LAB MANUAL ON RESEARCH METHODOLOGY

BBA-III SEMESTER
Submitted to: Submitted by:
MEGHA LAROIA Vishesh Kathuria
04925501721
 INTRODUCTION TO EXCEL

MS-EXCEL is a part of Microsoft Office suite software. It is an electronic

spreadsheet with numerous rows and columns, used for organizing data,
graphically represent data(s), and performing different calculations. It consists of
1048576 rows and 16384 columns, a row and column together make a cell. Each
cell has an address defined by column name and row number example A1, D2,
etc. this is also known as a cell reference.
Cell references: The address or name of a cell or a range of cells is known as
Cell reference. It helps the software to identify the cell from where the data/value
is to be used in the formula. We can reference the cell of other worksheets and
also of other programs.
• Referencing the cell of other worksheets is known as External
referencing.
• Referencing the cell of other programs is known as Remote referencing.
There are three types of cell references in Excel:
1. Relative reference.
2. Absolute reference.
3. Mixed reference.

The Ribbon in MS-Excel is the topmost row of tabs that provide the user with
different facilities/functionalities. These tabs are:
 1. Home Tab: It provides the basic facilities like changing the font, size
of text, editing the cells in the spreadsheet, autosum, etc.
2. Insert Tab: It provides the facilities like inserting tables, pivot tables,
images, clip art, charts, links, etc.
3. Page layout: It provides all the facilities related to the spreadsheet-like
margins, orientation, height, width, background etc. The worksheet
appearance will be the same in the hard copy as well.
4. Formulas: It is a package of different in-built formulas/functions which
can be used by user just by selecting the cell or range of cells for values.
5. Data: The Data Tab helps to perform different operations on a vast set
of data like analysis through what-if analysis tools and many other data
analysis tools, removing duplicate data, transpose the row and column,
etc. It also helps to access data(s) from different sources as well, such
as from Ms-Access, from web, etc.
6. Review: This tab provides the facility of thesaurus, checking spellings,
translating the text, and helps to protect and share the worksheet and
workbook.
7. View: It contains the commands to manage the view of the workbook,
show/hide ruler, gridlines, etc, freezing panes, and adding macros.
Creating a new spreadsheet:
In Excel 3 sheets are already opened by default, now to add a new sheet :
• In the lowermost pane in Excel, you can find a button.
• Click on that button to add a new sheet.
• We can also achieve the same by Right-clicking on the sheet number
before which you want to insert the sheet.
• Click on Insert.

• Select Worksheet.
• Click OK.
Opening previous spreadsheet:
On the lowermost pane in Excel, you can find the name of the current sheet you
have opened.
On the left side of this sheet, the name of previous sheets are also available like
Sheet 2, Sheet 3 will be available at the left of sheet4, click on the number/name
of the sheet you want to open and the sheet will open in the same workbook.
For example, we are on Sheet 4, and we want to open Sheet 2 then simply just
click on Sheet2 to open it.

Managing the spreadsheets:

You can easily manage the spreadsheets in Excel simply by :
• Simply navigating between the sheets.

• Right-clicking on the sheet name or number on the pane.

• Choose among the various options available like, move, copy, rename,
add, delete etc.
• You can move/copy your sheet to other workbooks as well just by
selecting the workbook in the To workbook and the sheet before you
want to insert the sheet in Before sheet.
To save the workbook:
1. Click on the Office Button or the File tab.
2. Click on Save As option.
3. Write the desired name of your file.
4. Click OK.
To share your workbook:
1. Click on the Review tab on the Ribbon.
2. Click on the share workbook (under Changes group).
3. If you want to protect your workbook and then make it available for
another user then click on Protect and Share Workbook option.
4. Now check the option “Allow changes by more than one user at the
same time. This also allows workbook merging” in the Share
Workbook dialog box.
5. Many other options are also available in the Advanced like track, update
changes.
6. Click OK.
Ms-Excel shortcuts:
1. Ctrl+N: To open a new workbook.
2. Ctrl+O: To open a saved workbook.
3. Ctrl+S: To save a workbook.
4. Ctrl+C: To copy the selected cells.
5. Ctrl+V: To paste the copied cells.
6. Ctrl+X: To cut the selected cells.
7. Ctrl+W: To close the workbook.
8. Delete: To remove all the contents from the cell.
9. Ctrl+P: To print the workbook.
10. Ctrl+Z: To undo.

