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    Sample Essay 4

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    KING RAMBO
    The publisher of The Mercury newspaper argues that reducing the price of the paper below that of its competitor, The Bugle, will increase The Mercury's circulation back to former levels. However, this summary overlooks other important factors. Lowering the price alone may not attract readers who have been loyal to The Bugle for its lower price and quality content for the past 5 years. Instead of price, The Mercury needs to focus on improving its content to draw readers.

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    Sample Essay 4

    Uploaded by

    KING RAMBO
    11 views2 pages
    The publisher of The Mercury newspaper argues that reducing the price of the paper below that of its competitor, The Bugle, will increase The Mercury's circulation back to former levels. However, this summary overlooks other important factors. Lowering the price alone may not attract readers who have been loyal to The Bugle for its lower price and quality content for the past 5 years. Instead of price, The Mercury needs to focus on improving its content to draw readers.

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    The publisher of The Mercury newspaper argues that reducing the price of the paper below that of its competitor, The Bugle, will increase The Mercury's circulation back to former levels. However, this summary overlooks other important factors. Lowering the price alone may not attract readers who have been loyal to The Bugle for its lower price and quality content for the past 5 years. Instead of price, The Mercury needs to focus on improving its content to draw readers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views2 pages

    Sample Essay 4

    Uploaded by

    KING RAMBO
    The publisher of The Mercury newspaper argues that reducing the price of the paper below that of its competitor, The Bugle, will increase The Mercury's circulation back to former levels. However, this summary overlooks other important factors. Lowering the price alone may not attract readers who have been loyal to The Bugle for its lower price and quality content for the past 5 years. Instead of price, The Mercury needs to focus on improving its content to draw readers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Sample Essay 4

    Sample Essay 4
    The following appeared in an announcement issued by the publisher of The Mercury, a weekly
    newspaper.
    “Since a competing lower-priced newspaper, The Bugle, was started five years ago, The
    Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read
    The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to
    former levels. The increased circulation of The Mercury will attract more businesses to buy
    advertising space in the paper.”
    Discuss how well reasoned… etc.

    According to the argument, “The Mercury” newspaper publisher suffering from a reduction in the
    circulation of the newspaper by 10000 readers in 5 years since the introduction of The Bugle newspaper
    publisher. Under the situation, the company came up with a new strategy by a reduction in the prices of
    the newspaper so more people can buy in the attraction of lowered prices as compared to competitors,
    which will boost the sales and the circulation of the newspaper. Confront to this more businesses will
    buy a newspaper and the company will increase their profits. However, this statement has a few flaws in
    its assumption while coming to the conclusion, which seems completely irrational as it ignores the other
    factor which would have increased their circulation.

    To start with the argumentation, the first flaw while concluding is based on a presumption that lowering
    the price would increase their sales in the market which is totally illogical for the reason that the reader
    will not buy the newspaper until the publisher will not provide the enhanced information to the
    consumer as the bugle is providing more rational information to the reader and the quality content
    maybe that would be the major cause of people shifting from Mercury to the Bugle.

    Furthermore, from the introduction of the Bugle, the publisher is providing lowered price newspapers as
    compared to the Mercury, so in this scenario, people will not shift newspapers easily because for the
    last 5 years bugle is providing them the newspaper and in this long period the people are loyal towards
    the Bugle.

    In consonance with this, Mercury will lower the price of the newspaper to increase circulation which
    rather will not affects the consumer for the reason as the Bugle is providing the news that the consumer
    wants and useful for their businesses such as local news with the country news, and unless & until the
    Bugle is doing that the people are not shifting from the Mercury to the bugle. So circulation of the
    newspaper will not impact the consumer.

    In conclusion, I strongly disagree with the author’s reasoning as the argumentation seems based on a
    simple and obvious conclusion at first glance. However, people here are more interested in the content
    of the newspaper as compared to the price of the newspaper. If the consumer gets a genuine and
    interesting newspaper then readers will buy them. So here Mercury has to focus on content as
    compared to price.

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