T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Enjoy the feast without the famine...

If you want a constant flow of your We’ve all been there. You’re not alone, it’s how
favorite clients then these email almost all businesses start (mine included!).
scripts have got your name on them. But the good news is that you’ve just taken the
shortcut to break that cycle...
Literally. All you need to do is edit
them and put your name on them! Send out these emails regularly and you should
never find yourself having a “quiet” moment at
Running your own business can feel work again. Unless you want one, of course!
overwhelming — especially when
you’re stuck in the “feast or famine” “Let’s transform your ‘feast or famine’
cycle. cycle into a never-ending rich banquet...

You spend weeks working on

“The kind where your dream clients are
multiple projects, so busy that you
lined up outside, hungry to work with you.”
almost forget to eat, only to look up
from your desk and realize you have
no more work lined up.
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Hi, I’m Joana

And I’ve made the mistakes so you don’t

have to!

I co-founded Gif Design Studios when I was

just 22 and have spent the last seven years
building it into the award-winning agency it is
today. With a team of 7, we specialize in brand
identities and conversion-obsessed design and
proudly serve industry leaders (AKA my dream
clients) in 17 countries on 5 continents.

We’ve been featured in Business Insider, design

books, and The Futur to name a few.

But it didn’t happen overnight. Some mistakes

were made and huge lessons were learned.

I share all of that (and more) in my coaching

program Ambitious Creatives Booked Solid,
where I help creative service providers like
you get booked solid with dream projects to 6
figures and beyond.

Perhaps more important than all of this, I am

also a mother. And I value work-life balance
over everything else. My dream is to help you
create the life you deserve - maybe that means
working just five hours a day so you can hang
out with your children (like me!) - but the key is
to do it with confidence and strategy.

XO, Joana Galvão

T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Six scripts Here’s a quick checklist of the emails included in

this pack.

to success We’ve used all of them in our award-winning

design agency, Gif Design Studios, and have
tweaked them over the years to get the best
results. All you need to do is copy, edit, and send.

Spoiler alert:
We’ve been booked solid for the
last seven years. If they work for us,
they’ll work for you!

Follow up a lost lead Reach out to fully-booked

The quick one-liner to send to a lead agencies
who disappeared… it may be the You know those fully-booked agencies
shortest email but it can get the most and the expensive ones that have to
responses! say no to new leads every day? Get in
touch with them so they can send those
leads your way.

Ask your favorite client Raise your rates

for a referral Always an awkward conversation. Not
Best way to get dream clients? Ask anymore. This email will help you tell
the dreamiest client you’ve worked existing clients that you’re putting up
with to recommend you to their your rates so you can reach your goals
business besties. and keep growing.

Collaborate with other The not a good fit email

service providers Saying no to not-so-ideal clients is
Reach out to other businesses that an essential part of getting booked
offer different services to your dream solid with dream clients. These three
client… there’s a good chance they’ll email scripts (yep, we’ve got three for
want to refer their clients to you one you!) will help you out in almost every
day. circumstance.
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

1) Follow up a lost lead

Who to send it to: Why send this email:
Anyone who enquired about working with The easiest way to get clients is to go for
you in the past — and never said no! Maybe the lowest hanging fruit.
the time wasn’t right or you have no idea
why they disappeared... either way, it’s time These are the leads that are already warm
to drop them a quick note. and reached out to you in the past but
for some reason stopped answering your
emails. It doesn’t matter if it was a week
ago or a year ago, this email is the perfect
Time to send email: way to follow up now.
1 minute
At Gif Design Studios we’ve turned plenty of
dead leads into new clients after sending
this simple email.

Subject Line: Re: [subject line of last email thread with them]

The email:

Hey [Name],

Are you still interested in <insert what they enquired about / service you offer >?

That’s it! No fluff! You’ll be tempted to add more This 9-word email is by marketing
to this email but the shorter it is, the more likely genius Dean Jackson — watch this
you’ll get a conversation going and that’s what video to learn more.
we’re aiming for here.
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

2) Ask your favorite client for a referral

Who to send it to: Why send this email:

Your favorite past clients Yes, it’s true, if you don’t ask, you don’t get!
But more importantly, you’ll be surprised
how many people aren’t referring clients to
Time to send email: you because they presume you’re too busy
3 minute or don’t want to be a nuisance.

The extra bonus with this email? Everyone

loves to help… so give your favorite clients
the chance to help you!