Benefits of Microsoft Excel

1. The Best Way to Store Data
Even if you don’t use any of the options or any tool which Excel offers you, it is
the best way to store data. Why I’m saying this because Excel is a kind of
application that is used by millions of people.

So when you store data in Excel and then share it with others, they can access it
easily.

2. You can perform calculations

What makes Excel the best spreadsheet application on the planet is its ability to
perform calculations. In Excel, you have a complete list of functions that you can
use for the calculations.

Basically, an Excel function is a predefined formula that returns a specific result

based on the values you specify.

But apart from that, you can also create your own formulas by combining two or
more functions or just by performing calculations using operators.
3. All the tools for data analysis
The core motive of having data is to analyze and get insights out of it. The good
news is Excel has some of the most powerful tools to analyze data.

Imagine you have data with thousands of rows, you can insert a pivot table out of
that data and create a summary table.

4. Easy to Create Data Visualizations with Charts

In Excel, you have all those options to create charts and present your data in a
visual way.

All those major types of charts that you need to use to present your data are
already there and you can insert them with a single click.

If you go to the Insert Tab, in the charts group, you can find all the charts which
you can insert.

Not just that, there’s also a button called recommended charts that you can use
to let Microsoft Excel recommend you the best possible chart to use for the data
you have in your worksheet.

5. You can Print Reports Easily

Even if you are a person who likes to save trees but there could be a point where
you need to print reports to share with others or present them to someone.

Well, Excel allows you to print with a lot of customization where you can change
the margin, paper size, orientation, etc.
There are a whole bunch of options that you can use for page setup before
printing a report.

6. You can code to automate

Microsoft Office has its own coding language which is called VBA (visual basic
for applications) and it allows you to write code for almost all the activities that
you perform manually in Excel.

You can automate all kinds of activities from simple (make a text bold) to
complex (insert a pivot table) using a VBA code.
7. Transform and clean data
If you are one of those people who work with data a lot or you know someone
who works, there are a lot of situations where you need to deal with messy data
which you need to clean before you use it.

The process of cleaning and transforming data takes a big chunk of your time
and it can be a tedious process.

For this, Microsoft has introduced the power query which is a data transformation
and cleaning engine well you can load data from multiple sources, transform it,
and then load it back to the worksheet.
What makes power query such a powerful tool? Check out this complete
POWER QUERY guide to understand.
8. Store data with millions of rows
Well, there is no limit to data, but Excel has a limit in terms of rows and columns.
So that’s why Microsoft came up with Power Pivot where you can store data with
millions of rows and then you can perform calculations within Power Pivot.

9. You can work with Excel online + mobile app

As most companies these days are moving to the cloud and Microsoft Excel has
its own web version. It has so many features, like functions, pivot tables,
and pivot charts just like the desktop app.

And recently Microsoft has launched its all-in-one office app that you can use to
work on spreadsheets and mobile as well.
FUNCTION NO.1 USING SUMMATION FUNCTION.
The quickest and easiest way to sum a range of cells is to use the Excel
AutoSum button. It automatically enters an Excel SUM function in the selected
cell. The SUM function totals one or more numbers in a range of cells.
The first example, below, shows how to use the AutoSum feature

1. Select the blank cell in the row below the cells that you want to sum, cell
A5 in this example.

2. Click the AutoSum command on the Ribbon's Home tab,

or use the keyboard shortcut: Alt + =

3. A SUM formula will appear in the active cell, with a reference to the cells
above. In the screen shot below, there is a SUM formula in cell
A5: =SUM(A1:A4)
NOTE: If all cells are not automatically included, you can extend the frame,
to select them.

4. Press the Enter key to complete the entry.

The SUM Function Setup
Instead of using the AutoSum command to insert the SUM function, you can type
the function manually.
The SUM function setup (syntax) is: SUM(number1, [number2],...).

• It has one required argument: number1

• It also has optional arguments (enclosed in square brackets): [number2],..

