Farrell Retail (2009) PDF
Farrell Retail (2009) PDF
Farrell Retail (2009) PDF
Underdeveloped Areas
University of Pretoria
Mr JH Cruywagen
October 2009
Final Submission
Abstract
Chapter 6 – Conclusions 56
6.1 Main Problem 56
6.2 Land Acquisition 57
6.2.1 Sub Problem 57
6.2.2 Statement of Hypothesis 57
6.2.3 Conclusions 57
6.3 Leasing and Tenant Co-ordination 58
6.3.1 Sub Problem 58
6.3.2 Statement of Hypothesis 58
6.3.3 Conclusions 58
6.4 Finance and Budget Control 59
6.4.1 Sub Problem 59
6.4.2 Statement of Hypothesis 59
6.4.3 Conclusions 59
6.5 Design and Construction 60
6.5.1 Sub Problem 60
6.5.2 Statement of Hypothesis 61
6.5.3 Conclusions 61
6.6 Solving of the Main Problem 62
6.7 Recommendations 62
Bibliography 63
Annexure 1 65
Questionnaire Regarding Patron Perceptions And Usage
of the Nzhelele Valley Shopping Centre.
Annexure 2 67
Questionnaire Regarding Patron Perceptions And Usage
of the Hubyeni Shopping Centre.
Annexure 3 69
Questionnaire Regarding Equity Investment in Property
Annexure 4 71
Case Study 1 – Hubyeni Mall
Annexure 5 73
Case Study 2 – Nzhelele Valley Shopping Centre
Annexure 6 75
Case Study 3 – Phangami Mall
List of Figures
pg.
List of Tables
A large part of the “black areas” consisted of rural and tribal land.
The lack of income in these rural and tribal areas made it difficult
for developers who were willing to defy the government to justify
investing money in these areas. However, with the demise of
apartheid these areas have received an increase in income per
capita. This increase has been caused by various factors such as
increased government spending in these areas, money being
brought back into the areas from the larger economic centres by
migrant workers, as well as some limited local economic
development. Even though the income per capita in these areas is
still extremely low compared to income per capita in the large
economic centres, the sheer number of “feet” that can be provided
to a retail centre in these areas can be sufficient reason for a retail
development to succeed financially.
These rural and tribal areas have, for the large part, remained
underdeveloped and are still experiencing a shortage of basic retail
services. Thus there is a need for private investors and developers
to provide the necessary services to the people. Development in
these areas will in return create a wealth of local economic spin-
offs that can greatly enhance a community’s quality of life.
1.3.3 Can the Developer Obtain Finance, and Control the Costs and
Budget for a Retail Centre in a Rural and Underdeveloped Area?
How can equity and finance be obtained from investors and
financial institutions? Can tight control of the project budget and
cash flow set the project on a path to financial success? Ensuring
that all the stakeholders of the project consider the venture a
financial success will be major consideration in the parties
becoming involved in similar projects later.
1.5 Delimitations
The direct research area is limited to the Limpopo Province, as that
is where the case studies are situated. Furthermore, the Limpopo
Province is significantly underdeveloped in comparison to Gauteng.
1.6 Definition of Terms
DFA Developments Facilitation Act
DPLG Department of Local Government and Housing
Feet Unit of measurement to track number of patrons that
frequent a particular store or centre
GLA Gross Lettable Area
NBR National Building Regulations
POPSA Population of South Africa
Turnkey Ready to use - complete and ready to use upon delivery
1.8.1 Four different case studies will be utilised. These studies will be
conducted on four different retail developments that took place in
the Limpopo Province. The group of companies, which were
involved in the conceptualization, design and construction on all
these developments have made available studies, which they have
conducted as well as information, for the purpose of this treatise.
The developments are all in varying stages of life cycle, ranging
from conceptual to trading for a few years.
1.8.2 Liaising with national and local tenants to determine what their
perceptions are regarding development in these underdeveloped
areas. Determining their willingness to change their requirements
to enable these developments to succeed. This research will take
place in the form of interviews and electronic correspondence.
Interviewing persons in the fields of property brokering and tenant
co-ordination.
2.2 Location
The most important consideration regarding land in property
development is location. Sloan (2009) says location, location and
location will always be the most important determinant when
choosing a site as he feels that it is not worth developing a site
from which he cannot reap maximum reward, both economically
and socially. His sentiments are enhanced by Cloete (2006:23)
who states the importance of location, especially in retail feasibility
studies, is stressed by the Urban Land Institute which warns that a
site should be developed only if it is the best possible location,
otherwise a competitor will eventually develop the best site.