Subject Line: “Thinking of you!!” or “Loved working with you”

The email:
Hey [Name],

I was recently updating my portfolio and that is true to you about the client in
came across the work we did together. question> like you.
And so it got me wondering... You wouldn’t
I wanted to thank you once more for
happen to know, just one person, someone who
trusting me with your project. It was by far
just like you, would benefit from <insert the
the most <insert description that is true
benefit you gave them with your service>? 1
to you about the project> and it was an
absolute pleasure to collaborate with you If anyone comes to mind, please feel free to
on it! make an email intro to this email. I would love
to help them.
I’ve been reflecting on my business plans
for the future, and honestly, I would love And if there’s anything I can do in return,
more clients who are <insert description please don’t hesitate to ask!

Best,
[Your Name]

1
read why this sentence is magic, in the next page!
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

The magic sentence in the above email was

taken from Phil Jones’s book Exactly What
to Say, and here’s what makes it so magical:

You wouldn’t happen to know,

This challenges the person, which makes

them want to prove you wrong.

just one person,

It’s easier for them to think of just one person
and feels like a reasonable ask

someone who just like you,

This pays a compliment to your client and
helps them narrow down the options

would benefit from <insert the benefit

you got them with your service>?
Here you’re reminding them of the benefits
they experienced with you
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

3) Collaborate with other service providers

Who to send it to: Why send this email:

Complementary service providers who One service provider can’t provide all the
share your target audience and charge services that their clients need. So start
similar prices (e.g., business coaches, building relationships with complementary
accountants, bookkeepers, graphic service providers that serve your ideal
designers, web designers, web developers, client. Make yourself their go-to referral
photographers, videographers, SEO experts, when their clients need your service.
publicity managers, copywriters, etc.).
Likewise, it’s a good idea to send your
clients their way too. After all, it’s human
Time to send email: nature to pay back favors with favors...
20 minutes (you’ll want to do some In the beginning, I made friends with
research on the person first) business coaches, copywriters, and web
developers and got about 50% of our work
through them.
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Subject Line: Your go-to <insert your job role> that you haven’t met yet..

The email:
Hey [Name],

<Start the email by complimenting them on something recent, so they know

this is not a canned email sent to loads of people, and be as genuine as you
can.>

But I’m writing today to see if I could help you and your clients.

I see that through <insert the type of work they do, or their company name>
you help X achieve Y, through your <insert descriptive word to compliment
them and type of service they offer>. And I was wondering if you ever
collaborate with <insert what you are here e.g., graphic designers> on your
client projects. Or even refer your clients to them once the project is wrapped
up.

Side note: You’ll have to adjust this depending on which service they offer
and what would make sense - eg. if you’re a graphic designer contacting a
developer you wouldn’t write the previous sentence but instead ask if there
are times when clients come to them without the design done.

Then this is where you write your elevator pitch:

I help <insert who you help>, <insert the major benefits you give your clients>
through <insert the service you offer>. In the past I’ve worked with <list some
clients or types of businesses you helped> and <speak to some of the results>.

Like you, I’ve helped <types of clients you serve in common> and they’ve said
great things about working together:

<Insert one or two testimonials>

You can also see my work, and learn more about the types of services I offer,
here. (link to your website/portfolio)

I would love to see if we’d be a good fit to refer each other clients and I’d also
be happy to consider a referral agreement where it’s a win-win for both parties.

So what do you say, <insert name>?

Best,
[Your Name]

PS: Would you like to grab a 20-minute virtual coffee to get to know each other
better and see how we could
potentially collaborate on future projects? Feel free to grab a slot here. (Link to
your calendar - we recommend using something like Calendly)
A M BI TI O US CREATI V ES BOOKE D SOLID 6 Ema i l s Sc ri pt s

Want more proof this email works?

I received the following email from I was so impressed by the email that I jumped on
copywriter Delia Monk (nope, we’d never a discovery call with her… and then jumped on
spoken before), and guess what? We’re a plane to meet her in person. So yes, this email
working together today! In fact, she helped does work!
me put together this very document you’re
reading.

Subject: That extra copywriter you (don’t know) you need…

The email:

Hi Joana,

I love all the training and tips you’ve been giving on Insta recently (packed
with value!) — and I have been fangirling all over your Booked Solid sales
page. I am currently in another mastermind until December but look out
for my name if you run it again next year!

But I’m emailing you today to see if I can help you...