These arguments can be cell references, or can be typed into the formula.
In the example above (=SUM(A1:A4)), there is one argument -- a reference to
cells A1:A4.

LAB WORK-

FUNCTION NO.2 CALCULATTING PERCENTAGE.

The "PERCENTAGE" function in Excel is used to convert a decimal number to a
percentage. The syntax for the function is =PERCENTAGE(decimal number,
decimal places), where "decimal number" is the number you want to convert to a
percentage and "decimal places" is the number of decimal places you want the
result to have.

The steps to calculate percentages in Excel are listed as follows:

1. Calculate the total marks obtained by the students. For this, the marks of
every subject are added.
2. Drag the formula of cell H2 to get the total marks obtained by all students.
The output is shown in the following image.

3. Divide the total marks by 600. The values of the “total marks” column
become the numerator. Since the number of subjects is 6, the maximum
marks are 600 (100*6=600). This becomes the denominator.
 4. Apply the following formula.

Percentage=Marks scored/Total marks*100.

For percentage values (shown in the succeeding image), change the cell
formatting. Select column I and press “Ctrl+Shift+%.” Alternatively, select
“%” in the “number” group of the Home tab.

LAB WORK-

FUNCTION NO.3 CALCULATING AVERAGE.

The most universally accepted average is the arithmetic mean, and Excel uses
the AVERAGE function to find it. The Excel AVERAGE function is used to
generate a number that represents a typical value from a range, distribution, or
list of numbers. It is calculated by adding all the numbers in the list, then dividing
the total by the number of values within the list.

The AVERAGE function can handle multiple ranges of numbers, if required.

In this example, we have two lists of student exam scores. We want to return the
average into cell G3, for all student exam scores from both regions.

1. Click in cell G3.

2. Type “=AVERAGE(“ and select range B3:B9.

3. Type a comma “,”. This is used to separate the two number ranges (this is
shown in the tooltip provided).

4. Select range E3:E11. Type a closing parenthesis “)” and press Enter.

The average is returned for all student exam scores.

LAB WORK-

FUNCTION NO.4 USING MEAN FUNCTION

Arithmetic mean, also referred to as average, is probably the measure you are
most familiar with. The mean is calculated by adding up a group of numbers and
then dividing the sum by the count of those numbers.

For example

MEAN(AVERAGE) in Excel

Suppose we are given the following data:

We wish to find out the top 3 scores in the above data set. The formula to use will
be:
We get the result below:

In the above formula, the LARGE function retrieved the top nth values from a set
of values. So, we got the top 3 values as we used the array constant {1,2,3} into
LARGE for the second argument.

Later, the AVERAGE function returned the average of the values. As the function
can automatically handle array results, we don’t need not use Ctrl+Shift+Enter to
enter the formula.

LAB WORK-

FUNCTION NO.5 USING MEDIAN FUNCTION.

The MEDIAN Function[1] is categorized under Excel Statistical functions. The
function will calculate the middle value of a given set of numbers. Median can be
defined as the middle number of a group of numbers. That is, half the numbers
return values that are greater than the median, and half the numbers return
values that are less than the median. For example, the median of 2, 3, 3, 5, 7,
and 10 is 4.

Let’s now see how to find the median in Excel. Let’s Say we have the following
data set.
We want to find the median salary.

For that, we will apply the following formula:

=MEDIAN (C2:C10)

Press Enter.

Excel returns the result as:

As evident, the MEDIAN returns a value of ‘69,740’, which isn’t even included in
the list.

That’s because the total count of list entries is an even number. And for even
numbers, Excel returns the median as the average of the two middle numbers.

FUNCTION NO.6 USING MODE FUNCTION.

The MODE function is a premade function in Excel, which is used to find the
number seen most times.

This function always returns a single number.

It is typed =MODE.SNGL

It returns the most occurring number in a range or array.

Note: The mode is a type of average value, which describes where most of the
data is located. You can read more about mode in our: Statistics Mode Tutorial.

Let's have a look at an example where we help the Pokemon trainers to calculate
the mode of numbers of Pokeballs.