2.2.1 Linkage
Linkage relates to the accessibility of a site and is normally
expressed in relation to time and money, and thus in a low-income
rural area it is a very real concern of the public, that developers
need to consider. A great deal of the clientele that will frequent the
centre rely on public grants and little or other income, which needs
to be drawn from banks at major centres, intercepting these feet so
that they spend less on transport and more money in the stores is
an important consideration. Ideally a site should be located in a
area which has a higher density of residents than other surrounding
settlements, and should be on a transport hub, such as a taxi and
bus rank and if at all possible rail - a site which is located merely on
a transport hub, will invariably fail as the people which the
development wishes to attract will always be in transit and never
stopping. Upgrading of the existing transit hub or incorporating it
into the centre also offers the developer an easy way to involve the
community and begin creating a sense of ownership (Watts 2009).
In Case Study 1 and 2 there were already a well-established
transport hub situated adjacent to the sites. The hubs were
incorporated into the development, which ensures a constant
stream of feet through the centres. In Case Study 1, commuters
who terminated at the centre were saved R40, as that was the cost
of a taxi into the closest established town with adequate shops and
banks. As pointed out by Sloan (2009) R40 may not seem a lot, but
if you multiply it by the 60,000 baskets that pass through the
anchor store on a monthly basis, it adds up to a very large sum of
money.
2.3 Cost
Feasibility is defined in Cloete (2006:4) by Anthony Downs as, “any
study aimed at determining whether a proposed development on a
particular site can be successfully executed”. Therefore, what is
required for the development to be successful needs to be
determined early on by the developer so that the feasibility study
reflects the developer’s vision and informed decisions regarding the
development can be decided upon.
The purpose of the financial feasibility study is to determine if the
financial requirements of the developer are met. “There are many
reasons why land is developed, but in the private sector the most
common and significant reason is to create wealth” Sloan (2009).
The land costs are only a very small part of the feasibility study as
they only entertain a portion of the total capital outlay. However, it
is important to note that land can often be obtained at agricultural
market related value rates as that is what the land currently is used
for or un-serviced. But after dealing with all the processes of
upgrading and changing of the property the new market related
value is much higher. But according to Sloan (2009) this increase
in land value comes at a cost, which cannot be ignored when
considering the purchase price of a particular property.
The state has provided a few mechanisms for obtaining this land,
however, according to Honeyborne (2009) the best route to take in
such an instance would be to make use of the Development
Facilitation Act no. 67 of 1995. This act allows for the facilitation of
reconstruction and development programs and successful and
rapid implementation thereof. The main purpose of the act is to
prescribe land development procedures with regards to land use
that includes and excludes small scale farming. Importantly, the act
sets out general principles that are applicable nationally for land
development.
They include principles that policy, administrative, practice and law
should incorporate such as:
• Effective integrated planning
• Optimal use of existing resources
• Promotion of sustainable development
• The requirement that land use be judged upon its merits
2.5 Conclusion
Finding suitable, developable land in rural and underdeveloped
areas is possible. The land will often be in a format which needs to
have the rights converted so that the development can take place.
The process that needs to be undertaken to convert the land will
depend on the format in which the land is represented.
3.1 Introduction
3.1.1 Leasing
Leasing of a centre in rural areas can be very difficult. It requires a
sound sales strategy and motivated, experienced leasing agents
(Krige 2009). Difficulties that brokers often experience are
convincing national tenants that the centre is a viable proposition
for them to consider, obtaining local tenants that will run
businesses that are of a sufficient standard for the centre and
obtaining the correct mix. Krige (2009) says that the most important
factor for her when leasing, is to understand exactly what she is
selling, and being excited about what she is selling. If she can
transfer her excitement to a tenant then she is halfway to
convincing the tenant that the centre is viable.
Watts (2009) states that the reasons for this are as follows:
• Both the tenant and the developer will have criteria, which need
to be aligned.
• There may be design work which the tenant has to undertake
that the design team would have to approve.
• Working in conjunction with the tenants to ensure a fluid flow of
information between the parties will enable the developer to
closely control the quality of the tenants shop fit.
From the above it can be established that the tenant mix design is
critically important not only to the developer, but the brokers,
design professionals and the tenants themselves. Thus it is
extremely important that from the beginning of a project the tenant
mix is considered by all parties. The tenant mix can be described
using a measurement-orientated approach, which combines a
number of factors. These factors are the proportion of space or
number of units occupied by different retail and service types, and
the relative position of these services and retail types (Kirkup &
Rafiq, 1994).