I love what you’ve created at GIF Design Studios.

I was recently writing a website for a web designer and I analysed your
website and feedback as part of my research process. Let’s just say it was
love at first click!

I love the designs you’ve produced but more than that I adore the tone
of voice and attitude of your brand. So many cogs go into creating such
a successful agency and it looks like you have a wicked team to cover all
bases.

But I was curious as to whether you collaborate with copywriters - or if you

might need some extra (writing hands) on deck at times?

I am a qualified conversion copywriter (writing personality copy with

detailed attention to tone of voice is my bag). I would love to offer you and
your clients the same attentive process that I deliver to my private clients.
A M BI TI O US CREATI V ES BOOKE D SOLID 6 Ema i l s Sc ri pt s

I am poised and professional enough to work directly with your clients

but also a team player who’s happy to hang behind the scenes, making
you look brilliant. (You can get an insight into my process by reading my
3-step plan here if you are curious).

I have worked with many web developers and designers who have said
some very lovely things about me (spoiler alert: they love my wireframes).

For example, Kayleigh Hall, Design Consultant and CEO of Hall Creative,
said:

“Delia makes my job so much easier! Her wireframes have completely

spoilt me from a design perspective. And my clients have been over the
moon with the tone of voice work she’s produced. Seriously good stuff.”

“She is also a real expert in conversion copy - she speaks with conviction,
has sound rationale with every decision, and is a real strategist.”

So, what do you think Joana? Need a hand on any projects you’ve got
coming up?

Cheers,
Delia

PS Fancy a 20-minute virtual coffee - with zero pressure - to have a

chat about how I might be able to help you? You can book a slot on my
calendar here. I would love the opportunity to “meet” you!

PPS Want to vet me first? Wise. You can get an insight into my writing style
and process by reading my secret 3-step plan to writing websites here.
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

4) Reach out to fully-booked agencies

Who to send it to: Why send this email:

Agencies that offer the same service as you. Nobody enjoys turning people away
It’s worth contacting those that are fully because they are fully booked or because
booked and charge similar prices to you — the client’s budget is too low. Most people
or more expensive agencies that can send love to offer an alternative solution when
you leads that don’t have their budget. they say no — now’s your chance to be that
solution.

Time to send email: When clients are not the perfect fit for
our agency, I always refer them to my
20 minutes (you’ll want to do some
Ambitious Creative Booked Solid students —
research on the agency first)
it’s a feel-good solution for everyone!
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Subject Line: Your go-to <insert your job role> that you haven’t met yet..

The email:
Hey [Name],

<Start the email by complimenting them on something recent, so

they know this is not a canned email sent to loads of people, and be
as genuine as you can, like a recent project they’ve published.>

But I’m writing today to see if I could help you...

I see that through <insert the type of work they do, or their company’s
name> you help X achieve Y, through your <insert a descriptive word
to compliment them and type of service they offer>. I can also see
from your website/communication <insert whatever is relevant to
the agency in question> that you’re often fully booked months out/
charging a premium. (Congrats! Hope to one day get there too!)

So I was wondering if you ever referred potential clients, who can’t

afford to wait until your next available slot/who can’t afford your
rates, to other <insert what you are , e.g., graphic designers>

Then this is where you write your elevator pitch:

I’m a <insert what you are> and for the past <insert time you’ve been
working in your field for>, I’ve helped <insert who you help>, <insert
the major benefits you give your clients> through <insert the service
you offer>. In the past I’ve worked with <list some clients or types of
businesses you helped> and <speak to some of the results>.

Like you, I’ve helped service <insert types of clients you serve in
common> and they’ve said great things about working together:

<Insert one or two testimonials>

You can also see my work, and learn more about the types of services
I offer, here. (link to your website/portfolio)
A MBI TI O US CREATI V ES BOOKE D SOLID 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

If you’re up for it, I would love to grab a virtual coffee with you
so you can ask me more about my services and processes and
get to know me a little bit. With such a fantastic reputation in
the industry, I know you wouldn’t want to refer potential clients
to someone you haven’t met. Pity I don’t live in <insert name of
where they live> as I would so love to meet you in person!

Side note: If you do live in the same city, you can still offer a Zoom
as this is often the easiest option to say yes to. But you could modify
the last line and add: “if you prefer, we could meet in person, I would
happily swing by your office or grab a coffee nearby!”

I’m also happy to set up a referral fee if it would be beneficial for

you.