How to use the =MODE function, step by step:

1. Select a cell (B10)

2. Type =MODE
3. Double click the MODE.SNGL command
4. Select a range (B2:E7)
5. Hit enter
It returns the number 1 which is seen 7x times. The closest number to it
is 3 and 4 which are seen 3x times each.

LAB WORK-

FUNCTION NO.7 USING CORRELATION FUNCTION.

Correlation basically means a mutual connection between two or more sets of
data. In statistics, bivariate data or two random variables are used to find the
correlation between them. The correlation coefficient is generally the
measurement of the correlation between the bivariate data which basically
denotes how much two random variables are correlated with each other.

In Excel to find the correlation coefficient use the formula :

=CORREL(array1,array2)
array1 : array of variable x
array2: array of variable y
To insert array1 and array2 just select the cell range for both.
1. Let’s find the correlation coefficient for the variables and X and Y1.

Correlation coefficient of x and y1

array1 : Set of values of X. The cell range is from A2 to A6.

array2 : Set of values of Y1. The cell range is from B2 to B6.
Similarly, you can find the correlation coefficients for (X , Y2) and (X , Y3) using
the Excel formula. Finally, the correlation coefficients are as follows :

From the above table we can infer that :

X and Y1 have negative correlation coefficient.
X and Y2 have positive correlation coefficient.
X and Y3 are not correlated as the correlation coefficient is almost zero.

LAB WORK-
FUNCTION NO.8 USING SUM IF FUNCTION.

The SUMIF function is a premade function in Excel, which calculates the sum of
values in a range based on a true or false condition.

It is typed =SUMIF:

=SUMIF(range, criteria, [sum_range])

The condition is referred to as criteria, which can check things like:

• If a number is greater than another number >

• If a number is smaller than another number <
• If a number or text is equal to something =

The [sum_range] is the range where the function calculates the sum.

Example SUMIF function, step by step:

1. Select the cell F3

2. Type =SUMIF
3. Double click the SUMIF command

4. Specify the range for the conditionB2:B10 (the Type 1 values)

5. Type ,
6. Specify the criteria (the cell E3, which has the value "Grass")
7. Type ,
8. Specify the range for the sum C2:C10 (the Total values)
9. Type ,
10. Hit enter
The function now sums the Total stats for Grass type Pokemon.

The function can be repeated for the other Pokemon types to compare them:

Note: You can use the filling function for the other rows, but make sure to
use absolute references for the ranges.

Now, we can see the sum of total stats for the different types of Pokemon:
FUNCTION NO.9 USING MAX FUNCTION.

The MAX function is a premade function in Excel, which finds the highest number
in a range.

It is typed =MAX

The function ignores cells with text. It will only work for cells with numbers.

Note: There is another function called MIN, which finds the lowest value in a
range, the opposite of MAX.

How to use the =MAX function:

1. Select a cell (G5)

2. Type =MAX
3. Double click the MAX command
4. Select a range (D2:D21)
5. Hit enter

Let's have a look at an example!

Find the Pokemon which has the highest total stats in the range D2:D21:
The function has successfully found the highest value, 525. Cloyster has the
highest Total stats of the Pokemons in the range D2:D21.

Let's add text to a cell in the range D2:21 to see what happens. Type Alakazam
to D8.

LAB WORK-
FUNCTION NO.10 USING MIN FUNCTION.

The MIN function is a premade function in Excel, which finds the lowest number
in a range.

It is typed =MIN

The function ignores cells with text. It will only work for cells with numbers.

Note: There is another function called MAX, which finds the highest value in a
range, the opposite of MIN.

How to use the =MIN function:

1. Select a cell (G5)

2. Type =MIN
3. Double click the MIN command
4. Select a range (D2:D21)
5. Hit enter

Let's have a look at an example!

Find the Pokemon which has the lowest total stats in the range D2:D21:
The function has successfully found the lowest value, 200. Magikarp has the
lowest Total stats of the Pokemons in the range D2:D21.

Let's add text to a cell in the range D2:21 to see what happens. Type Kadabra
to D21.

LAB WORK-

FUNCTION NO.11 PIVOT FUNCTION.

