning, Artificial Intelligence.

3
 First Year CORE COURSE-I Semester-I
MANAGEMENT CONCEPTS AND
ORGANISATIONAL BEHAVIOUR
Code: (Theory) Credit: 5

OBJECTIVES :

 To enable students to have grounding in Management Theories and Practices.

 To understand other functional areas of management, through these concepts.
 To provide the students to analyse specific strategic human resources demands for future
action.

UNIT – I :

Management: Definition – Nature – Scope and functions – Evolution of management thought –

Relevance of management to different type of organisation. Planning: Nature, importance and
strategic considerations in planning – Planning Premises – components of planning as objectives,
policies, strategies, procedures, methods, rules, projects and budgets.

UNIT – II :

Organising: Nature, purpose and kinds of organisation – Structure – Principles and theories of
organization – Departmentation – Span of control – Line and staff functions - Centralisation and
decentralisation – Staffing and Directing: General principles, importance and techniques.
Delegation of Authority – Process or Elements of delegation – Advantages – Types – Principles
how to make delegation effective. – Informal organization -: Objectives and process of control –
Devices of control

UNIT – III :

Controlling: Objectives and process of control – Devices of control - Integrated control- Business
process reengineering – Total quality management – Bench marking.

UNIT – IV :

Orgnanizational Behavior – Definition - Need for studying Organizational Behavior, Disciplines

involved in the study of Organizational Behavior -Contributing disciplines- Application of
Organizational Behavior in Business - Contemporary challenges and opportunities for OB,
Developing an OB model. International dimensions of OB.

UNIT – V :

Individual behaviour – personality, perception, learning, attitudes inter-personal behaviour –

Group and inter-group behaviour. Group Dynamics – Formal and Informal Group, Group Norms.
Management of change-conflict Management-, leadership-nature, styles and approaches,
development of leadership including laboratory training.
4
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the concepts of Management - Practical: Studying Management

styles of two Global institutions in the lime-light- Mini Project - Group discussion and case study.

TEXT BOOKS :

1. Management concept, Theory and Practice, S.N Chand, Atlantic publishers, 2022.
2. Changing Behaviour at Work-A Practical Guide to Practitioners and Academicians.,Dr.Shibu N
S and Dr.R.Kalpana, International Research Publication House, New Delhi. 2016.
3. Organizational Behaviour, 8th Edition, Stephen P. Robbins, Pearson, 2018
4. Organizational Behavior: An Evidence - Based Approach, 12th Edition, Luthans, McGraw Hill
Education, 2017.
5. Organisation Behaviour, A modern approach – Arun Kumar & N. Meenakshi Vikas publishing
House PVT Ltd, 2015.

REFERENCES :

1. Changing Behaviour at Work-A Practical Guide to Practitioners and Academicians, Dr.Shibu N

S and Dr.R.Kalpana , International Research Publication House, New Delhi, 2015.
2. Culture and organisational Behaviour Jai B.P. Sinha, Sage publications, 2018.
3. Organizational Behaviour, Special Indian Edition – by Steven L Mcshane, Mary Ann Von
Glinow and Radha R. Sharma, Tata Mcgraw hill co., 2018.
4. Management of Organizational Behaviour Indian Edition, By Paul Hersey Kenneth. H.
Blanchard and Dewey – PHI learning PVT Ltd., 2015.
5. Essentials of Organizational Behavior, Fourteenth Edition, Stephen P. Robbins, Timothy A.
Judge, Pearson, 2019

E-RESOURCES :

1. https://www.classcentral.com/course/independent-principles-of-management-11932
2. https://www.coursera.org/learn/principles-of-management
3. https://www.mygreatlearning.com/academy/learn-for-free/courses/principles-of-management
4. https://onlinecourses.nptel.ac.in/noc21_mg30/preview
5. https://www.udemy.com/course/principles-of-management-j/

COURSE OUTCOMES :
On completion of this course, the students will be able to:

 Explain the Importance & Role of Management in the Organizations.

 Evaluate the different aspects related to Decision Making and Controlling Process
 Describe the different theories related to Individual behavior in the Organization.
 Analyze Group Behavioral influence in the Organization.
 Analyze the complexities associated with management of the group behavior in the
organization.

****

5
irst Year CORE COURSE-II Semester-I
MATHEMATICS AND STATISTICS FOR
MANAGERS
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To develop the students, ability to deal with numerical and quantitative issues in Business
 To inspire knowledge across different areas in Statistics and Actuarial Science.
 To impart knowledge on Statistical concepts like Data Collection, Measures of Central,
Tendency and Dispersion, Probability and Distributions, Statistical Methods, Inference,
Sampling methods, Experimental Designs, Economical and Vital Statistics, SQC, reliability
and Operations Research.

UNIT – I :

Mathematical basis of managerial decisions: Functions – Application of functions – maxima &

Minima – Matrix Algebra – Arithmetical Operations – Properties, Solutions of equations by
inverse method, Gauss – Jordan method and Cramer’s rule:

UNIT – II :

Linear Programming – Formulation – Graphical methods – Simplex Method (Simple problems) -

Introduction to Probability – Addition & Multiplication theorems – Bayes theorems and its
applications. Theory of expectation – EMV.

UNIT – III :

Descriptive Statistics – measures of central tendency – measures of dispersion; Skewness &

Kurtosis – Frequency distribution – Histograms – Polygons. Definition of random variable –
Binomial distribution, Poisson distribution, Normal distribution – Applications to Business
situations.

UNIT – IV :

Preliminary concept of sampling - Types of samples - Deliberate, Judgement sampling – Quota

sampling - Cluster sampling - Probability sampling - Random sampling- Stratified sampling-
Systematic sampling- Multistage sampling. Testing of Hypothesis and Theory of inference – Type
I and II errors. Concept of sampling distribution – test of significance for means, proportions and
S.Ds. Large samples: Analysis of Variance one-way classification.

UNIT – V :
Theory of Correlation and Regression: Meaning of Correlation and regression – Principles of
Least squares – Simple Linear Regression – Simple correlation – Co- efficient – Rank
Correlation – Multivariate and partial correlation - bivariate regression model, regression
coefficients; coefficient of determination
6
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to the Quantitative Techniques for Management Decisions -

Practical: Studying on F test – ANOVA – Chi – Square test – Mini Project on Quantitative
Techniques and Correlation analysis.

TEXT BOOKS :

1. Business Statistics: Communicating with Numbers (4th ed.), Jaggia, S., McGraw-Hill Higher
Education, 2021
2. Business Statistics (3rd ed.), Jr., D. R., Pearson, 2019
3. Business statistics, K. Alagar, Tata Mcgraw Hill, 2016.
4. Mathematics for Management, M. Ragavachari, Tata Mcgraw Hill, 2018.
5. Statistics for Management, TN Srivastava and Shailaja Rego, Tata mcgraw Hill, 2015.

REFERENCES :

1. Practical Business Statistics (7th ed.), Siegel, A. F., (2016), Academic Press, 2016.
2. Complete Business statistics, Indian Edition, Aczel and Soundar Pandian, Tata Mcgraw Hill,
2015.
3. Applied Statistics in Business and Economics, David P. Doane and Lori E. Seward, Indian
Edition, Tata McGraw Hill, 2018.
4. Business statistics, Bharat Jhunjhunwala, S. Chand.co, 2018.
5. Mathematics for Economics and finance, Martin Anthony and Normanbiggs, Cambridge
University press, 2019.

E-RESOURCES :

1. https://www.coursera.org/courses?query=quantitative%20methods
2. https://hbsp.harvard.edu/product/504702-HTM-ENG
3. https://www.classcentral.com/course/swayam-quantitative-techniques-for-management-20268
4. https://www.crisil.com/en/home/crisil-1academy/eLearning/risk-management/quantitative-
techniques.html
5. https://careerkarma.com/blog/quantitative-methods/

COURSE OUTCOMES : On completion of this course, the students will be able to:

 Describe and discuss the key terminology, concepts tools and techniques used in business
statistical analysis
 Discuss critically the uses and limitations of statistical analysis
 Summarize and analyze statistical data to solve practical business related problems.
 Interpret the relevance of statistical findings for business problem solving and decision making.
 Able to apply technology to statistical analysis and problem solving.
*****

7
First Year CORE COURSE-III Semester-I
ACCOUNTING FOR MANAGERS
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 This course will enable the students to combine practice and theoretical knowledge of financial
accounting.
 The course will provide decision making skills through financial analysis.
 Students are expected to gain the ability of using accounting information as a tool in applying
solutions for managerial problems, evaluating the financial performance, and interpreting the
financial structure.

