Submitted by:

Alonzo, Charmaine M.

Asuncion, Trisha Zahmir O.

Mabunay, Hazy

Andrada, Janella

Manuel, Daniel Carl

Guerrero, Charmaine

Submitted to:

Rey Juan

Date of Submission:

June 2023
 TABLE OF CONTENTS

Contents Page

Title Page..................................................................................................i

Table of Contents......................................................................................ii
I. Executive Summary
Overview of the Business.................................................................3
Business Plan Proper.......................................................................4
Proponents......................................................................................6
Vision, Mission, Values....................................................................7
Short-Term and Long-Term Goals....................................................8
II. Business Plan
A. Marketing Plan
a. Products and Services............................................................9
b. Unique Selling Proposition.....................................................10
c. Target Market, Market Size, and Market Share Goal..............11
d. Pricing Strategy......................................................................12
e. Situation Analysis..................................................................13
f. Advertisement and Promotion Strategy ..................................17

B. Production Plan
a. Production Scheme................................................................19
b. Sales and Distribution Strategy..............................................22
C. Operation Plan
a. Business Location..................................................................22
b. Business Schedule.................................................................23
c. Operation Scheme..................................................................23
d. Manpower Requirement.........................................................24
D. Organization Management Plan
a. Organizational Chart..............................................................24
b. Roles and Responsibilities......................................................25
c. Human Resources Development Plan.....................................26
E. Financial Plan
a. Proposed Budget....................................................................27
b. Source of Fund.......................................................................27
c. Projected Income for the First Month......................................28

ii
 Executive Summary

The product “Mini Munchies” will be launched by six (6) 12th Grade

Ocampo students of Humanities and Social Sciences (HUMSS) under the

Academic Track as their requirement for their Entrepreneurship subject.

This will act as a venue for them to monitor and evaluate the progress

they make with their skills as they perform such study. As HUMSS

students, it is essential to be equipped with skills other than that of social

sciences-inclined one. This study will consequently provide them with such

skills pivotal to their development in the areas of entrepreneurship,

management, and marketing. Furthermore, this will allow them to gain

substantial profit they may use for financial aid.

After a careful deliberation, the aforementioned team has concluded

that after the trends that arose during the pandemic, foods with an aesthetic

aspect to it has been in high demand. As such, similar businesses have

taken notice and utilized this opportunity to gain tract of the attention of the

masses. Utilizing such information and a SWOT analysis, the team was able

to identify the strengths, weaknesses, opportunities, and threats this

business plan poses for the team.

Thus, the team concluded that this proposal is an outline to a snack

that the general mass is not only familiar with but also fond of. This was

generated through the collective’s planning and observation on the locale of

the study. The team has accordingly decided to launch a business that will

revolve around a product called “cookies”. Cookies in its broadest sense, is a

1
common yet underappreciated snack in the city’s status quo. The said

delicacy is mostly found in coffee shops but is rather set with prices that are

rather unaffordable for the average Laoagueño.

The team not only aims to provide the people of Laoag with tasty and

aesthetically pleasing sweets but to also offer them at a reasonable price

with consideration to the inflation the economy is undergoing. Furthermore,

the team aims to help demolish the notion that people of poor backgrounds

cannot have nice things. The team guarantees quality service and experience

for the customers that will avail the product. The team also assures its

patrons of the product’s quality, safety, and cleanliness. The collective

promises the affordability of the delicious and “Instagrammable” product

that will not only be friendly to the average budget but will also give them a

rather exquisite and sweet experience.

2
 Overview of the Business

Mini Munchies make the ideal treat to share because they are the

ideal serving size and are so simple to transport on the go. You're likely to

make a new friend for life if you give mini munchies to someone who

appears to need a decent snack or a little encouragement.

The patterns, colors, and sizes of our mini munchies cookies are

endless. You can always find a charming cookie to put a smile on your face

because people often display great creativity while designing cookies. You

can find a cookie that reflects your hobbies no matter what they may be.

If you've ever tasted or smelled one of our little snacks, mini munchies

cookies fresh from the oven, you'll understand precisely what we're talking

about. There is nothing better, so if you haven't had it, you are severely

losing out. Warm chocolate, oozy dough, and the greatest. Smell. EVER! A

freshly baked cookie will almost certainly warm your heart and brighten

your day.

