CSR Analysis of First Generation Company
CSR Analysis of First Generation Company
CSR Analysis of First Generation Company
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1. The Company:
c. CSR Programs
i. Theater 1
1. Create for the Climate (CftC)
a. Objectives
Create for the Climate (CftC) seeks to engage and educate
the greater community in a bid to respond to the need to
decarbonize the economy and mitigate the effects of climate
change.
b. Mechanics
The Create for the Climate (CftC) is the environmental
flagship initiative of the First Gen’s Corporate Social
Responsibility (CSR) that includes conducting community-level
information, education and communications workshops, along with
mentorship, development, and implementation of local Climate
Action Projects (CAPs) to address local climate and environmental
issues. One of the local projects implemented by First Gen is the
e-Planting project for indigent communities in Lobo, Batangas.
The project resulted in the planting of 1,204 seedlings. The funds
generated from the e-Planting activity also supplemented the
income of 55 members from the two recipient community
organizations in Lobo-the Olo-Olo Seaside Workers Association
and Samahan ng Maliliit na Mangingisda sa Pangangalaga ng
Kalikasan sa Brgy. Lagadlarin. The accumulated funds supported
them in their losses that were caused by the pandemic.
According to First Gen’s CEO and chairman, Federico
Lopez, aiming for sustainability is no longer enough; the goal
should be towards regeneration. Mitigating the effects of climate
change requires regenerative practices in reducing carbon
emissions. These practices require a shift to a regenerative mindset
and behavioral change (First Gen, 2020).
Since its inception in 2017, CftC has already reached 7,878
students and community members in host schools and communities
in Batangas City, Batangas; Pantabangan, Nueva Ecija; Manolo
Fortich, Bukidnon; and Jabonga, Agusan del Norte.
c. Budget: No data available
d. Benefits
With Create for the Climate (CftC), First Gen is able to
convey how passionate the Company is on raising awareness on
climate change. Through investing in and maintaining low carbon
assets, they are able to minimize their carbon footprint and help
mitigate climate change. Furthermore, the focus on
decarbonization can provide opportunities to build lasting
relationships with customers, suppliers, and other potential
partners. The development of cleaner technologies, improvement
of efficiency of inputs, and the increased viability of RE
development will help result in a cleaner portfolio, minimizing
negative environmental and health impacts on the community.
2. Educational Incentive Program (EIP)
a. Objectives
Educational Incentive Program (EIP) aims to help assure
the students’ completion of their primary education and to help
provide an opportunity for a better future.
b. Mechanics
First Gen consider education as one of the important areas
that are intended to help develop and improve the quality of life of
residents in host communities.
First Gen implemented an Educational Incentive Program
(EIP) for four adopted public elementary schools in the host
communities through First Gen Hydro Power Corporation
(FGHPC or FG Hydro). Through EIP, First Gen provides
educational assistance to Grade 6 students in Pantabangan, Nueva
Ecija's four public elementary schools. To make lessons more
engaging and comprehensible for EIP’s beneficiaries, teachers
receive training in a variety of teaching skills and methodologies
based on a Department of Education-approved training module. As
an integrated program, EIP also includes a feeding program aimed
at reducing malnutrition to 5% or less in the adopted schools.
Scholarship assistance to college and senior high school
students in Batangas are also being provided by First Gen in
collaboration with the Lopez Group Foundation and
Batangas-based universities such as the Batangas State University,
Lyceum of the Philippines - Batangas, and the University of
Batangas.
Based on First Gen’s integrated report in 2021, over 158
students were provided with scholarships, while 31,184 students
were assisted with learning materials and school supplies for
blended and modular learning.
c. Budget: No data available
d. Benefits
As First Gen recognizes the importance of education and its
power to produce future problem-solvers and change-makers, the
EIP program allows them to promote quality education at the same
time enhances First Gen’s reputation and social standing in the
local community. By providing assistance to the students in the
local communities, these students can in turn be potential future
employees of First Gen.
3. Solid Waste Management Program of Manolo Fortich
a. Objectives
The program aims to reduce the widespread use of
single-use plastics, mostly coming from product packaging in
Barangay Agusan Canyon in the Municipality of Manolo Fortich,
Bukidnon. With only one mini dump truck to collect the whole
barangay’s garbage, the collection of everyone’s household wastes
were not fully accommodated. Moreover, non-segregated trash,
which was refused collection, ended up littering the streets.
b. Mechanics
Through the Create for the Climate program, First Gen
invited the youth of Barangay Agusan Canyon to come up with
community projects that will address this problem. The
Sanguniang Kabataan’s (SK) already-existing plastic bottle
collection initiative was further improved with the introduction of
ecobricking, where plastic scraps are tightly packed in plastic
bottles that can be used as construction materials.
