Business Plan

Immigration Consultancy Services

Fahad Saleem
Table of Contents

Executive Summary .......................................................................................................... 2

About the Company........................................................................................................... 4
Our Team............................................................................................................................. 6
Market Analysis ................................................................................................................. 8
Advertising Plan ...............................................................................................................16
About Competitors ...........................................................................................................19
Our Competitive Advantage ...........................................................................................19
Location ..............................................................................................................................20
SWOT Analysis ..................................................................................................................22
Initial Investment.............................................................................................................23
Projected Financial Statement ......................................................................................24
Notes....................................................................................................................................25
Sources ...............................................................................................................................25

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Executive Summary
Pakistan is among the top 10 countries of origin of international migrants. 2nd in
Central and Southern Asia and 3rd in Asia. So, as per the market research it is clear
that the Immigration consultancy is in demand in the country like Pakistan.
As more people are moving from Pakistan to other countries so there are more
chances of growth in the immigration consultancy services business.
Our Office is situated in a prime location of Gulberg Lahore and we have already
registered our company as Cliff Inc.
Our well Qualified, Experienced, Self-motivated team is backbone of our business.
Fahad Saleem who has a vast experience in this field with overseas companies is the
Senior Investment and Immigration Consultant/Founder of our company. He knows
the complications of this business very well and knows how to tackle the complicated
situations of this business.
Shahroze kazim and Shahbaz Iqbal are self-motivated and experienced team
members knows there work very well and they know how to manage the IT related
activities and Business development related activities very well.
Our experienced Processing team and our Legal partners gives us a competitive
advantage over our competitors.
The below mentioned Projected statement is projected with the lowest growth which
is 25% whereas if we achieved our Revenue target in the first year our growth in the
next years might increase up to 75% or more because in service sector your business
depends on the successful services given to the client, so if we successfully given the
services to 10 of our clients in the first year than in the next year these clients might
be doubled and our revenue as well.
We have set our principles of doing business which may help us in the future our
principles are straight forward and easy to follow which are given below;
• To offer our services only if we can be of genuine assistance
• To present our clients with a highly professional and personal service
• To find the best solutions available by means of a rigorous and efficient
approach
• To base our business on honesty, integrity, and the highest ethical standards
We have already Invested more than PKR 0.7 million in this business whereas it is
not enough to start our business as it is mentioned below that we need more that
PKR 1.48 million as initial investment so we are applying for the Loan from the

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government to start our business which is already stuck in middle because of short of
investment.

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About the Company
About Us

Cliff Inc. offers consultancy in Global residence and citizenship by investment

programs to business owners and wealthy individuals. Firm’s highly qualified
professionals work as a team with international partners to make the process secure
and easy.
As globalization has expanded, residence and citizenship have become topics of
significant interest among the increasing number of internationally mobile
entrepreneurs and investors whom we proudly serve every day.

Our Mission
Our mission is to provide support throughout every stage of the immigration
procedure as well as in the investment process including ongoing management, rent
and the re-sale of the property if needed. At every step of the way, we deliver total
expertise and a proper partnership approach through our track record with investors,
developers and distributors speaks for itself.

Our vision

Our vision is to be the leader in immigration and investments consultancy market by

delivering excellent customer service through our reliable and well-experienced team
of immigration consultants, investment advisors and lawyers.
We enable families to invest and live-in countries of their choice. All that we do has
a positive impact on the individuals we touch and the outcomes we create. We make
life safer and more enjoyable for anyone we engage with.

Our principles

We place particular emphasis on a practical approach and impeccable quality. To

ensure that we consistently satisfy the high expectations of our clients, our firm is
guided by four principles that form the basis of how we work:

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➢ To offer our services only if we can be of genuine assistance
➢ To present our clients with a highly professional and personal service
➢ To find the best solutions available by means of a rigorous and efficient
approach
➢ To base our business on honesty, integrity, and the highest ethical standards

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Our Team
Fahad Saleem
(Senior Investment and Immigration Consultant/Founder)