Sloan (2009) says that in his experience the benefits derived from
designing and implementing a solid tenant mix, together with the
effective implementation thereof will continue to be evident
financially to the building owner and to the tenants in the form of
feet, for a significant period of time, and thus justifies spending time
and money on obtaining an effective tenant mix.
“The means which that the developer employs to obtain and control
the funds for a development will ultimately ensure the success of
the project.” Sloan (2009)
4.2 Equity
4.2.1 What is equity
Equity is a form of financing that comes from investors. It is not
money that will have to be paid back to the investor, rather the
investors will expect a high rate of return or part ownership for
investing in a development. (www.womeninbusiness.about.com
2009/08/18).
Great care must be taken not to alter the information, as only one
the true and realistic information must be represented at all times.
Cloete (2006:196) states that financial feasibility studies should
never be manipulated to show the desired result. Botha (2009) also
states that presenting accurate information at all times enhances a
developers reputation as a business person of integrity and
honesty, which is vital to a person’s sustainability in the property
development industry. Botha (2009) further states that in his
experience, investors are much more likely to repeatedly invest
with a particular developer if the experience has been enjoyable
and transparent.
The results show that the main reasons why investors pursue
property development, is to receive a higher yield on income than
is available elsewhere, and for retirement purposes. This indicates
that when preparing proposals for investors developers should
clearly show the growth potential of the investment, as this is what
the investors are pursuing.
Watts (2009) states further, that if it were not for the pre agreed
sale of Case Study 3, on which construction commenced in 2009, it
would not have been possible to obtain the necessary equity, and
therefore the finance for the project. “It should be noted, that even
in times of economic difficulty, it has still been possible to develop a
shopping centre in a rural and underdeveloped area” (Sloan 2009).
4.3 Finance
Finance can be defined as the commercial activity of providing
funds and capital (www.worldnetweb.princeton.edu/perl/webwn
2009/08/18). Finance is necessary to facilitate the relatively high
total capital outlay that is associated with property development.
The acquisition of finance will also mean that a cost is incurred.
This cost is represented in the total capital outlay, as illustrated in
Figure 5. The components, which represent the cost of finance, are
illustrated below in Figure 13, and are namely (Cloete 2006:204-
205).
• Mortgage registration fee – this fee is calculated if a mortgage is
applicable and the fee is a percentage of the mortgaged
amount.
• Mortgage raising fee – this fee is included if a fee was incurred
in the process of raising a mortgage.
• Cost of capital and/or interim interest on mortgage – this covers
the finance fee and the cost of capital, during the construction
period.
Watts (2009) says that like anything that you wish to purchase, the
asking price for finance is negotiable. Therefore one should always
“shop around” for the very best possible deal when obtaining
finance for a development. Beyers (2009) states, that the most
effective technique of obtaining the best finance deal is to have a
good business relationship with the financier, and to submit all
required information timorously and accurately.
The Borrower and the sureties, if the surety/ies are Surety - if the surety is a person
legal entities
A certified copy of the following detailing the name of the A certified copy of the person’s identity
entity and registration number: document.
A certified copy of 1 (One) of the following
In respect of a Close Corporation, the CK1 and CK2 documents reflecting the person’s name and
or; residential address:
In respect of a Company the CM1 and CM22 or; • Electricity or water bill;
In respect of a Trust, the Trust Deed or Letters of • A bank/mortgage bond statement;
Authority or; • Recent lease or rental agreement;
In respect of a listed Company, a print out from the • Municipal rates and taxes invoice;
relevant Stock Exchange’s website confirming the • Telkom account;
listing. • SARS tax return;
A certified copy of 1 (One) of the following documents • Pay slip or salary advice;
reflecting the physical business address and trading
• A life, or short term insurance policy;
name, if applicable:
• Recent correspondence from a body
• An original letterhead;
corporate or a share
• Electricity or water bill; block association.
• A bank statement;
• A recent lease or rental agreement;
• Municipal rates and taxes invoice;
• Telkom account;
• SARS tax return.
Except for the tax return, the above may not be older than Except for the tax return, the above may not
3 (Three) months. be older than 3 (Three) months.
a) Land Costs
The costs, which contribute towards obtaining land and converting
it into usable developable land, are collectively referred to as land
costs.