UNIT – I :

Purpose and Scope; changing role of Accountant in profession, industry and as a consultant; Basic
accounting concepts and postulates and their implications. Accounts Records and Systems; The
journal and other subsidiary books. The Ledger and account, debit and credit, adjusting and closing
entries, ruling and balancing accounts. The trial balance. Construction of Profit and Loss
Account and Balance Sheet of joint stock companies as per companies’ act requirement.

UNIT – II :

Cost concepts, determination of costs, elements of Cost-cost classification- Preparation of cost

sheet, tender.

UNIT – III :

Overheads, Allocation, Apportionment, Absorption, Control over Factory, administration, selling

and distribution Overheads, valuation of Inventories.

UNIT – IV :

Marginal costing – Distinction between absorption costing and marginal costing- Cost volume
profit (CVP) Analysis- Break Even Analysis- Margin of safety.

UNIT – V :

Budget and budgetary control - Objectives- Advantages and limitations- Production budget - Sales
budget- Cash budget and Flexible budget.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Recent developments in accounting practices– case study relating to financial analysis and working
capital performance of companies. Group discussion.
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TEXT BOOKS :

1. Pandey, I.M, Financial Management, 11th Edition, Vikas Publication, New Delhi, 2018.
2. Sinha, Pradeep Kumar, Financial Management, 5th Edition, The World Press, Calcutta, 2019.
3. Management Accounting, My Khan & P K Jain, Tata Mcgraw hill, 2016
4. Management Accounting, Paresh shaw, Oxford University Press, 2015.
5. Management Accounting, A. Murthy and S. Gurusamy, Tata Mcgraw Hill, 2018.

REFERENCES :

1. JanWilliams,FinancialandManagerialAccounting–
ThebasisforbusinessDecisions,15thedition,Tata McGraw Hill Publishers, 2015.
2. Horngren,Surdem,Stratton,Burgstahler,Schatzberg,IntroductiontoManagementAccounting,PHI
Learning, 2011.
3. Stice&Stice,FinancialAccountingReportingandAnalysis,8thedition,CengageLearning,2017.
4. Singhvi Bodhanwala, Management Accounting -Textandcases,PHILearning,2016.
5. Ashish K. Battacharya, Introduction to Financial Statement Analysis, Elsevier, 2016.

E-RESOURCES :

1. http://www.sxccal.edu/TwinningProgramme/downloads/MBA-Accounting-Managers
1stYear.pdf.
2. https://www.classcentral.com/course/edx-financial-management-in-organizations-9109
3. https://alison.com/courses/accounting
4. https://www.oxfordhomestudy.com/courses/accounting-courses-online/free-online-accounting-
courses
5. https://www.udemy.com/topic/accounting/free/

COURSE OUTCOMES : On completion of this course, the students will be able to:

 Understand the nature and role of the four principal financial statements (i.e., the Income
Statement, the Statement of Financial Position, the Statement of Cash Flows, and the Statement
of Changes in Equity)
 Develop an awareness and understanding of the accounting process and fundamental
accounting principles that underpin the development of financial statements (e.g. accrual
accounting vs. cash accounting, definition, recognition, measurement and disclosure of assets,
liabilities, revenues, expenses; inventory valuation methods, provisions, depreciation;
accounting for intangibles)
 Ability to read, interpret and analyse financial statements and combine financial analysis with
other information, to assess the financial performance and position of a company
 Understand and apply course concepts to analyse common business management decisions such
as pricing and outsourcing decisions from a financial perspective
 Understand the role of budgets in organisations, their limitations and the behavioural issues to
consider while developing and using budgets for planning and control
*****

9
 First Year CORE COURSE-IV Semester-I
MANAGERIAL COMMUNICATION
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To provide an overview of Prerequisites to Business Communication.

 To put in use the basic mechanics of Grammar.
 To provide an outline to effective Organizational Communication

UNIT – I :

Communication – Meaning and Significance for Management – Types of Communication Media –

Process of Communication – Barriers to Communication - Principles of Effective Communication.

UNIT – II :

Correspondence – Norms for Business Letters – Letter for different kinds of situations –
Personalized stand letters, enquiries, customers’ complaints, collection letters – Sales promotion
letters – Job Application Letters- Bio-Data- Covering Letters, Interview letters, Letter of Reference

UNIT – III :

Non-verbal communication – Personal Appearance Posture – Body Language – Use of Charts,

Diagrams & Tables – Visual & Audio Visual Aids for communication – Dyadic communication:
Face to Face Communication –Listening: Meaning, Importance, Types of listening, Tips for
effective listening, Barriers for listening

UNIT – IV :

Report Writing – Structure of Reports – Long & Short Reports – Formal & Informal Reports –
Writing Research Reports, Technical Reports – Norms for including Exhibits & Appendices.

UNIT – V :

Conducting Meetings: Procedure – Preparing agenda, Minutes and Resolutions Conducting

Seminars & Conferences: Procedure of Regulating Speech Evaluating Oral Presentation – Group
Discussion: Drafting Speech.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Students are advised to form small groups among themselves and practice face to face
communication, enhance use of Body Language and Draft a Speech for various occasions.

10
TEXT BOOKS:

1. Business Communication, N. Gupta, K. Jain, P. Mahajan, Sahitya Bhawan Publications, 2021.

2. Business communication, principles and methods and Techniques, Nirmal Singh, Deep and
Deep publications Pvt Ltd., 2018.
3. Business communication, Sri Jin Kushal, Suniti Ahuja, VK Global Publications Pvt Ltd, 2020.
4. Business communication, Meenakshi Raman, Prakash Singh, Oxford university press, 2016.
5. Foundations of Business communication, India Edition, Dona. J. Young, Tata mcgraw Hill,
2018.

REFERENCES:

1. Essentials of Business Communication (11th ed.), Guffey, M. E., & Loewy, D, Cengage
Learning, 2018.
2. Business communication, Making connections in a Digital world, Indian Edition, Raymond V
Lesikar, Tata Mcgraw Hill, 2015
3. Business Communication (3rd ed), Means, T., Cengage Learning, 2019.
4. Business communication, Asha kaul, PHI learning private ltd., 2018
5. Professional communication, Aruna Koneru, Tata mcgraw Hill, 2016

E-RESOURCES :

1. https://www.edx.org/learn/business-communications
2. https://learndigital.withgoogle.com/digitalunlocked/course/business-communication
3. https://www.eduonix.com/courses/Office-Productivity/a-complete-guide-for-effective-
business-communication
4. https://www.futurelearn.com/courses/effective-communication
5. https://learn.saylor.org/course/BUS210

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Familiar with the complete course outline/Course Objectives/Learning Outcomes/ Evaluation

Pattern & Assignments
 Participate in an online learning environment successfully by developing the implication-based
understanding of Paraphrasing, deciphering instructions, interpreting guidelines, discussion
boards & Referencing Styles.
 Demonstrate his/her ability to write error free while making an optimum use of correct
Business Vocabulary & Grammar.
 Distinguish among various levels of organizational communication and communication barriers
while developing an understanding of Communication as a process in an organization.
 Draft effective business correspondence with brevity and clarity.
*****

11
First Year CORE COURSE-V Semester-I
ETHICS IN BUSINESS
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To understand the Business Ethics and to provide best practices of business ethics.
 To learn the values and implement in their careers to become a good manager.
 To develop various corporate social Responsibility and practice them in their professional life

UNIT – I :

Introduction to Business Ethics – Meaning, Requirement of ethics in business, need,importancefor

ethics in business – Moral Vs Ethics, Law vs Ethics – issues involved in business ethics - Benefits
of business ethics.

UNIT – II :

Ethics at Workplace – Role of individual morals and Standards in defining work place ethics –
Factors influencing behavior – issues involved in HRD – Ethical issues of individual in
workplace – Guide lines for managing ethics in the work place.

UNIT – III :

Ethics in Accounting and Finance – Fundamental principles of ethics in the context of Finance and
Accounting – Creating an ethical accounting environment – Reasons for unethical behavior –
Threats faced by Finance and Accounting Professional.

