Report On: Student Full Name: Tajema Islam

Report On
Overall Business operation process of Gemsclip.com
By
Student Full Name: Tajema Islam

Student ID: 17264002
An internship report submitted to the BRAC Business School in partial fulfillment of the
requirements for the degree of
Master of Business Administration
Master of Business Administration

BRAC University
April 2020
© [2020]. BRAC University

All rights reserved.
Page | 1
Submitted by: Tajema Islam, ID: 17264002, MBA, April 2020
Declaration
It is hereby declared that
1. The internship report submitted is my/our own original work while completing degree at
BRAC University.
2. The report does not contain material previously published or written by a third party,
except where this is appropriately cited through full and accurate referencing.
3. The report does not contain material which has been accepted, or submitted, for any other
degree or diploma at a university or other institution.
4. I/We have acknowledged all main sources of help.
Student’s Full Name & Signature:
___________________________________________
Supervisor’s Full Name & Signature:
___________________________________________
Supervisor Full Name: Dr. Suman Paul Chowdhury
Designation, Department: Assistant Professor & Program Director - MBA,
BRAC Business School
Institution: BRAC University
Page | 2
Table of Contents
Declaration ................................................................................................................................. 2
Letter of Transmittal .................................................................................................................. 6
Non-Disclosure Agreement ....................................................................................................... 7
Acknowledgement ..................................................................................................................... 8
Executive Summary ................................................................................................................... 9
1. Chapter one: Overview of Internship ............................................................................... 10
1.1 Student Information: ................................................................................................. 10
1.2 Internship Information: ............................................................................................. 10
1.2.1 Period, Company Name, Department/Division, Address: ................................. 10
1.2.2 Internship Company Supervisor’s Information: ................................................ 10
1.2.3 Job Scope – Job Description/Duties/Responsibilities ........................................ 10
1.3 Internship Outcomes: ................................................................................................ 11
1.3.1 Student’s contribution to the company .............................................................. 11
1.3.2 Benefits to the student ........................................................................................ 11
1.3.3 Problems/Difficulties ......................................................................................... 11
2. Chapter two: Organization Part: (Overview, Operations and a Strategic Audit) ............ 12
2.1 Introduction: .............................................................................................................. 12
2.1.1 Company Overview ........................................................................................... 12
2.1.2 Key Financial and Company Drivers ................................................................. 12
2.1.3 Key Investment considerations .......................................................................... 12
2.2 Company Profile ....................................................................................................... 13