3
 Business Plan Proper

The needs

The gathered information is based on market research and the team's

observation; the aforementioned are factors that the project “Mini Munchies”

necessary to set forth.

● Grasp the changes

People now have access to a variety of goods that are not

common among the locals thanks to the emergence of new businesses

in the area. We observe the unexpected events and changes that had

occurred throughout the epidemic as we adjust to the new normal.

While there is nothing wrong with traditions, individuals will always

find a way to try something new. By consuming snacks, the "Mini

Munchies" concept will introduce individuals to new experiences.

● The emphasis will always be on affordability and high standards.

People discover the hard way the importance of saving money in

the midst of a pandemic. No one will also like a snack that is

expensive. Expensive foods are generally unappealing, especially now

when snacks are meant to be savored. "Mini Munchies" won't give

customers a sad expression on their face. Because the product is

affordable, it can be used by everyone. Additionally, because of the

high quality of the product, customers will be able to enjoy such

4
 delights on a budget and will recognize that their money was well

spent.

● Satisfy one’s craving

It is well known that one's business objective is to serve the

needs of its customers. "Mini Munchies" is not only reasonably priced

and of high quality, but it can also save one's yearning. Cookies have

ingredients including flour, sugar, and milk that may help satiate

hunger.

● Trendy and “Instagrammable”

The factors that should be taken into consideration when

creating a product are affordability, quality, and satisfaction. On the

other hand, particularly when it comes to food and beverages, we have

a tendency to forget that customers often have other purposes when

making a purchase. It is due to its current vogue. It is true that young

people with active social media lives make up the majority of clients

who purchase these particular products. Given that the team is of this

generation, it has been determined that the majority of consumers of

food and beverages have a tendency to take images of the item and

upload them to their tale or even genuinely post them to social media,

particularly Instagram. "Mini Munchies" will not only satisfy

someone's stomach and wallet, but it also delivers an appealing

representation of the product itself, making it worthwhile to be

featured in someone's story.

5
 PROPONENTS

Charmaine Alonzo was born on September 25, 2005.

She is currently living at Brgy. #43 Cavit Laoag City.
A student at Ilocos Norte College of Arts and Trades.
She is currently a Grade 12 student taking up the
Humanities and Social Sciences HUMSS. 

Trisha Zahmir Asuncion was born on August 09,

2004.She is currently living at Brgy. #30A Suyo,
Laoag City. A student at Ilocos Norte College of Arts
and Trades. She is currently a Grade 12 student
taking up the Humanities and Social Sciences
HUMSS. 

Hazy Mabunay was born on August 18, 2004. He is

currently living at Brgy. 50 Buttong, Laoag City. A
student at Ilocos Norte College of Arts and Trades. He
is currently a Grade 12 student taking up the
Humanities and Social Sciences HUMSS. 

Janella Andrada was born on October 18, 2005. She

is currently living at Brgy. #25 Tamdagan Sition
Dimmaga, Vintar. A student at Ilocos Norte College of
Arts and Trades. She is currently a Grade 12 student
taking up the Humanities and Social Sciences
HUMSS. 

6
 Daniel Carl Manuel was born on February 21, 2005.
He is currently living at Brgy. #53 Rioeng, Laoag City.
A student at Ilocos Norte College of Arts and Trades.
He is currently a Grade 12 student taking up the
Humanities and Social Sciences HUMSS.

Charmaine Guerrero was born on January 25, 2005.

She is currently living at Brgy. #55 B - Bulangon
Laoag City. A student at Ilocos Norte College of Arts
and Trades. She is currently a Grade 12 student
taking up the Humanities and Social Sciences
HUMSS. 

Mission, Vision, and Core Values

Mission

Passionate about producing the highest quality tasty and nutritious cookies
that are convenient and appealing treats for any occasion, with an emphasis
on honesty and integrity with which we craft our recipes.

Vision

To always be the sought-after high-quality cookie for nourishing hungry

breadbaskets.

