Imagination - Cosgrove
Imagination - Cosgrove
Imagination - Cosgrove
doi:10.1068/a40226
Denis Cosgrove{
Department of Geography, University of California at Los Angeles, Los Angeles,
CA 90095-1071, USA
Received 5 September 2007; in revised form 22 January 2008
Abstract. Recent claims that the environmentalist thinking and politics that dominated the last
years of the past century were based on outmoded, `Modernist' categories jibe with academic criticism
of dualistic thinking about `culture' and `nature', and with attempts to acknowledge the roles of
nonhuman agency in the coconstruction of social worlds. While acknowledging the salience of these
arguments, the author claims that examination of pictorial images that have shaped and promoted
modern environmentalism complicate them. Pictorial images are less prone to dualistic interpretation
than scientific and theoretical argument, and the affective responses they generate are complex.
An examination of iconic images of key 20th-century environmental crisesöwilderness preservation,
soil erosion, urban sprawl, nuclear testing, and global environmental changeö reveals both continu-
ities in image making and presentation, and the evolving roles of physical nature itself in shaping their
composition and meanings. Globalization of environmental concerns and images has shifted nature's
icons from landscape towards living species, and from a temperate to a tropical and polar geography.
{Deceased.
Images and imagination in 20th-century environmentalism 1863
set of institutions, and a new metric for evaluating our success, we cease to be
`environmentalists' in any meaningful sense of the term and open ourselves up to
the possibility of becoming progressive Americans'' (Werbach, 2004).
Werbach's polemic does not specify the routes whereby we may so `free ourselves', nor
the alternative rationality that might underpin this new language, and he does not
spell out the political implications beyond recognizing that care for nature cannot be
separated from care for social justice. But his ideas clearly connect to a broader
philosophical movement that is similarly critical of `modernist' thinking, and also
seeks nondualistic conceptual frameworks to meet the challenge of what the geog-
rapher Sarah Whatmore (2006) has called the ``more-than-human world''. While
recognizing that all knowledge is culturally constructed, she asks us to embrace the
``livingness of the world [that] shifts the register of materiality from the indifferent stuff
of a world `out there', articulated through notions of `land', `nature' or `environment', to
the intimate fabric of corporeality that includes and redistributes the `in here' of human
being.'' Natural/nonhuman phenomena (organisms, materials, forces, etc) are active
agents in fabricating social events, while sensing human bodies engage with nature in
ways that are always more than purely cognitive. This insight, prompted in no small
measure by advances in microbiology, neurology, information technology, and nano-
technologies undermines the very notion of an `environment' that can be set apart
in some way from the environed subject, and it brings the claims of Shellenberger,
Nordhaus, and Werbach into line with philosophers and scholars seeking to theorize
how humans and nonhumans cofabricate the world. Both groups thus seek to
conceptualize and engage across Modernism's supposed ontological, epistemological,
and political divides. Twenty-first-century thinking seeks to replace stable taxonomies,
fixed boundaries, and essential identities with more flexible, hybrid, and permeable
categories actively generated through performance and practice (Szerszynski et al,
2003).
This paper does not directly engage the political aspects of the post-environmentalist
debate. I am more concerned to show how the shifts to which those politics are respond-
ing, and specifically the `decentering' of the human subject, are not entirely absent from
the modern period itself; they do not spring unbidden either from theoretical reflection
or from the political failure of a Modernist, liberal project. Both theorists and activists
seem to me to pay insufficient attention to the role that imagination has always
played in connecting environmental theory and science to environmental politics, and
especially to the significance of pictorial images in popular environmentalism. Images
are not bounded by the conceptual binaries of which Modernist environmentalism
stands accused. I explore the role played by iconic environmental images in the 20th
century, the era of mass communication, when photojournalism, cinema, and television
consecutively propelled the pictorial image to the core of popular culture. I suggest that
the images I examine reveal historical and geographical shifts from a framed and
staticöalthough not passiveörendering of external nature, dominated by forms
and landscape morphologies produced by deep time, to a more labile and active
nature, dominated by active life processes, in which organisms rather than landscapes
play the iconic roles. The acceleration of social and technological processes so often
associated with modernity is reflected in the way that nature itself is framed and
represented.
