1

DEVELOPMENT PLAN IN IMUS, CAVITE AS 3RD CLASS COMPONENT

CITY

A Development Plan

presented to the

Faculty of the College of Hospitality and Tourism

Management

Eulogio “Amang” Rodriguez Institute of

Science and Technology

In Partial Fulfillment

of the Requirements for the Subject

Tourism Policy Planning and Development

leading to the degree of

Bachelor of Science in Tourism Management

by

CATHERINE N. BARBACENA

ANGELICA F. BLANCES

SHANNEN MAE V. UBAÑA

BSTM 3-2 B

ROMEO D. LIM, DBA

2023
 1

I. Assessment

Introduction

Imus is a landlocked component city in the coastal

province of Cavite. It serves as the provincial
capital.

The city has a land area of 171.66 square kilometers or

66.28 square miles which constitutes 11.25% of Cavite's
total area. Its population as determined by the 2020
Census was 496,794. This represented 11.43% of the
total population of Cavite province, or 3.07% of the
overall population of the CALABARZON region. Based on
these figures, the population density is computed at
2,894 inhabitants per square kilometer or 7,495
inhabitants per square mile. Former President Ferdinand
Marcos issued a decree in June 11, 1977 making Imus
City the provincial capital of Cavite. In October 22,
2009, Imus City became the "Third District of Cavite"
as a lone district.

Lungsod ng Imus. The city of Imus was the site of two

major Katipuneros victories. The Katipunan was a
Philippine revolutionary society founded by anti-
Spanish Filipinos in Manila in 1892. They wanted to
gain independence from Spain through revolution.

Imus was also the place for the unfurling of the

Philippine Flag during the Battle of Alapan on May 28,
1898 against the Spanish colonizers. That battle was a
major victory for the Philippines under the command of
General Emilio Aguinaldo during the Philippine
Revolution which eventually lead to the declaration of
Philippine Independence from Spain on June

History

The city of Imus used to be part of Cavite el

Viejo which is now known as Kawit. In 1762, a parish
church was established in the baranggay now known as
Bayan Luma. The church was destroyed by a typhoon in
September of 1776. Recollect Friars then transferred
 2

the church to Toclong and finally to sitio de Balangon

now known as the city plaza of Imus.

In 1774, Recollect Fr. Pedro San Buenaventura

petitioned the government to "separate the inquilinos
of Imus from the political jurisdiction of the
government of "Cavite el Viejo." The petition was later
granted and Imus became an independent municipality on
October 3, 1795.

Accessibility

You can get there from Manila to Cavite by driving

a car. It is reachable by a 45-minute drive from
Manila, and the gasoline costs 1,000 pesos. There are
two neighboring exits that provide indirect access to
the Cavite City, one of which is via the Cavite
Expressway (CAVITEx) to Imus.

Demographic Profile

a. Topography

Imus is described as lowland, slowly elevating to

the neighboring city of Dasmariñas, to Silang, 00
Indang, Amadeo, Mendez, Alfonso, General Emilio
Aguinaldo, peaking in Tagaytay Ridge, the highest part
of the province, as upland towns.

b. Growth Rate

3.98%

c. Climate

In Imus, the wet season is overcast, the dry season

is partly cloudy, and it is hot and oppressive year
round. Over the course of the year, the temperature
typically varies from 75°F to 93°F and is rarely below
72°F or above 96°F.

d. Products

Imus has ventured to the export of automotive wire

harness and electrical components, acrylic sheets and
lighting fixtures, processed foods, shell craft,
 3

bamboo, rattan and woodcraft, furniture, garments and

novelty items to other countries.

e. Land Area

The city has a land area of 171.66 square kilometers or

66.28 square miles which constitutes 11.25% of Cavite's
total area.

f. Population

539,743

g. Health Facilities

City Hospitals Health Number Barangay

Municipality Government Private Centers of Health
Hospitals Hospitals
Barangays Stations
3rd District 2019 2020 2019 2020 2019 2020 2019 2020
City of Imus -  - 4 4 3 7 97 39 49
Number of Health Facilities by City/Municipality,
Province of Cavite: 2019-2020

h. Rural Health Units/Barangay Health services

LIST OF RURAL HEALTH UNITS

ADDRESS
Province FACILITY City/ Street
Municipality Name Barangay
and #
Cavite Imus City Health Imus City Velarde Medicion
Office I Subdivi I-C
-sion
Cavite Imus City Health Imus City Poblacion
Office II III-A
(Pob.)
Cavite Imus City Health Imus City Poblacion
Office III III-B

i. Schools (Public and Private)