PivotTable is a functionality in Excel which helps you organize and analyze

data.It lets you add and remove values, perform calculations, and to filter and
sort data sets.PivotTable helps you structure and organize data to understand
large data sets.
How a PivotTable Works

PivotTables have four main components:

1. Columns

Columns are vertical tabular data.The column includes the unique header,
which is on the top.The header defines which data you are seeing listed
downwards.In this example, D5(Sum of Attack) is the header.

D6(110), D7(100), D8(50), D9(73), and so on are the data.

2. Rows

Rows are horizontal tabular data.Data in the same row are related.In this
example, A8(Alakazam) is the Pokemon name.

B8(500), C8(55), D8(50), E8(45) represents the pokemons stats.The type

of stats is read in the header in the columns.
3. Filters

Filters are used to select what data you see. In this example, there are two
filters enabled: Generation and Type 1.The filters are set to Generation
(1) and Type (Psychic).We will only see Generation 1 pokemonm that is
Type 1, Psychic.All pokemon in the table below the filter are of this
generation and type.

4. Values

Values define how you present the data.You can define how
you Summarize and Show values.In this example, values are defined for
the range B5:E5.The range B5:E5 has all the same value setting: Sum
The Sum is summarized in the range B14:E14.
 Values settings view:

You can change the name and settings of the values.

Fields and layout

The TablePivot is displayed how by your settings.The PivotTable Fields

panel is used to change how you see the data.The settings can be separated in
two: Fields and Layout.
1. Fields

The checkboxes can be selected or unselected to display or change the

property of the data.

In this example, the checkbox for Speed is selected.

Speed is now displayed in the table.

You can click the downwards arrow to change how the data is presented.

2. Layout

Drag and drop fields to the boxes to the right to display data in the table.

You can drag them to the four different boxes that we mentioned earlier
(four main components):

1. Filters
2. Rows
3. Columns
4. Values
In this example, we will drag and drop Sp. def to Values.

Sp. Def is now displayed in the table.

The settings of the fields that you have moved to the right side can be
changed.

Click the downwards arrow to access the settings.

This is possible in the four areas (Filters, rows, columns and, values).
FUNCTION NO.12 USING VLOOK-UP FUNCTION.
The VLOOKUP function is a premade function in Excel, which allows searches across columns.

It is typed =VLOOKUP and has the following parts:

=VLOOKUP(lookup_value, table_array, col_index_num, [range_lookup])

How to use the VLOOKUP function.

 1. Select a cell (H4)
2. Type =VLOOKUP
3. Double click the VLOOKUP command
4. Select the cell where search value will be entered (H3)
5. Type (,)
6. Mark table range (A2:E21)
7. Type (,)
8. Type the number of the column, counted from the left (2)
9. Type True (1) or False (0) (1)
10. Hit enter
11. Enter a value in the cell selected for the Lookup_value H3(7)

Let's have a look at an example!

Use the VLOOKUP function to find the Pokemon names based on their ID#:

H4 is where the search result is displayed. In this case, the Pokemons names
based on their ID#.
H3 selected as lookup_value. This is the cell where the search query is entered.
In this case the Pokemons ID#.

The range of the table is marked at table_array, in this example A2:E21.

The number 2 is entered as col_index_number. This is the second column
from the left and is the data that is being looked up.

An illustration for selecting col_index_number 2.

Ok, so next - 1 (True) is entered as range_lookup. This is because the most
left column has numbers only. If it was text, 0 (False) would have been used.

The function returns the #N/A value. This is because there have not been entered
any value to the Search ID# H3.

Let us feed a value to it, type H3(7):

Have a look at that! The VLOOKUP function has successfully found the
Pokemon Squirtle which has the ID# 7.

One more time, type (H3)4:

LAB WORK-

FUNCTION NO. 13 USING COUNT IF FUNCTION.

The COUNTIF function is a premade function in Excel, which counts cells as
specified.

It is typed =COUNTIF

Numbers (e.g. 90) and words (e.g. "Water") can be specified.

How to use the =COUNTIF function:

1. Select a cell
2. Type =COUNTIF
3. Double click the COUNTIF command
4. Select a range
5. Type ,
6. Select a cell (the criteria, the value that you want to count)
7. Hit enter

Let's see some examples!

