National Institute Of

Digital Marketing
( BANGALORE )

50+ 150+ 10 100% 2 years

Internships
Modules Hours Certifications Placements Support

3 MONTHS EXECUTIVE PROGRAM | 3,000 BATCHES |

20,000+ STUDENTS | LIVE PROJECTS | PAID INTERNSHIP |
RS. 3,00,000/- WORTH TOOLS | 1000 WORKSHOPS

E OF DIGITAL +91- 9611361147

UT +91- 8008709040
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O F nidmindia@gmail.com

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info@nidmindia.com
RKETING

IN #152, 13th Main, 1st Cross,

A Y O U T BTM Layout, 1st Stage,

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N www.nidmindia.com
 CAREER BOOSTING SHORT COURSE 20,000+ Trainees

THE DYNAMIC DIGITAL MARKETING PROGRAM

CERTIFICATION
This Program Is Designed To Transform You Into A Digital Marketing Expert And Take Up Your
Career To The Next Level. It Caters To Those Looking For A New Career In Digital Marketing Or
Who Want To Improve Their Marketability To Potential Employers.

The Course Will Take You From Competent Digital Marketer To Domain Expert. It Will Enable You
To Leverage On Digital Marketing Strategies To Drive Higher Growth And Revenue.

WHAT YOU’LL LEARN WHY THE DYNAMIC DIGITAL MARKETING PROGRAM

• Formulate More Effective Digital Marketing • Ddmp Teaches You How To Build, Scale-up, And Sustain
Strategies. Your Brand's Online Reputation Across All Relevant
• Gain An In-depth Understanding Of Search Digita Platforms.
Engine Optimization.
• Plan And Execute Successful Ad Campaigns • Reaches People Where They Spend Their Time & Money.
With Desired Results.
• Master Social Media Marketing And Harness • Levels The Playing Field For Small Business:
Your Growth Possibilities. Affordability, Mobile Access, Flexibility, Expansion,
• Strengthen Your Skills In Analytics, Website Multimedia, Tracking, Interactivity, Authority, Influencer
Planning And Graphic Designing . Engagement.

WHAT MAKES IT UNIQUE? • Traditional Marketing Professionals Who Want To Stay

Abreast With Time And Take Up Digital Marketing
• Exclusive, Original Content: Programs To Scale Up And Stay Ahead.
We Are Focused On Providing You Content For
Learning Relevant To India And Abroad That
Includes Case Studies And Automation Tools.
• Enriched And Jam-packed: DDMP COURSE DETAILS
Enrich With A Complete Bundle Of Sessions That
Includes Videos And Classroom Tutorials From
Experts In The Field. Duration: 3 Months

Time Commitment: 02 hours / Day

“Become a Wizard of DIGITAL MARKETING
from our course that will take you from A Highly Respected DDMP & Google Certifications
competent to a specialist.”

A Word From People Who Know...

Best Institute For Digital Marketing. In Depth
Information And Tools Are Provided. The Overall
Ambience Is Stimulating For Learning. Friendly
Mentors, Who Are Very Patient And Helpful.
Best Part Is That There Is 100% Placement. So
This Is The Best Place For Learning And
Career Building.

- TEJASHWINI

+91 9611361147 - +91 8008709040 www.nidmindia.com

 THE LEARNING JOURNEY 3,000+ Batches

HOW DDMP EVOLVED ?