Values

1. Caring. Committed to providing our customers with the utmost care

through our product and services.
2. Love. Passionate about providing compassion through the cookies we
serve.
3. Service. Dedicated to serving our customers with utmost warmth and
friendliness.
4. Devotion. Devoted to meeting our customers' desires and necessities.
5. Friendly. Committed to maintaining a friendly demeanor even in the
face of hostility.
7
 6. Ethical. We adhere to our moral code.
7. Hospitable. Passionate about providing exceptional service and
products.
8. Fair. Devoted to treating everyone with the same amount of respect.
9. Open. Highly open to suggestions and diverse viewpoints.

10. Inclusive. Passionate about incorporating customer satisfaction into

everything we do.

Short-Term and Long-Term Goals

● Short-Term Goals: Mini Munchies aims to develop a variety of cookies

that are both appealing and marketable. To meet varying customer

tastes, try out alternative flavors, ingredients, and packaging. In order

to improve the product offers, do market research and collect

feedback.

● Long-Term Goals: Extending Mini Munchies' market reach is one of its

top priorities. This can entail establishing additional physical

storefronts in various places, increasing online sales to reach more

customers, or looking into potential wholesale agreements with coffee

shops, restaurants, or merchants.

8
 The Business Plan

A. Marketing Plan

a. Products and Services

Mini Munchies are tasty snacks that are small enough to

enjoy as a snack. The petite size of these adorable, delicious

cookies makes them ideal for savoring in tiny, filling bits. Mini

Munchies are frequently prepared with premium ingredients

and skillfully created to produce a harmony of tastes and

textures. Mini snacks that start with the traditional option—

chocolate chip—and looking forward to trying new flavors in the

future

Mini Munchies are quite the flavor bomb despite their

small size. Every cookie is created to be flavorful, giving every

mouthful a burst of sweetness or savory goodness. Mini

Munchies are also frequently favored for their portability. They

are practical for on-the-go snacking because of their tiny,

resealable packaging, which lets you indulge in a flavor

explosion whenever and wherever you like. To sate your

9
 cravings whenever they arise, you can keep them hidden in your

bag, desk drawer, or automobile.

Picture 1. Chocolate Chip Cookies

b. Unique Selling Proposition

“With every tiny bite, you’ll taste the big flavor.”

Emphasize that despite their diminutive size, Mini Munchies are

bursting with taste. This distinguishes them from other bite-sized

treats that could forgo flavor in favor of convenience. The distinctive

attractiveness of the bite-sized little biscuits is further highlighted by

the mini cookies. In just a few tiny nibbles, customers can experience

the enjoyment of a fully flavored cookie. The novelty and

distinctiveness of the product are highlighted by this positioning.

10
 Mini Munchies offers a range of flavorful and delicious snack

that is perfect for people who are looking for an easy-to-go snack. The

proponents use fresh and high-quality ingredients to ensure the

quality and authenticity of the products. With Mini Munchies, you can

indulge in your favorite cookie bites without feeling guilty.

c. Target Market, Market Size, and Market Share Goal

Target Market

Mini Munchies strives to provide tasty and aesthetically

pleasing sweets at a reasonable price, taking into account the impact

of economic inflation. Its target market consists of Ilocos Norte College

of Arts and Trades students and teaching and non-teaching staff

looking for an immediate but filling meal. Its miniature nature makes

it an ideal snack designed specifically for anyone who is too

preoccupied with schoolwork to feed their empty stomach. The team

behind Mini Munchies guarantees quality service and an exquisite

and sweet experience for customers who will purchase the product.

Market Share Goal

Mini Munchies is expecting a market share of 8% and sales of

Php 958,125.00 within the first year of launching the product.

Daily Weekly Monthly Yearly

Revenue 35.00 x 75 packs 2,625 18,375 78,750 958,125
Cost 28.00 x 75 packs 2,100 14,700 63,000 766,500
Market Share Goal 766,500/958,125 = 0.8 = 8%

11
d. Pricing Strategy

The Mini Munchies price its product competitively and

reasonably with consideration to market standards and cost of

production. It will employ the following pricing strategies:

A. Cost-Plus Pricing – The Mini Munchies imposes an

approximately 5% markup to the total cost of production to

determine the selling price. This takes into account the cost of

raw materials, direct labor, and overhead expenses (e.g. utilities,

equipment).