A senior Investment and Immigration consultant with International experience in

Real Estate and Immigration industry, with a diverse portfolio of managing investors
and business owners who plan to invest overseas either to get high returns or to
achieve citizenship, his aim is to help Globalize businesses and investors from
Pakistan to travel and Live freely beyond borders, Specialize in UK immigration and
Citizenship by Investment. He is responsible for providing the client with advice and
guidance on how best to obtain required documentation to migrate internationally
and how to complete this process smoothly.
Specialize in citizenship by investment, assisting clients to achieve Turkish or
Caribbean Citizenship by Real estate investment, making sure that our investors get
the high returns possible. He treats his clients individually and the process tailored
to suit them, with the hiring of translators if necessary. I have a strong understanding
of border control procedures as well as any related legislation.

Shahroze Kazim
(IT and Operation Manager)

A passionate individual always trying to create new opportunities and services for
our clients, he is an expert in consulting Students who wish to study abroad, with his
vast knowledge in the field of Information and Technology he plans to bring on board
new Tech Start-Up's and help them grow internationally.
He contributes operations information and recommendations to strategic plans and
reviews, prepare and complete action plans, implement production, productivity,
quality and customer-service standards, resolve problems, complete audits and
identify trends.

Shahbaz Iqbal
(Head of Business Development)

A Qualified ACCA professional with experience in multinational companies to

create Financial strategies. He develops Business plans and Projected Financial

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Statements as per the Immigration standards for clients and give them the advisory
services regarding their business.
With extensive knowledge and research, he makes sure each business plan is
different and it should meet the International Standard, he always ready to accept
new challenges like developing an innovative business plan to ensure a successful
startup.

Our Processing Team

Our team of experts have more than 500 successful visa applications for UK
immigration, and other countries. They have the vast experience in this field and
knows how to successfully process the visa application and guide the clients at each
steps of Visa processing.

Legal Partners
Our Team of international immigration lawyers help our clients to make the after-
visa process easy and to provide consultancy in legal matter our clients face,
challenging the refusals and to meet the compliance to make sure the client is
successful.

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Market Analysis
Immigration consultancy services are only depending on the number of people want
to immigrate from Pakistan to other countries like UK, Australia, Canada, Europe or
USA.
Pakistan Net Migration Rate is given below from 2017 to 2020:

• The current net migration rate for Pakistan in 2021 is -0.968 per 1000
population, a 4.72% decline from 2020.
• The net migration rate for Pakistan in 2020 was -1.016 per 1000 population,
a 4.42% decline from 2019.
• The net migration rate for Pakistan in 2019 was -1.063 per 1000 population,
a 4.23% decline from 2018.
• The net migration rate for Pakistan in 2018 was -1.110 per 1000 population,
a 0.54% decline from 2017.
• The net migration rate for Pakistan in 2017 was -1.116 per 1000 population,
a 0.53% decline from 2016.

If we see the statistics of Pakistan’s Net migration rate, we will understand that the
net migration rate is in declining trend from the last 5 years. Which means that the
more people are leaving the country in last 5 years.
whereas if we take a look around last 21 years, we will get to know that the it was
not the situation in all last 21 years, Growth Rate was positive from 2009-2013 and
for the years 2002 and 2003. After 2013 growth rate is been declining till 2021.

Pakistan - Historical Net Migration Rate Data

Year Net Migration Rate Growth Rate
2021 -0.968 -4.72%
2020 -1.016 -4.42%
2019 -1.063 -4.23%
2018 -1.11 -0.54%
2017 -1.116 -0.53%
2016 -1.122 -0.44%
2015 -1.127 -0.53%
2014 -1.133 -0.53%
2013 -1.139 14.93%
2012 -0.991 17.56%

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 2011 -0.843 21.12%
2010 -0.696 27.01%
2009 -0.548 37.00%
2008 -0.4 -18.70%
2007 -0.492 -15.75%
2006 -0.584 -13.48%
2005 -0.675 -11.99%
2004 -0.767 -10.71%
2003 -0.859 57.33%
2002 -0.546 135.34%
2001 -0.232 -386.42%

The main reason of this declining trend of Net Migration Rare is that people are
interested to leaving the country mainly because of the political uncertainty and
economic conditions of the country.