UNIT – IV :

Ethics in Marketing and Consumer Protection – Ethical issues involved in Marketing – Need for
ethical guidance – competition – consumer – consumer protection councils in India – Rights for
Consumer – Ethics in Advertisement

UNIT – V :

Corporate Social Responsibility (CSR) – Meaning, Importance – Features of CSR – Basic

initiatives in the field of CSR and sustainable development – Corporate CSR reports –
Globalization of CSR.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to Business Ethics - Practical: Studying the Role of Ethics in
Organization - Mini Project on CSR and Related Case Study- Group discussion.

12
TEXT BOOKS :

1. Business Ethics : An Indian Perspective, Third Edition, A C Fernando, K P Muralidheeran, E K

Satheesh, Pearson, 2019.
2. Business Ethiscs: Concepts and Cases, Velasquez, Pearson Education India, 2016.
3. Business Ethics and Corporate Governance, Second Edition, Fernando, Pearson, 2018.
4. Business Ethics and Corporate Governance, G. Naga Raju K. Viyyanna Rao, Dreamtech Press,
2020.
5. Business Ethics and Corporate Governance, Khanka S.S., S Chand, 2015.

REFERENCES :

1. Corporate governance Business Ethics and CSR, Sharma, ANE Books India, 2017.
2. Business Ethics: What Everyone Needs to Know (What Everyone Needs to Know), Nelson, J.
S., & Stout, A. L., Oxford University Press, 2022.
3. Business Ethics: Best Practices for Designing and Managing Ethical Organizations (Third ed.),
Collins, D., & Kanashiro, P., SAGE Publications, Inc., 2021.
4. Business Ethics: Decision Making for Personal Integrity & Social Responsibility (5th ed.),
Hartman, L., DesJardins, J., & MacDonald, C., McGraw-Hill Education, 2020
5. Business Ethics: A Textbook with Cases (9th ed.), Shaw. W. H., Cengage Learning, 2016.

E-RESOURCES :

1. https://www.edx.org/learn/business-ethics
2. https://alison.com/course/ethical-intelligence-in-business
3. https://www.classcentral.com/course/canvas-network-business-ethics-for-the-real-world-1323
4. https://www.coursera.org/learn/business-ethics
5. https://www.oxfordhomestudy.com/courses/business-studies-online/business-code-of-ethics

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Recognize organizational challenges to ethical behaviour.

 Evaluate common beliefs about ethics—especially common beliefs about the role of ethics in
business.
 Recognize the inherent conflict of interest in many business decisions.
 Demonstrate knowledge of established methodologies of solving ethical problems.
 Apply moral reasoning to specific situations and defend the conclusions of that reasoning.

*****

13
First Year CORE CHOICE COURSE-I Semester-I
1. MANAGERIAL ECONOMICS
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 To familiarize the students with the basic concepts of managerial economics.

 To make student understand the demand and supply analysis in business applications
 To familiarise students with the production and cost structure under different stages of
production.

UNIT – I :

Consumer Preferences – Consumer preference and utility function, utility maximization,

indirect utility, compensated (Hicksian) and ordinary (Marshallian) demand functions. Consumer
Demand – Normal versus inferior goods, consumers surplus Behaviour under Uncertainty –
Expected utility - Supply Analysis: The objective of supply analysis; Determinants of supply,
Elasticity of Supply.

UNIT – II :

The theory of Firm Behaviour – Production function, isoquants, elasticity of substitution, returns to
scale, profit maximization, factor demand and output supply functions, profit function. Cost
Minimization – Conditional factor demands, average and marginal costs, short-run versus long –
run costs.

UNIT – III :

Market Equilibrium – short-run equilibrium, entry and exit, long-run equilibrium. Monopoly –
Basic model, welfare and output, price discrimination (first degree, second degree, third
degree), monopoly regulation. Oligopoly – Basic elements of game theory, quantity, or price
leadership model; collusion.

UNIT – IV :

Macroeconomics; micro foundations, aggregation problem, macro-economic problems.Micro

foundations of Keynesian Models – Microeconomic foundations of consumption function,
investment function and liquidity preferences. Macroeconomic Models for India.

UNIT – V :

Indian Economic Development – Understanding the Indian Economy – Growth of GDP and Per
Capita Income – Planning for the economy; Monetary Policy –Inflation- Financial Sector
Reforms – Role of Central Bank – Credit Policy – Industrial Policy – Industrial Controls and

14
Licensing – Productivity and Growth – Industrial Credit – Industrial Sickness – Foreign
Investment – Industrial Reforms -Impact of WTO.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the Managerial Economics - Practical: Studying the Role of
Economic Forecasting in Business - Mini Project and Related Case Study- Group discussions.

TEXT BOOKS :

1. Managerial Economics (9th ed.), Samuelson, W. F., Marks, S. G., & Zagorsky, J. L. Wiley,
2021.
2. Managerial Economics (13th ed.), Thomas, C., & Maurice, C. S., McGraw-Hill Education,
2019.
3. Managerial Economics, Joel dean Indian Edition, PHI learning India PVT Ltd., 2015.
4. Managerial Economics, MA. Beg and Manoj kumar Dash – Ane books PVT Ltd., 2018.
5. Managerial Economics, An Integrative Approach, Mark Hirschey, India Edition, Cengage
Learning, 2015.

REFERENCES :

1. Managerial Economics & Business Strategy (10th ed.), Baye, M, McGraw-Hill Higher
Education, 2021.
2. Managerial Economics in a Global Economy (9th ed.), Salvatore, D, Oxford University Press,
2018.
3. Managerial Economics & Business Strategy (9th ed.), Baye, M., & Prince, J, McGraw Hill,
2016.
4. Managerial Economics, E Narayana Nadar and S. Vijayan, PHI learning Private Ltd., 2016
5. Managerial Economics, Indian Edition, Christopher R. Thomas and S. Charles Maurice, Tata
mcgraw hill, 2015.

E-RESOURCES :

1. https://www.edx.org/learn/managerial-economics
2. https://www.coursera.org/courses?query=managerial%20economics
3. https://www.classcentral.com/course/swayam-introduction-to-managerial-economics-14155
4. https://www.udemy.com/course/introduction-to-managerial-economics/
5. https://alison.com/course/managerial-economics-cost-theory

15
COURSE OUTCOMES :

On completion of this course, the students will be able to:

 Understand the concepts of cost, nature of production and its relationship to business
operations.
 Apply marginal analysis to the “firm” under different market conditions.
 Analyse the causes and consequences of different market conditions.
 Integrate the concept of price and output decisions of firms, under various market structures
 Develop abilities of applying the tools, techniques and models in resolving real life business
problems

*****

16
First Year CORE CHOICE COURSE-I Semester-I
2. INFORMATION TECHNOLOGY FOR
MANAGERS
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 Assess the current role of IS in an organization and explain how information technology
relates to organizational goals, objectives, strategy, and structure,
 Demonstrate proficiency in the solving business problems using software applications.
 This course prepares the students to become skilled in networks and communications
systems, databases, Internet and Web technologies, security and project management, and
have a strong grasp of business concepts and technical communications.

UNIT – I :

Need for Information Systems – Business Categories of Information Systems-Data Base Concepts-
Definition-Advantages, Disadvantages

UNIT – II :

Information Systems Application: Data Interchange (EDI), Electronic Funds Transfer (EFT), M-
Commerce Services &Applications, Emerging Trends in Computing – Cloud Computing

UNIT – III :

Cyber Crime: - Classification of cyber criminals- Computer Security. Need for Security - Security
Threat & Attack-Security Mechanisms - Cryptography, Digital Signature, Firewall

UNIT – IV :

System Design and Modeling: Process Modeling, Logical and physical design, Conceptual Data
Modeling: Entity /Relationship Analysis, Entity-Relationship Modeling, ERDs and DFDs,
Structured English, Decision Tree, Table

UNIT – V :

International information system architecture - Global strategies and Business organization –

Technology challenges of global systems – Solution deployment, Contract management, Socio-
cultural aspects of managing IS in organizations.

17
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the Course during the semester. Practical: Studying M-Commerce
Services &Applications, Emerging Trends in Computing andMini Project on role of IS in an
organization , Group discussions.