Our Program Starts From The Fundamentals Of Marketing, Focusing On Laying A Strong Foundation In
Marketing And Digital Marketing, With Covering Essential Concepts Of Marketing Like Segmentation,
Targeting & Positioning, Advertising & Sales Promotions, Integrated Marketing Communications,
Product & Brand Management, Digital Models & Channels.
MODULE 1 : Digital Marketing Introduction / Overview
• What is Digital Marketing? • Digital Marketing v/s Traditional
Marketing • Why is Digital Marketing important? • Skills You Need
For Digital Marketing • Digital Marketing Future/Job prospects

MODULE 2 : Digital Marketing Strategy / Planning

• Identify Your Target Audience • Understand Your Competitors
• Set Your Objectives • Plan Your Tactics • Digital Sales Funnel
• Race Model - (Digital Marketing Plan - Executive Summary,
Digital Marketing Plan - Situation Analysis, Digital Marketing
Plan - Objectives & Strategy, Digital Marketing Plan)

Module 3 : Competitor Analysis

• Consumer Behavior Of Online Consumers • Personal-Social-Cultural -
Psychological Factors • Finding Competitors • Competitive Analysis In Marketing WHO SHOULD TAKE THIS COURSE?
• Anyone who is looking for career
MODULE 4 : Search Engine Optimization- SEO On-Page advancement and learn skills to add value to
• About SEO • On Page Factors • Off Page Optimization • Web Design their career.
for On-page SEO • Site Analysis, SEO Audit • Optimization SEO content
• Keywords Research • Search Engine Submission Tools • Web analytic
• People who want to achieve specific goals of
MODULE 5 : Search Engine Optimization- SEO Off-Page (Live Project) learning within a short span and Master the
skills for their career advantage.
• Off Page Optimization • How to Build Backlinks • Link Building Strategies
• Guest Posting • Most Important Off Page • SEO Techniques
• Forum Posting • Off Page SEO Live Demo • Digital marketing professionals who want to
enhance their career prospects and growth.
Module 6 : Search Engine Marketing/ PPC
• Overview of SEM and PPC Campaigns • Campaign Management Strategy • Traditional marketing professionals who want
of PPC Campaigns • Types of Ads • Ad Creation techniques • Building to stay abreast with time and take up
Landing Pages • Report & Analysis • Google Certification • Bidding Strategies
DynamicDigital marketing programs to scale
Module 7 : SEM - Adwords up and stay upgraded.
• Google Ads Accounts • Ads campaign • Display ads • Shopping Ads
• Video Ads • Search Ads • Types of Keywords • Bidding Strategy • Small entrepreneurs who want to capitalize
• App Promotions the possible business growth online, wanting
to enhance their skills in digital marketing and
Module 8 : SEM - Bing Ads
drive sales and conversion.
• Introduction To Bing Ads • Campaigns And Adgroups • Ad Content And
Campaign Exclusions • Ad Extensions And Dynamic Text

Module 9 : SMO - Social Media Optimization

• Optimize your strategy • Create Engaging content • Building Your Social Medical Presence 150GB Software’s
• Social Media Content Calender Strategies of SMO
and Tool Kits
Module 10 : Facebook Adversting
• Introduction To Facebook Adverstising • Why Facebook Ads Are
Important Businesses • Types Of Facebook Ads And Campaigns
• Create Different Types Of Facebook Ads (Hands-on Demos) • Build
Custom Audiences From Your Email List And Website Visitors • Create
And Install Facebook Pixel For Conversion Tracking

Module 11 : Social Media Marketing

• Research Your Target Audience • Audit Your Current Presence
• Decide On Which -Network To Prioritize • Optimize Your Profiles
• Social Content Calendar • Measure And Improve

+91 8008709040 - +91 9611361147 www.nidmindia.com

 THE LEARNING JOURNEY CONTINUED... 1000 WORKSHOPS

Module 12 : Social Media Metrics / Engagement

• Why You Should Track Them ? • Awareness Metrics • Additional Metrics • Engagement Metrics
Conversion Metrics • What Is Social Engagement? • Engagement Opportunities • Revert Your
Loyal Customers • Participate In Trending Conversations

Module 13 : Video Marketing / Youtube

• Introduction To Youtube Marketing • Video Marketing Significance • Setting Up Youtube National Institute Of Digital Marketing
Channel And Live Videos • Uploading Videos Tags And Descriptions • Youtube Video Monetization Bengaluru.
Rules 7 Approval • Getting More Subscribers And Views