High-income countries host nearly two thirds of all international

migrants
A large majority of international migrants reside in countries offering the greatest
opportunities for migrants and their families. As of 2020, 65 per cent of all
international migrants worldwide, or 182 million, lived in high-income countries
(figure 1). Thirty-one per cent, or 86 million, lived in middle-income,2 mostly upper
middle-income countries, while low-income countries hosted a comparatively small
number of migrants: nearly 12 million, or 4 per cent of the total. The proportion of
international migrants in the population of destination countries also varied widely
across income groups. Migrants comprised nearly one in every six persons residing in
a high-income country, compared to less than 2 per cent in middle-income and in low-
income countries.

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Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020

Over the past 20 years, high-income countries have steadily gained ground as the
major destinations of international migrants. Between 2000 and 2020, high-income
countries gained 80 million, or 75 per cent, of the 107 million international migrants
added worldwide during that period. By comparison, middle-income countries added
22 million migrants and low-income countries gained 5 million. The rapid increase in
the number of migrants in high-income countries reflects the demand for migrant
workers in those countries driven in part by the demographic differences, particularly
in terms of age structure, that exist between countries at different income levels.
Figure 2 shows that while high-income countries attracted the largest number of
migrants between 2000 and 2020, low- and middle-income countries absorbed the
majority of people displaced across national borders due to conflict, persecution,
violence or human rights violations. Low- and middle-income countries hosted over
four fifths of the world’s refugees and asylum seekers in 2020. Furthermore, refugees
and asylum seekers comprised around half or more of all the migrants added in those
countries between 2000 and 2020 (figure 2).
By contrast, in high-income countries, most of the growth in the total migrant
population during the past two decades was driven by other types of migration,
including for labour, family reunification and education (OECD, 2020). In 2020,
refugees and asylum seekers comprised around 3 per cent of all migrants in high-
income countries compared to 25 per cent in middle-income countries and 50 per cent
in low-income countries. None of the 22 countries where at least half of all migrants
in 2020 were refugees or asylum seekers were high-income countries. The COVID-19
pandemic slowed the growth in the stock of migrants across all income groups (figure
2).

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Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020.

Notes: The category “Refugees and asylum seekers” includes persons displaced abroad.

Europe continues to host the largest number of migrants in the

world
In terms of the regional distribution of where migrants live, Europe was home to the
largest number of international migrants in the world in 2020: 87 million. Northern
America hosted the second largest number of migrants, a total of nearly 59 million;
followed by Northern Africa and Western Asia, with nearly 50 million (figure 3). In
all other regions, the number of migrants was much smaller.

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Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020.

Note: The names of some countries and areas have been abbreviated.

Most migrants come from middle-income countries

According to neoclassical economic theory, migration is primarily a response to wage
differentials between countries (Todaro, 1969). If wage differences were the only
factor determining migration decisions, low-income countries could be expected to
have the largest transnational population per capita.4 Instead, the present analysis
indicates that persons from both the poorest and the richest countries have a larger
transnational population per capita compared to middle-income countries.5 The fact
that the relative size of the diaspora is not closely associated with income levels at a
country level (figure 4), suggests that, in addition to living standards and wage
differentials, migration decisions are shaped by a range of other factors, including
individual aspirations, preferences and opportunities.

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Figure 4.

Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020, and World
Bank (2020). World Development Indicators (accessed 10/13/2020).

Note: Among countries or areas with known income and country or area of origin. For a small number of countries or areas, mostly islands, the
size of the native-born population residing outside is larger than the size of the native-born population inside the country or area of origin. (i.e.,
the ratio in the figure is greater than 100).

Region Wise Increase in Transitional population

In 2020, of the 281 million international migrants worldwide, 63 million, or 23 per
cent of the total, were born in Europe (figure 5). Central and Southern Asia was the
birthplace of the second largest number of international migrants (51 million),
followed by Latin America and the Caribbean (43 million), Eastern and South-
Eastern Asia (38 million), Northern Africa and Western Asia (38 million) and sub-
Saharan Africa (28 million). Relatively few migrants globally originated from
Northern America (4 million) or Oceania (2 million).

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Figure 5.

Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020.

Note: The names of some countries and areas have been abbreviated.

Pakistan is the second largest country of transitional population in Central and

Southern Asia after India. Between 2000 and 2020, nearly all regions, with the
exception of Northern America and Oceania, saw the size of their transnational
population increase by 12 million or more. Central and Southern Asia witnessed the
largest absolute increase, followed by Latin America and the Caribbean and Northern
Africa and Western Asia. Most of the recent growth of migrants originating from
Central and Southern Asia and Europe was attributable to labor or family-related
migration. By contrast, for Latin America and the Caribbean, Northern Africa and
Western Asia, and sub-Saharan Africa, humanitarian reasons accounted for a large
share of the recent growth of their diaspora. In 2020, 38 per cent of all international
migrants originating from Northern Africa and Western Asia were refugees or
asylum seekers. The transnational populations from sub-Saharan Africa and Latin

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America and the Caribbean also comprised a large proportion of persons forcibly
displaced across national borders: 26 per cent and 13 per cent, respectively.

Figure 6.

Source: United Nations Department of Economic and Social Affairs, Population Division (2020b). International Migrant Stock 2020.

Note: The names of some countries and areas have been abbreviated

Conclusion
This Market Analysis clearly shows that the Pakistan is among the top countries
whose people are migrating from their country. Figure 6 clearly shows that the
Pakistan is among the top 10 countries of origin of international migrants. 2 nd in
Central and Southern Asia and 3rd in Asia. So, as per the above market research it is
clear that the Immigration consultancy is in demand in the country like Pakistan.

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Advertising Plan
The goal of a marketing campaign is to convince potential customers to buy products
and services instead of competitors. This used to involve telling prospects why our
company is better than the others in the form of ads on TV, radio, and billboards.
Now, it also requires showing them through relevant, high-quality content.
As per the nature of our business, we will use the following marketing strategies:

SEO
SEO, or search engine optimization,
is the basis of most successful
Internet marketing strategies.
SEO will involve making our site
easy for search engines to crawl and
understand. Optimizing a website is
an ongoing process and includes
many strategies to produce the best
results.
Keyword research is an element of
SEO that will allow our content to be
optimized for keywords that are
extremely valuable to our industry.
When we will optimize our site,
search engines will have an easier
time determining when it’s a
relevant result for a user’s search.
This helps more users find our
website and services and helps our
company earn more clients.

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PPC
PPC, or pay-per-click, is a kind of
online advertising that will allow us
to focus on our budget on users who
show interest in learning about our
company.
When we will run these ads within
search engines, we can target users
based on the keywords they’re
searching, which allows us to
advertise to our most valuable
customers.
PPC is easily run on a budget because
we can decide in advance how much
we are willing to pay every time our
ad is clicked. It runs on a bid system,
so for our ad to appear, we have to bid
higher than other advertisers who are
competing for the same ad space.

EMAIL MARKETING
Email marketing is one of the best
ways to market on a budget because
it is extremely cost-effective.
We can send emails to current and
potential customers that inform
them about news within our
company, any sales or events we are
running, and other industry news.
By sending email newsletters to
potential customers, we can stay at

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the top of mind for when they need
our services.

SMS Marketing
Text messaging is a very effective
and direct line of communication to
the customer. Unlike email, which is
only checked a few times daily (at
most), people open text messages
almost immediately.
SMS Marketing is sending promotional
campaigns or transactional messages
for marketing purposes using text
messages (SMS). These messages are
mostly meant to communicate time-
sensitive offers, updates, and alerts to
people who have consented to receive
these messages from our business.

Social Media Marketing

Social Media Marketing is the best tool
of marketing these days in order to
reach the targeted audience.
The term social media marketing
(SMM) refers to the use of social
media and social networks to market
a company’s products and services.
Social media marketing provides
companies with a way to engage with
existing customers and reach new
ones while allowing them to promote
their desired culture, mission, or tone.
Social media marketing has purpose-
built data analytics tools that allow
marketers to track the success of their
efforts.
Sites like Facebook, Twitter, and
Instagram are commonly used to
execute social media marketing.