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2.2.1 Legal Structure ................................................................................................... 13
2.2.2 History and Milestone ........................................................................................ 13
2.2.3 Business Model .................................................................................................. 13
2.2.4 Awards and Recognitions .................................................................................. 15
2.2.5 Corporate vision and strategy ............................................................................ 15
2.3 Business..................................................................................................................... 16
2.3.1. Products and services ............................................................................................. 16
2.4 Human Resources ...................................................................................................... 17
2.5 Fund Utilization......................................................................................................... 17
2.6 Marketing and sales ................................................................................................... 18
2.7 Customers .................................................................................................................. 19
2.8 Industry...................................................................................................................... 20
2.8.1 Competitive Position.......................................................................................... 20
2.8.2 Technology ........................................................................................................ 20
2.8.3 Strategic Position ............................................................................................... 21
2.8.4 Summary of trends and projects ...................................................................... 22
2.9 Financial .................................................................................................................... 22
3. Chapter 3: Project Part: Overall Business operation process of Gemsclip.com. ............. 38
3.1 Introduction ............................................................................................................... 38
3.2 Report Objective ....................................................................................................... 38
3.3 Methodology ............................................................................................................. 38
Page | 4
3.3.1 Primary Data ........................................................................................................... 38
3.3.2 Secondary Data: ...................................................................................................... 39
3.4 Findings and Analysis ............................................................................................... 39
3.4.1 Business Development: ...................................................................................... 39
3.4.2 Supply Chain Department .................................................................................. 41
3.5 Summary and Conclusion: ........................................................................................ 46
3.6 Recommendation:...................................................................................................... 46
4. Reference ......................................................................................................................... 47
Page | 5
Letter of Transmittal
Dr. Suman Paul Chowdhury
Assistant Professor & Program Director - MBA,
BRAC University
66 Mohakhali, Dhaka-1212
Subject: Internship report on Overall Business operation process of Gemsclip.com.
Dear Sir,
With immense pleasure, I would like to submit my internship report on Overall Business
operation process of Gemsclip.com. To complete my Master of Business Administration
program, internship report is a pre-requisite.
Internship program was conducted under your utmost supervision and report is built under your
superlative direction. During this 12 weeks long program, my assignment was being associated
with the Business development department of Gemsclip.com. Insights, erudition’s,
observations and experiences of mine are inserted in this particular report thoroughly.
I will be obliged if you accept my report and grant your final evaluation remark in order to
acquire my graduation accreditation. Thanking you in advance.
Sincerely yours,
_______________________
BRAC University
Date: 04/21/2020
Page | 6
Non-Disclosure Agreement
[This page is for Non-Disclosure Agreement between the Company and The Student]
This agreement is made and entered into by and between Gemsclip.com and the undersigned
student at BRAC University, Tajema Islam, ID: 173264002. For the purpose of preventing the
unauthorized disclosure of Confidential Information as defined below. The parties agree to
enter into a confidential relationship with respect to the disclosure of certain proprietary and
confidential information.
Page | 7
Acknowledgement
I would like to take the opportunity to thank Almighty Allah for providing me enough strength
to complete my Internship Epoch with ethical manner, dedication and effectiveness. My
heartiest gratitude goes to all the individuals who were involved directly and indirectly in
establishment of this report.
Sincerest appreciativeness to Shameem Ahsan, Chairman of Gemsclip.com for sharing his

immense support and impeccable insights with me; Mr. Debashis Phani, COO who was not
only a supervisor but a mentor who groomed me thoroughly not as an Intern but as a part of
actual member of the organization during the whole process. I would like to thank
Gemsclip.com and the whole operation Management teams for showing such humble behavior
during my stay.
Most importantly, I would like to than Dr. Suman Paul Chowdhury, Assistant professor and
Program Director (MBA) of BRAC Business School who have supervised and guided me to
and fro with her valuable acumens and suggestions to standardize this report.
Last, but not the least, I would like to thank my family and friends for their constant support in
order to complete my Bachelors of Business Administration journey at BRAC University and
delivering the best interval of lifetime.
Page | 8
Executive Summary
Bangladesh is on a digital stride. The country is overcoming newer challenges every day and
striding towards its goal of the Digital Bangladesh. There are obstacles on the way, but only
to make Bangladesh more agile in its race towards its dream. Under the leadership of the
present government and its policy makers, the goal is now more achievable than ever.
Bangladesh has become a wonder to the world with its achievements and successes. Taking
Bangladesh forward in the digital front in the B2B sector in Bangladesh is Gemsclip.com.
Business Development and Supply chain department are the two major department of this
organization by which its overall operation runs. The learn about the processes in the
company was the main objective of my internship report. This particular report is to reflect
the practical level knowledge of overall operational process of Gemsclip.com to justify the
real time process theorem by analyzing the operational process of Business development
department and Supply chain department. I have included so findings and recommendations
to smoothen the process.
Page | 9
1. Chapter one: Overview of Internship
1.1 Student Information:
Name: Tajema Islam
ID: 17264002
Program: Master of Business Administration
Major/Specialization: Operations Management
1.2 Internship Information:

1.2.1 Period, Company Name, Department/Division, Address:
Period: January 2020 – March 2020

Company Name: Gemsclip.com (E-generation B2B Ltd.)
Department: Business Development
Address: Apartment # 301, House # 1/A (HB Tower), Roar # 23, Gulshan 01, Dhaka -1212
1.2.2 Internship Company Supervisor’s Information:
Name: Debashish Phani
Position: Chief Coordinator Officer
1.2.3 Job Scope – Job Description/Duties/Responsibilities
• Identifying new sales leads