B. Dynamic Pricing – This strategy conforms to the current

market demand and supply. Mini Munchies can adjust its

prices in line with factors such as seasonality, availability and

price of raw materials, and market demand. For example,

during an unprecedented implication/disaster such as the

recent pandemic wherein prices were at an all-time high, the

company can increase its prices proportional to the cost of

materials.

12
Daily Production Cost Sheet

Raw Material Cost Per No. Of Units Total

Unit

White Sugar 21.75 5 43.5

Brown Sugar 24 5.25 120

MC Vanilla 45 5 225

All-Purpose Flour 60 5 300

Chocolate Chips 25 5 125

Baking Soda 45 5 225

Butter 95 5 475

Egg 10 10 100

Total Direct Cost 1668.75

Indirect Cost

Packaging 50 5 250

Electricity (Oven)

Total Indirect 195

Cost

Total Cost for Daily 2123.75

Production (75
packs)

Producti No. of Cost Per Mark-up Selling Price

on Cost Products Pack Price
Produced

13
 Daily

2123.75 75 28 25% 35

e. Situation Analysis

Industry Analysis

Due to the high volume of activity at the business's location, a

large number of people are curious about the products and want to

test them because they have numerous health benefits. Because of

this, they won't hesitate to buy, and this is also a strategy for people

who dislike vegetables; they may buy the products to retain energy

and become stronger because what they eat has so many advantages.

SWOT Analysis

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)

of Mini Munchies

STRENGTHS WEAKNESSES

● Unique cookie recipes: ● Demand varies throughout the

Differentiating your company year depending on the season,
from the competition and with peak demand occurring
drawing clients may be done by during holidays and major
providing a wide range of events. The planning of sales
mouthwatering and distinctive and production may be
cookie recipes. impacted by this seasonality.
● High-grade materials: Using
premium ingredients may
improve your cookies' flavor
and quality and provide you a
competitive advantage.
● Online presence: Making use of
websites and e-commerce

14
 features may increase your
audience and make it easier for
clients to buy your cookies.

OPPORTUNITIES THREATS

● Niche markets: Identifying and ● Rising ingredient costs:

catering to specific niche Fluctuating ingredient prices
markets, such as gluten-free, can impact your profit margins,
vegan, or organic cookies, can especially if you aim to
help you tap into untapped maintain high-quality
customer segments. ingredients.
● Collaborations and
partnerships: Collaborating
with local cafes, restaurants, or
event planners to supply
cookies for their establishments
or events can expand your
customer base and increase
brand exposure.

Table 1. S.W.O.T Analysis

Porter’s Five Forces

● Threat of New Entrants

Their market is not particularly threatened by new competitors. Their

company has made a name for itself in the neighborhood and has cultivated

a following of devoted clients. Additionally, it is challenging for new

competitors to reproduce their business model due to the particular

knowledge and expertise needed to produce conventional cookie products.

● Bargaining Power of Buyers

15
 Their customers have a high bargaining power as they have many

options to choose from in the local market. However, their business offers

unique and high-quality products that are not easily found elsewhere, which

gives them leverage in negotiations.

● Bargaining Power of Suppliers

Mini Munchies business sources its products from local productions.

While they rely on these suppliers, they have established long-term

relationships with them, which gives them some bargaining power. However,

the supply of certain products can be unpredictable due to weather

conditions and other factors, which can impact their ability to meet

customer demand.

● Threat of Substitutes

There are many substitutes for Mini Munchies products and sells

mass-produced products from other regions in the Philippines. However,

Mini Muchies business has built a strong reputation for providing authentic

and high-quality products that are not easily found elsewhere, which

differentiates them from their competitors.

● Intensity of Competitive Rivalry

Mini Munchies, operates in a highly competitive market, with many

other retailers selling similar products. However, their business has a

unique advantage in that we specialize in cute little cookie bites products,

which sets them apart from their competitors. Mini Munchies also built a

strong brand and customer loyalty, which gives them a competitive edge.
16
 e. Competitor Analysis

Several bakery stands compete with Mini Munchies by selling their

goods for less money. Customers may view competitors like Bake Shops,

which sells cookies nearby Mini Munchies, and other well-known retailers

as alternatives to Mini Munchies.

f. Advertisement and Promotion Strategy

At the Ilocos Norte College of Arts and Trades, the Mini Munchies

entrepreneurs distributed fliers to promote their products. Additionally, the

business owners set up an online Instagram page to disseminate news,

promotions, and other updates about the company to a large audience

through social media. In actuality, such advertisements and promotions

built a bridge for people to appreciate Mini Munchies' goods.

