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    Group 2

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    quinnzoneprint

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    Group 2

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    quinnzoneprint
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    group-2

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    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    13 views4 pages

    Group 2

    Uploaded by

    quinnzoneprint

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    © All Rights Reserved
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    GROUP 2

    LEADER: Anacleto Rudas

    ASSISTANT LEADER: Justine Pasa

    SECRETARY: Reign Phoebe Canezal

    MEMBERS: Kryziel Shine Acobera

    Erich Delfino

    Joyce-ann Miral

    Kristopher Manalo

    Rhyzie Heart Baslot

    Nicole Joy Pajarillo

    Ryan Benjamin Valmeo


    TOPIC: Online reviews in buying decision

    TITLE: The Effectiveness of Online Reviews in Buying Decision of Grade 12 ABM Students in
    Arellano University - Jose Rizal Campus

    BACKGROUND/RRL;
    This study used eye tracking to examine how internet product reviews affect consumers' purchasing choices. The

    research methodology included (i) developing a conceptual framework of online product reviews and purchasing

    intentions through the moderating roles of gender and visual attention in comments, and (ii) conducting empirical

    research into the region of interest (ROI) analysis of consumers' fixation during the decision-making process and

    behavioral analysis. The findings demonstrated that consumers, particularly female consumers, paid substantially

    more attention to negative remarks than to good ones. In addition, the study found a strong link between customers'

    visual browsing habits and their propensity to buy. Additionally, it was discovered that consumers were unable to

    recognize fraudulent remarks. For the first time, the current study reveals the impact of gender on this effect and

    explains it from the perspective of attentional bias, which is crucial for the theory of online consumer behavior. It

    offers a thorough understanding of the underlying mechanism by which online reviews influence purchasing

    decisions. Particularly, the impacts of customers' attention to positive and negative remarks appear to be modulated

    by their gender, with female consumers paying substantially more attention to negative than to positive comments.

    These results imply that practitioners should pay close attention to unfavorable comments and respond to them

    quickly by tailoring product or service information while considering consumer characteristics, such as gender.

    Reference; Chen T, Samaranayake P, Cen X, Qi M and Lan Y-C (2022) The Impact of Online Reviews on

    Consumers’ Purchasing Decisions: Evidence from an Eye-Tracking Study. Front. Psychol. 13:865702.

    Doi: 10.3389/fpsyg.2022.865702
    TOPIC: Social media marketing on customers purchasing behavior

    TITLE: The Effectiveness of Social Media Marketing on Customers Purchasing


    Behavior to the Grade 12 ABM Students in Arellano University - Jose Rizal
    Campus

    BACKGROUND/RRL;
    According to Chahat Chopra and Sachin Gupta's report on the impact of social media on consumer behavior in

    June 2020, this paper aims to empirically investigate the function of social media in consumer decision-making. A

    quantitative study explores the extent to which social media use affects experiences. Outsiders are currently

    increasingly dominating consumer opinions of goods and services in developed spaces, which affects judgments

    made in detached spaces. Customers are more engaged with online social networking since advertisers have no

    control over the content, timing, or frequency of customer conversations. The findings indicate that consumer

    satisfaction is influenced by social media use during the information search and alternative evaluation phases, with

    satisfaction increasing as the consumer advances through the process toward the final purchase decision and post-

    purchase review. a study that focuses on how social media heavily influences the decision-making process of

    consumers when making purchases. Life on the internet has brought about a big situation as a specialized tool.

    People all throughout the world connect with others and organizations online. Through online social networking

    sites, people have a lot of connections, which leads to widespread data consumption. This information has a

    significant impact on consumers and their purchase behavior. People have started using online networking sites

    like Facebook, Twitter, Instagram, and LinkedIn from all around the world to share their experiences. As

    customers, people exchange reviews of products, information about services, advice on diet or health, warnings

    about products, how to use products, and much more.

    Reference; Chahat Chopra Sachin Gupta, June 2020

    DOI:10.13140/RG.2.2.26927.15527
    TOPIC: TikTok application as Business platform

    TITLE: Exploring the Advantages and Disadvantages of Using TikTok as a Business Platform
    among the Grade 12 ABM Students of Arellano University-Jose Rizal Campus

    BACKGROUND/RRL;
    Digital marketing is a familiar thing in the business world. One of them is a TikTok Shop. TikTok Shop is a new

    feature in TikTok application, officially launched in April 2020. TikTok shop has become very popular among e-

    commerce businesses and customers who often shop online, because this application provides an attractive and

    easy interface for product marketing and purchasing products. The TikTok shop went viral so fast as a new e-

    commerce media and can even run in parallel other e-commerce. Therefore, this research purposes for knowing

    why this e-commerce can quickly go viral and be used by many people. Furthermore, it can compete with other e-

    commerce and become the choice of businesspeople and customers in conducting business processes. This research

    method is based on observations and interviews with various parties, two as businesspeople and customers. The

    results of this study are in the form of exposure based on the research objectives presented, which enables us to

    have concrete evidence that this TikTok shop has influence and is worthy of being used as a new e-commerce

    along with other e-commerce in conducting business processes. Discuss research to get answers about the influence

    of TikTok Shop on marketing. which resulted in the conclusion that TikTok Shop could be a new alternative tool

    for businesspeople in carrying out their business processes. The benefit of this research is to see how far the

    development of TikTok shops is among the public and businesspeople.

    Refence; International Journal of Research and Applied Technology (Injuratech) 1 (2), 370-381, 2021

    DOI: https://doi.org/10.34010/injuratech.v1i2.6765

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