Research Reviewer
Research Reviewer
Research Reviewer
Chapter 5
• QUALITY ANALYSIS which as the term • A survey research is used to gather relatively
implies, is not based on precise measurement limited data from relatively large number of
and quantitative claims. Social analysis is cases
frequently qualitative because the • Purpose: to gather information about the
understanding of the phenomenon under study prevailing conditions or about the variables
may not require quantification or because the under study
phenomenon itself does not lend itself to • Ex. Consumers’ buying behavior
precise measurement. Assessment or Evaluation Studies
• QUANTITATIVE ANALYSIS which is • Refers to the study on the efficiency or
employed on data that have been assigned effectiveness of policies, instruments, or the
some numerical value. Quantitative analysis variables that may be considered
can range from the examination of simple • Compliance of Food
frequencies/frequency distributions, to the Establishments on DOH and
description of events or phenomena using DENR requirements
descriptive statistics, and to the investigation of Comparative Studies
correlation and casual hypotheses using various • Comparing the result in the differences in
statistical tests. certain characteristics according to variable
considered
Types of Research • Effectiveness of social marketing (non-
print) versus print advertisement
Descriptive Research Correlational Research
• Is defined as a purposive process of gathering, • Explores the relationship between two or more
analyzing, classifying, and tabulating data variables. (independent and dependent)
about prevailing conditions, practices, beliefs, • One variable is X. The other variable is Y
process, trends, and cause-effect relationships • Utilization of varied marketing
and then making adequate and accurate strategies and its effect on company’s
interpretation about such data with statistical profitability
methods. Tracer Studies
• When one wants to follow up the development
Descriptive Research Designs of certain conditions or particular sets of
• Case studies people
• Surveys • Employability and productivity of
• Assessment or Evaluation Studies BSME graduates from SY 2012-2015
• Comparative Studies Trends and Projection Studies
• Correlational Studies • Used for projects that are forward looking
• Tracer Studies • Feasibility study
• Trends and Projection Studies • Feasibility Study for the Opening of
• Documentary Analysis JCO Donut in Malolos
Case Studies Documentary Analysis
• Is a type of detailed and in-depth research • It involves the gathering of information by
involving few respondents, ranging from one to analyzing written records and documents to
a small size of less than 10, over a considerable solve a problem
period of time • Uses secondary data
• Ex. A case study of profitability of Puregold • The Relationship of IQ and
stores Academic Performance of BSU
Survey Research BSME Students
Experimental Research Designs
• Future-oriented (what will be?) O3 = control pretest
• The most prestigious and sophisticated method O2 = experimental posttest
• Cause and effect O4 = control posttest
• It is never hypothesis free X = treatment
• Control group vs. experimental group Design No.5 The Solomon Four-Group Design
Concepts of Experimentation R O1 X O2
An independent variable is manipulated; R O3 O4
(manipulation) R X O5
All other variables except the treatment R O6
variable are held constant (control) Design No.6 The Posttest-Only Control Group
Assigning subjects for the control group and Design
experimental group (randomization) >>> R X O1
homogeneity R O2
The effect of the manipulation of the Where R = random assignment
independent variable on the dependent variable X = treatment
is observed or measured. O1 = experimental posttest
Designs O2 = control pretest
Design 1 - The One Spot Case Study
Design 2 - The One Group Pretest Post Quasi Experimental Designs
Test Design Design No.7 The Time Series Experiment
Design 3 - The Static Group Design No.8 Counterbalanced Designs
Comparison The foregoing design uses only posttests since
True-Experimental Designs the problem cannot make use of pretests. It makes use
Design 4 – The True Control Group of three classifications: groups, time, and treatments.
Pretest Posttest Design Population and Sample of the Study
Design 5 – Solomon Four Group 1. Use of appropriate sampling design and sample
Design size.