I open with some general observations about the nature and effects of pictorial
images, especially `environmental images', before examining specific pictures of key
20th-century environmental issues. I end by reflecting on the implications of these shifts
in modes of representation for a changing environmentalist discourse.
1864 D Cosgrove
Pictorial images
Like historians, scientists tend to elevate words and texts, figures and statistics over
other modes of communication, paying less attention to the power and authority of
pictorial images. (But see Stafford, 1991; 1994.) This is especially true of environmental
work that takes legitimacy above all from ecological science. Pictorial images, often
regarded within scientific discourse as secondary and illustrative rather than a primary
source of knowledge, are nonlexical. While words can be attached to them, as in a strip
cartoon or a map, or through a caption, and while it is possible to treat images as
`texts', pictorial images work differently from verbal, mathematical, or textual commu-
nicationöand even poetry, although I do not discount the rhetorical power of these
communicative media (Mitchell, 1995). The pictorial image veers towards the affective
and sensuous rather than syllogistic and analytic, and in more than merely its aesthetic
aspects. Further, the eye engages a picture as a whole, working across its surface in
nonlinear (thus nonhistorical) fashion. And while pictorial conventions are learned and
culturally specific, pictorial combinations of line, form, composition, color, and tone
generate immediate sensual and aesthetic responses.
The affective role of vision is not uncomplicated. Pictorial conventions of framing
and perspective rationalize space and distance the viewer from the object of vision
(thereby reflecting and promoting a Cartesian distinction of subject and object)
(Cosgrove, 1985; Rose, 1993). But in seeking to achieve the realist effect of `presence'
they also indicate a coproduction of the image that takes place at its surface, an actual
engagement with the viewed object. Environmental images (for example, landscape
paintings and photographs, maps and digital images, nature films and videos) can
exemplify how the inanimate material object is an active agent in cofabricating the
social world. They claim direct reference to the objects they represent and ask to be
judged on their conformity with those objects. They cannot be separated into a purely
semiotic realm.
Pictures and picture theory play a significant historical role in a Western envi-
ronmentalism whose roots lie deep in the soil of European Romanticism (Bate, 1991;
Buell, 1995; Harrison, 2006). Environmentalism's affective ur-languages of the Beau-
tiful, the Sublime, and the Picturesque were developed by 18th-century thinkers to
explore the cofabrication of the world by natural and human agents in the arts of
landscape: as critics such as Alexander Pope, Edmund Burke, and John Ruskin recog-
nized. These thinkers recognized that landscape engaged the whole body moving
through space, and that images of landscape simulated this engagement; they were
more than merely objects of contemplation (Hunt, 1992). I refer to this tradition
because the pictorial images that I shall be examining, each of which has had a
significant impact on 20th-century popular environmentalism, owe their compositional
and iconographic conventions of the landscape tradition, even when actively seeking
to counter them. In landscape designöfrom William Kent in the early 18th century to
Ian McHarg in the late 20thösuch binary categories as human/natural, mind/matter,
object/subject are combined and merged, and the making, circulation, and consump-
tion of pictorial images cannot be divorced from an embodied engagement with the
world.
I do not discount those features of 20th-century environmental images that were
characteristically new: photography, film, flight, and mass circulation, for example,
which reworked the Romantic landscape tradition. Photography was a 19th-century
invention but it came of age as a vehicle for mass public education in the 20th
century through the cheap snapshot camera and the moving film. Over the course of
the 20th century the union of powered flight and photography produced distinctive
ways of seeing and experiencing the earth in both plan and perspective, initially
Images and imagination in 20th-century environmentalism 1865
Figure 1. [In color online, see http://dx.doi.org/10.1068/a40226] Albert Bierstadt: Looking Down
Yosemite Valley (1865). Birmingham Museum of Art, Birmingham, Alabama; Gift of the
Birmingham Public Library.
nature as a static stage set seen through lateral wings, with alternating bands of light
and shadow leading the eye into the depth of the image, past landform markers to
a hazy vanishing point. By the late 1860s the painters shared Yosemite with photog-
raphers, notably Eadweard Muybridge and Carleton Watkins, whose prints vied with
the cheap engravings by Courier & Ives to disseminate the image of Yosemite into the
homes of ordinary Americans. By the time John Muir began herding sheep in the valley,
and guiding such eminent visitors as Ralph Waldo Emerson and Teddy Roosevelt
through its scenic wonders, Yosemite was familiar to thousands from actual visits
and millions through pictorial images in their parlors.