Module 14 : Linkedin - Personal Branding

• How To Create And Optimized LinkedIn Profiles • What Type Of Cover Images And Headlines You
Need To Use (Examples Inside) • How To Build A Brand And Become An Expert
800
• How To Generate Business Leads From LinkedIn

Module 15 : Social Media Strategy & Planning

Workshop
• How To Create Social Media Strategy • Set SMART Goals (Specific, Measurable, Attainable,
Relevant, Time-bound) • Track Meaningful Metric • Create Audience Personas • Gather Data
• Do A Social Media Audit • Setup Accounts And Improve Profiles

MODULE 16 : Social Media Listening YOUR CAREER STARTS HERE :

• Social Listening Definition • Why Social Listening Matters • How
To Get Setup Social Media Listening • Social Listening Tips • Best 100+ Tools & Rs.3,00,000/- Worth Materials
Social Listening Tools
100 Hours Practical Training
Module 17 : Content Marketing
Live Classes & Personal Attention
• What Is A Content Marketing • Types Of Content Marketing
• Understanding Your Goals • Content Is The Present & Future Of
Marketing • Content Marketing Strategy Preparing Content Marketing - 2 Years Support
Calendar
Free Startup Consultation For 6 Months
Module 18: Instagram
• Introduction To Insstagram Advertising • Why Instagram Ads And LMS And Access To Video Recordings
Campaigns For Buisness • Type Of Instagram To Give Results On-
Instagram For Organic And Paid Marketing • Reels, Igtv And Stories 10 Certifications - Internship
Content Planning As Per Specific Buisnesses
Career & Placement Assistance
Module 19 : Blogging & Story Telling
• Introduction To Blogging And Story Telling • Tips On Creating A 150gb Software’s And Tool Kits.
Successful Blog • Blog Marketing Demo • How To Make Money
From Blogging Get Mentored By Top Industry Experts

Work On Live Projects And Internship

Module 20 : Viral Marketing
• Introduction And Successful Story Telling • Facebook - Build Your
One-one & Batch Trainings
Lead Flow • YouTube - Going Viral Overnight • Let Your Content Do
The Marketing • Converting And Analyzing Your Traffic

Module 21 : Growth Hacking

• Marketing & Psychology • Technical Marketing • Launch On Product Hunt • Leverage Referral -
Marketing • Make New Brand Partnerships • Social Media Growth Hacking : Build A Community
2 YEARS
Around Your Brand • Cloud E-commerce Tools

Module 22 : Google Analytics

SUPPORT
• Introduction To Google Analytics • How To Use Google Analytics
Setup And Configuration Of Google Analytics • Learn How To
Create And Analyse Report • Adwords And Analytics

MODULE 23 : Influencer Marketing

• Overview Of Influencer Marketing (Definition & ROI)
• What Works In Influencer Marketing?• How Effective Is Influencer
Marketing? How To Run Influencer Program • How To Choose An-
Influencer That’s Best For Your Marketing Campaign • Tools To Find
Influencers Track Your Marketing Campaigns • ROI Of Influencer-
Marketing