Apply the COUNTIF function to range B2:B21, to count how many Pokemons we
have in the different types:

We want the COUNTIF function to count the types of Pokemons, in the

range G5:G15:
The , is typed after the range is selected, which tells the function what you are
looking to count.
LAB WORK-
FUNCTION NO.14 USING AND FUNCTION.
The AND function is a premade function in Excel, which returns TRUE or FALSE
based on two or more conditions.

It is typed =AND and takes two or more conditions.

The conditions are referred to as [logical1], [logical2], and so on.

The conditions can check things like:

• If a number is greater than another number >

• If a number is smaller than another number <
• If a number or text is equal to something =

Example AND Function

Check if the Pokemon type is fire and has speed greater than 70:

The function returns "TRUE" or "FALSE".

Example AND function, step by step:

1. Select the cell D2

2. Type =AND
3. Double click the AND command
 4. Specify the first condition B2="Fire"
5. Type ,
6. Specify the second condition C2>70
7. Hit enter

Note: You can add more conditions by repeating steps 5-6 before hitting enter.

Since the value in cell B2 is not "Fire" the first condition is FALSE.

Since the value in cell C2 is less than 70 the second condition is also FALSE.

All conditions need to be TRUE for the AND function to return TRUE.

Note: Text values needs to be in quotes: " "

The function can be repeated with the filling function for each row to perform the
same check for each Pokemon:

Now, each row has a check for Fire Type and Speed greater than 70:
Only Charmeleon and Charizard both have Fire type and speed greater than 70,
so the function returns "TRUE".

LAB WORK-

FUNCTION NO.15 USING OR FUNCTION.

The OR function is a premade function in Excel, which returns TRUE or FALSE

based on two or more conditions.

It is typed =OR.

The conditions are referred to as [logical1], [logical2], and so on.

The conditions can check things like:

• If a number is greater than another number >

• If a number is smaller than another number <
• If a number or text is equal to something =

Example OR Function

Check if the Pokemon type is water OR has defense greater than 60:

The function returns "TRUE" or "FALSE".

Example OR function, step by step:

1. Select the cell D2

2. Type =OR
3. Double click the OR command

4. Specify the first condition B2="Water"

5. Type ,
6. Specify the second condition C2>60
7. Hit enter

Note: You can add more conditions by repeating steps 5-6 before hitting enter.
Since the value in cell B2 is not "Water" the first condition is FALSE.

Since the value in cell C2 is less than 60 the second condition is also FALSE.

At least one condition need to be TRUE for the OR function to return TRUE.

Note: Text values needs to be in quotes: " "

The function can be repeated with the filling function for each row to perform the
same check for each Pokemon:

Now, each row has a check for Water Type or Defense greater than 60:

For example:

• Ivysaur is not Water type, but it has more than 60 defense, so the function
returns "TRUE".
• Charmeleon is not Water type, and has less than 60 defense, so the
function returns "FALSE"
• Wartortle is both Water type and has more than 60 defense, so the
function returns "TRUE"

LAB WORK-
NO.16 SAMPLE QUESTIONAIRE
A questionnaire is a list of questions or items used to gather data from respondents
about their attitudes, experiences, or opinions. Questionnaires can be used to
collect quantitative and/or qualitative information.

Advantages of a good questionnaire design

• With a survey questionnaire, you can gather a lot of data in less time.
• There is less chance of any bias creeping if you have a standard set of
questions to be used for your target audience. You can apply logic to
questions based on the respondents’ answers, but the questionnaire will
remain standard for a group of respondents that fall in the same segment.
• Surveying online survey software is quick and cost-effective. It offers you a
rich set of features to design, distribute, and analyze the response data.
• It can be customized to reflect your brand voice. Thus, it can be used to
reinforce your brand image.
• The responses can be compared with the historical data and understand the
shift in respondents’ choices and experiences.
• Respondents can answer the questionnaire without revealing their identity.
Also, many survey software complies with significant data security and
privacy regulations.