Design 6 – The Posttest Only Control Population vs. Sample
Group Design • Population
Quasi-Experimental Designs • Is composed of the entire group of
Design 7 – The Time Series Design people or objects to which the
Design 8 – The Counterbalanced researcher wishes to generalize the
Design findings of the study
Pre-Experimental Designs • Sample
Design No.1 The One-Shot Case Study • Subset of the population to represent
Where X = treatment the population
O = posttest • Slovin’s formula
Example: when one wants to know the effectiveness of Probability
promotional activity Simple random
Design No.2 The One-Group Pretest-Posttest Assign a number to each member of the
Design population
O1 X O2 Select the sample through a
Where O1 = pretest table of random numbers
X = treatment Stratified
O2 = posttest Divide the population into
Design No.3 The Static-Group Comparison subgroups or strata
X O1 A simple random sample is
taken from each of these
O2 subgroups
Where X = treatment Cluster
O1 = experimental posttest Groups rather than people are
O2 = control posttest selected
Random selection from
Design No.3 The True Control Group Pretest cluster
Posttest Design Systematic
R O1 X O2 Obtain listing of population
R O3 O4 Determine sample size then select every kth
Where R = random assignment element
O1 = experimental pretest Non-probability Sampling
Convenience (accidental or incidental) • It is concerned with the scope or range of items
Involves choosing used to measure the variable
readily available people • Methods
or objects for study • Comparing the content of the
Snowball (network ) instrument with the available literature
Involves the assistance of on the topic
subjects to help obtain other • Panel of experts
potential subjects • Developing a test blueprint designed
Quota around the objectives for the content
Establishment of a desired quota Criterion Validity
or proportion for some variable • Is concerned with the extent to which an
of interest (gender) instrument corresponds to or is correlated with
Purposive (judgmental) some criterion measure of the variable of
Subjects are chosen that the researcher interest.
believes are typical, or representative of • It assesses the ability of an instrument to
the accessible population determine subject’s responses at the present
Instruments of the Study time or predict subjects’ responses in the future
1. Appropriate choice and description of the • Does the instrument under
instruments. consideration correlate with another
2. Detailed procedures on how the instrument was instrument that measures the same
constructed. behavior or responses?
3. Adequate information pertaining to validity of • Concurrent vs. predictive
the instrument. Construct Validity
Data Collection Instruments • It is the degree to which an instrument
• Should be clearly identified and described measures the construct it is supposed to
• Scoring procedures and the range of possible measure
scores on the instrument should also be • Construct is a concept or abstraction
included created or “constructed” by the
• It must be valid and reliable researcher
• Pilot study results should be included for any • The most difficult to measure
newly developed or revised instrument • Known-group procedure
Standardized versus research-construct • Factor analysis
Tools in Generating Data • Has been considered the most
• Observation powerful method of construct
• Questionnaire validation
• Interview Reliability
• Tests • Concerns with consistency and stability
• The degree of reliability is usually determined
between two sets of scores or between the
Types of Validity ratings of two judges
• The validity of instrument concerns its ability • -1.00 to +1.00
to gather the data that is intended to gather
• The greater the validity of an instrument, the r-value Verbal Description
more confidence you can have that the
instrument will obtain data that will answer the 0.00-0.29 Little or weak positive (negative)
research questions or test the research correlation
hypothesis.
• Face, content, criterion, 0.30-0.49 Low positive (negative)
construct correlation
Face Validity 0.50-0.69 Moderate positive (negative)
• An instrument is said to be valid when an correlation
examination shows that it is measuring what it
is supposed to measure 0.70-0.89 High positive (negative)
• It can be examined through the use of experts correlation
in the content area or through the use of people 0.90-1.00 Very High or strong positive
who have characteristics similar to those of the (negative) correlation
potential subjects.
• Subjective----rarely used alone
Content Validity
Types of Reliability
• Test-retest (stability) reliability
• When a test is given to the same
samples on two different occasions and
these two tests show a high degree of
correlation
• Stability over time (Ex. Thermometer)
• Interrater (equivalence) reliability
• Comparisons of raters or observers’
rating using the same instrument (2 or
more raters)
• Intrarater reliability
• This is a type of reliability assessment
in which the same assessment is
completed by the same rater on two or
more occasions.
Types of Reliability
Split-half reliability
The most popular test of reliability
1. Single administration of
test
2. Test is split into halves
and scored separately
3. Correlation is computed
Test Item analysis
Kuder and Richardson (Kr)
Data Processing and Statistical Treatment
Appropriateness of statistical treatment and data
processing.
Statistical Test Purpose Assumption
A. Measures of • Typical Value or a • Appropriate for interval and
CentralTendency representative value of a ratio variable
1. Mean mass of quantitative data. • For ordinal data
2. Median • For nominal and interval
3. Mode data