• Pitching our services
• Prepare price quotation
• Maintaining fruitful relationships with existing customers
• Recurring the sales as well as upselling
• Collaboration with Billing & finance team
• Collaboration with Supply chain team
• Collaboration with Operation generation
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1.3 Internship Outcomes:
1.3.1 Student’s contribution to the company
Successfully on-boarded 4 new customers and total revenue earned 13,244,260 BDT during
the internship period.
1.3.2 Benefits to the student
I have learned the total operational process of the local service proving company. It will help
me to build my career in business development department in any reputed multinational or
local company in near future. Also it helped me to develop my managerial and leadership skill.
1.3.3 Problems/Difficulties
• Most of the information could not be retrieved due to confidentiality

• For the position limitation, many places were restricted to learn in depth; hence
observation method was used
• Cooperation were almost nil regarding data/information collection
Page | 11
2. Chapter two: Organization Part: (Overview, Operations and a
Strategic Audit)
2.1 Introduction:
2.1.1 Company Overview
Gemsclip.com is Bangladesh’s first ever service provider of procurement tracking and easy
reordering. Gemsclip is an award winning B2B e-commerce platform for complete office
supplies at convenience. It is a SBU of eGeneration Ltd., one of the leading management
consulting, system integrating, NLP, data analyzing and researching IT Companies of
Bangladesh. Our prime focus is to simplify the supply hassles of a procurement manager and
serve quality product with quantity management and time saving. We bring all you need for
your office supplies under one platform. We provide highest transparency with genuine
products to pick from one open platform with zero counterfeit chances and guarantee cost
efficiency through our e-commerce portal where companies can order online. Customers also
get doorstep delivery and can buy in bulk to save time Everyday our website’s
(www.gemsclip.com) support team provide a-z office supply solutions to clients with just one
click or just one phone call.
Annual revenue: 95,975,873.4 BDT Jan’18 - Dec’18
2.1.2 Key Financial and Company Drivers
Number of customers and key references: 88 local & multinational corporations
Licensing model: Distributorship with large suppliers & Merchants (Unilever, Reckitt
Benckiser etc.)
2.1.3 Key Investment considerations
Current Geography focus: All over Bangladesh; Nationwide
Future Geography expansion plans: Nepal & Myanmar
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2.2 Company Profile
Gemsclip.com (eGeneration B2B Ltd) is a sister concern of eGeneration Ltd, the first listed
software solutions company to go to IPO. eGeneration B2B Ltd was founded in 2017 as a sister
concern of eGeneration Ltd (established: 2003). eGeneration B2B Ltd itself though was
incorporated in 15th May 2017 but was operational on a pilot basis from March of 2017.
2.2.1 Legal Structure
Date of Founding 15th May, 2017,
Type of Company Private Limited Company
Date of Commercial Operation December 01, 2017
2.2.2 History and Milestone
Figure 1: Milestones of Gemsclip.com
2.2.3 Business Model
Line of business
Gemsclip.com is the country’s first ever B2B e-commerce procurement service provider
to include procurement tracking and easy reordering with bulk buy facility. Gemsclip.com
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also has dedicated Key Account Managers to ensure support to businesses with
procurement needs. Our aim is to create a B2B platform with a complete solution for all
procurement needs, focusing on everyday office supplies. The service proposition is to
provide our customers with the highest of convenience, with primary focus on simplifying
supply hassles and serving the quality products, at the exact quantity and at an accurate
time.
Figure 2: Business Process of Gemsclip.com
Page | 14
Business differentiation
The graph below includes a list with 8 of our primary unique selling points and
differentiating factors to provide us a competitive edge.
Figure 3: Unique Selling Points of Gemsclip.com
2.2.4 Awards and Recognitions
The mission of Gemsclip.com is globalizing the retail industry of our country like Amazon,
Alibaba, and Staples etc. In its journey to that, Gemsclip.com has received several recognitions
along the way. Gemsclip.com won ‘South Asian Business Excellence Awards 2017’ in ‘Start-
Up of the Year’ category in followed by an even greater achievement by being selected ‘Winner
of the World Summit Awards (WSA) Bangladesh’ in the category of Business & Commerce.
Gemsclip.com is now competing to win the Global WSA awards with the hope of bringing
further international recognition to the country and their business. Bangladesh is on a digital
stride. The country is overcoming newer challenges every day and striding towards its goal of
the Digital Bangladesh.
2.2.5 Corporate vision and strategy
Taking Bangladesh forward in the digital front in the B2B sector in Bangladesh is eGeneration
B2B Ltd- (Gemsclip.com).
Page | 15
Gemsclip.com is working with the vision to transform and digitize the procurement industry
of our country through technological innovation, transparency along with utmost priority to
cost minimization.
2.3 Business
We are a procurement service provider procuring a range of products for our customers based
on their needs. We provide products in following category: Stationary, Pantry, Cleaning,
Electronics, Manufacturing Machineries & Raw Materials, Safety & Security Products and
anything else that our clients inquire. Currently, we are procuring over four thousand products
with many more SKUs for our 60 corporate clients spread throughout the country.
Current Categories of the products we sell through Gemsclip.com are:
Stationaries IT & Cleaning Pantry Items Corporate &

