Script

SLIDE 1
Good day everyone. I am Precylyn A. Gerolaga, an ABM student from Mintal

Comprehensive High School. It is an honor for me to present to you today, August 4,
2021, our research study entitled “Online Shopping Behavior and Consumer Purchase
Decision Process Among the Residents of Barangay Mintal. We are very much
interested in this study because this is in line with our strand that is Accountancy ,
Business and Management.
SLIDE 2
Are you fond of online shopping? If you do, well this study will interest you most.
Online shopping is the easy solution for busy life in today’s world. In our world today
where digitalized era is on top of use, it’s no wonder how e-commerce become
prominent.
Many big retailers have popped up such as Shoppee, Lazada, and Zalora who
dominated the commerce trend. When the pandemic hit our country, these e-commerce
giants boomed more and currently the most popular online stores in the Philippines.
But this rapid acceleration of the online-shopping trend brings some challenge as well.
The majority of respondents were mostly afraid of product testing, claims, problems with
products returns and delivery of the wrong product. For one thing, consumers tend to
have a difficulty in purchasing goods. They need a well-organized decision making,
spend strategically and recognize what works for them: their lifestyle, personality, figure
– and budget before purchasing goods which is time-consuming.
SLIDE 3
This study sought to answer the following research questions.
1. What is the level of online shopping behavior when measured in terms of its factors?
2. What is the level of consumer purchase decision process of respondents?

3. Is there a significant relationship between the online shopping behavior and
consumer purchase decision process among the residents of Barangay
Mintal?
The null hypothesis was formulated and tested at 0.05 alpha level of significance and it
is stated that there is no significant relationship between the online shopping behavior
and consumer purchase decision process among the residents of Barangay Mintal.
SLIDE 4
Presented here are the findings of the study based on the tabulated and treated data
generated from responses of the respondents. I am going to discuss the independent
variable of our study which is the online shopping behavior. Online shopping behavior
is a kind of individual’s overall perception and evaluation for product during online
shopping which could result in a bad or good way. There are six factors of online
shopping behavior and those are the (insert factors). This table here is the summary of
the level of each of these factors. Sales promotion got the highest mean value of 4.25
and was perceived by the barangay mintal residents as very influential to their buying
behavior.
According to Brassington & Pettitt, sales promotion are range of marketing technique
that are designed to add value to a product or services over and above the normal
offering in order to achieve specific sales or marketing objective. The value created by
sales promotion provides a direct impact on consumer behavior and accelerates the
selling process by influencing consumer to make a swift purchase.
Moreover, the overall mean value of online shopping behavior when measured in terms
of all these factors is 4.05 which descriptive level is high and is therefore strongly
influential.
SLIDE 6
Now, I am going to talk about the dependent variable of our study which is the
consumer purchase decision process. CPDP refers to the decision making stages
that consumers undergo before, during, and after they purchase a product. There
are three stages of consumer purchase decision process namely: pre-purchase
stage, purchasing stage, and post-purchase stage. These stages are said to be
affected by the online shopping behavior of respondents. The pre-purchase and
purchasing stage got 4.21 and 4.29 overall mean value, respectively. This indicate
that these two stages are very highly affected by the online shopping behavior
relative to the consumer’s purchases. This conformed with the study of Backhaus
et al (2007) that purchasing stage is one of the important stages in which once
the consumer recognized the need, searched for relevant information and
considered the alternatives he/she makes decision.
On the other hand, the post-purchase stage is highly affected by the online
shopping behavior with an overall mean rating of 3.81. The overall mean value of
consumer purchase decision process is 4.10 which means that it is highly
affected by the online shopping behavior of consumers.
Now, I am going to talk about the dependent variable of our study which is the
consumer purchase decision process. CPDP refers to the decision making stages that
consumers undergo before, during, and after they purchase a product. There are three
stages of consumer purchase decision process namely: pre-purchase stage, purchasing
stage, and post-purchase stage. These stages are said to be affected by the online
shopping behavior of respondents. The purchasing stage got the highest mean value of
4.29 which indicates that it is highly affected by the online shopping behavior.
According to Backhaus, Hillig, and Wilken in their study “Predicting Purchase Decisions
with Different Conjoint Analysis Methods”, purchasing stage is one of the important
stages as this refers to the occurrence of transaction. In other words, once the
consumer recognized the need, searched for relevant information and considered the
alternatives and factors of online shopping, he/she makes decision whether or not to
purchase a product. Moving forward, the overall mean value of consumer purchase
decision process is 4.10 which mean that it is strongly affected by the online shopping
behavior of consumers.
SLIDE 7
I’m going to discuss the significant relationship between the two variables namely online
shopping behavior and consumer purchase decision process. We found out that there
was a significant relationship between the two with a pearson correlation-value of 0.848
and computed p-value of 0.00. This could be interpreted that they have a “very strong
positive correlation” which means that during the consumer purchase decision process,
consumers take into consideration all of these factors that affect their online shopping
behavior before. during, and after the buying stages.
Since the p-value is less than the alpha 0.05, the null hypothesis is hereby rejected.
SLIDE 8 & 9
Based on the findings of the study, the following conclusions are drawn:
• The level of factors affecting the online shopping behavior is strongly influential.
Online shoppers take Sales Promotion as a primary factor that influence their
buying behavior online. Advertisements, logistics, social environment, feedbacks
and payment process are also vital factors to consider.
• The level of consumer purchase decision process among the residents of
Barangay Mintal is strongly affected. Customers of online stores looked for
reputable stores through reviewing online reviews and feedbacks before
customer proceeds to purchasing a product. Often, they look for information
about the product and the online stores.
• There was a significant relationship between factors affecting the online shopping
behavior and consumer purchase decision process.
SLIDE 10
Based on the findings and conclusions, the following are the recommendations:
1. Researchers recommend follow-up research to explore further on the factors that
influence the online shopping behavior of the consumers such as but not limited to
using other research design to validate the claims.
2. To future researchers, they may include a larger sampling size using sampling
technique where the possibility of self-selection bias is lessened if not eliminated. They
consider population characteristics as well as the location that would truly represent set
of respondents as to the number of online shoppers.
3. For further research, given the struggle with the pandemic situation, it is critical to
continue exploring the factors on how online buyers' behavior is influenced as well as
the decision process not only focusing on the purchases but as well as on the
consumers’ online product choices.

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SLIDE 1

Good day everyone. I am Precylyn A. Gerolaga, an ABM student from Mintal

2. What is the level of consumer purchase decision process of respondents?

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