Mini Munchies Instagram Page

17
Mini Munchies Flyer

18
B. Production Plan

19
a. Production Scheme

a. Production Schedule

20
Production Summary

Mini Munchies will strive to produce 75 packs of cookies on a

daily basis while assuring its patrons of the product’s quality, safety,

and cleanliness. In order to produce this large number of cookies, two

patissiers will be in charge of the production. In addition, to reduce

production costs, Mini Munchies will focus on teamwork rather than

individual productivity.

Furthermore, the team will look for suppliers who are

committed and reliable in providing quality and cost-effective

ingredients so that the product does not let down patrons in terms of

the quality of the product.

By implementing the aforementioned measures, the team will be

able to maximize productivity while lowering production costs on a

daily basis, establishing a reputation as a high-quality cookie

producer in Ilocos Norte.

Suppliers

As Mini Munchies are committed to fair terms of trade and the

promotion of local businesses, the team intends to engage local

suppliers. Hence, the ingredients that will be used include unsalted

butter, brown and white sugar, eggs, vanilla extract, chocolate chips,

flour, salt, and baking soda, which may be sourced from local

merchandise avoiding intermediaries so as to minimize costs,

ultimately benefitting the products patrons.

21
 The team intends to establish a good rapport with its suppliers,

which could lead to long-term mutually beneficial business

relationships. This will be accomplished by collaborating closely with

suppliers to ensure consistent deliveries and high-quality ingredients.

Production

Recognizing that the production of the product is the most

significant component of the entire business, the team intends to

ensure that it is done by responsible people who have prior experience

in producing high-quality sweets, such as a pâtissier or a pastry chef.

Two pâtissiers will be required to produce a large number of cookies

on a daily basis while assuring the product's quality, safety, and

cleanliness to its patrons.

Further to that, delivered ingredients can only be used with the

authorization of the head pâtissier, who will have conducted

additional analysis to ensure high-quality ingredients.

Storage

The company shall implement a policy that all cookies shall be

stored in a secure, clean, and pest-free bakery case. Stock takes and

reconciliations must be done on a regular basis or at least once a

week at first. The stock principle of First In First Out (FIFO) shall also

be implemented. Every time stock is taken out, it must be recorded

under the supervision of one of the production staff. In addition, it

must be placed on a separate bin card, along with reconciliations of

22
 ingredients issued to production, losses, and opening and closing

stock taken.

b. Sales and Distribution Strategy

Mini Munchies will be using physical distribution which is the site

location. The business is located along Ilocos Norte College of Arts and

Trades, Brgy. 5 P. Gomez Street Laoag City. The business will be

established in that location because it is surrounded by schools and

universities and has a high concentration of students. Furthermore,

the company is considering distributing large quantities of the product

to smaller food stalls nearby at lower prices in order to reach a much

larger market. As the business progresses, may consider entering the

online market, but for the time being, business owners will

concentrate on on-site locations and distribution through other

channels.

C. Operation Plan

a. Business Location

The Mini Munchies products are sold to customers directly at

the stall of the Mini Munchies at Ilocos Norte College of Arts and

Trades, Brgy. 5 P. Gomez Street Laoag City

b. Business Schedule

Mini Munchies will operate from 9:00 am to 5:00 pm, Monday to

Sunday.

23
c. Operation Scheme

The owners and employees are in charge of the whole task since

they are the ones who will make everything effective by putting in the

effort, concentrating on the factors that are crucial to the operation of

the firm, and giving it all of their energy. As a result, both the

business and its employees will benefit. They will all succeed in

making claims. Since teamwork and providing good customer service

are essential to managing a business, these are among the

responsibilities that must be completed. This will serve as a

springboard for your business. It demonstrates how well-run your

business is. Good customer service is also a consequence of

collaboration. Consistency in customer interactions is ensured by

strong teams.