Characteristics of a good questionnaire

Your survey design depends on the type of information you need to collect from
respondents. Qualitative questionnaires are used when there is a need to collect
exploratory information to help prove or disprove a hypothesis. Quantitative
questionnaires are used to validate or test a previously generated hypothesis.
However, most questionnaires follow some essential characteristics:
 • Uniformity: Questionnaires are very useful to collect demographic
information, personal opinions, facts, or attitudes from respondents. One of
the most significant attributes of a research form is uniform design and
standardization. Every respondent sees the same questions. This helps
in data collection and statistical analysis of this data. For example, the retail
store evaluation questionnaire template contains questions for evaluating
retail store experiences. Questions relate to purchase value, range of
options for product selections, and quality of merchandise. These questions
are uniform for all customers.
• Exploratory: It should be exploratory to collect qualitative data. There is no
restriction on questions that can be in your questionnaire. For example, you
use a data collection questionnaire and send it to the female of the
household to understand her spending and saving habits relative to the
household income. Open-ended questions give you more insight and allow
the respondents to explain their practices. A very structured question list
could limit the data collection.
• Question Sequence: It typically follows a structured flow of questions to
increase the number of responses. This sequence of questions is screening
questions, warm-up questions, transition questions, skip questions,
challenging questions, and classification questions. For example,
our motivation and buying experience questionnaire template covers initial
demographic questions and then asks for time spent in sections of the store
and the rationale behind purchases

● SAMPLE QUESTIONNAIRE
Name:-

Contact no:-

Gender:-

a) Male
b) Female

Age:-

a) 25-35 years
b) 35-45 years
c) 45-55 years
d) Above 55 years
Occupation:-

a) Employee
b) Housewife
c) Student
d) Business
e) Retired

Income level (monthly bases):-

a) 0- 25000 rupees
b) 25000-40000 rupees
c) 40000-60000 rupees
d) Above 60000 rupees

1 Reason for investing in insurance plan?

a) Multiple benefits offer
b) Income tax returns
c) Schemes are good
d) Recommended by family and friends
e) Others

2 Are you satisfied investing your money in insurance policies?

a) Highly satisfied
b) Satisfied
c) Average
d) Dissatisfied
e) Highly dissatisfied

3 Which are the following policies you have?

a) Endowment policy
 b) Children policy
c) Pension plan policy
d) Single premium policy
e) Money back policy
f) Any other

4 What’s the term of your policy?

a) Up to 5 years
b) 6 to 10 years
c) 11 to 15 years
d) 16 to 20 years
e) Above 20 years

5 How would you like to pay your premium?

a) Monthly
b) Quarterly
c) Half yearly
d) Yearly

6 Are you satisfied with the rates of insurance policies?

a) Fully satisfied
b) Satisfied to certain extent
c) Neutral
d) Unsatisfied
e) Utterly unsatisfied

7 Did the insurance agents or marketing executive recommend the insurance to

you? a) Yes
b) No

8 Do the agents provide you with correct information regarding their products and
services?
a) Yes
 b) No

9 Language of the brochure is easy, simple or understandable?

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

10 Agents do not tell or disclose the negative points of the scheme or policies to
the consumers?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

11 While taking a policy all terms and conditions are explained to the consumer?
a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

12 How was the services in terms of procedures, duration, and meeting customer
needs? a) Fully satisfied
b) Satisfied to certain extent
c) Neutral
d) Unsatisfied
e) Utterly unsatisfied

13 Is it easy to contact and communicate with the insurance Authority’s ?

 a) Yes
b) No

14 Have you received any incentive from insurance premium through agent?
a) Yes
b) No

15 What would you like to get more in insurance policies?

a) More benefits
b) More security
c) Others, please specify

16 How were the returns in insurance policies of LIC?

a) Highly satisfied
b) Satisfied
c) Average
d) Dissatisfied
e) Highly dissatisfied

17 Insurance company swiftly sort death claims?

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
e) Strongly disagree

18 Entry of private insurance company has affected the LIC Company?

a) Strongly agree
b) Agree
c) Neutral
d) Disagree
 e) Strongly disagree
19 Have you surrendered your insurance policies ever?
a) Yes
b) No

20 What is your level of satisfaction with the performance of LIC Company?

a) Excellent
b) Very good
c) Average
d) Bad
e) Very worse

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