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  • Brainstorming

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    Софія Сергіївна Данилюк
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    Brainstorming is a group technique used to generate many new ideas for solving a problem spontaneously. Members meet to freely suggest as many ideas as possible without criticism. Effective brainstorming follows rules like separating idea generation from discussion, considering different perspectives, working rapidly without overthinking ideas, going in a circle to share one idea each, and having individuals contribute before being influenced by others. Brainstorming brings together diverse views and can exponentially increase the number of potential solutions, making it useful especially early in developing a new product or campaign.

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    Brainstorming is a group technique used to generate many new ideas for solving a problem spontaneously. Members meet to freely suggest as many ideas as possible without criticism. Effective brainstorming follows rules like separating idea generation from discussion, considering different perspectives, working rapidly without overthinking ideas, going in a circle to share one idea each, and having individuals contribute before being influenced by others. Brainstorming brings together diverse views and can exponentially increase the number of potential solutions, making it useful especially early in developing a new product or campaign.

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    9 views1 page

    Brainstorming

    Uploaded by

    Софія Сергіївна Данилюк
    Brainstorming is a group technique used to generate many new ideas for solving a problem spontaneously. Members meet to freely suggest as many ideas as possible without criticism. Effective brainstorming follows rules like separating idea generation from discussion, considering different perspectives, working rapidly without overthinking ideas, going in a circle to share one idea each, and having individuals contribute before being influenced by others. Brainstorming brings together diverse views and can exponentially increase the number of potential solutions, making it useful especially early in developing a new product or campaign.

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    of 1

    Brainstorming

    Brainstorming is a group creativity technique by which efforts are made to find a


    conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its
    members.
    In other words, brainstorming is a situation where a group of people meet to come up with
    new ideas and solutions which can help us to make different breakthroughs. People are able to think
    more freely and they suggest as many spontaneous new ideas as possible.
    There are some rules of a successful brainstorming session:
    1. Brain Writing
    The general principle of this technique is to separate idea generation from discussion. The team
    leader shares the topic with the team, and team members individually write down their ideas.
    2. Figuring Storming
    Think about how someone like your boss, a famous celebrity, or even the president of the United
    States might handle the situation. Putting yourself in new shoes can give the team a different
    perspective, helping them see the possibilities from fresh ideas.
    3. Rapid Ideation
    Sometimes, time limitations can help generate ideas quickly, because you don't have time to filter or
    overthink each one.
    4. Round Robin Brainstorming
    Teams form a circle to kick off this method. Once the topic is shared, go around the circle one-by-
    one and have each person offer an idea until everyone has had a turn.
    5. Stepladder Technique
    This style of brainstorming encourages every member in the team to contribute individually before
    being influenced by everyone else.
    The session begins with sharing the topic or question with the whole team. Once the topic is shared,
    everyone leaves the room except two members of the team. These two members will discuss the
    topic and their ideas, and find a trade-off. Then, one additional member is added to the group. This
    new member will contribute his or her ideas before the other two discuss theirs.
    So brainstorming is a useful method to bring together a wide range of viewpoints and to
    achieve some good outcomes, especially in the early stages of a product or a company's growth as a
    campaign. Additionally, it's a quick way to generate a large quantity of ideas. Instead of just one or
    two, a group effort can exponentially increase the number of ideas.

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