+91 9611361147 - +91 8008709040 www.nidmindia.com

 THE LEARNING JOURNEY CONTINUED... 10 CERTIFICATIONS

MODULE 24 : Affiliate Marketing

• What Is Affiliate Marketing ? • Why Is Affiliate Marketing So Popular? • How Does Affiliate
Marketing Work? • How Are Affiliates Paid? • Popular Affiliate Websites You’re Probably Already By 2022, in India
Using • How To Get Started With Affiliate Marketing
Digital industry
MODULE 25 : ORM (Online Reputation Management) and PR will produce
• What Is Online Reputation Management? • How To Diagnose & Clean-up Your Current Digital
Footprint• Reputation Management Plan • Reputation Management Strategy • How To Monitor more than
Social Platforms • ORM Tools For Monitoring
20 Lakhs jobs.
MODULE 26 : Mobile Marketing
• Mobile Marketing Introduction • Mobile Marketing Live Demo • Setting-up
Google Amp And Facebook Instant Articles • WhatsApp Marketing What are you
MODULE 27 : Email Marketing waiting for ?
• Introduction To Email Marketing • Basics Of Email Marketing, Email
Template Creation, Call To Action (CTA) • Bulk Emailing • Lead Generation
• Email Marketing And Your Business • Email Design And Functionality
• Email Optimization And Testing THE BENEFITS OF DDMP
DYNAMIC DIGITAL MARKETING PROGRAM
MODULE 28 : App Store Optimization (ASO)
• What Is The Difference Between ASO And SEO? • Why App Store • India’s Most Advanced Digital Marketing
Optimization Is Important For App Growth • How Do Users Find And Curriculum.
Download Mobile Apps? • What Are The Benefits Of App Store Optimization?
• How Does App Store Optimization Work? • App Store Optimization Checklist • Access 100+ Premium Tools.

• Get Trained By Industry Expert

MODULE 29 : Online Branding
• What Makes A Good Company Name? • How To Come Up With A
• Get Hands- On Experience On Real Time Live
Company Brand Name • Steps To Choosing A Company Name • What Is A
Digital Marketing Projects.
Brand? • Creating Your Brand Strategy • Building Brand Voice • Site
Structure & Appearance • Monitoring Your Brand • Measuring Your Brand
• Get One-on-one Personal Consultation For
Doubts Clarifications
MODULE 30 : Lead Generation for Business
• What Is Lead Generation For Business? • How To Start A Lead • Get Personalized Hr Career Consulting Services.
Generation For Business? • Strategies To Find The Best Leads For
Your Clients • How To Nurture And Engage With Your Client’s Leads • Get 2 Years Dedicated Support For Every Student.
MODULE 31 : Content Marketing Strategy - CMS
• Get 200+ E-Books
• Introduction To CMS • Tools, Techniques & Strategies • Content Distribution
• Measuring & Marketing • Content To Audience Mapping • Introduction To The -
• Course Material ( Hard & Soft Copy )
Current Marketing Environment• Blogging To Build Your Business

MODULE 32 : E-Commerce Marketing & E-commerce Business Models and concepts

• Understanding Of E-commerce And Online Market • Knowing The Different
Marketing Types • Understanding Customer Transactions Online • E-commerce Web Strategy
• Metrics And Analytics • Learning The Tricks Of Attracting Visitors Business Plan And Business
GET
Model • Basic Business Concept • Major B2c Business Model• Major B2b Business Model
• E- Business Infrastructure • Business Models In Emerging E-commerce Areas
3,00,000/-
WORTH
MODULE 33 : Customer Relation Management - CRM DIGITAL MARKETING
• Understanding CRM And Its Applications • Types Of CRM • Executing The CRM Best Practices
• Understanding The Challenges And Delivering Service • Customer Relation, Customer TOOL KIT
Value Management • Benefits Of CRM

MODULE 34 : Entrepreneurship - Creating the Business

•The Mind Of The Entrepreneur • New Product Development
(NPD) • The Business Eco System • Sales, Strategy & Branding
• Business Models + Marketing Models • Creating The Business
Assessment • Launching Your Online Business.