Public Schools

 Elementary - 28
 Junior High - 5
 Senior High – 4
 4

Private School all levels – 12

 Anabu I Elementary School

 Paaralang Elementarya ng Bayan Luma I
 Bukandala Elementary School
 Carsadang Bago Elementary School
 Del Pilar Academy
 Gov. D.M Camerino Elementary School
 Imus Institute
 Imus Pilot Elementary School
 Jesus Good Shepherd School
 Malagasang I Elementary School
 Malagasang II Elemtary School
 Paaralang Elementarya ng Anabu II
 Paaralang Elementaryang Cayetano Topacio
 Paaralang Elementarya ng Tinabuan Civil Society
Organizations
j. Literacy Rate

99.7%

k. Peace and Order and Crime Solution

As of Jan-Dec 2022

Crime Clearance Efficiency - 98%

Crime Solution Efficiency - 68%

l. Income Classification

3rd Class

The annual regular revenue of Imus for the fiscal

year of 2016 was ₱1,261,742,088

 5

Political Subdivisions and Land Area

Barangays

COMMERCIAL ESTABLISHMENT

Restaurants

 Southtayo

Malls

 Robinsons Imus
 Vista Mall Imus
 The District Imus
 Lumina Point Mall
 6

 Lotus Mall

Bars

 Marcello
 Hangout Restobar
 Hungry Bar

Fitness Club

 Anytime fitness
 Royal fitness gym
 Care fitness center
 Battle Grind Fitness(Gym and Boxing)

Supermarket

 Puregold Imus
 South Supermarket
 Shop wise Anabu
 Pasong Buaya
 Puregold Anab

FINANCIAL INSTITUTIONS

 Imus Rural Bank

 Malayan Bank – Imus
 Northpoint Development

Bank Imus

 BPI
 Landbank
 PBCom
 PSBank
 Security Bank
 Asia United Bank
 PNB
 7

Accomodation

Conversion rate 1US$ = Php 58.46*

*Based on quotations published by the respective

agencies. These may vary and change without prior
notice.

Food and Beverages

 Big Ben’s Kitchen

 Casa de Celo
 The Black Apartment

Resorts

 Villabong Resort - Imus

 Roselanie's Private Resort
 San Miguel Imus Nature Island Resort
 The O Resort

Events and Festival

 Wagayway Festival (May 28)- The historical site of

Imus has been given the name "wagayway" (wave)
since it was there that the Philippine flag was
first raised to signal our victory over the
Spaniards.
 8

 Araw ng Imus (October 7)- In this annual

celebration, outstanding citizens of Imus are also
conferred honors in the Gawad Parangal.
 Feast Day of Nuestra Señora Del Pilar (October
12)- Nuestra Señora del Pilar, fondly called “Nana
Pilar” by the Imuseños, is the Patron Saint of
Imus and whose feast day is religiously celebrated
 Paskuhan sa Imus (December 1 to December 31)- Imus
is also known for its one-month long celebration
of Christmas. Everywhere you go, there are lights
and decorations, lanterns and food. They also an
enactment of Panunuluyan. Nightly entertainment
shows and events. Vendors come together to share
their crafts.

Natural Attractions

Man Made

Imus Cathedral

Travel back in time and marvel at the old Hispanic

architecture and Latin inscriptions at the Imus
Cathedral. The church houses the image of Our Lady of
the Pillar which was brought from Zaragoza, Spain
around 1623.

Puente de Isabel II Bridge

The Battle of Imus happened on 3 September 1896

and was the first major battle of the Philippine
revolution against the Spanish colonial government in
Cavite — a turning point in our country’s history. This
battle is memorialized on the Puente de Isabel II
Bridge, a two-span stone arch bridge over the Imus
River, where the battle was fought. Historical markers
are scattered around the bridge, and the Battle of Imus
monument can be found at the southern end of the
bridge.

Imus Heritage Park

 9

The Battle of Alapan, on the other hand, was

fought on 28 May 1898. This was the first victory of
the revolutionary’s after

Major Roads and Infrastructures

 Emilio Aguinaldo
 Highway
 Open Canal Road
 Imus Boulevard
 Daang Hari Road

SUPPPORTING AMENITIES

 Electricity- Manila Electric Company (Meralco)

 Water- Maynilad Cavite
 Terminal- Cavite Gateway Terminal
 Internet service provider (ISP)- Infinivan, Smart
Telecom, PLDT, Big Sky Nation, and Globe telecom
 Telecommunications service provider (TSP)- PLDT,
Smart, Globe and DITO
 Television- Cablelink and Sky Cable
 Payment service provider (PSP)- Xoom Money
Transfer, Bayad Center, Western Union, and M
Lhuillier

TRANSPORTAION

Mode of Transportation via Land transportation

• Car

• Bus

• Train

• Taxi

TOURISM ORDINANCES

ORDINANCE SUBJECT DATE DATE

NO. ENACTED APPROVED
City An Ordinance
Ordinance creating the City October November
No. Tourism and
 10

Development office 27, 2014 24, 2014

in the City of Imus
City An Ordinance
Ordinance creating the City September September
No. 03-73 Tourism
Council defining 13, 2016 26, 2016
its composition
duties and
function.