TEXT BOOKS :

1. Hoffer J. A, George J.F, Valacich J.S, and Panigrahi P.K “Modern Systems Analysis and
Design”, Pearson Education, 2021.
2. A. Dennis and B. H. Wixom, “Systems Analysis and Design”, John Wiley & Sons, Inc., 2019.
3. Whitten J. L, Bentley L. D, “Systems Analysis and Design Methods”, Tata McGraw-Hill, 2015.
4. Kendall & Kendall, “Systems Analysis and Design, Pearson Education, 2016.
5. An Integrated Approach to Software Engineering. Published by Springer, 2017.

REFERENCES :

1. Analysis, Design of Information System,Rajaraman, PHI Management, 2015.

2. James A. Senn, Analysis & Design of Information System, 2019.
3. Elias M.Awad, System Analysis and Design, 2017.
4. V.K. Jain, System Analysis & Design Hand Book, Wiley Dreamtech, 2021.
5. Noviarini, D., Management Information System, Deepublish, 2020.

E-RESOURCES :

1. https://alison.com/course/understanding-systems-analysis-revised
2. https://freevideolectures.com/course/3432/system-analysis-and-design
3. https://www.mindluster.com/certificate/919
4. https://study.com/academy/course/computer-science-302-system-analysis-design.html
5. https://www.coursera.org/courses?query=system%20design

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Apply knowledge of ict to take business decisions

 Analyze a problem, and identify and define the computing requirements appropriate to its
solution
 Design, implement, and evaluate a computer based system, process, component, or program to
meet desired needs
 Function effectively on teams to accomplish a common goal
 Apply concepts and perspectives on organizational leadership, multi-disciplinary perspectives,
and leadership models to actual organizational situations.

*****
18
 First Year CORE CHOICE COURSE-I Semester-I
3. ENVIRONMENTAL MANAGEMENT
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 To enable students to examine and evaluate Environment Issues in Business

 The objective of the course is to build professional capabilities, to develop and adopt Policies,
measures and programmes for environmental management.
 The course aims to make the students aware of the importance of conserving the world is fast
depleting resources through a rational utilization of the environmental endowments of life
support systems.

UNIT – I :

Environmental Management - Basic idea and Terminologies - The concept of sustainable

development - Different measures - Limits to growth – Economy - Environment interdependence -
The Environment Kuznets curve.

UNIT – II :

Efficiency and optimality in resource allocation - achieving an efficient allocation of resources in a

market economy - Market failure and public policy.

UNIT – III :

Environmental issues - global problems - Sources of Pollution - Air, Water and soil pollution -
Pollution control instruments.

UNIT – IV :

Environmental Management System - Environmental Standards, ISOI 14000 - Environmental

auditing - environmental clearance for establishing and operating industries in India - Environment
legislation.

UNIT – V :

Environmental (Protection) Act: The Water (Prevention and Control of Pollution) - The Wildlife
Protection Act; Forest Conservation Act; Issues involved in enforcement of environmental
legislations.

19
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Recent challenges and development in Environmental management, impact of the society. Case
study relevant to environmental management, group discussion.Field visit.

TEXT BOOKS :

1. The Legal Environment of Business: A Managerial approach, theory and practice 4th edition
(4th ed.), Melvin, S. P., & G., McGraw Hill, 2020.
2. The International Business Environment 4e (4th ed.), Hamilton, L., & Webster, P., Oxford
University Press, 2019.
3. Meiners, R. E., Ringleb, A. H., & Edwards, F. L. (2017). The Legal Environment of Business
(13th ed.). Cengage Learning, 2017.
4. Environment and Pollution law manual, Mohanty S.K., universal Law publishing, 2016.
5. Environmental Economics, Harly Nick, Oxford University Press, 2015.

REFERENCES :

1. Introduction to Global Business: Understanding the International Environment & Global

Business Functions (2nd ed.), Gaspar, J., Kolari, J., Hise, R., Bierman, L., & Smith, M. L.,
Cengage Learning, 2016.
2. R Rajagopalan, Environmental Studies.Oxford Reference Books, 2015.
3. S K Agrawal, Environmental Management,A.P.H. publishing Corporation, 2018.
4. Pandey G.N, Environmental Management Vikas publishing house, 2017.
5. Roger Perman et al. Natural Resources and Environment Economics, Orient Longmans, 2015.

E-RESOURCES :

1. https://www.edx.org/professional-certificate/usmx-environmental-management-for-
sustainability
2. https://onlinecourses.swayam2.ac.in/nou22_ag16/preview
3. https://onlinecourses.nptel.ac.in/noc22_ce69/preview
4. https://books.google.co.in/books?id=42YRAQ9ZpFMC&pg=PP15&source=gbs_selected_page
s&cad=2#v=onepage&q&f=false
5. https://es.coursera.org/lecture/environmental-management-ethics/introduction-to-
environmental-ethics-0b14B

COURSE OUTCOMES :
On completion of this course, the students will be able to

 Align sustainability initiatives with organization mission and core values.

 Manage environmental-related risk from an organization’s operation.
 Identify environmental hazards affecting air, water and soil quality.
 Assess environmental-related risk in Business.
 Develop controls to reduce or eliminate risk
*****
20
 First Year VALUE ADDED COURSE-I Semester-I
EVENT MANAGEMENT
Code: (Theory) Credit: 2

COURSE OBJECTIVES :

 To understand the process of managing and marketing events from conceptualization, planning
and feasibility analysis, to staging the event and post-event evaluation
 To describe the role and special nature of events and their significance for sustainable business
development and host community
 To identify the potential impact of events including economic, social, cultural, and
environmental, and the implications of these for sustainable business development

UNIT - I :

Introduction - Principles of Event Management – Understand resources, activities, risk

management, delegation, project selection, role of the event manager. Understanding the facts –
Conducting market research, establishing viability, capacities, costs and facilities.

UNIT – II :

Preparing a proposal – Clarity, SWOT analysis, estimating attendance, media coverage, advertising,
budget, special considerations, success. Crisis management plan – Crisis planning, prevention,
provision, action phase, handling negative publicity, structuring the plan.

UNIT – III :

Seeking sponsors – Different types of sponsorship, definition, objectives, target market, budget,
strategic development, implementation, evaluation. Organising the event – Purpose, Venue, timing,
guest list, invitations, food & drink, room dressing, equipment, guest of honour, speakers, media,
photographers, podium, exhibition.

UNIT – IV :

Marketing tools – Types of advertising - Media tools – Media invitations, photo calls, press
releases, TV opportunities, radio interviews.

UNIT – V :

Promotional tools - Evaluation- Budget, cost of event, return on investment, media coverage,
attendance, feedback.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the Course during the semester. Practical: Studying Management
styles of two Indian institutions in the lime-light- Mini Project on Event management of the firms in
the Locale - role play, Group discussions.

21
TEXT BOOK :

1. Event Management and Marketing: Theory, Practical Approaches and Planning, Dr. Anukrati
Sharma and Dr. Shruti Arora,Bharti Publication, 2018
2. Event Management - A Zero Investment Startup Business Paperback, Abhijeeth Bhattacharjee,
2020
3. Event Management, 1e, WAGEN, Pearson India, 2015.
4. Event Planning and Management: Principles, Planningand Practice (PR in Practice) (2nd ed.),
Dowson, R., & Bassett, D., Kogan Page, 2018.
5. Events Management: Principles and Practice (3rd ed.), Raj, R., Walters, P., & Rashid, T.,
SAGE Publications Ltd, 2017.

REFERENCES :

1. Event Planning: Management & Marketing for Successful Events: Become an event planning
pro & create a successful event series (1st ed.), Genadinik, A., CreateSpace Independent
Publishing Platform, 2015.
2. Professional Meeting Management: A Guide to Meetings, Conventions, and Events (Sixth ed.),
Professional Convention Management Association (PCMA), Agate B2, 2015.
3. Event Management: A blooming industry and an eventful career, Devesh Kishore & Ganga
Sagar singh, Har Anand Publication, 2018.
4. The Art of Successful Event Management, Leelamma Devasia & V.V. Devasia, APH
Publishing Corporation, 2017
5. Start your own event planning business 3/E: Your step by step guide to success, Perseus Books
Group, Cheryl Kimball, Entrepreneur Press, 2015.