MODULE 35 : Conversion Rate Optimizer - CRO

• About CRO • A/B Testing, Tools And Building a A/B Test
• Analytics For CRO & Result • The Ultimate CRO Strategy
• E-commerce Test Planning

+91 8008709040 - +91 9611361147 www.nidmindia.com

 THE LEARNING JOURNEY CONTINUED... 2 YEARS SUPPORT

MODULE 36 : Sales Funnel

• Why Is The Sales Funnel Important? • Sales Funnel Stages • How To Create A Sales Funnel For
“Good Marketing Makes
Your Business • Finding The Cracks In Your Sales Funnel Stages
The Company Look Smart.
MODULE 37 : Tools for Content Creation
• Canva • Spark • Photoshop Basics • Royalty Free Images Great Marketing Makes

MODULE 38 : Website Planning & Structure The Customer Feel Smart. ”

• Website Design in Word Press • How to Choose and Buy Domain • Landing Page Creative • Choosing-
Related Website Template Website Content & Plug-ins • Template Design • News Letter Design

MODULE 39 : Wordpress
• Wordpress - CMS Introduction • Installing Wordpress & Setup • Free And Paid Themes Access
100+
• Elementor • Customization & Blogging • Forms

MODULE 40 : CSS
• Alignments • Colors • Padding • Margin • Float • Iframe
premium tools
MODULE 41 : Technical SEO
• Meta-title • Meta-description • Internal Links • External Links • Alt Tags

MODULE 42 : Freelancing ABOUT DDMP - DYNAMIC DIGITAL MARKETING PROGRAM

• A Brief What, When And How to Start Freelancing • Platforms / Developments In Digital Technology And Advancements In E-commerce Have
Websites For Freelancing • Profile / Portfolio / Reviews in Freelancing Shaped The Buyer Market, Creating A Dynamic Digital Marketing Program Evolution.
Studying The Digital Marketing And E-commerce Course Prepares You For The
Exhilarating, Fast-moving Business World And Specializes In Digital Marketing
MODULE 43 : Html Basics Methods And Strategies.
• Tags • Colors • Tables • Attributes • Lists
A Dynamic Digital Marketer Program Helps Businesses With Proven Strategies
And Tips To Grow Businesses Online. If You Want To Learn More About Seo,
MODULE 44 : Static And Dynamic Website Digital Marketing, Conversion Optimization, E-commerce, Or Even How To
Generate More Sales, Check Out The Dynamic Digital Marketer Program . We Focus
MODULE 45 : Adobe Photoshop On Actionable Digital Marketing Tips, Strategies, And Case Studies.

• Introduction to Adobe Photoshop • Working with Images Become A Specialist In Developing And Executing Digital Marketing Strategies
•Photo Retouching• Color Correction • Working With The Pen Tool With Our Program. This Program Offers Knowledge Of Online Advertising And
Publicity, Search Engine Optimization (SEO), Analytics, Data-driven Decision-
MODULE 46 : Adobe Illustrator Making, Content Development, And Creating A Social Media Strategy And
Managing It.
• Draw, Edit, And Manipulate Art Elements •work With The Shape Tools
• Learn How To Save In Various Formats Students Will Also Learn To Assess The Digital Marketing Requirements Of Clients,
Conduct Audits, And Build And Introduce Marketing Plans.
MODULE 47 : Adobe Indesign
• Create, Edit, And Apply Styles To Format Text You Will Get To Work With A Number Of Different Clients Across A Variety Of -
• Work With Text And Graphic Frames • Create A New Publication Sectors Including Corporations, Ngo’s, Governmental Agencies, Influencers,
Celebrities, Etc Which Helps You To Boost Your Versatility And Ensure Success In
MODULE 48 : Adobe Lightroom The Jobs Market. This Program Provides Complete Training In Online Marketing
Through Advanced Digital Marketing Topics.
• Tips and Quick Fixes • Mastering Adjustments and Editing
• Developing Raw and DNG files • Using Lightroom and Photoshop Together

MODULE 49 : Adobe Premiere Pro

•Adding Audio to a Sequence• Creating the First Sequence Adding
• Video Clips to the Timeline • Trimming Clips on the Timeline
MODULE 50 : Corel Draw
REGISTER
• Working With Special Effects And Texts. • Page Layout, Printing,Exporting and Advanced Features