Tourism Plans

• Still on going

Tourism Office

Dr. Emanuel Paredes

 City Tourism and Development Officer

 Officer in Charge

Bradley Myles Wency Ramos

 Tourism Operations Officer I, City Tourism

 Development Office, City Government of Imus

SWOT ANALYSIS

STRENGTH

 Well-known cities in Cavite for

 encompassing history and economic
 Hospitable
 Has tourism and development office
 Good practice of waste management
 Peace and order
 Historical and cultural heritage
 Heritage
 Ordinances
 Accessibility
 Tourism
 Pasalubong centers

WEAKNESSESS
 11

 No tour guide
 Transparency Tourism Arrivals
 Transparency of Tourism plan
 Tourism Policies
 Tourism and hospitality training/seminar
unresponsive tourism

OPPORTUNITY

 Cultural and historical heritage as tourist

attractions
 Road and infrastructures
 Natural Attractions as tourism destination

THREATS

 Absence of tourism activities

 Flooding
 Heavy traffic during rush hour–small road

Findings to Each Aspects

 Tour guides
 Tourist arrivals
 Tourism and hospitality training / seminar
 Tourism marketing Promotion
 Tourism development plan
 Road and infrastructures
 Municipal tourism officers
 12

II. Development Plan

TOURISM DEVELOPMENT PLAN

Vision

Imus, Cavite province will grow into a touristy

profitable local

destination providing a satisfying experience for the

tourist with its

natural, and cultural environment, and the values of

its people.

Mission

At Imus, Cavite province, our mission is to provide the

benefits from its distinctive environment and improve
the service quality of the tourism sectors for
tourists.

Goals

To become a leading tourist destination in

CALABARZON, providing high quality services.

Objectives

 To create a prospective tourist attraction

 To give tourists excellent service and happiness.
 To promote Imus, Cavite as the top tourist
destination in CALABARZON
 To generate job opportunities for residents.
 13

Target

To increase tourist arrivals in the municipality

Imus and in the entire province of Cavite

Potential Target Market

• Students
• Local and foreign tourist
• Content creators (vloggers and bloggers)
• Cultural practitioners, Artists, and Enthusiasts
• Event organizers
• The Academe, Professionals, and Researchers

Tourism Proposals as per findings:

1. Tour Guides

Objectives:

 Help tourists enjoy more differentiated

experiences in unfamiliar settings.
 Leads to quality improvements in hosting tourists
and to increasing visitor
 Increases the technical and social competencies as
well as the capacities of tour guides to work in
teams

Beneficiary: Local Guide, Tour Guiding Services

2. Tourism Arrivals Record

Objectives:

1. Monitoring of visitors/tourist

2. 2. Best service in the visitors

3. 3. Executing projects with responsibility

Beneficiary: Tourism Offices, Facilities, Local

Government, Local Residents

3. Tourism and Hospitality Training/Seminar

Objective:

 With good secure location.

 14

Beneficiary: Training field center

4. Tourism Marketing Promotion

Objectives:

 Increase tourism awareness in the municipality of

Santa Rita, Pampanga.
 Generate more tourists, both foreign and local.
 Increase your competitiveness by marketing one-of-
a-kind places and possibilities for a more
unforgettable journey.

Beneficiary: Local Government Units, Local Businesses,

Local Community, Tourists/ Visitors, Investors, Tourism
Offices, Department of Tourism, Travel Agencies

Target Market: Students, Local Resident, Foreign

Tourist, Local Tourist, Researchers

Tourism Activities:

 Create Websites
 Partnership with travel association
 Commercial Promo and Creative advertisement ideas
 Invite vloggers and artist
 Push local businesses to promote and support
community events

Tourism Proposal

Activities: Sport Fest Event

Objectives:

 Develop physical talents to their maximum

potential.
 Engage in competitive activities, while promoting
sound health, safety, and
 physical fitness.
 Exemplify good conduct as a means for learning
good citizenship.
 15

Beneficiary: Local residents, Local businesses, Local

Government, Event Organizer, and Vloggers.

Target Market: Sport enthusiast, Sport fanatic,

Students, Professionals, Visitors

Products: Unique handicraft souvenirs

Objectives:

 Develop creativeness of local people in Imus, by

making
 handicraft souvenir using recycled materials
 Eliminate waste
 Generate source of income for local community.

Beneficiary: Local Community, Artist, and Local

Government

Target Market: Students, Professionals, Local Tourist

and Foreign Tourist.

Man-made Attractions: Restoration and preservation of

Cultural heritage sites in Imus Cavite.

Objectives:

 Preserve the cultural heritage sites thru

collection of entrance fees.
 Generate employments for local’s community.
 Promote access to and enjoyment of cultural
diversity

Beneficiary: Local and Foreign Visitors, Local

residents, Local government, Tourism Agencies, Students
and Professionals.

Tourism Activities: Site seeing

 16

III. Appendices