Look forward to hearing from you.

Best,

[Your Name]
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

5) Raise your rates

Who to send it to: When you send this email there’s a chance
All your past clients you might lose future work with these clients
but remember that’s part of growing and will
give you time for higher-paying projects! If it
Time to send email: makes you feel nervous, just send this email
5 minutes (plus time to create an to a few clients at a time and gauge their
updated services package/pricing) responses.
This email is a real winner because it also
prevents past clients from sending you low-
Why send this email: value clients who can’t afford your new rates.

Because you don’t want to get booked solid

Plus, you never know who won’t mind the
with low-paying, small projects! You could
price increase (especially if they value you
land the dreamiest project, but if it doesn’t
and don’t want to start all over again with
pay well, it wouldn’t be such a dream
someone else), so try it!
project, right?

Subject Line: Would love to work with you again!

The email:
Hey [Name],

I was recently thinking about past projects As a thank you for being such a valued client,
I’ve most enjoyed and you popped into my I wanted to offer you a X% discount on any
mind! I wanted to thank you once again work you would like to book now through to
for trusting me with <insert what you did <insert time limit>.
for them> back in <insert when you worked
with them>. Warmly,

I’m currently restructuring my offerings and XX

wanted to send them over in case you’d
like to collaborate again in the future, or if
you come across anyone who might need
<insert what you offer>. (See attached)
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

6) The not a good fit email

Who to send it to: Why send this email:

Leads who want to work with you but Part of the secret to getting booked
you’d rather run. solid with dream clients is saying “no”
to not-so-ideal ones.

Time to send email:

1 minute

Here are 3 versions of the “not a good fit” email, depending on the scenario:

6.1) If you can see from the inquiry form that they don’t have the budget:

Subject Line: Thanks for your inquiry!

The email:

Hey [Name],

Thank you so much for your interest in my services. I would love to help
you with your <insert what they’re after>, especially since <insert nice
compliment, e.g., especially since we are pet lovers ourselves and love to
work on pet brands.>

To give you a heads up about our services, our packages start at X. If this
works within your budget, then the best next step would be to jump on a
call. Please feel free to find a time that suits you here. (Insert calendar link)

If not, no worries, just let us know and we’d be happy to recommend an

alternative.

Or, if you don’t want to recommend anyone:

If not, no worries! Maybe our paths will cross again in the future for a
different project. In the meantime, wishing you all the best with this one.

Thanks,
[Your Name]
6.2) If you can see from the inquiry form that it’s not the type of job you want to take on

Subject Line: Thanks for your inquiry!

The email:

Hey [Name],

Thank you so much for your interest in That being said, I happen to know someone
my services to help you with <insert what who might be better suited for the project at
they’re after>. It sounds really interesting. hand. I’d be happy to send an intro email if
you’d like me to connect you?
Unfortunately, due to <insert reason>, I don’t
think I would be the best person to help you Wishing you all the best with this project,
with this. (You can blame this on being fully
booked, not doing the type of work they ask [Your Name]
for, never having worked in that industry
and not being comfortable with it, etc.)

6.3) If you already had a chat with them and they seemed keen but you’re not

Subject Line: Re: Working with <insert your business name> or

Re: Creating <insert service they want> for <insert their business name>
The email:

Hi [Name],

It was a pleasure to meet you earlier today I understand that it’s important for you to
(or insert time of when you spoke). <insert an outcome they’ve expressed they
wanted on the call> and I’m afraid I might not
Upon reflecting on our conversation, I’ve have the capabilities to make that happen.
realized that unfortunately, I might not I believe in only taking on projects that I
be the best person to help due to <insert wholeheartedly believe I can deliver with
reason>. the highest value and quality, and so for this
reason I’ll have to pass on this one.

I wish you the best of luck with this in the

future,

[Your Name]
T HE A M BI TI O US CREATIVE S 6 Ema i l s S c ri pt s to Ge t Book e d S ol id

Now it’s your turn...

These scripts are all yours! Feel free to And if you want to work with me personally to
tweak them, edit them, and send them out help you get booked solid with dream clients
to as many people as you like. and dream projects to 6-figures and beyond,
click here to fill out a quick couple of questions
Can I ask just one favor in return? Please let and I’ll personally send you all the details.
me know how you get on! I would love to
hear how they work out for you. Drop me an
email at hello@theambitiouscreatives.com
— it would make my day.