They are as follows (Cloete 2006:199-200):
• Value of the land
• Transfer costs
• Soil tests
• Bulk service charges
• Interim tax on land or improvements
c) Professional Fees
These are fees, which are due to the design and construction
professionals for services and disbursements. The fees are usually
calculated on a percentage of the construction cost.
Sloan (2009) says that when developing retail space in rural and
underdeveloped areas it is beneficial to make use of a project
manager, who has experience working in the environment as his
input and administration of the project, enables further savings.
Cloete (2006:204) states that a partially compensating saving of
the project management fee can be effected by in reducing fees
paid to other consultants as the project manager assumes
responsibilities that these consultants would normally assume.
d) Finance Costs
Finance costs have already been discussed in Point 4.3, and are
illustrated in Figure 9. The costs involved represent costs, which
are incurred when securing and maintaining the finance.
4.6 Summary
Most stakeholders in a property development will base their opinion
on the success of a project from a financial perspective. Investors
wish to make a high return on their investment, the developer
wishes to earn intermediate income and profit on the sale, building
professionals wish to earn fees for their services.
The NBR’s set standards for the technical performance for all
buildings constructed in South Africa, to ensure the health and
safety of occupants. The NBR’s have been reprinted in the SABS
0400:1990 - The code of practice for the application of the National
Building Regulations (www.sabs.co.za 2009/09/12).
5.4 Design
The design of structures in rural and underdeveloped areas in
Limpopo province is extremely modular, and in the majority of the
existing buildings incorporate very little of the surrounds and the
culture of the people. There is very little in the built environment,
which evokes an emotion in one when you enter the space
occupied by the building (Botha 2009). An important concept in
developing shopping centres in rural and underdeveloped areas is
that the design must create a feeling of community the shopping
centre must become a place of meeting for the community, a place
which they call their own (Sloan 2009). To accomplish this it is
necessary for the designers to consider the communities’ needs
and wants. They should consider activities, which are already
taking place in the area and incorporate them into the design.
Materials, which are locally available, must be incorporated into the
design. Amenities, which will be available in any shopping centre,
should be provided.
5.4.1 Supporting activities
The most common supporting activities of a shopping centre in a
rural and underdeveloped area are taxi ranks, bus stops, hawker
stores and schools. Instead of being repulsed by them as many
developers would in the larger economic centres, they should be
embraced and incorporated into the centre, to increase the
community feel (Sloan 2009).
In Case Study 1 the site is situated on an area, which was used for
sports fields by the neighbouring school. Adjacent to the site was a
taxi rank, which was a stop for taxis travelling in several directions
and a drop of point for busses, which commuted to the closest
town. Surrounding the taxi rank were approximately 67 hawker
stalls. To incorporate these supporting activities into the centre the
designers incorporated a new transport system, which incorporated
busses and taxis which in appearance is similar to a train station.
The project steering council system that Sloan has developed and
applied to projects in rural and underdeveloped areas, allows the
developer to make use of local resources and labour. The system
is effective because it incorporates the community on a certain
level of decision making, without compromising the projects ability
to be financially successful. The spin-off enterprises that can result
from the system further enhance the status of the project, as a
community-benefitting venture.
The skills that the local domestic contractors, amass during the
construction of the projects, allows them to develop their
businesses to the point where they are able to participate in a wider
variety of projects, as their quality and productivity are increased.
6.2.3 Conclusions
When obtaining land for development in rural and underdeveloped
areas the factors that make a site suitable for developments alike
to the factors which would make a suitable site in a larger
economic centre. The location of a site is the most important
determining factor of the projects potential success.
6.3.3 Conclusions
Leasing and tenant co-ordination are two of the development
processes, which are interrelated and crucial to the success of the
development. The lines of communication between the
representatives of the two disciplines must be maintained at all
times. The tenant coordinator serves as a link between the design
team and the leasing agents, which is vital to the flow that stems
from brokers negotiations and the tenants’ requirements.
On this basis the hypothesis for finance and budget control was
accepted.
6.5.3 Conclusions
If the particular needs and requirements of a community in a rural
and underdeveloped area that is being considered for a potential
retail development are addressed during the design development
phase of a project are considered then the project will benefit from
community support, which is vital to the project’s success. If the
design incorporates features such as public transport, hawker
stalls, and community areas then the centre can become a natural
congregation area for the community.
6.7 Recommendations
Further studies on similar developments in other provinces within
South Africa, to determine whether the conclusions reached for the
sub problems hold true across the country, and within different sets
of social groups would enhance the value of this study.
Bibliography
Books
Cloete, CE. 2006. Feasibility studies – principles and practice. Second edition.