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About Competitors
There are a lot of competitors in this field but the competitors to whom we have direct
competition are;

Saad Ahsan Immigration Law Firm

44-A, New Muslim Town,
Lahore, Pakistan
+92-42-35835003-5
+92-301-8488944
info@saadahsan.com

UK Visa Consultants

Office 701-B, 7th Corporate Floor,

Haly Tower, DHA Phase 2,
Lahore, Pakistan

Our Competitive Advantage

There are a lot of Immigration consultants in Pakistan and everyone is offering the
same services whereas our competitive advantage over them is that we have a
Qualified and professional team with vast experience in this field and we are
exclusive representative of Dubai based immigration firm dealing with Residence and
Citizenship by investment.

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Location
Our office is located in the downtown of Lahore, Gulberg 5 considered the business
hub and center of city, its prime location will allow us to be more prominent and easily
approachable for the Clients, the address and pictures of our office is attached below;

Address & Pictures of Location

Office # 1316 13th Floor
High-Q Tower, 1 Gulberg-V
Jail Road, Lahore, Pakistan

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Page 21 of 25
SWOT Analysis
Strength Weakness

Our strength is our highly qualified and Our weakness is the initial investment
professional team in consultancy which we need to establish this business.
services who knows the complications
regarding this business. We know how to
tackle the complicated situations of this
business. Our international partners
give us the competitive advantage over
our competitors.

Opportunity Threat

As we know that the Government of Our biggest threat is the foreign policies
Pakistan’s foreign policy is to maintain of other countries towards Pakistan. If
good relations with other countries in there is any kind of sanctions or negative
the world, which allows our citizens to policy introduced which restricts the
have an opportunity for exploring new global mobility of our citizens in the
business opportunities, better education future. It may affect our business.
opportunities and to explore different
cultures, this will be directly
proportional with the growth of our
business.

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Initial Investment

Initial Investment
Rent

Security Deposit PKR 170,000.00

First 3 months’ Rent PKR 255,000.00

Property Agent Commission PKR 85,000.00

First Months Utility PKR 31,000.00

Improvement Cost

Glass work PKR 150,000.00

Furniture and Fixtures PKR 350,000.00

Office Equipment PKR 250,000.00

Miscellaneous

Legal Fees PKR 10,000.00

Website PKR 35,000.00

Contingency PKR 150,000.00

Total Initial Investment PKR 1,486,000.00

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Projected Financial Statement
Note
Year 1 (PKR) Year 2 (PKR) Year 3 (PKR)
s
Revenue 1
20,000,000 25,000,000 31,250,000
Cost of Sale 2
10,000,000 12,500,000 15,625,000

Gross Profit
10,000,000 12,500,000 15,625,000

Salary 3
1,728,000 1,900,800 2,090,880
Commission 4
2,000,000 2,500,000 3,125,000
Rent 5
1,020,000 1,122,000 1,234,200
Utilities 6
552,000 607,200 667,920
Maintenance 7
150,000 165,000 181,500

Profit before Tax

4,550,000 6,205,000 8,325,500

Tax (29%)
1,319,500 1,799,450 2,414,395

Profit After Tax

3,230,500 4,405,550 5,911,105

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Notes
1. It is been projected that revenue will be increased by 25% every year on a flat
rate whereas, if we achieve the first-year revenue there are chances of more
than 75% growth in the next years.
2. Cost of Sale is projected to increase with the same percentage as Revenue
which is 25%.
3. Salaries Expense is projected to increase with 10% for the next years
4. Commission is directly proportional to the Revenue so if Revenue is projected
to increase with 25% then commission will increase with the same rate.
5. Rent expense is projected to increase with 10%
6. Utilities expenses are projected to increase with 10%
7. Maintenance expense are also projected to increase with 10%

Sources
1. https://knoema.com/atlas/Pakistan/topics/Demographics/Population/Net-migration-
rate
2. https://www.macrotrends.net/countries/PAK/pakistan/net-migration
3. https://www.un.org/development/desa/pd/
4. https://www.un.org/development/desa/pd/sites/www.un.org.development.desa.pd/files
/undesa_pd_2020_international_migration_highlights.pdf

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