E-RESOURCES :

1. https://www.oxfordhomestudy.com/courses/event-management-courses-online/event-
planning-courses-online-free
2. https://www.udemy.com/course/event-planning-and-management/
3. https://www.classcentral.com/tag/event-management
4. https://www.bolc.co.uk/events-management-courses-online/free-event-management-courses
5. https://www.coursera.org/courses?query=event%20management

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Obtain a sense of responsibility for the multi-disciplinary nature of event management

 Gain confidence and enjoyment from involvement in the dynamic industry of event
management
 Identify best practice in the development and delivery of successful conferences and corporate
gatherings
 Identify the key elements of a conference and the processes involved in venue selection,
registration, catering, accommodation, transport, theming, security and entertainment
 Identify management essentials such as developing budgets, critical paths, work breakdown
structures, risk mitigation and contingency planning.
*****

22
 First Year CORE COURSE--VI Semester-II
MANAGEMENT INFORMATION
SYSTEM
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To describe the role of information technology and decision support systems in business
 To introduce the fundamental principles of computer-based information systems analysis
 To enable students, understand the various knowledge representation methods and different
expert system structures as strategic weapons to counter the threats to business and make
business more competitive

UNIT – I I T TRENDS :

Information System – Concepts, Classification of IS, Computer hardware, Computer software,

Database Management System, Internet Technologies, trends in Network computing, Messaging
and Collaboration. SMAC (Social, Mobility, Analytics and Cloud)

UNIT – II ORGANIZATIONAL APPLICATIONS :

Functional Information Systems, Decision Support Systems, Expert Systems, Knowledge

Management System, Enterprise systems, RFID.

UNIT – III SYSTEMS ANALYSIS & DESIGN :

Developing IS and System Development life Cycle, Structuring system process requirements,
Structuring system logic requirements, Structuring system data requirements, Normalization in
databases.

UNIT – IV BUSINESS INTELLIGENCE :

Data Warehousing, Business Intelligence Framework, Business Analytics, OLAP, Data Mining,
Business Performance Management, Dashboards, Balance scorecards.

UNIT – V ECONOMICS OF IT AND MANAGING IT SECURITY :

Evaluating IT investments- Methods, Benefits, Costs & Issues, IT Economic strategies, Securing
the enterprise, IS vulnerabilities and threats, Network security, Implementing security- Auditing and
Risk Management.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to the Course during the Semester concerned. - Practical:
Studying Management styles of two Indian institutions in the lime-light- Mini Project on
information system in the firms in the Locale - role play, Group discussions.

23
TEXT BOOKS :

1. Management Information Systems, James A. O'Brien, George M. Marakas, Ramesh Behl,

McGraw Hill Education, 2017.
2. Management Information Systems, Laudon & Laudon, Pearson publishing company, New
Delhi, 2015
3. Management information Systems, O’Brien LA, 4th Edition, Tata McGraw Hill, New Delhi,
2015.
4. Management Information System, Noviarini, D., Deepublish, 2020.
5. Management Information Systems, Sixteenth Edition, Pearson, Jane P. Laudon Kenneth, C.
Laudon,Pearson Education, 2019

REFERENCE BOOKS :

1. Management Information System, Laudon, Pearson, 2016.

2. Modern Systems Analysis & Design, 5th Edition, Hoffer, George &Valacich, Pearson
Education, 2008
3. Information Technology for Management – Transforming organizations in the digital
Economy, 6th edition, EffraimTurban,DorothyLeidner, Ephraim Mclean, James Wetherbe,
Wiley India publication, 2009.
4. Managing Information Systems in Business, Government and Society, 2ed, Rahul De, Wiley,
2018.
5. Management Information System,Jayant Oke, Nirali Prakashan, 2013.

E-RESOURCES :

1. https://alison.com/course/understanding-systems-analysis-revised
2. https://freevideolectures.com/course/3432/system-analysis-and-design
3. https://www.mindluster.com/certificate/919
4. https://study.com/academy/course/computer-science-302-system-analysis-design.html
5. https://www.coursera.org/courses?query=system%20design

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Relate the basic concepts and technologies used in the field of management information
systems;
 Compare the processes of developing and implementing information systems.
 Outline the role of the ethical, social, and security issues of information systems.
 Translate the role of information systems in organizations, the strategic management processes
with the implications for the management.
 Apply the understanding of how various information systems like DBMS work together to
accomplish the information objectives of an organization.

*****
24
 First Year CORE COURSE--VII Semester-II
PRODUCTION MANAGEMENT
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To develop an understanding of how the operations, have strategic importance and can
provide a competitive advantage in the workplace.
 To understand the relationship between operations and other business functions.
 To understand techniques of location and facility planning, line balancing, job designing and
capacity planning in production management.

UNIT – I :

Production function – an Introduction – Definitions and types of production systems.Strategic

Management – corporate strategies, production strategies, World class manufacturing, demand
forecasting for Operations.

UNIT – II :

Product Design – New product development, process planning and design, value analysis, capacity
planning.

UNIT – III :

Plant location – factors influencing plant location, Plant layout- classification of layout with
advantages, layout design procedures, Production planning and control – aggregate planning-nature,
Strategies, methods, Master production Plan.

UNIT – IV :

Quality Control - Definition, need, Quality control techniques, control charts, acceptance sampling,
six sigma, quality circles. TQM-scope, benefits.JIT.

UNIT – V :

Flexible Manufacturing Systems. Poka yoke-Characteristics, levels, classification, principles,

device.Kaizen-Elements, classification, steps in implementing kaizen.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Issues Related to the Enterprise Resource Planning - Practical: Studying Poka yoke,
Kaizen - Mini Project on Emerging Trends on Production management - Group discussions.

25
TEXT BOOKS :

1. Production Management, Dr. R.C. Bhatia, Suresh Fauzdar, SBPD Publishing House, 2019.
2. Production and Operations Management, R. Panneerselvam, PHI learning, 2018
3. Production and Operations management with solution manual, Kanishka bedi, Oxford
University press, 2015
4. Production and operations Management, Martin K. Staff, Cengage learning, 2017.
5. Production & operation & Management, V.K. Khurana, ANE books, 2016

REFERENCE :

1. World – class manufacturing – A strategic perspective, B.S. Sahay and others, Macmillan
publishers India ltd., 2015
2. Production and operations management, SN. Chary, Tata mcgrawhill, 2018
3. Production and operations management, Everett.E. Adam, Indian Edition, PHI learning, 2016
4. Production and operations management, N.G. Nair, Tata mcgraw hill Co., 2015.
5. Production and operations management, R.B. Khanna, PHI learning private ltd., 2016.

E-RESOURCES :

1. https://www.mygreatlearning.com/academy/learn-for-free/courses/product-management
2. https://alison.com/course/advanced-diploma-in-production-and-operation-management
3. https://www.classcentral.com/course/swayam-production-management-20266
4. https://www.edx.org/learn/product-management
5. https://www.oxfordhomestudy.com/courses/online-management-courses/operations-
management-free-courses

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Identify the elements of operations management and various transformation processes to

enhance productivity and competitiveness.
 Analyze and evaluate various facility alternatives and their capacity decisions, develop a
balanced line of production & scheduling and sequencing techniques in operation environments
 Develop aggregate capacity plans and MPS in operation environments.
 Plan and implement suitable materials handling principles and practices in the operations.
 Plan and implement suitable quality control measures through Quality Circles to TQM.

*****

26
First Year CORE COURSE--VIII Semester-II
MARKETING MANAGEMENT

Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To understand the concepts of marketing management

 To learn about marketing process for different types of products and services
 To allow you to apply marketing concepts and theories to realistic marketing situations

UNIT – I :

Marketing – Concept – Functions – Marketing Planning & Implementing Marketing Programmes –

Marketing Environment -Market Segmentation and Consumer Behaviour – Marketing Research
and Market Information System.

UNIT – II :

Product : Meaning – Product Planning – Policies – Positioning – New Product Development –

Product Life Cycle – Branding, Packaging, Labeling. Price: Pricing Objectives – Factors, Methods
and Procedure.

UNIT – III :

Promotion: Promotion Mix – Advertisement –kinds of advertisement- Message – Copy –

Advertisement Budgeting – Measuring Advertisement Effectiveness – Media Strategy – Sales
Promotion – Personal Selling and Publicity.

UNIT – IV :

Physical Distribution: Distribution Mix – Managing Channel – Intermediaries – Transport and

Warehousing – Distribution Strategies – Distribution Cost Analysis.

