Business Presentation

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BUSINESS PRESENTATION
A. Definition
A business presentation can be defined as a formal introduction or information
about new business products, ideas, or practices. It is typically conducted using audio-
visual materials such as projectors, documents, presentation software, whiteboards,
charts, and more.
Source: https://blog.bit.ai/business-presentation/
B. Types
Presentations have become a common practice in the business world because
they are necessary at various stages from the initial steps of startups in seeking
investors to presenting a finished product or service to potential customers.
So, let's explore the different types of presentations that can help you create effective
and successful presentations.
1. Informative Presentation
These presentations serve as effective tools for educating, illustrating, or
providing instructions to the audience about a particular topic or process. They
can be used to communicate office policies, rules, and organizational norms to
employees. Examples of such presentations:
a. press conferences,
b. seminars,
c. classroom instruction, and
d. candidates presenting their ideas in front of an interview panel.
2. Persuasive Presentation
Persuasive presentations are designed to convince the audience to adopt a
particular belief or take specific action. Sales presentations serve as a prime
example of this. In a sales presentation, the objective is to persuade the top
management of the company to accept a certain idea or proposal.
3. Motivational Presentation
Reassuring presentations have the objective of instilling confidence and providing
assurance to the audience. They can take various forms, such as:
a. motivational public speaking engagements
b. presentations aimed at encouraging team members to embrace new ideas and
initiatives.
Source: https://businessjargons.com/types-of-presentation.html
PURPOSE OF BUSINESS PRESENTATION
Business presentations have a crucial role in sharing significant ideas and

driving desired outcomes. They are commonly utilized in various scenarios, such as
when you're promoting a product or service to potential customers, inspiring and
motivating your employees, or even demonstrating your expertise in a specific field.
Additionally, presentations serve as a powerful tool to reinforce important topics and
values that form the foundation of your company culture. By effectively
communicating and engaging through presentations, you can create a lasting impact
and foster a stronger connection with your audience.
Source: https://www.indeed.com/career-advice/career-development/business-
presentation#:~:text=Business%20presentations%20are%20used%20to,important
%20in%20your%20company%20culture.
BENEFIT OF BUSINESS PRESENTATION
Business presentations are generally the first means used to introduce an

organization, products, and services to clients. When attending such presentations, the
audience's expectation is to receive engaging information without getting bored along
the way. Therefore, it is important for you to design visually appealing business
presentations that can captivate attention. Effective business presentations offer
several benefits, such as:
1. Helping build relationships with clients through effective communication and
interaction.
2. Providing valuable and enlightening information to the listeners.
With a well-executed business presentation, you can create a positive

impression, establish a strong brand image, deliver persuasive messages, and foster
better relationships with clients.
Source: https://stripo.email/blog/types-of-business-presentations-and-pitches/
STRATEGIES TO PRESENT A BUSINESS PRESENTATION
Regardless of whether you're addressing venture capitalists, senior executives,

or prospective clients, it's crucial to leave a lasting impression and distinguish
yourself from the numerous other speakers they'll encounter.For certain individuals,
speaking in front of even a small group of listeners can be a daunting experience. And
when that audience comprises influential business professionals such as investors or
your superiors, the pressure intensifies.
If this resonates with you, fret not. We have a solution to ease your nerves and
restore your confidence. This is 15 tips aimed at assisting you in delivering an
unforgettable business presentation:
1. Familiarize yourself with the content
2. Show genuine enthusiasm
3. Arrive early to prepare the setup
4. Feel at ease with your own presence
5. Start with a strong introduction
6. Establish clear objectives for your presentation
7. Incorporate storytelling elements
8. Engage and interact with your audience
9. Utilize visual aids effectively
10. Inject some business-friendly humor
11. Capture attention with impactful statements
12. Remember the 10-20-30 rule
13. Maintain eye contact and smile throughout
14. Be ready to address challenging questions
15. Conclude with a powerful ending
Source: https://visme.co/blog/business-presentation/
TIPS FOR BUSINESS PRESENTATION
When giving presentations to various audiences, whether it's a general

audience, senior management within your organization, or even venture capitalists,
the key to a successful presentation lies beyond the creation of PowerPoint slides.
Here some tips for business presentation:
1. Build Instant Credibility from the Start
In any presentation, whether it's to the public or within your organization,
it's essential to establish your credibility right from the beginning. Instead of a
lengthy introduction focusing on your career highlights, prioritize credibility-
building before delivering the information.
2. Set an Early Presentation Goal
By clearly stating the purpose or goal of your presentation at the
beginning, your audience will be able to connect the information you share with
that objective. This alignment increases the likelihood of achieving the desired
action at the end, whether it's securing funding, obtaining approval for an
initiative, changing perspectives, or simply gaining agreement and
comprehension.
3. Leverage Supporting Evidence Effectively
While establishing your own credibility is important, it is equally crucial to
substantiate your claims during the presentation. Instead of simply presenting the
material, enhance its credibility by incorporating supporting information. This can
be done through storytelling, sharing relevant statistics, referencing research
findings, or even including quotes from respected individuals that align with your
message. Although these supporting elements may not be included in your slides,
ensure they are included in your speaking notes.
4. Create Impactful Statement
Capturing your audience's attention can be effectively achieved by making
striking statements. By presenting surprising or thought-provoking statements,
you can immediately grab their interest. It is important to support these statements
with relevant information and evidence to reinforce your point. In some cases, you
can highlight a compelling fact, even if it is not the main focus of your
presentation. This statement serves as a catalyst to engage your audience and drive
home your overall message.
5. Deliver a Concise Closing Statement Post Q&A
It is crucial to include a brief closing statement after the question-and-
answer session. Utilize this moment to reiterate and reinforce your key messages
and points, emphasizing your call to action.While you may choose to prepare a
slide for this purpose, aim to deliver the closing without relying on visual aids.
This showcases your confidence and ensures a strong and memorable conclusion.
Source: https://www.forbes.com/sites/allbusiness/2013/11/04/9-tips-for-more-
powerful-business-presentations/?sh=1e7d89823089
Key Points:
- Presentation Definition and Types.
- Purpose of Business Presentation.
- Benefit of Business Presentation.
- Strategies to Present a Business Presentation
- Tips for Business Presentation

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NAMA:

PURPOSE OF BUSINESS PRESENTATION

Business presentations have a crucial role in sharing significant ideas and

BENEFIT OF BUSINESS PRESENTATION

Business presentations are generally the first means used to introduce an

With a well-executed business presentation, you can create a positive

STRATEGIES TO PRESENT A BUSINESS PRESENTATION

Regardless of whether you're addressing venture capitalists, senior executives,

TIPS FOR BUSINESS PRESENTATION

When giving presentations to various audiences, whether it's a general

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