Electronic Supplies Promotional
Products Gift Items
Figure 4: Products Sold by Gemsclip.com
2.3.1. Products and services
Stationary: All kinds of stationary products with paper as the primary seller.
Cleaning Supplies: Cleaning agents sold directly & through service providers. Unilever
Products as best- sellers.
Pantry Items: All dry food items stored at office pantry. Nestle Products as best-sellers.
Electronic & IT: Office laptops, printing tools, ACs, etc. HP products as best-sellers.
Gift Items: Primarily Pharmaceutical gift items along with corporate gift items. Customized
products sourced from China & local market.
Raw Materials & Machineries: Manufacturing industry (especially: RMG) machinery

sourcing, packaging material sourcing.
Page | 16
2.4 Human Resources
Gemsclip.com is being led by: Shameem Ahsan, Chairman, Syeda Kamrun Ahmed and Mirajul
Haque, Co-founder & Director of Gemsclip.com. Currently, the organization employs 43
employees, with 28 full-time employees with immediate expansion plans of recruiting 18 more
employees to cater to growth.
2.5 Fund Utilization
Gemsclip will utilize the raised fund in improving its technology, warehousing and delivery
process which includes website upgradation, CRM platform development, analytics &
forecasting tools installation, distribution capacity development, database management system
etc. Currently the website, dashboard and CRM system are going through improvement.
Figure 5: Investment Requirement
Page | 17
Figure 6: Upcoming Improvements in Processes in Gemsclip.com
2.6 Marketing and sales
The company has a defined and structured marketing and sales process in place. As we are a
B2B platform, most of our sales come from our extensive client engagement strategy. We have
our website and dedicated key account managers who onboard our clients. After onboarding,
we take requirement from the clients and quote the price. Through this process, we keep
working in-house with procurement for sourcing the products from one of our 1000+ merchants
or from warehouse to deliver products within 24 hours (in Dhaka) or 72 hours (anywhere else
in Bangladesh). We also have a post-sales service where we acquire Client Feedback. After-
sales service for IT & electronic products & along with product with warranties is part of the
process.
Page | 18
2.7 Customers
We have clients from all industries and sizes in our portfolio.
Figure 7: Logos of Gemsclip.com Customers
Page | 19
2.8 Industry
We are currently serving the following industries: Healthcare, Education, FMCG, IT,
Electronics, Real Estate, Marketing & Advertising Agencies, Pharmaceutical and many more.
We provide our procurement service to local companies MNC’s alike We are especially
attractive to MNCs because of the transparency we are able to bring to their procurement
department and tracking of sourcing.
Sindabad.com (Direct Competition). All other supplier of office products are indirect
competitors.
2.8.1 Competitive Position
Differentiator and USP:
▪ Transparent procurement system due to visibility and tracking at all steps.
▪ Timesaving and hassle-free procurement option for customers as it eliminates

their need to manage multiple vendors, suppliers, delivery companies.
▪ Convenient alternative to traditional procurement due to one-stop platform.
▪ Easy & Seamless User Interface
▪ Competitive Product Pricing: Distributorship with Merchants and Strategic