UNIT – V :

Marketing Strategies – Tools for Competitive Differentiation of Product – Strategies for

Competitors – Leaders, challenges, follower & niches – Marketing of Services – Consumerism and
Consumer Protections, Evaluating & Controlling Marketing Performance. Direct Selling,
Direct Marketing.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to the Course during the Semester concerned. - Studying
Management styles of two Indian institutions - Mini Project on Marketing management concepts of
the firms in the Locale - role play, Group discussions.
27
TEXT BOOKS :

1. Marketing Management (Fifteenth edition), Philip Kotler and Keven Lane Keller, Pearson
Education, 2017.
2. Marketing Management by Czinkota Kotabe, India Edition, cengage learning, 2017.
3. Strategic marketing Management Text and cases, S.L. Gupta, Atlantic publishers (P) Ltd.,
2015.
4. Marketing Management, VS Ramasamy and S. Namakumari, Macmillan publisher India ltd.,
2016
5. Market based Management by Roger J. Best, Indian Edition, PHI learning India PVT Ltd.,
2018.

REFERENCES :

1. Introduction to marketing, Adrian Palmer, Oxford University Press, 2016.

2. Marketing Management, Joel.R Evans & Barry Berman, India Edition Cengage Learning,
2016.
3. Strategic marketing management text and cases, UCP Mathur, Macmillan India Ltd., 2015
4. Strategic marketing, India Edition Ferrell & Hartline, cengage learning, 2018.
5. Marketing management, M. Govindarajan, PHI learning India PVT Ltd., 2019.

E-RESOURCES :

1. https://alison.com/course/international-marketing-and-supply-chain-management
2. https://www.classcentral.com/course/swayam-international-marketing-58474
3. https://uniathena.com/short-courses/diploma-in-international-marketing-management
4. https://www.edx.org/learn/marketing-management
5. https://www.oxfordhomestudy.com/courses/marketing-online-courses/free-online-marketing-
courses

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Identify the scope and significance of Marketing In Domain Industry

 Examine marketing concepts and phenomenon to current business events in the Industry.
 Coordinate the various marketing environment variables and interpret them for designing
marketing strategy for business firms
 Illustrate market research skills for designing innovative marketing strategies for business firms
 Practice marketing communication skills relevant to the corporate world.

*****

28
 First Year CORE COURSE--IX Semester-II
FINANCIAL MANAGEMENT

Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 Provide an in-depth view of the process in financial management of the firm

 Develop knowledge on the allocation, management and funding of financial resources.
 Improving students’ understanding of the time value of money concept and the role of a
financial manager in the current competitive business scenario.

UNIT – I :

Financial Management- meaning, scope, objectives and functions.Financial Analysis and Control;
Overview of Indian Financial System- Legal, Regulatory and tax framework.

UNIT – II :

Time value of Money; Instruments of Long Term Finance, Cost of Different Sources of Raising
Capital. Cost of Capital - Computation for each source of finance and weighted average cost of
capital - EBIT -EPS Analysis - Operating Leverage - Financial Leverage - problems

UNIT – III :

Investment and Capital Structure Decisions - Net Income Approach - Net Operating Income
Approach - MM Approach; Valuation and Rates of Return; Method of Capital Budgeting.

UNIT – IV :

Working Capital Management - Definition and Objectives - Working Capital Policies - Factors
affecting Working Capital requirements - Forecasting Working Capital requirements(problems) -
Cash Management - Receivables Management and - Inventory Management - Working Capital
Financing - Sources of Working Capital and Implications of various Committee Reports.

UNIT – V :

Internal Financing and Dividend Policy - Types of Divided Policy - Dividend Policy and
share valuation - CAPM. Financial Modeling.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the Financial Management - Practical analysis of Financial

Management Terminologies - Mini Project on Financial Management concept of the Firms - Case
Study on Financial Concepts.

29
TEXT BOOK :

1. Financial Management, I.M. Pandey, Vikas Publishing House PVT Ltd., 2021.
2. Financial Management Theory and practice, Prasanna chandra Tata Mcgraw Hill co., 2019.
3. Financial Management, Rajiv Srivstava & Anil Misra, Oxford University Press, 2017
4. Financial management, Preeti singh, Ane books PVT Ltd., 2017
5. Financial Management, D. Chandra Bose, PHI learning India PVT Ltd., 2018

REFERENCES :

1. Financial Management Text and cases, Brigham & Ehrhardt, India edition, cengage learning,
2016
2. Financial Management Text, problem and cases, My.Khan and PK. Jain, Tata Mcgraw Hill Co.
2015.
3. Financial Management, Bhabatosh Banerjee, PHI Learning PVT Ltd., 2018.
4. Financial Management India Edition, James C.VAN Horne & Joh. M.Wachowfcz, PHI learning
Private Ltd., 2019
5. Financial Management, P. Periasamy, Tata Mcgraw Hill Co., 2017.

E-RESOURCES :

1. https://www.mooc-list.com/course/finance-non-financial-managers-coursera
2. https://nptel.ac.in/courses/110105057
3. https://onlinecourses.nptel.ac.in/noc20_mg31/preview
4. https://onlinecourses.swayam2.ac.in/cec20_mg05/preview
5. https://www.classcentral.com/course/swayam-financial-management-17605

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Describe the financial environment within which organisations must operate

 Critically evaluate the financial objectives of various types of organisations and the
respective requirements of stakeholders
 Discuss the function of capital markets
 Explain alternative sources of finance and investment opportunities and their suitability in
particular circumstances
 Assess the factors affecting investment decisions and opportunities presented to an
Organisation

*****

30
 First Year CORE COURSE--X Semester-II
HUMAN RESOURCE MANAGEMENT
Code: (Theory) Credit: 5

COURSE OBJECTIVES :

 To enable the students to understand the HR Management, at various levels in general and in
certain specific industries or organizations.
 To help the students focus on and analyse the issues and strategies required to select and
develop manpower resources
 To develop relevant skills necessary for application in HR related issues

UNIT – I PERSPECTIVES IN HUMAN RESOURCE MANAGEMENT :

Evolution of Human Resource Management – The Importance of the Human Factor – Objectives of
Human Resource Management – Role of Human Resource Manager – Human Resource Policies –
Understanding business process in the context of Human Resource Management – Computer
Applications in Human Resource Management.

UNIT – II THE CONCEPT OF BEST-FIT EMPLOYEE :

Importance of Human Resource Planning – Forecasting Human Resource requirements – Internal

and External sources. Selection Process – Screening – Tests – Validation – Interview – Medical
Examination – Recruitment. Induction – Importance – Practices Socialization benefits.

UNIT – III TRAINING AND EXECUTIVE DEVELOPMENT :

Types of training methods – Purpose – Benefits – Resistance. Executive development programmes

– Common practices – Benefits – Self Development.

UNIT – IV SUSTAINING EMPLOYEE INTEREST :

Compensation Plans – Rewards – Motivation – Theories of motivation – career Management –

Developing Mentor – Portage Relationships.

UNIT – V PERFORMANCE EVALUATION AND CONTROL PROCESS :

Methods of Performance Evaluation – Feedback – Industry practices, Promotion, Demotion,

Transfer and Separation – Implications of job change. The control process – Importance – Methods
– Requirements of Effective Control System. Grievances – causes – Implications – Redressed
Methods – Gender Sensitivity.

31
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to the Course during the Semester concerned. - Practical:
Studying Management styles of two Indian institutions - Mini Project on Human resource
management in the firms in the Locale - role play, Group discussions.

TEXT BOOK :

1. Introduction to Human Resource Management, Mahrukh Mirza, Zaibun Nisa, Lambert

academic publishing, 2019.
2. Human Resource Management, K. Aswathappa ,Tata Mcgraw Hill Co., 2018.
3. Human Resource Management, Mirza S Saiyadain, Tata Mcgraw Hill Co., 2018.
4. Human Resource Management, Chitra Atmavam Naik, ANE books PVT Ltd., 2020.
5. Human Resource Management, P. Jothi and D.N. Venkatesh, Oxford University Press, 2016.

REFERENCES :

1. Human Resource Management, Biswajeet Pattanayak, PHI learning India PVT Ltd., 2016.
2. Human Resource Management, SK. Sharma,Global India Publications PVT Ltd., 2019.
3. Introduction to Human Resource management, Paul Banfield and Rebecca kay, Oxford
University press, 2017.
4. Managing Human Resource, Fisher, Schoenfeldt and shaw, cengage learning, 2015.
5. Managing Human Resources by Wayne.F Cascio, Tata Mcgraw Hill Co, 2017.