The members of the SK conducted information, education,
and communication workshops, teaching community members
how to create good-quality ecobricks and the importance of
reducing single-use plastics. With this, there was a noticeable
decrease in the plastic waste scattered in the barangay’s streets and
canals. Some youth members of the community even launched
clean-up drives to collect plastic scattered in the streets to use in
ecobricking.
The collected ecobricks were used to create zonal
landmarks in the community. Through the ecobricking initiative,
not only did the community’s solid waste management improve,
but the youth was able to work together for the environment.
c. Budget: No data available
d. Benefits
As a result of the project, First Gen is able to build a
relationship with the local community that has exposed their
capability to produce more eco-friendly materials. First Gen has
managed its wastes so that cross-contamination of non-hazardous
and hazardous wastes are prevented from the point of generation,
storage, transport, treatment, and disposal. Moreso, they have
prompted brand awareness to the community that subtly promotes
and strengthens their company image and reputation being in the
forefront of combating climate change due to the nature of their
businesses.
ii. Theater 2
1. BINHI Program
a. Objectives
BINHI program aims to reforest degraded watersheds,
preserve and propagate threatened native tree species, and protect
biodiversity outside its work sites.
b. Mechanics
The Lopez Group and First Gen’s former Chairman
Emeritus Oscar M. Lopez have always wanted to help reforest the
country, concerned and alarmed about the continued degradation of
the country’s forest (First Gen, 2020). BINHI was launched in
December 2008 through First Gen’s subsidiary, Energy
Development Corporation or EDC. BINHI is one of the country's
largest private-sector-led reforestation initiatives, using native trees
and high-value tree crops to protect and conserve the environment
not only in the EDC's area of operations but nationwide.
Under BINHI, the Company was able to establish and
restore more than 10,000 hectares of forests nationwide.
Furthermore, around 570 hectares of new indigenous forest tree
plantations were established in Bacman, Leyte, Negros Oriental,
Pantabangan, and Ilocos Norte in 2021.
The program is also a biodiversity restoration project and a
propagation movement for Philippine native tree species. The
Company's various nurseries produced more than 581,000 quality
seedlings of Philippine native tree species, which are being used
for reforestation and dispersed to partners to expand restored areas.
c. Budget: No data available
d. Benefits
BINHI improves not only First Gen’s reputation and social
standing but also EDC's operation since it protects the resources on
which the company depends. Since EDC is the largest producer of
geothermal energy, a healthy forest is essential for the underground
geothermal reservoir's survival. With this, the Company was able
to undertake holistic management and watersheds around its
project sites and continue to implement its forest protection
activities as part of its role as the deputized manager of the
watersheds within four geothermal reservations in Bacman, Negros
Oriental, Leyte, and Mt. Apo.
5. Retail Competition and Open Access (RCOA) and the Green Energy
Option Program (GEOP)
a. Objectives
The program aims to deliver resilient and compelling
energy solutions to our customers, allowing them to do more with
less energy while simultaneously lowering their carbon footprint.
b. Mechanics
This procedure allowed our customers with an average
monthly peak demand of at least 100kw to directly build a contract
with a renewable energy supplier and empower them to choose
their power supply. The Company offers a menu of customized
value-adding services to address individual customer needs. First
Gen can provide insights into the customers’ energy consumption
and usage through the Remote Energy Monitoring System Using
the REMS, the Company provides visibility into customers’ energy
consumption and allows real-time monitoring of critical energy
parameters such as voltage, current, power factor, frequency, etc.
c. Budget: No data available
d. Benefits
First Gen scored high satisfaction ratings from existing
customers during the customer satisfaction surveys in 2021,
highlighting the quality of service and the good relationship the
Company maintains with their customers as they strive to deliver
resilient and compelling energy solutions to our customers,
allowing them to do more with less energy while simultaneously
lowering their carbon footprint. Through this program, consumers
are able to utilize low carbon and environment-friendly energy
sources and reduce their dependence on imported energy. Phase III
of RCOA commenced in February 2021, extending retail market
eligibility from 750kW to 500kW. Phase III will add over 700 new
contestable customers with over 400MW in total demand. This is
on top of the over 2,000 contestable customers with over
4,000MW demand from Phases I and II. These opportunities create
new markets for First Gen’s RE portfolio, increasing the spaces
where their assets can compete. Hence, this opportunity increased
the company’s profits.