The idea of `protecting' Yosemite as the paradigm American wilderness from the
destructive demands of modernity was concurrent with its celebration as a natural and
national icon. The valley lay at the heart of the Sierra's gold-mining and forest-cutting
region, and by 1900 its meadows were heavily grazed by sheepherders, and its waters
subject to the urban demands of San Francisco. John Muir's battles against ranchers
and engineers' plans to flood Hetch Hetchy led to national park status in 1906 and
became the reference point for struggles over wilderness protection throughout the
20th century. The most favored images of Yosemite today continue to embody both
the pictorial conventions established over a century ago and the idea of timeless nature
(Klett et al, 2005). These are the photographs by Ansel Adams, acolyte of John Muir
and photographer for the Sierra Club that Muir founded. Adams's images were
commissioned for the Club's Bulletin, beginning in the early 1930s. In the 1940s he
made a series of panoramic shots of the valley, dramatizing the classic picturesque
perspective in stark monochrome (figure 2). These were later explicitly selected by the
Sierra Club Director and environmental activist David Brower for a series of high-
quality coffee-table books produced between 1960 and 1970, by which time over one
million visitors entered the park annually. Adams himself claimed at a 1961 Wilderness
Conference that photographers had a special role to play in environmental reform,
Images and imagination in 20th-century environmentalism 1867
Figure 2. Yosemite Valley, Winter, Yosemite National Park (c 1940). Photograph by Ansel Adams.
Collection Center for Creative Photography, University of Arizona. ß The Ansel Adams Publishing
Rights Trust.
and Brower's Sierra Club books and related exhibitions were enormously influential in
shaping 1960s American environmental attitudes (Dunway, 2005, pages 117 ^ 121).
The appeal of Adams's photographs, like that of his predecessors' work in Yosemite,
is overwhelmingly poetic rather than rationalist or historical. Deep time and sublime
nature are felt rather than hypothesized. But Yosemite, the paradigmatic if not the
first national park, and the one that established the geographic, biotic, and scenic
criteria for the great swathes of wilderness designated for the nation in the first decade
of the 20th century, is neither a static work of nature nor a pure construction of
nationalist ideology; it is a coproduction of nature, social action, and imagination.
Glaciation determined the valley forms that so corresponded to picturesque scenic
conventions: its flat bottom and striking verticality of rock and pine forests, while
Native American land-management practices produced the grass meadows of its
middle ground. But it took eyes trained in those conventions and hands skilled in the
techniques for reproducing them to create Yosemite as a place, even if those human
contributions are normally erased in the images itself. The iconic image of American
wilderness that shaped American environmental ideas of nature protection during the
20th century was a coproduction in which both nature and humans acted as reciprocal
agents, a fact increasingly acknowledged from the late 1960s when Brower's Sierra
Club coffee-table books began to attract criticism from a new generation of environ-
mental activists for erasing process and history in favor of a timeless aesthetic of
wilderness, for promoting preservation instead of an ecologically informed environ-
mentalism, for focusing exclusively on aesthetically appealing landscapes, and for
excluding rather than incorporating human agency in shaping environments.
Figure 3. [In color online.] George E Marsh: Dust Storm, Stratford, Texas (18 April 1935).
National Oceanic and Atmospheric Administration (NOAA). Coast and Geodetic Survey
Historical Image Collection, NOAA Central Library.