E-RESOURCES :

1. https://www.classcentral.com/course/introduction-to-international-human-resources-man-20381
2. https://alison.com/course/international-and-strategic-human-resource-management-revised
3. https://www.freestudy.com/best-free-online-courses-in-human-resources/
4. https://www.reed.co.uk/courses/free/hr/online
5. https://www.oxfordhomestudy.com/courses/hr-courses-online/free-online-hr-courses-with-
certificates

COURSE OUTCOMES :

On completion of this course, the students will be able

 Develop the understanding of the concept of human resource management and to understand its
relevance in organizations.
 Develop necessary skill set for application of various HR issues.
 Analyse the strategies required to select and develop manpower resources.
 Integrate the knowledge of HR concepts to take correct business decisions
 Able to identify and appreciate the significance of the ethical issues in HR
*****

32
First Year CORE CHOICE COURSE--II Semester-II
1. KNOWLEDGE MANAGEMENT
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 To provide students with an understanding of concepts and theories of knowledge management

 To understand the concept of knowledge audit and to understand the importance of user and
organizational needs in context of knowledge management
 To introduce students to different tools and technologies, and their use in context of
knowledge management

UNIT – I :

Introduction to KM - History of KM - Importance of KM - Information Management to Knowledge

Management - KM Cycle - Industrial Economy to Knowledge Economy

UNIT – II :

Mechanics of Knowledge Management – Tools and Technologies - Communities of Practice and

Knowledge conversion - The Knowledge Management Matrix.

UNIT – III :

Social Nature of Knowledge - Social Network Analysis - Obstacles to knowledge sharing -

Organizational learning & social capital- Knowledge Application – Individual level, Group level &
Organization level.

UNIT – IV :

KM Strategy - Knowledge audit - GAP Analysis, Road Map, KM Metrics, Balance Score Card -
KM Tools-Knowledge Capture & creation tools - Knowledge sharing & Dissemination Tools -
Knowledge Acquisition & Application tools.

UNIT – V :

KM Team-Roles & Responsibility- Political issues in KM - Ethics in KM Strategic issues in

Knowledge Management - Future of Knowledge Management.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to Knowledge Management. - Practical: Studying Mechanics

of Knowledge Management - Mini Project on Knowledge audit in the firms in the Locale - role
play, Group discussions.

33
TEXT BOOK :

1. The Complete Guide to Knowledge Management, Tuvya Ronen, Edna Pasher, Wiley, 2016.
2. Knowledge Management, Awad Elias M, Prentice Hall India Learning Pvt. Ltd., 2017.
3. Knowledge Management, Sudhir Warier, S Chand, 2016.
4. Knowledge Management : An Introduction, Desouza C Kevin,Scott, Paquette, New Age
International (P) Ltd Publishers, 2015.
5. Knowledge Management, Mruthyunjaya H. C., Prentice-Hall of India Pvt.Ltd, 2018.

REFERENCES :

1. Knowledge Management, Shelda Debowski, Wiley India, 2015.

2. Knowledge Management, T.S. Ravi, Margham Publication, 2018.
3. Knowledge Management: New Horizons, A B Kar, Viva Books, 2016.
4. Introduction to Knowledge Management, C T Bhunia, Everest Publishing House, 2017.
5. Knowledge Management – an inter disciplinary Perspective by Sajjad M. Jasimuddin,
Cambridge University Press, 2015.

E-RESOURCES :

1. https://www.edx.org/learn/knowledge-management
2. https://www.classcentral.com/course/swayam-knowledge-management-7954
3. https://alison.com/tag/knowledge-management
4. https://www.udemy.com/course/knowledge-management-tools-for-smes/
5. http://www.openlearningworld.com/innerpages/Knowledge%20Management.htm

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Define the nature and topology of knowledge and knowledge management within a business
context
 Identify technologies that are most useful for capturing, organizing, distributing, and sharing
knowledge within an enterprise
 Explain how to formulate a knowledge management strategy, identify major requirements and
issues for designing enterprise knowledge architecture and implementing knowledge
management projects
 Formulate action plans for knowledge intensive organisations
 Distinguish aspects of industrial era management that may be inappropriate for knowledge
intensive organisations and provide alternatives
*****

34
First Year CORE CHOICE COURSE--II Semester-I
2. BUSINESS LAW AND LABOUR
LEGISLATION
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 To know the development and the judicial setup of Labour Laws.

 To learn the salient features of welfare and wage legislations.
 To learn the laws relating to Industrial Relations, Social Security and Working conditions.

UNIT – I :

The Indian Contract Act, 1872 - Introduction – Definition of contract – agreement – offer –
acceptance – consideration capacity to contract – contingent contract – Quasi contract –
performance – Discharge – Remedies to breach of contract.

UNIT – II :

Partnership- essentials of partnership, Rights and duties of partner, types of partners.Dissolution of

partnership - Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees, Transfer
of property, Finder of goods, Performance of contract of sale, Rights of an unpaid seller.

UNIT – III :

Contract of Agency- Essentials of Contract of Agency – Creation of Agency – Kinds of Agents –

Comparison Between an Agent and Servant – Comparison Between an Agent and Independent
Contractor – Relationship of Principal and Agent – Duties of an Agent – Rights of an Agent –
Duties and Rights of the Principal – Delegation of authority by an Agent – Sub Agent – Position of
Principal and Agent in relation to third Parties – Termination of Agency.

UNIT – IV :

Company – Formation – Memorandum – Articles – Prospective Shares – debentures – Directors –

appointment – Powers and duties. Meetings – Proceedings – Management – Accounts – audit –
oppression & mismanagement – winding up.

UNIT – V :

The Consumer Protection Act, 1986; Object – Rights of Consumers –Important Terms- Consumer
Complaint - Consumer Protection Councils – Redressal Machinery – District Forum – State
Commission - National Commission. Cyber Law -Need for Cyber laws – Cyber law in India –
Information Technology Act – 2000 – Defining Cyber Crime – Types of Cyber Crimes –
Preventing of Computer Crime.

35
UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to the Legal Aspects of Business - Studying on Sale of Goods
Act, Company Law – Group Discussion.

TEXT BOOKS :

1. Business Law, Third Edition, Tejpal Sheth, Pearson Education, 2017.

2. Business Law, M.C. Kuchhal, Vivek Kuchhal, S Chand, 2018.
3. Taxmann's Business Laws, Dr. V.K. Jain, CA Shashank S. Sharma, Taxmann, 2022.
4. Legal Aspects of Business, Rashmi Aggarwal, Rajinder kaur, Pearson Education, 2020.
5. Legal aspects of Business, Ravinder kumar, Cengage learning, 2016.

REFERENCES :

1. Business law, D. Chandra Bose, PHI learning PVT Ltd., 2015.

2. Legal aspects of Business by Akhileshwar Pathak. Tata Mcgraw Hill, 2017.
3. Law of Business contracts in India, Sairam Bhat, Sage, 2015.
4. Company law, Ashok K Bagrial Vikas publishing House, 2016.
5. Business Law for Managers, P. K. Goel, Biztantatara Publishers, India, 2018.

E-RESOURCES :

1. https://www.classcentral.com/course/swayam-fundamentals-of-legal-aspects-of-business-
22987
2. https://edynamiclearning.com/course/business-law-1b-legal-aspects-of-business/
3. https://www.coursera.org/courses?query=business%20law
4. https://www.edx.org/learn/business-law
5. http://ycmou.digitaluniversity.ac/WebFiles/MBA401%20Business%20Laws12Apr2017.pdf.–
Cengage Learning, 2nd Edition-2011.

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Describe fundamental concepts of industrial relations.

 Understand the nature and role of trade unions for workers and industries.
 Study the relevance of collective bargaining and its impact on employee-management relations.
 Understand industrial disputes and ways to resolve them.
 Apply various industrial legislations in business.

*****

36
First Year CORE CHOICE COURSE--II Semester-II
3. TALENT MANAGEMENT
Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 Define talent management and discuss the process of linking talent management to
organizational strategy and other HR practices.
 Examine the process for identifying high potential talent and developing a pipeline of talent to
serve organizational present and future needs.
 Examine the processes for talent development and succession planning.

UNIT – I :

Talent Management – definition - building blocks of a Talent Management – role and importance of
Job Core Competencies through Job Descriptions, Job Analysis, and Job Design- Elements of
Talent Planning-Understand and explain creation of a Diversity initiative into the Talent
management process.