MODULE 51 : Creating Logo

NOW
•Professional Logo Design in Adobe Illustrator • Logo Design Fundamentals

MODULE 52 : Video Editing

•create A Promotional Video • Image Manipulation • Text Animation
MODULE 53 : Broucher & Banner •Resume Preparation
•Mock Interview
MODULE 54 : Typography
•Social Media Trends
MODULE 55 : Photo Effects

ADD-ONS
•Online Reputation Management

•Starting Own Business

+91 9611361147 - +91 8008709040 www.nidmindia.com

 OUR HUMAN TOUCH LIVE PROJECTS

About Trainer
• Corporate Trainer with 13 years of experience in Digital Marketing
- worked with IIM's & IIT's, Empaneled trainer NIIT, Times Pro.
Bennett Coleman and Co. Ltd. (Times Group), Makeintern,
Manipal pro learn.
• Guest Faculty & Keynote speaker for 30+ MBA colleges,
visiting faculty at IIM kozhikode, PES university; New
Horizon college; M S Ramaiah Institute of
Management, Reva University, IBMR Business School,
Sheshadripuram College, Presidency University.
• Trained more than 15,000+ Students and
conducted more than 560+ Workshops.
• Expert in more than 70+ Online Marketing tools.
• Highest Reviewed trainer on Google My Business.
• Has guided and assisted 50+ startup companies. M S KUMAR
• Worked as Online Marketing consultant for 40+ Founder & Trainer - DDMP
MNC Companies. 13 years experience

THE DYNAMIC MARKETER DIFFERENCE

ONLINE AND CLASSROOM LEARNING + the ‘human touch’ you’ll only get from us
We Make Online Learning Enticing With Our Virtual Classrooms And We Have Offline Classes For You That
Will Provide You Amazing Exposure With Great Experience To Meet Your Career Needs At Your Convenience.

A Team Of Humans Dedicated To Your Success

A Team Of Experts And Trainers Who Will Be With You To Add Value To Your Knowledge And Learning
Experience.our Subject Matter Experts Will Guide You In Every Step Towards Your Success.

Researched And Carefully Curated, Relevant Contents

Courses Are Designed Considering The Market Needs And Its Researched And Curated
That Will Keep You At Pace Of Rapidly Changing World.

A Trusted Boost To Your Cv And Career

We Take The Responsibility To Equip You To Grow In Your Career.our Program Is Recognised By Industry
And Will Add Value To Your Cv.

Real- Time Insights From Experts

You Will Get Insights From Our Experts, Who Will Give You Tips, Techniques On Learning Invaluable To
Bringing Your Online Learning To The Real World. We Have An Industry Interface That Is Unique And Will
Facilitate For Right Career Opportunity In Digital Marketing.

+91 8008709040 - +91 9611361147 www.nidmindia.com

OUR PREVIOUS BATCHES 100% PLACEMENTS

MEET OUR TRAINEES Join our 20,000+ Alumni

I chose this course because I wanted I was clueless regarding my career, but had an
to improve my Digital Marketing skills. inclination towards the field of digital marketing.
I chose The TDM because it is very I had researched a lot of institutes and found this
affordable and I am very happy with the institute very convincing. The best decision i have
timetable. ever made, i got the right consultation and
- RIYA MALAKAR
knowledge. - IRFAN

Thanks to their friendly teachers and

helpful staff, I could find the best course “Before I came here I didn’t know anything about
to suit me. In just three weeks I had the DDMP, but after 3 months studying here my DM
chance to fully prepare for my exam and has improved much quickly than I ever expected.
at the same time make friends with people I absolutely recommend it for new students.
from all over the world. - PAVAN - ANKITA KUMARI

RESUME BUILDING INTERVIEW PREP MOCK INTERVIEWS

Call Us Now For Free Demo 100% Placements

National Institute Of Digital Marketing
Bengaluru.

+91 8008709040 nidmindia@gmail.com

info@nidmindia.com
www.nidmindia.com