Partnerships.
▪ 4.5% VAT Exemption: GoB
▪ Robust CRM
▪ Delivery Anywhere Nationwide
▪ Client Dashboard
▪ Post-Sales Service & 72-hour Return Policy
▪ Flexible Payment Facility
2.8.2 Technology
▪ Development language: PHP Zend Framework (Magento CMS)
▪ Tools (Php storm, Gitlab, Jira)
Page | 20
▪ Databases (MySQL)
▪ Cloud platform (AWS cloud): Core applications exist in cloud.
▪ Cloud Consumption (AWS cloud compact service)
▪ Deployment model – Public Cloud based on IAAS
▪ Current deployment bill of material and spend on technology: Total USD 29,587
(Platform purchase from BAGDOOM- USD 11,764, Modification, upgradation
and maintenance - USD 15,294, Hosting-USD 2,529)
▪ Focus areas of technology evolution in next 6 to 12 months:
• ERP System development for Inventory Management (including Warehouse

Management), Finance & Accounts
• Upgrading order placement, management and pricing, and integrating it with ERP
and CRM
CRM and delivery management for seamless order fulfillment and client
satisfaction
2.8.3 Strategic Position
We are a one-stop online procurement service provider facilitating office procurement for
our customers based on their needs. Our categories cover a wide range of products required
for corporates, namely: Stationary, Pantry, Cleaning, Electronics, Manufacturing
Machineries & Raw Materials, and Safety & Security Equipment. However, based on client
requirements and strategic alignment, we add new categories provided the volume and
revenue is justified. Currently, we are procuring over 4000 products with multiple SKUs
each to cater to 68 corporate clients spread throughout the country.
Page | 21
2.8.4 Summary of trends and projects
Graph 1: Sales Forecast Revenues for 3 years
Figure 8: Summary of Client and Business
Page | 22
2.9 Financial
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3. Chapter 3: Project Part: Overall Business operation process
of Gemsclip.com.
3.1 Introduction
Bangladesh is on a digital stride. The country is overcoming newer challenges every day
and striding towards its goal of the Digital Bangladesh. There are obstacles on the way, but
only to make Bangladesh more agile in its race towards its dream. Under the leadership of
the present government and its policy makers, the goal is now more achievable than ever.
Bangladesh has become a wonder to the world with its achievements and successes. Taking
Bangladesh forward in the digital front in the B2B sector in Bangladesh is eGeneration B2B
Ltd-(Gemsclip).
3.2 Report Objective
This particular report is to reflect the practical level knowledge of overall operational
process of Gemsclip.com to justify the real time process theorem. With this we will figure
out:
• The process flow of Business development department
• The process flow of Supply chain department
3.3 Methodology
Internship report is generally steered from the experience and observation of the time-
period. Through blending the analysis and observations, the report has been classified in a
systematic manner to exhibit the best understanding. The method which has been used here
is Descriptive Research under the category of Observational Method. As my basic objective
was to figure out the real time process practice regarding Business development & Supply
chain department – observational method was the best option to justify the actual process
and create comparison with the actual theorem.
The report is conducted in both Primary and Secondary data combinations.
3.3.1 Primary Data: Three months of work experience, observation and learning from the
given tasks regarding Business development.
Page | 38
3.3.2 Secondary Data: Theoretical clarification to comparison of academic learning along
with on the job experiences & knowledge. Also Gemsclip.com website, reports and few
other articles regarding business development & supply chain process were used in this
report for better elucidation.
3.4 Findings and Analysis
In the report we will see the main two department’s overall process flow and how it works
in real life. We will see the diagrams as well as a short description of the process.
3.4.1 Business Development: The first work start in business development department.
There are three ways to describe it.
• New lead/customer acquisition
• Recurring customer sales
• Account management
3.4.1.1 New Lead/Customer Acquisition:
Description: It starts with finding the prospective customers suitable for the company.
Then we need to prepare a database of the prospective customers. After that, we need to
Page | 39
contact with then through phone calls or email and set a pitch meeting. In the pitch meeting
we need to explain our works and ask for their requirement list so that we can submit a
price quotation. After submitting the quotation there are few times we need to revised the
prices according to the customer’s preference and finally when the both parties agrees the
prices, payment modality and delivery, client issue a work order. This process might take
3 weeks to 2 months depending on the situation.
3.4.1.2 Recurring customer sales:
Description: In this part we can divide it into two parts. When it is the first order, it
