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    Tows Analysis

    Uploaded by

    Yuva
    This TOWS analysis examines the strengths, weaknesses, opportunities, and threats of a cosmetics company. The company has strengths like reasonable pricing, halal certification, skilled labor, and a well-known brand. Weaknesses include many competitors, a lack of innovation, and not having an effective website. Opportunities exist in providing employee training and using websites to increase awareness. Threats include increasing competition, counterfeit products, and changes in customer demand. Various strategies are proposed to leverage strengths and opportunities or overcome weaknesses and threats.

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    Tows Analysis

    Uploaded by

    Yuva
    29 views2 pages
    This TOWS analysis examines the strengths, weaknesses, opportunities, and threats of a cosmetics company. The company has strengths like reasonable pricing, halal certification, skilled labor, and a well-known brand. Weaknesses include many competitors, a lack of innovation, and not having an effective website. Opportunities exist in providing employee training and using websites to increase awareness. Threats include increasing competition, counterfeit products, and changes in customer demand. Various strategies are proposed to leverage strengths and opportunities or overcome weaknesses and threats.

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    TOWS ANALYSIS.docx

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    This TOWS analysis examines the strengths, weaknesses, opportunities, and threats of a cosmetics company. The company has strengths like reasonable pricing, halal certification, skilled labor, and a well-known brand. Weaknesses include many competitors, a lack of innovation, and not having an effective website. Opportunities exist in providing employee training and using websites to increase awareness. Threats include increasing competition, counterfeit products, and changes in customer demand. Various strategies are proposed to leverage strengths and opportunities or overcome weaknesses and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views2 pages

    Tows Analysis

    Uploaded by

    Yuva
    This TOWS analysis examines the strengths, weaknesses, opportunities, and threats of a cosmetics company. The company has strengths like reasonable pricing, halal certification, skilled labor, and a well-known brand. Weaknesses include many competitors, a lack of innovation, and not having an effective website. Opportunities exist in providing employee training and using websites to increase awareness. Threats include increasing competition, counterfeit products, and changes in customer demand. Various strategies are proposed to leverage strengths and opportunities or overcome weaknesses and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    STRENGHT WEAKNESSES

    1.Reasonable price and 1.Many competitors in the


    availability field
    2.Halal certified product 2.Innovation skills and strong
    TOWS ANALYSIS 3.Excellent packaging of the research and development
    products 3.Investment to new
    4.Skilled labor force technologies
    5.The product quality 4.Does not have a proper
    6.Well-known brand website to promote its
    7.Good customer service product
    OPPORTUNITY SO STRATEGIES WO STRATEGIES
    1.Traning provided to for 1.Create proper and creative 1.Provides explanation and
    employees website and social media training for employees on the
    2.Wix website increases the account strategies used by the
    customers awareness cosmetic company.
    2.Growing market
    Internet technology is
    dramatically cut the cost
    THREATS ST STRATEGIES WT STRATEGIES
    1.Competition within the 1.Collabrate with celebrities 1.By opening R&D

    industry is increasing. or artist to promote the Department in the company


    product to 2.Use better platforms and
    2.Counterfeit commodities
    win over customers from media to approach customer’s
    3.Changes in customers
    competitors feedback
    demand and preferences
    2.Having customers 3.Put together good
    4.Governments rules and
    engagement can reduce sales marketing and advertising by
    regulations
    of fake goods doing interesting content
    5.Scammer fake products
    3.Increasing product quality
    and packaging

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