CASE STUDY

GETTING STARTED
IN WEB3.0
BY AGRAY CHETTIAR
THE KEY
ELEMENTS
01 INTRODUCTION

02 PROBLEM-SOLUTION SET

03 APPROACH
TABLE OF CONTENTS
ABOUT MPL INDIA'S CURRENT STAND

ONLINE GAMING USERS IN INDIA KEY PLAYERS IN THE INDUSTRY

ONLINE GAMING MARKET MPL: MOONSHOT IDEA

WHAT IS WEB 3.0? IDEATION

NFT: STARTER PACK RESEARCH

NFT CRAZE DIRECT COMPETITOR: FANCRAZE

WHAT IS WEB 3.0 GAMING? TIMING: KEY INSIGHTS IN THE

INDUSTRY

P2E GAMES: WEB 3.0 POV

MPL is the world's leading mobile eSports platform that allows
users to participate in paid competitions across 60+ games in
multiple categories, including mobile games, daily fantasy sports,
quizzing, and board games. Founded in 2018, MPL hosts hundreds
of millions of tournaments a month and is trusted by over 90
million registered users across India, Indonesia, Europe, and the
U.S.
Online Gaming Users
in India
The number of internet No. of gaming users (in mil) Total Internet Users (in mil)

users in India is predicted 2025

to reach one billion in
2023, while the country's
2024
online gaming
population is expected to
increase from 481 million 2023

in 2022 to 657 million in

2025. (Source: Inc42) 2022

2021

0 250 500 750 1,000 1,250

Online Gaming Market
Market Size ($ in billion)
The market size of the online
200
gaming industry is around $79
billion in 2020, which is projected
to grow at 18 per cent CAGR to 150

surpass $182 billion in 2025,

according to Inc42. The growth in
100
the online gaming market is
accelerated by the rise in digital
infrastructure, cheap and fast 50

internet connection throughout

the country has boosted online
0
gaming further in India. 2020 2021 2022 2023 2024 2025
What is Web 3.0?
Web3, the future internet we’re moving towards, is a decentralized
internet. Under Web3, the internet is shared online and governed
by the collective “we,” rather than owned by centralized
entities.The Web3 world is one that has open-source protocols at
its foundation. additional features and Web3 is about
rearchitecting internet services and products so that they benefit
people rather than entities.

Web 1.0 Web 2.0 Web 3.0

Read Read-Write Read-Write-Own
NFT: Starter Pack
NFT is an acronym for non-fungible
token, which essentially means an
asset that’s unique, rather than an
asset that’s identical to many other
assets.
NFTs are defined and created
(‘minted’ in NFT parlance) by a smart
contract, which is just a piece of
code that resides on the Ethereum
blockchain, and specifies a number
of functions that can be used to
create and interact with ‘tokens’ that
represent some non-fungible asset
Bored Ape Yacht Club
It's Crazy Out Here
Dylan Field, the co- A veritable slew of celebrities and
founder and CEO other brand name individuals are
Figma, made
also already members of the
headlines for selling
CryptoPunk elite, from Jay-Z to
a very rare
CryptoPunk for $7.5 Snoop Dogg to Serena Williams to
million on March Jason Derulo to Steve Aoki to Gary
11th, 2021” Vaynerchuk to Logan Paul

Twitter becomes one Visa — yes, the literal staid

of the first social multinational credit card processing
networks to build company — purchased CryptoPunk
NFTs into the app 7610 for $150,000
itself
WHAT IS  
WEB 3.0 GAMING?
In simple terms, the idea Games that offer ownership of
with Web 3.0 games is that in-app purchases [as NFTs]
users are rewarded for the will attract gamers who want
in-game assets they own. to make money by playing
More importantly, those games.
assets have a value that
goes beyond the game
itself.
For a sport to be enjoyable,
the players should know its
value.
P2E Games: Web 3.0 PoV
Players could also earn It’s currently more about
income from the play to earning, less playing, reason
earn web3 games by why web3 games' lifecycles are
obtaining in-game NFTs shorter.
and trading them.
Seeking good gameplay is
In the case of play-to-earn much more difficult compared
games for web3, players to conquering the technical
could generate a steady difficulties of building the
source of income in crypto metaverse focusing on the
just by playing the games. infrastructure and getting the
tech into households. Focus
should be on the infrastructure
CryptoPunk
and getting the tech into
households.
 WHY WEB 3.0
GAMING?
NFTs enabled provable digital scarcity that no one could violate and also
1 inherently gave all ownership and transfership rights to the owners of the
NFTs.

2 Flexibility on cash-in/cash-out choices

It is also reasonable to perceive blockchain networks as immutable

3 databases, which ensures security of play to earn games.
 WHY WEB 3.0
GAMING?
User behavior is changing: Users are now spending more on games and
4 in-game purchases opening new economic and creative opportunities for
gamers and game developers.

