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Pareidolia

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Pareidolia

Introduction

Of the visual stimuli that have a survival value, faces


are among the most important because humans are
familiar with perceiving them. Kanwisher found that
Pareidolia is the interpretation of face stimuli evoked activation on the lateral side of
the brain, and a Functional Magnetic Resonance
previously unseen and unrelated objects Imaging study by Kanwisher and Yovel showed that
as familiar due to previous learning. This the fusiform regions exhibited greater activation to
faces than to letter strings or textures. Recent studies
phenomenon typically occurs when non- have shown that this region exhibits significant
face stimuli erroneously activate a activation for real faces as well as during face
pareidolia.
connection between visual input areas and

internal representations. When presented with illusory face stimuli that have
components similar to normal faces, such as eyes
and mouths, humans engage in top-down processing
that creates associations with previous knowledge
about real faces, which results in interpreting an
illusory face as a real face.

And when a house was perceived as a face, the


Fusiform Face Area exhibited greater activation and
that the medial frontal region, which is responsible for
decision makin also showed a high level of activation.
These findings indicate that interactions between
bottom-up and top-down modulations play an
important role in face pareidolia.

Pareidolia faces
Experiments
The scientists did a test with a group of people, placing images of real
faces and images of pareidolia faces, the results are these. As you can
see, the areas affected by the real face and the pareidolia face are the
same but on the pareidolia faces in a smaller amount of activation

However, the brain regions that exhibit activation during these


processes have yet to be fully determined. The present study found that
certain brain regions are involved in processing real-face and face-
pareidolia stimuli.

Results
Future plans

Findings of the present study might be extended by collecting


clinical data. For example, it would be possible to apply the same
procedure to clinical patients with bipolar disorder or
schizophrenia because these groups tend to experience
hallucinations. Uchiyama found that visual pareidolia may be
related to visual illusions, and research on pareidolia might inform
they understanding of visual hallucinations.

The site where I read my research information:

Neural mechanisms underlying visual pareidolia


processing: An fMRI study

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