requires a bit time to fulfill the delivery. We need to review the products and price
quotation with the customer and supply chain team. After the product confirmation,
Page | 40
supply chain procure the items and deliver to the customer. It might take 3 to 5 working
days.
When its recurring order, it take less time to fulfill. After getting the work order, we
send it to the supply chain team and they procure the items and deliver to the customer.
It might take 2 to 3 working days.
3.4.1.3 Account management:
Description: In this chapter, key account manager (KAM) needs to a constant follow
up and relationship visit with the customers. We need to follow up with the previous
order delivery fulfillment as well the bill submission. After that, we need to have a
consent follow up with customer’s finance department to collect the payments.
3.4.2 Supply Chain Department
Supply chain department is backbone of this company. Their processes can be described in
five parts.
• Procurement process
• Price sourcing process
• Product sourcing process
• Order management process
• Order delivery process
Page | 41
3.4.2.1 Procurement Process:
Description: After getting the work order from the KAM, procurement first need to
analyze the budget requirement for the order. They check which products can be taken
from the previous stock and which needs to be procure. After selecting the payment
modality (cash or credit), they purchase the items and bring it to the warehouse. In
warehouse there must have the quality check and if there is any issue for return they
arrange it accordingly. After the process they submit the bills for settlement.
Page | 42
3.4.2.2 Price sourcing process:
Description: After getting the inquiry from the KAM, price sourcing team needs to determine
the market. They need to find and check the prices through own data base or market and send
it to KAM. After review from the KAM and clients they lock the final prices.
Page | 43
3.4.2.3 Product sourcing process:
Description: After receiving the inquiry from KAM, they need to select and research
the market depending on the items. Then they need to check the options and send it to
KAM for confirmation. After getting the approval they need to process it for purchase.
Sometimes they need to send samples to customers for approval as well.
Page | 44
3.4.2.4 Order management process:
Description: Order management team has to place the order in the website after getting
the order from KAM. It will generate delivery challan as well as bill/invoice.
3.4.2.5 Order Delivery Process:
Page | 45
Description: After getting the work order from KAM, they need to prepare the budget
for delivery and sourcing team will hand over the items to delivery team. They pack it
according to the requirement and ship the delivery by using personal delivery logistic
to the customer’s location. If there are any return items, it handed over to the sourcing
team.
These are the overall process flow of Business Development team and Supply Chain
team.
3.5 Summary and Conclusion:
To sum up, I would like to say that, the whole process of the business operation of
gemsclip.com is quite regular and adoptive as a local company. It has more similarity in
local perspective but there is more space to adapt new systems which can reduce the man
power and time. As a start-up, it gained trust and popularity in the market through its
commitment and service. I have high hope for this company’s future perspective.
3.6 Recommendation:
There are few points where it can improve its quality. Those are:
1. The process of procurement and delivery is a bit lengthy and sometimes customer
need few urgent requirements. In that case, if they make an analysis for the regular
customers and stock some back up products in warehouse, that might resolve the
problem.
2. Sometimes there are high pricing issue arises. For my perspective, it can be solved
if they make more suppliers and back up suppliers for the similar products, this
problem also can be solved. Because, then the bargaining power will be in our
hand.
3. There are some complains about quality of the products. For this issue, they need
to hire someone dedicated only for quality check and follow packaging protocol to
ensure the quality service.
4. They only using one van for both procurement and delivery that causes delay in
process. It can be solved if they could separate the vehicles for the two different
works.
Page | 46
5. In the price quotation, there are no fixed scaling for the prices, so it takes a longer
time to do it manually. There is few software available in the market to solve this
issue.
6. The warehousing products are also being done by manual system which can be
automated by using bar code scanners.
7. The customer logs are kept in manual process and it has no back up system. They
can use CRM software to upgrade the process.
These are the few recommendations which can be implemented shortly to smooth the
process.
4. Reference
1. Financial Report: E-generation B2B Ltd, Year 2017-2018
2. Company profile: E-generation B2B Ltd, Version 4
3. Company Website: WWW.GEMSCLIP.COM
Page | 47