4. Recommendations:
1. Editing
Further analysis and "editing" are needed to fully understand First Gen's
corporate social responsibility as it was categorized in the previous section of this
study. As mentioned, changes must be made to the different theaters if the
corporation is to improve its current CSR offerings. It is crucial to keep in mind
First Gen's four sustainability pillars, which are Stakeholder Management, CSR
Program Development and Management, Donations and Sponsorship, and
Employee Volunteerism, as well as its mission statement, which reads, "We
commit to forging collaborative pathways for a decarbonized and regenerative
future."
Theater 1
According to Rangan etal. (2012), in the first theater, it is important to
shape unconnected philanthropic efforts into something with a stronger strategic
focus. To increase their effectiveness and impact on the way the company
conducts business, it is crucial to align the initiatives in Theater 1 with the
company's values. In order to ensure that the organization's philanthropic efforts
in the first theater are strategic and cohesive, all programs must align with First
Gen’s mission of forging collaborative pathways for a decarbonized and
regenerative future.
The Create for the Climate (CftC) program is an environmental
initiative of First Gen that helps mitigate the effects of climate change through
conducting community-level information, education, and communication
workshops, along with mentorship, development, and implementation of local
Climate Action Projects (CAPs) to address local climate and environmental
issues. Therefore, the company should continue and improve this program
because it is aligned with the mission statement. Another environmental initiative
of First Gen that helps mitigate the effects of climate change is the Solid Waste
Management Program of Manolo Fortich. Given that this program is only
focused in one area, it would be more beneficial if First Gen would also
implement the solid waste management program in other local communities to
help reduce the widespread use of single-use plastics. Since this program is also in
line with the company's mission statement, it should also be maintained and
improved.
On the other hand, since the Educational Incentive Program (EIP) is an
integrated program that provides not only educational assistance but also feeding
programs and teacher training, we suggest that the company integrate providing
workshops on recycling and composting to students to help align this program
with the company’s mission. Lastly, for the TULAY program, since this program
provides skills training on shielded metal arc welding, electrical installation,
maintenance and advanced cosmetology, we advise that the company also include
skill development that will support the mission of the company, such as training in
sustainable or regenerative agriculture.
Theater 2
For Theater 2 initiatives, Rangan, Chase and Karim (2012) suggest that
there should be a quantitative approach, explicitly noting the effects of the
initiatives to the company’s bottom line, as well as its quantifiable impacts to
society.
In 2018, First Gen submitted the Resiliency Compliance Plans (RCP) for
their natural gas plants to the DOE. The measures in the same RCP are still being
implemented and are monitored periodically to ensure the uninterrupted operation
of the power plants. Since their geothermal plants are in mountainous areas and
are at risk for several natural events, they put in place a Natural Catastrophe
Resiliency Plan. In 2021, the focus of this plan was the mitigation of high risks
against typhoons and earthquakes.
The activities that were performed to increase resilience to natural
catastrophes were: Quarterly updates of Risk Assessments, Implementation of
Forest Fire Protection Measures, Conducting a Light Detection and Ranging
(LiDAR) Survey and Updating of Landslide Susceptibility Maps, Re-deployment
of Emergency Restoration Structures, and Geohazard Assessments for both local
and international projects.
Hence, natural catastrophe programs that include weather monitoring,
geohazard assessment, alert system, sensors, vegetation restoration disaster
preparedness protocols, and watershed management programs must be in place
and continuously be improved.
SDG 1 – No Poverty
SDG 2 – Zero Hunger
SDG 8 – Decent Work and Economic Growth
First Gen provides technical and financial assistance to qualified individuals to
venture into self-employment projects through the Tulong Upang Lumawak
Angking Yaman (TULAY) Program. They have invested in community
development and livelihood programs that build and maintain positive
relationships with their host communities to achieve mutually beneficial
partnerships. As noted above, we advise that the company also include skill
development in sustainable or regenerative agriculture to support the mission of
the company. The company’s contributions to SDG 1 also benefit SDG 2 and
SDG 8, hence the program should be continued and improved.
3. Development
The Corporate Social Responsibility (CSR) Policy guides First Gen’s CSR
department and Community Relations (ComRel) teams in developing CSR
programs. The Company upholds the CSR principles of the Lopez Group by
providing relevant, responsive, and sustainable programs that aim to improve our
stakeholders’ quality of life. Specifically, it stipulates the allocation of funds for
the CSR programs and the monitoring and evaluating the environmental and
social impacts of the Company.
INQUIRER.net. (2020, September 7). Powering up the Philippines: How first gen is
paving the way for clean energy.
https://business.inquirer.net/306077/powering-up-the-philippines-how-first-gen
-is-paving-the-way-for-clean-energy
Rangan, K., Chase, L. A., & Karim, S. (2012, April 5). Why Every Company Needs a
CSR Strategy and How to Build It. Harvard Business School Working Paper
No. 12-088.