Design Elements
Design Elements
Design Elements
CREATED BY:
KHUSHI GUPTA
PEARL ACADEMY
01
LINE COMPOSITION
TEXTURE - IMPRESSION
Everything and anything around us has a texture.
How to maintain consistency.
How we can differentiate from a pattern taken the texture from
abstract or different material by shading.
TEXTURE - IMPRINTS
Making the texture using ink or black poster color with different
and creative material.
We became observant and sensitized.
Puzzled Confused
07
COMPLEMENTARY COLORS
Complementary colors may also be called "opposite colors".
Complementary colors are pairs of colors which, when
combined or mixed, cancel each other out (lose hue) by
producing a grayscale color like white or black. When
placed next to each other, they create the strongest
contrast for those two colors.
09
ANALOGOUS COLORS
Analogous colors are groups of colors that are next to each
other on the color wheel. Red, orange, and red-orange are
examples.They create harmonious effect.
10
COLOR INTERACTION
Color interaction s h o w s h o w the n e i g h b o u r i n g
color h a s a impact o n the background.
Here, I’ve s h o w n the examples of color
interaction u s i n g yellow & blue with green
a n d white & green u s i n g red.
13
PRINCIPLES OF DESIGN
Inspiration - leaves of plant (Flora)
PRINCIPLES OF DESIGN
Inspiration - leaves of plant
5 principles of design:-
- Harmong ( state of equilibrium in objects)
- Contrast (variation in thé elements of design)
- Symmetry (mirror image)
- symmetry balance( on center and diagonal)
- Rhythm ( one entity is repeating itself in regular or irregular intervals
Contrast
16
Harmony Rhythm
18
#D55127
Obstinate Orange
#3E4447
Charade
#BCBFBA
Solstice
19
GESTALT PRINCIPLES
Inspiration - Squirrel (Fauna)
Continuity Closure
21
Proximity Similarity
23
#D2BA89
Tan
#9C7A2C
Sushi
#4C2A12
Indian Tan
24
REPEATS
Inspiration - Flower (Flora)
#CA918F
Garnet Shadow
#6E5B58
Grayish Red
#3A1A10
Cyprus
31
REPEATS
Inspiration -Architecture
#BD78AF
Viola
#782C60
Dark moderate pink
#410F22
Vivacious
35
LETTERART
By using my first letter of my name made this
composition using symmetrical balance.
#CBCBC7
Grayish Yellow
#0F0FOE
Smoky Black
36
Digitalization
Principles of design
37
Digitalization
Gestalt Principles
38
Digitalization
Repeats ( inspired by flower)
39
Digitalization
Repeats ( inspired by architecture)
Digitalization
Brand name- Khushi G
Gift wrapping