The action will take place in Barangay 5 of the Ilocos Norte

College of Arts and Trades, P. Given that it is nutrient-rich, it is also a

cost-effective and high-quality product. To ensure a seamless

transaction, the task will be completed using a technique or step-by-

step procedure. In the long term, this will save both time and money.

Because prompt and efficient customer service delivery is one of the

key factors determining client happiness, it enhances the client's

reputation by offering genuine value and a top-notch customer

experience.

d. Manpower Requirement

24
 Since Mini Munchies operates its tiny stall, the business has 15

employees. The owner of Mini Munchies decided to form 3 teams

namely the Sales Marketing team, Operation and Financial team.

Under sales and marketing, there are sections which are two for

operation system and three for financial managing personnel, and for

the Operation, it is divided into two, two for the receiving of money

from the order and the other production with five staff which is led by

one production head, for online marketing the business owners will

hire three online marketing people for a better business interchange.

With the employees of Mini Munchies, it can make the business grow

and can have a positive outcome.

D. Organization Management Plan

a. Organizational Chart

25
b. Roles and Responsibilities

By describing the necessary workforce, The Mini Munchies may

clearly define tasks and responsibilities, which could lead to

organizational development. Using uniform qualifications for hiring and

choosing workers will increase operational efficiency.

The Mini Munchies has 15 employees and one business owner.

Whereas the company's marketing department is run by a single

individual. Wherein they are expected to oversee the marketing efforts of

the Mini Munchies and must at least be a college graduate with a

bachelor's degree in marketing. Two people work in the marketing

26
department and are in charge of managing the marketing. They must

have a marketing degree at the very least.

The Mini Munchies also has a staff member in charge of overseeing

the financial department and managing the company's finances. This

person must have a bachelor's degree in finance and be a college

graduate. There are two personnel in the financing department that

oversee the company's funding. They must have at least a bachelor's

degree in finance.

An employee also has a responsibility as the operation head of Mini

Munchies, where they are expected to have a bachelor's degree in

business and be college graduates. They will be in control of the

company's operations and will oversee the operations department. There

are two personnel in the operation department, and they oversee how the

company runs.

Sales and marketing staff manage customer connections, publicize

cookie items, and handle sales channels. 2 This category may include

online marketing, social media management, and sales representatives

for wholesale or retail accounts. Administrative staff: handles

administrative responsibilities such as bookkeeping, order processing,

payroll processing, and inventory management. Two pastry chefs will

assist the group in creating high-quality, delicious cookies to sell.

c. Human Resources Development Plan

Mini Munchies is a growing business that is committed to

27
 providing high-quality products and services to its customers. As they

continue to expand and evolve, they recognize the importance of investing

in their employees and providing them with the tools and resources they

need to succeed.

They will provide ongoing training and development opportunities

for their employees to ensure they have the skills and knowledge

necessary to excel in their roles. This will include both on-the-job

training and formal training programs.

They will work with each employee to develop a clear career path

and provide opportunities for advancement within the company. This will

include regular performance evaluations and career development

discussions.

They will prioritize employee engagement and work to create a

positive and supportive work environment. This will include regular

communication and feedback from management, as well as opportunities

for employee recognition and appreciation.

Mini Munchies will strive to create a diverse and inclusive

workplace that values and respects all employees. This will include

ongoing training and education on diversity and inclusion topics, as well

as the implementation of policies and practices that promote diversity

and inclusion.

E. Financial Plan

a) Proposed Budget

28
 In realizing Mini Munchies, the company will need to raise a capital

of approximately Php 2,150.00 to procure the necessary materials needed

in the assembly of the product.

b) Source of Fund

Owner/s – with Mini Munchies being compromised by 6 owners,

each will be contributing an amount of Php 359.00 to reach the goal

budget.

c) Projected Income for the First Month

INCOME
Sales

Cookies 78,750.00

Gross Income 78,750.00

Expenses

Supplies 42,475.00
Total Expenses 42,475.00
Net Income 36,275.00

d) Projected Income for a Year

INCOME
Sales

Cookies 958,125.00

Gross Income 958,125.00

Expenses

Supplies 509,700.00
Total Expenses 509,700.00
Net Income 448,425.00

29