Chapter 3
Chapter 3
Chapter 3
Grety V. Fabricante
Waysly T. Cubayan
Jessa T. Fabores
Arielle P. Alvarez
Cristine B. Redira
Practical Research 1
May 2023
Chapter 3
Methodology
Research Design
research involves gathering data that describe events and then organizes,
tabulates, depicts, and describes the data collection (Glass & Hopkins,
1984). In this study, the researcher used the design in this study, the
the researcher aimed to uncover the essence of their encounters and the
valuable insights into their daily lives and interactions within the context of
Research Locale
proper and bounded in the south by Barangay 11, in the north by Barangay
whole, poblacion falls under the 4th type or intermediate B type with no very
pronounced maximum rain period and no dry season. The terrain of the
Zone (Zone 6A) with one river and two creeks (Salubsob and a portion of
Mamala Creek). The climate is temperate with longer rain period through
which one could feel the coldness of the place all year round. The soil type
is predominantly clay loam. There are Eight Zones in the barangay. These
sectors are equivalent to the puroks and sectors of other barangays. Each
Zone has its own set of officials that the residents can consult to whenever
Research Participants
education, and occupation. This diversity will help identify how the 4Ps
1 2 3
participants.
4 5 6
Validation of Instrument
A researcher-made survey questionnaire will be developed based from
part, is the Variable 1 - What are the Challenges and opportunities of 4Ps
point scale that corresponds to their answer. The content of the Instrument
will be launched.
Research Ethics
allowing them to understand their part in, and purpose of, the study. The
researcher will inform them that it was their voluntary decision whether to
participate or not in the study, and the researcher will value and respect
their decision. Further, the researcher will inform them of their right to
researcher will ensure that their responses will be kept private with strict
confidentiality and all information gathered will be used only for the
The researcher will observe proper referencing. The study will not to add or
will ensure the integrity of the paper. Conflict of interest will not be evident
This study will not invade participants' privacy or coerce them into
acting against their own will. The researcher will ensure no damage in any
Thesis Committee.
retrieving the data. These include survey, interview and documentary with
researcher via phone calls, emails and video calls. To validate the data
gathered, the researcher will validate the gathered survey, interview and
documentary analysis.
Data Analysis
Qualitative methods was chosen in this study where a detailed
investigated, and the availability of information is non numeric (e.g. text and
In this study the data collected will be analyzed using NVIVO such