UNIT – II :

Talent acquisition- e-Recruitment systems and how to evaluate and screen electronic resumes and
applications for the best Talent while conforming to the legal issues in the hiring process.

UNIT – III :

Performance Management Systems in organizations and their relationship between rewards to

performance. Develop a Career Track Planning process- Evaluating Internal and External
Recruitment Strategies selection techniques.

UNIT – IV :

Develop an understanding of coaching, training and development- Leadership Development-

relationship of the Compensation Plan and the Implementation of the Talent Management Plan.

UNIT – V :

HRIS systems and Talent Management System- outsourcing, Contingent, Contract temporary
workforce- Data Security and Reporting Essentials in a Talent Management System.

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary Developments Related to Talent Management - Practical: Studying talent

management concepts of two Indian corporates - Mini Project on Talent management in the firms in
the Locale - Group Discussion, Role Play.
37
TEXT BOOK :

1. Talent Management in India: Challenges and Opportunities Masood Hasan, Anil Kumar Singh,
Somesh Dhamija, Atlantic, 2019.
2. The Talent Management Handbook, Lance A. Berger (Author), Dorothy R. Berger, McGraw
Hill Education, 2018
3. Talent and Knowledge Management, Dr Bharath V, Clever Fox Publishing, 2021.
4. Talent Management: A Practical Guide, Sorin Dumitrascu, 2021.
5. Talent Management, Misra R N, Discovery Publishing Pvt.Ltd, 2015.

REFERENCES :

1. The Talent Management Handbook: Creating Organizational Excellence by Identifying,

Developing, and Positioning Your Best People, Lance A. B. & Berger, D. R., McGraw-Hill,
2015.
2. The Talent Management Handbook, Dorothy Berger, Lance Berger, McGraw Hill Education,
2016.
3. The Oxford Handbook of Talent Management, David G Collings, Kamel Mellahi, Wayne F.
Cascio, OUP Oxford, 2017.
4. Talent & Knowledge Management, SIA Publishers & Distributors Pvt Ltd, 2022.
5. Talent Management Systems: Best Practices in Technology Solutions for Recruitment,
Retention and Workforce Planning, Allan Schweyer, Wiley, 2016.

E-RESOURCES :

1. https://www.classcentral.com/course/managing-talent-4308
2. https://alison.com/course/human-talent-management
3. https://www.coursera.org/learn/managing-talent
4. https://www.mygreatlearning.com/academy/learn-for-free/courses/talent-management
5. https://www.mooc-list.com/tags/talent-management

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Identify various methodologies organizations can use, to accelerate and improve individual,
team and organizational performance.
 Develop and promote leadership competencies that will frame the behaviors expected for
organizational success.
 Pinpoint the components of the performance management system to maximize people’s
potential and performance.
 Understand how to assess the organization’s bench strength and how one can design and
facilitate the succession planning process.
 Learn when it is appropriate to use assessment tools to enhance self-awareness and team
performance.

*****

38
 First Year NON MAJOR ELECTIVE COURSE--I Semester-II
PRINCIPLES OF MANAGEMENT

Code: (Theory) Credit: 4

COURSE OBJECTIVES :

 To enable the students to study the evolution of Management,

 To study the functions and principles of management.
 To learn the application of the principles in an organization.

UNIT – I INTRODUCTION :

Concept of Management –Features, Objectives, Functions and Importance of Management- Nature

of Management-Management Principles- Role of Managers- Functional Areas of Management,
Managerial Skills- Theory of Peter F.Drucker -Relevant Case studies.

UNIT – II PLANNING :

Meaning- Features of Planning- Importance of Planning- Objectives of Planning- Limitations of

Planning-Barriers to Planning- Process of Planning- Principles of Planning- Features of Good Plan-
Planning Premises- Process of Planning Premises- Types of Planning Premises - Relevant Case
studies.

UNIT – III ORGANISING :

Meaning, Nature of Organisation- Process of Organising- Importance- Organisation Chart-

Principles of Organisation Chart- Advantages of Organisation Chart- Limitations of Organisations
Chart-Kinds of Organisation Chart. Formal Organisation - Features and Benefits of Formal
Organisation- Limitations of Organisation Chart - Relevant Case studies.

UNIT – IV STAFFING :

Meaning- Nature of Staffing- Need for Staffing- Need for Staffing- Importance of Staffing-
Staffing Process. Motivation: Meaning- Nature of Motivation- Importance of Motivation- Effective
Motivation- Theories of Motivation. Controlling: Meaning- Nature - Importance - Types -
Cybernetic and Non Cybernetic Control- Resistance to Control- Effects of Resistance to Control-
Ways to overcome Resistance to Control- Control Process - Relevant Case studies.

UNIT – V SOCIAL RESPONSIBILITIES OF BUSINESS :

Meaning – nature – levels – Historical perspectives of Social responsibility – Barriers – Profit

maximisation and Social responsibility – Various stake holders and social responsibility – Davis
Model of Social responsibility – Phases – Approaches – Social responsibility in India – Social
responsiveness and Social Audit – Ethics – Values - Relevant Case studies

UNIT – VI CURRENT CONTOURS (For Continuous Internal Assessment only) :

Contemporary issues Related to the Principles of management - Practical: Studying Management

styles of two Indian institutions in the lime-light- Mini Project on management concept of the firms
in the Locale - role play, Group discussions.
39
TEXT BOOKS :

1. Principle of Management, Mr. Kamlesh Jha, 2020

2. Principles and Practice of Management, Prasad L M, S Chand, 2019
3. Principles of Management Essentials You Always Wanted To Know, Callie Daum, Vibrant
Publishers, 2020.
4. Tripathi P C & P N Reddy, Principles of Management, Mc Graw Hill India, 6th edition, 2017.
5. Procurement and Principles Management, Peter Baily, Barry Crocker, Pearson Education, 2018

REFERENCES :

1. Principles of Management, G. Murugesan, Laxmi Publications, 2017

2. Principles of Management, Neeru Vasishth, Taxmanns, 2015.
3. Principles of Management, Charles W.L Hill and Steven L McShane, McGraw Hill Education,
Special Indian Edition, 2017.
4. Essentials of Management, Andrew J. Dubrin, Thomson Southwestern, 9th edition, 2016.
5. Modern management: concepts and skills, Samuel C. Certo and Tervis Certo, Pearson
education, 12th edition, 2018.

E-RESOURCES :

1. https://www.classcentral.com/course/independent-principles-of-management-11932
2. https://www.coursera.org/learn/principles-of-management
3. https://www.mygreatlearning.com/academy/learn-for-free/courses/principles-of-management
4. https://onlinecourses.nptel.ac.in/noc21_mg30/preview
5. https://www.udemy.com/course/principles-of-management-j/

COURSE OUTCOMES :

On completion of this course, the students will be able to

 Upon completion of the course, students will be able to have clear understanding of managerial
functions like planning.
 Assess global situation, including opportunities and threats that will impact management of an
organization.
 Demonstrate the ability to direct, lead and communicate effectively
 Determine the most effective action to take in specific situations.
 Evaluate approaches to addressing issues of diversity.

*****

40
 First Year SUMMER INTERNSHIP TRAINING Semester-II
(Compulsory)

Code: (Training) Credit: 5

The student has to undergo Summer Internship Training at the end of Semester-II for a
period of not less than four weeks in any concern and should submit a report on various functional
areas of the firm/industry which will be evaluated during Viva-Voce Examination. The Summer
Internship Training Certificate will be issued by the concerned company. The proportion of marks
for the Summer Internship report and the Viva-Voce is 50:50. The Summer Internship Report will
be evaluated by the External Examiner Only.

EXTERNAL EVALUATION – (50 MARKS)

External examiner to be appointed by the University as followed for project. One examiner may be
appointed for every 15 students.

Break up of marks is as follows:

1. Summer Internship Report - 50 Marks

2. Viva Voce - 50 Marks
-----------
100 marks
-------------

 A candidate shall be declared to have passed in the SUMMER INTERNSHIP

TRAINING if he/she secures not less than 40% in each of the Summer
Internship report and Viva-voce but not less than 50% in the aggregate of both the
marks for Summer Internship Report and Viva-voce.

 A candidate who secures less than 40% in the Summer Internship report must
resubmit the Report. Such candidates need to defend the resubmitted Report
at the Viva-voce within a month. A maximum of 2 chances will be given to the
candidate.

*****

41