There is potential to unlock a $100 billion gaming market-

Om Malviya, President, Tezos India.
CURRENT STAND FOR
WEB3.0 IN INDIA
The lack of regulations around Web3 gaming in India may prove
to be a serious hurdle.
At present, the only Web3 policy in place is the recent taxation
regime for virtual digital assets.
.

Policymaking is crucial to building a future-centric digital

economy that promotes India as a Web3 leader instead of
a mere supporter or a technology support center.
CURRENT STAND FOR
WEB3.0 IN INDIA
Key points discussed at Blockchain Gaming Summit 2022,
Bengaluru -
A sandbox regulatory framework would help facilitate
this by overseeing live testing of new Web3 products in a
controlled/test environment.
An expert panel may be constituted under MeitY with
members from NITI Aayog's Frontier Technologies
vertical, experts, and industry representatives.
.
Key Players in the Industry
Tezos India rolls out
game launchpad to
facilitate web3 game
development and
will support game
developers by
providing Ecosystem
Growth Grants (EGG)
worth $10,000

Polygon has collaborated with big

names like EA, Activision, and more.
Recently, US coffee and beverage
company, Starbucks, plans to launch its
latest Web 3.0 initiative in partnership
with Polygon (MATIC) Blockchain
sometime later this year.
MOONSHOT IDEA
SPORTS NFT INTEGRATION
IDEATION
The Indian Premier League(IPL), India's biggest sporting festival has been
1 entertaining people around the world for more than a decade now. Who
wouldn't enjoy their favorite cricketer's/team's collectible.

This is where NFTs come into the picture. NFTs actually have more
2 permanence and consequent long term value retention than physical objects
— no degradation, either!

Who would say no to a NFT of MS Dhoni hitting a helicopter shot or Virat

3 Kohli lifting his maiden trophy. NFTs will elevate the users' sporting and
entertainment experience to the next level.
01
PLAYER NFTS
BIDDING

Partner with some blockchain

company like polygon
(ethereum L2, low fees) to
mint the NFTs and through
marketplaces such as
opensea people can place
their bid.(buy/sell).
Be it the MoTM Moments,
spectacular catches, birthday
celeberation in the dressing
Money-flow: The highest room and many more.
bidder gets the NFT, the More feasible solution can be
cricketer gets a cut and rest figured out keeping
comes into MPL's pocket. constraints and resources in
mind.
02
TRADING CARDS
P2E USE CASE

Trading cards in the form

NFTs is minted, can be
bought on the MPL platform,
Users use these cards for P2E
gaming and get rewards in
return
Another use case is to
incentivize P2E gaming with
Sports NFTs using
leaderboard system, this will
be a sort of motivation for
the users to use the platform
even more.
03
BTS OF RCB & KKR
PARTNERS

Being principal sponsor

and associate partner of
KKR and RCB respectively,
many angles to NFT
integration can be
explored
Ex- Training sessions of
high profile cricketers
Winners of the P2E NFT
games or if someone gets
a rare trading card of a
specific player can be
incentivized with match
tickets.
RESEARCH
THINGS TO EXPLORE WITH YOUR TEAM AND STAKEHOLDERS

Estimation of resouces, keeping contraints in mind. Also this is a new

1 market entry, user journey should be one of the prime focus

Keeping a check on legal aspect is utmost priority. How many

2 intermediateries will be involved like GOI,BCCI, agreement with teams and
players, etc.

IIs the product/feature profitable? How much compensation will each

3 involved take like blockchain company, minting fees, player agreements etc.
DIRECT COMPETITORS
FANCRAZE PARTNERED WITH DC AND CSK

BUILDING THE CRICKET METAVERSE: Combining NFTs,

gaming, utilities, and real world experiences to create a
platform for fans to collect, use, play, and interact.
Backed by Sequoia Capital and Tiger Global
Officially licensed product of the International Cricket
Council(ICC).
TIMING
SOME KEY DEVELOPMENTS IN THE INDUSTRY

India has the second highest number of crypto users in the

world.(Source: Chainanalysis report 2021)
It is estimated that over 800,000 new Web3 jobs could be
created by 2030 in India.(Source: NASSCOM Industry Report
2021)
Game decentralized applications (dApps) currently account
for 52% of the blockchain industry and also VCs and private
investors have invested over $10 billion into blockchain-based
game projects since 2021. (source: Dappradar)
India could potentially become a big player in Web3 and have
a larger share in the $100 billion a year gaming pie in the
world when the gaming industry is poised to transition from
free to play to play-to-earn ecosystem afforded by Web3.
(Blockchain Gaming Summit 2022, Bengaluru)
Blockchain network Algorand has partnered with FIFA inking a
sponsorship and technical partner deal.
THIS IS THE
BEST TIME TO
BUIDL
THANKS
A LOT
BY AGRAY CHETTIAR

agraygirish@gmail.com