The South African Property Education Trust.
Journals
Kirkup, MH & Rafiq, M (1994) Managing tenant mix in new shopping Centres.
International Journal of Retail and Distribution Management, vol.22 p.6
Other Sources
Beyers, M. 2009. Account Executive, Standard Bank
Sloan, LCK. 2009. Pr. Eng M.Sc Eng (Civil). Managing Director, Kerr
Developments.
World Wide Web Sites
“Angel Investors”
http://www.smallbusinessnotes.com/financing/angelinvestors.html
1. Are you satisfied with the diversity of services and retailers that the centre
currently provides?
Yes No
3. Do you feel that the shopping centre has benefited and involved the community
through its life cycle thus far?
Yes No
4. Please order the benefits by importance, that the centre has provided to the
community, as you perceive them to be 1 being the most important.
Temporary job creation & Skills transfer
Permanent job creation
Convenient shopping
Competitively priced goods and produce
Reduced transport costs
5. Do you still experience the need to travel into Makhado to conduct monthly
shopping activities?
Yes No
Annexure 2
Questionnaire Regarding Patron Perceptions and Usage of
the Hubyeni Shopping Centre:
Hubyeni Shopping Centre
1. Are you satisfied with the diversity of services and retailers that the centre
currently provides?
Yes No
3. Do you feel that the shopping centre has benefited and involved the community
through its life cycle thus far?
Yes No
4. Please order the benefits by importance, that the centre has provided to the
community, as you perceive them to be 1 being the most important.
Temporary job creation & Skills transfer
Permanent job creation
Convenient shopping
Competitively priced goods and produce
Reduced transport costs
5. Do you still experience the need to travel into Makhado to conduct monthly
shopping activities?
Yes No
Annexure 3
Questionnaire Regarding Equity Investment in Property
Business Persons and Property Investors
4. Please indicate for which reason you became involved in, investing in a
property development.
To obtain a higher yield of your investment, than through more traditional
methods of investment
Creating work for yourself
Obtaining additional monthly income
Building a property portfolio
Retirement investment
Annexure 4
Case Study 1 – Hubyeni Mall
Hubyeni Shopping Centre
Professional Team:
Developer: Kerr Limpopo Property Investments (Pty) Ltd
Project Manager: Kerr Developments (Pty) Ltd
Architect: Studio 3 Architects (Pty) Ltd
Quantity Surveyor: Storm Sciocatti (Pty) Ltd
Civil Engineer: Dekker & Gelderblom (Pty) Ltd
Structural Engineer: Dekker & Gelderblom (Pty) Ltd
Electrical Engineer: Wood & Associates (Pty) Ltd
Mechanical Engineer: Q-Mech (Pty) Ltd
Tenant Coordinator: Kerr Developments (Pty) Ltd
Leasing Agent: The Property Practice (Pty) Ltd
Main Contractor:
GD Irons (Pty) Ltd
Professional Team:
Developer: Kerr Limpopo Property Investments (Pty) Ltd
Project Manager: Kerr Developments (Pty) Ltd
Architect: 3 – Point Architects (Pty) Ltd
Quantity Surveyor: Storm Sciocatti (Pty) Ltd
Civil Engineer: Dekker & Gelderblom (Pty) Ltd
Structural Engineer: Dekker & Gelderblom (Pty) Ltd
Electrical Engineer: Wood & Associates (Pty) Ltd
Mechanical Engineer: Q-Mech (Pty) Ltd
Tenant Coordinator: Kerr Developments (Pty) Ltd
Leasing Agent: The Property Practice (Pty) Ltd
Main Contractor:
Platinum Mile Investments (Pty) Ltd. t/a Vision Construction – Frik Goosen
Professional Team:
Developer: Omigpi Kerr Property Investments (Pty) Ltd
Project Manager: Kerr Property Investments (Pty) Ltd
Architect: Boogertman & Partners (Pty) Ltd
Quantity Surveyor: GK Projects (Pty) Ltd
Civil Engineer: Dekker & Gelderblom (Pty) Ltd
Structural Engineer: Dekker & Gelderblom (Pty) Ltd
Electrical Engineer: Wood & Associates (Pty) Ltd
Mechanical Engineer: Q-Mech (Pty) Ltd
Tenant Coordinator: Kerr & Walker Property Developers (Pty) Ltd
Leasing Agent: The Property Practice (Pty) Ltd
Main Contractor:
Platinum Mile Investments (Pty) Ltd. t/a Vision Construction – Frik Goosen