SALALE UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MARKETING MANAGEMENT

Senior Essay Proposal Evaluation Format 2023

I.no Content Description /Parameter Rank Result

1 CHAPTER ONE 25% 0.00%
This section states what the investigation is about. It is a brief and concise
overview of what the student plans to study and how this area of investigation is
1.1 Background of the Study situated in an educational and/ or social context. 5.00%
1.2 Statement of Problem         literature or from compelling personal or professional reasons for pursing the 10.00%

In general, there are two components to every problem. The first is a general
statement telling the reader exactly what is expected to be the research focus. The
Research Questions        
second component is more specific. Often, it is stated in the form of a series of
empirical questions that reflect the conceptual framework developed from the
1.3 review of the literature or selected from an author’s published work.
1.4 Research Objective          These are intended outcomes of the research undertaking 5.00%

General Objective         This general objective is a broad statement which shows whether the research
1.5 intends to evaluate, explore, explain, and assess a chosen phenomenon

These must be linked to the main objective in a logical way. Also must match with
research objective When put together, the specific objectives, which must be set in
Specific Objective 
SMART
formation, must lead to the accomplishment of the main objective of the study
1.6
The researcher should demonstrate why the research he/she plans to conduct is
worthwhile – Why the study is significant?
What benefits are seen when deciding to go through the pains of research?
Significance of the Study        What will it contribute to the existing research literature?
What implications your findings may have?
Why do it now?
1.7 2.00%
 This section is intended to set out the parameters or boundaries within which the
study is being conducted. In quantitative studies these are concerned with the
external and internal reliability and validity of the work. In qualitative research
Scope of the Study        
these include a discussion of the researcher’s preconceptions, credibility,
trustworthiness, and epistemological stance.
1.8          2.00%
• The cost factor: All necessary resources required to complete the study should be
listed to generate an expected expense. For example:
o Printing fees for permission forms and/ or surveys if applicable
o Envelopes and mailing fees
• The time factor: List all stages of the study and state what needs to be done at
Limitation of study        each stage and how much time is required to complete each stage
• Accessibility of data: State how much travelling is required or how much time is
needed to secure resources
• Inconvenience to participants: State whether they are going to be expected to
travel or detained for extended periods of time.
1.9 1.00%
1.10 Organization of the Study         ·       
2 CHAPTER TWO         ·         25.00% 0.00%

This section is a critical review of the literature that pertains to the topic under
Review of Related Literature        
investigation. The review should be organized conceptually or thematically, which
2.1 sets out a framework that can serve as a guide for the investigation. 25.00%
3 CHAPTER THREE        50.00% 0.00%

The student uses this section to describe the research design chosen to frame the
study (e.g. case study, experimental design, narrative, survey design, action
Research Design and Methodology        
research, single subject) and to justify this design by linking characteristics of the
design, as found in the research methods literature, to aims and objectives of the
student’s investigation. This section also outlines and describes the chosen
3.1 methodology or approach (e.g., positivist, interpretivist, critical theory) 10.00%
3.2 Research Design         underpinning the design and the methods (e.g., qualitative, quantitative,
3.3 Research Approach         conceptual, philosophical) by which data will be collected and analyzed.

This section specifies the instrument that should be used to collect data and the
procedures that will be followed. Instruments can be borrowed from others or
Target Population   developed by the researcher. For quantitative studies, if students develop their own
questionnaire, it should be pilot tested and checked for content and face validity. If
instruments are borrowed, written permission must be sought for use. If possible,
students should only use instruments that are valid and reliable. Statements about
validity and reliability must be included in the proposal. For qualitative studies,
students must outline the questions they expect to ask in an interview or the types
3.4 10.00%
of items they will look for in an observation. Thesis must be accompanied by an
3.5 Sampling Techniques/Design        explanation of how the student decided on these questions/ items (e.g., from
3.6 Source of Data  specific concepts in the literature, from a previous study, or from some other 5.00%
source). If the student plans to analyse documents, the proposal must specify which
Data Collection Method    documents will be collected, where they can be found, and how the documents
3.7 advance the investigation. 5.00%
 The proposal must indicate how the student plans to analyses the data in order to
generate answers to the research question. It is helpful to think about analysis in
relation to the empirical questions listed in the Purpose section. Students should
consider which elements of data are likely to address each of the empirical
questions and what they might do with the data to derive an answer.

Quantitative analyses should be attached to research hypotheses and can include

descriptive, parametric, and nonparametric statistics. The type of test that will be
used should be specified for each hypothesis, and students might also provide a
preliminary version of the form within which the findings will be displayed: chart,
graph, and/ or table. It is essential that quantitative terminology and statistical tests
Data Analysis    are clearly understood and appropriately used in the research proposal. Therefore,
students planning on using quantitative methodology are well advised to take a
statistics course

Qualitative analyses can be approached from a within- case and/ or cross- case
perspective and using an inductive and/ or deductive approach. The type of
analysis should be matched to the purpose of the study and to specific study
questions. Students should also give some consideration to how the data will be
organized and displayed. It is essential that qualitative terminology and analytic
tools are clearly understood and appropriately used in the research proposal.
Therefore, students planning on suing qualitative methodology are well advised to
take a qualitative research course

3.8 25.00%
 • The cost factor: All necessary resources required to complete the study should be
listed to generate an expected expense. For example:
o Printing fees for permission forms and/ or surveys if applicable
o Envelopes and mailing fees
Time Schedule and Budget Schedule • The time factor: List all stages of the study and state what needs to be done at
each stage and how much time is required to complete each stage
• Accessibility of data: State how much travelling is required or how much time is
needed to secure resources
3.9 • Inconvenience to participants: State whether they are going to be expected to
3.10 Time Schedule    travel or detained for extended periods of time. 5.00%
3.11 Budget Cost   
Total 100.00% 0.00%