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Report On

Overall Business operation process of Gemsclip.com

Student Full Name: Tajema Islam

Master of Business Administration

© [2020]. BRAC University

Student’s Full Name & Signature:

Supervisor’s Full Name & Signature:

Letter of Transmittal .................................................................................................................. 6

Non-Disclosure Agreement ....................................................................................................... 7

Executive Summary ................................................................................................................... 9

1. Chapter one: Overview of Internship ............................................................................... 10

1.1 Student Information: ................................................................................................. 10

1.2 Internship Information: ............................................................................................. 10

1.2.1 Period, Company Name, Department/Division, Address: ................................. 10

1.2.2 Internship Company Supervisor’s Information: ................................................ 10

1.2.3 Job Scope – Job Description/Duties/Responsibilities ........................................ 10

1.3 Internship Outcomes: ................................................................................................ 11

1.3.1 Student’s contribution to the company .............................................................. 11

1.3.2 Benefits to the student ........................................................................................ 11

1.3.3 Problems/Difficulties ......................................................................................... 11

2.1 Introduction: .............................................................................................................. 12

2.1.1 Company Overview ........................................................................................... 12

2.1.2 Key Financial and Company Drivers ................................................................. 12

2.1.3 Key Investment considerations .......................................................................... 12

2.2 Company Profile ....................................................................................................... 13

2.2.2 History and Milestone ........................................................................................ 13

2.2.3 Business Model .................................................................................................. 13

2.2.4 Awards and Recognitions .................................................................................. 15

2.2.5 Corporate vision and strategy ............................................................................ 15

2.3.1. Products and services ............................................................................................. 16

2.4 Human Resources ...................................................................................................... 17

2.5 Fund Utilization......................................................................................................... 17

2.6 Marketing and sales ................................................................................................... 18

2.7 Customers .................................................................................................................. 19

2.8.1 Competitive Position.......................................................................................... 20

2.8.2 Technology ........................................................................................................ 20

2.8.3 Strategic Position ............................................................................................... 21

2.8.4 Summary of trends and projects ...................................................................... 22

2.9 Financial .................................................................................................................... 22

3. Chapter 3: Project Part: Overall Business operation process of Gemsclip.com. ............. 38

3.1 Introduction ............................................................................................................... 38

3.2 Report Objective ....................................................................................................... 38

3.3 Methodology ............................................................................................................. 38

3.3.2 Secondary Data: ...................................................................................................... 39

3.4 Findings and Analysis ............................................................................................... 39

3.4.1 Business Development: ...................................................................................... 39

3.4.2 Supply Chain Department .................................................................................. 41

3.5 Summary and Conclusion: ........................................................................................ 46

Subject: Internship report on Overall Business operation process of Gemsclip.com.

Student Full Name: Tajema Islam

Student ID: 17264002

BRAC Business School

Sincerest appreciativeness to Shameem Ahsan, Chairman of Gemsclip.com for sharing his

Program: Master of Business Administration

Major/Specialization: Operations Management

1.2 Internship Information:

Period: January 2020 – March 2020

1.2.2 Internship Company Supervisor’s Information:

Name: Debashish Phani