Online Networking: The Advantage of

Facebook to Conduct Business In

City of Malolos Integrated School Sto.

Rosario Senior High School

 CHAPTER 1:

THE PROBLEM AND ITS

BACKGROUD

GROUP 1
12- ABM
INTRODUCTION

In online networking we all know that we have the advantage of Facebook to conduct a

business and we are talking about the students in Cmis Sto Rosario Senior high school Then

Running a Facebook business page can help your reach and connect with your existing and

potential customers. There are a number of benefits of using Facebook for businesses, as well

as some challenges. There are Benefits of Facebook for business Some of the advantages of

Facebook business pages include are the Brand awareness, Facebook is one of the largest social

media platforms in the world. Your business' presence will help you gain exposure to potential

customers. Drive website traffic: By posting links to your website, you can help increase online

visits. Targeted advertising: Facebook advertising allows you to target specific demographics,

based on location, age, gender and interests. Generate business leads: Your audience of

Facebook 'likes' can be a great starting point to gather sales leads. You can use competitions

and giveaways to gather email address to build your marketing lists. Customer service and

feedback: Facebook allows two-way communication between businesses and their customers.

You can use the messaging service to deal directly with your customers. Reviews and comments

can be a great way to gather customer feedback and find areas for improvement. Monitor and

improve: Use data from your page's 'Facebook Insights' to understand what content works best

and plan for the future.

There have a Challenges of Facebook for business While Facebook can deliver plenty of

benefits, it is important to be aware of the potential downsides there are the Time and
resources: Setting up and running a Facebook page requires a time investment. You may need a

member of staff who can take on social media duties and have enough time to manage the

page well and create engaging content. Skills: The staff member who manages your Facebook

page may need training to ensure they have the right skills. They should be able to plan and

create content, respond to enquiries and complaints, and represent your business. Budget: To

make the most of Facebook, you will probably need to invest in paid-for advertising. This will

require its own budget. Negative feedback: The two-way communication nature of Facebook

means that unhappy customers can voice their complaints publicly. It is important to handle

these complaints well as your response will be under scrutiny from your audience. It is not

advised to delete genuine negative comments. And for the Benefits of Facebook for business A

Facebook page has many potential benefits for your business. While some of these benefits are

similar to having a website, a

number are unique to Facebook. Combined, the benefits listed below can lead to increased

sales and profits for your business. Facebook is a low-cost marketing strategy. Marketing

activities that would cost thousands of dollars through other channels can be used on Facebook

for a fraction of the cost. This makes it ideal for small to medium businesses with a limited

marketing budget. Larger businesses can also trial marketing concepts and themes through

Facebook before committing to bigger campaigns.

BACKGROUND OF THE STUDY

For our Research title in why we choose it which is the advantage of facebook to conduct a

business is a good thing to know because we are able to allowing you to post text, the facebook

you uploaded a picture and video from our business. This can be a powerful way to

communicate with costumers and potential customers, allowing them to see your product or

services (Electronic gadgets that can afford for the students or teachers) without having to visit

your premises, this function can be used to promote business.

With strict lockdown and high employment during the pandemic Filipinos were forced to

rely on a commerce activities or online shopping and selling to meet their needs. Example of

that is Caryn Mangao, 24, quit her job as a customer service representative to take care of her

9-month-old baby during the pandemic. She stayed home and decided to sell baked items in a

community Facebook group to make ends meet. She earns a net income of around P2, 000 daily

– enough to shoulder her baby's food, diaper, and even monthly vaccination needs. The main

reason why I was pushed into online selling was because of my baby. It’s all for him.... This

Facebook group is close to my heart,” Mangao told Rappler in a mix of English and Filipino.

There are the Top 3 Problem with Online Selling and More variety, means of internet

access and impressive discounts have drawn more and more people towards ecommerce.

Running an online business opposed to an offline one can help a seller avoid obstructions and

difficulties like:
– Limited shopping hours – This gives them the ability to cash in on late night and early morning

shoppers.

– Monumental expenses – There is no need to set aside huge amounts of capital. First and

foremost there isn’t much infrastructure to deal with. So your startup costs drastically reduce,

so does maintenance.

– Restricted access – You do not have to live hundreds of miles away to business in a different

state (or even country). Geographical limitations are void in ecommerce. Plus prime locations

will have no effect on your sales.

Just these facts are enough to paint a pretty ecommerce picture. But ecommerce has an ugly

side too! And every online seller needs to know about it. Make these ecommerce issues a list of

things you need to watch out for when participating in online sales.

We have other encounter that issue in online seller and resolution there are the:

1 CASH ON DELIVERY IS SLOWING DOWN BUSINESS -Cash on delivery launched in Malolos

ecommerce into its glorious position. Yet today it seems to be tearing online businesses apart.
Collecting cash manually is riddled with potential problems like theft, added expenses,
restricted cash flow and work delays. Courier services generally send payments to sellers only
after two weeks. In addition to logistic services sellers also pay for the collection and remittance
of the cash collected. Add reverse logistics to the mix and you are definitely in for trouble. On
the other hand, removing COD from your payment options can rub consumers the wrong way,
since they bare the risk of being duped. Online payment is catching on in many cities but it
won’t lead to complete cashless transactions anytime soon. People are still not convinced about
the safety of online transaction or the reliability of online sellers. So we solution it by giving
them a proof of legitimacy like pictures of transaction in meet up process or sending them the
receipt of their products.

2 CUSTOMER LOYALTY IS TOUGH TO MAINTAIN - Customer loyalty is the essence of good

business. When it comes to ecommerce people like to explore. Considering the Malolos
consumer, price is what makes them wander. Besides this, convenience and low priced deals
are also what grab people’s attention. If an online store is willing to offer branded goods at a
particular price, marketplace sellers may be capable of providing the same for an attractive
discounted rate or another store may promise to do better by throwing in something for free.
And with the added estimates of more sellers joining this industry, competition will be serious.
Today, the customer researches the product thoroughly before buying, which could leak out a
loyal customer Choice, variety and distinctiveness are imperative for one’s survival in the
ecommerce jungle.

3 E-COMMERCE IS SUBJECT TO CHANGE - The methods and strategies of conducting

ecommerce are never constant. They are subject to change regularly. Competition is fierce and
everyone is trying something new to seduce consumers. Sticking to old methods is the same as
not having an online business at all. Reinventing your brand through better promotions,
interesting product descriptions and engaging with online platforms is vital for your survival in
Malolos ecommerce. That’s not enough. Look at your products see where you can cut costs and
still deliver superior quality. Identify cheaper logistics or quicker ways of delivering.

1 What is the advantage of Facebook to conduct online business?

2 How online seller handle problems during this Pandemic

3 How online selling is thriving in the new normal.

This Question Refer On how to conduct a Business and this Question Refer on How to handle a

Problem in a situation.
 Theoretical framework

The Theoretical framework for this study was the diffusion of innovation theory as first

presented by Rogers in 1962. Rogers explained how innovation is communicated through

specific channels over time to members of a social system. The four components of the

diffusion of the innovation process are the social system, innovation, communication channels,

and time. And according to Choi in 2002 suggested the process of diffusion innovation starts

slowly and over time begins to accelerate positive communication.

Conceptual Framework

1. Taxes
2. Costumer privacy
T Roger in Choi in 3. Shipping restrictions
The People Theories 4. Payment gateways
1962 2002 5. Trademark, payment,
and copyright

How innovation is Suggested the

communicated through process of
specific channels over time to diffusion
Response Personnel members of a social system
innovation starts
Profile Four components of the slowly and over
diffusion of the innovation time begins to
process are the social system
accelerate
Innovation, communication positive
channels and time communication
Statement of the problem

This study will be conducted in Cmis Sto Rosario, Particularly to the grade 12 students in

ABM

Respondents will answer this question:

1.) What are the Facebook benefits in conducting a business?

2.) What is most important factor that impact on consumers purchase intention in online
shopping?

3.) Why most of the seller prefer to open a business in online?

Significance of the study

The findings of this study might be valuable to conduct businesses by posting pictures or
videos to be a online seller using Facebook and providing information demonstrating the
potential importance of online marketing. The results from this study reveal successful online
marketing strategies that could be used to aid in purchasing decisions and the creation of
relationships between small retail businesses and consumers. Researchers have discovered
business leaders who create an online presence can benefit from free media, continue to
generate sales, and improve local economies.
Scope and delimitation

This study aims to identify the advantages of using Facebook as a business platform for
online networking. The research study will be administered at City of Malolos Integrated School
Sto. Rosario. Grade 12 ABM student of the said school will be the sample respondents in the
research study. Since the study uses a descriptive as the research design, a structured survey
questionnaire will be use as the data collection method. However, due to the ongoing COVID-19
pandemic and the crisis it gives to us, unfortunately, the sample respondents will be limited to
selected few students that have established online business that use Facebook as the primary
means of their ventures. The scope will also cover how they take advantage and exploid the
crisis of COVID-19 pandemic to their advantage.

Definition of Terms

In order to ensure a common understanding to the research, the terms use in the study
are conceptually, operationally and functionally defined as follows:

Facebook - a popular free social networking website that allows registered users to create
profiles, upload photos and video, send messages and keep in touch with friends, family and
colleagues. This can be a powerful way to communicate with customers and potential
customers, allowing them to see your product or service without having to visit your premises.
This makes it one of the best sources to stay updated with the latest news and information.
Online networking - the process of expanding and developing your network of social and
business relationships through online communication channels, especially social media
platforms and its more convenient. Rather than spend time traveling to conferences, you can
stay at home and make the same connections. It might be the first to be informed about a new
position or it may even be specifically approached to participate in a project.