Urban sprawl
While `soil erosion' remained a significant environmental concern in the USA and
beyond well into the 1960s, social developments in postwar America produced a new
subject of environmental concern. The belief that (sub)urban sprawl eats up agricultur-
ally productive, ecologically precious, and recreationally important land, and that the
highways that generated sprawl ruined the aesthetics of American landscape, emerged
in the 1950s and remains strong today (Bruegmann, 2005; Hayden, 2004; Ingersoll,
2006). Mass suburbanization began in the late 1940s as a response to the accommoda-
tion needs of returning servicemen and their baby-boom families, and rapidly became
a principal engine of American economic growth. Critique of its environmental
1870 D Cosgrove
impacts has always been conflated with concerns for the consequences of accelerating
social change (Harvey, 1989; Jonas and Wilson, 1999).
The concept and terminology of sprawl are highly cartographic in the sense that
spatial extent rather than specific forms of environmental transformation or destruc-
tion defines it. Identification and representation of sprawl have depended heavily on
graphic images, especially on aerial photographs and maps. Ironically the earliest and
most widely reproduced images of American suburban sprawl were initially produced to
celebrate the success of wartime industrial building techniques in providing for the
postwar housing demands. In 1950 the aerial photographer and artist William Garnett
accepted a commission to document the new community of Lakewood being developed
to service the Douglas aircraft plant just north of Long Beach in the Los Angeles basin.
His photographs first appeared in Business Week and their titles: ``Grading Lakewood'',
``Trenching Lakewood'', ``Foundations and Slabs'', ``Plaster and Roofing'', reflect their
purpose of illustrating the stages of Fordist industrial housing production on a newly
leveled site (Dunway, 2005, pages 137 ^ 138). The pictures show rows of suburban homes
being constructed on a graded site; they are photographed in monochrome with raking
light and sharp shadows emphasizing the geometry of the surface in a distinctly mod-
ernist aesthetic (figure 4). Within a very short time these celebratory images had become
reconceived and widely reproduced emblems of the horrors that suburban development
was imposing on both pristine nature and the social lives of American families.
Figure 4. William Garnett: Lakewood Construction (1950). Estate of William A. Garnett. The
J. Paul Getty Museum, Los Angeles.
that can remain in the midst of the American earth'' (Brower, 1960). With hindsight we
may regard the project, in which Brower made an explicit connection between the threat
to Jeffersonian liberty and the loss of loss of wilderness, in the context of the Cold War,
emphasizing America's embrace of the intangible, spiritual values of natural beauty
as opposed to Soviet secular rationalism.
Garnett's Lakewood photographs were used in the exhibition and book as a foil to
Adams's images of Yosemite, contrasting ``waves of smog and the desolate mazes of
tract housing'' to the pristine purity and the drama of untouched American nature.
The book demonstrated Newhall's belief in the power of the ``additive caption'' to work
alongside the picture itself in creating meaning in the image. She and Adams altered
Garnett's functionalist captions in favor of a single line inscribed under the group of
six Lakewood images reading ``Hell we are creating here on earth'', making clear their
belief that suburban development not only destroyed wilderness and the freedoms that
supposedly go with it, but simultaneously undermined the individualism of Americans
by rendering them atomized consumers of suburban uniformity (Dunway, 2005, pages
126 ^ 130). In fact, in the Lakewood images, Garnett, who was one of the earliest
American artists to take aerial photography as a serious medium, had used the high
oblique aerial perspective favored by New Deal advocates of comprehensive survey and
regional planning. Drawing on cartographic traditions of regional representation that
can be traced to Patrick Geddes's regional survey methods, New Deal photographers
used aerial survey to promote balanced development of natural resources, a perspective
grounded in the same ecological principles that had underpinned Lorenz's representa-
tion of the Great Plains. And Lakewood itself had been envisioned as an exercise in
civic community building, so that schools, parks, and a recreational center were part of
its planning, although they did not appear in Garnett's images, which were intended
to demonstrate industrial techniques of house construction. But the captioning in
This is the American Earth gave his aerial vision of rational planning a wholly different
meaning, as a picture of environmental degradation and social alienation, an intellec-
tual protest against the assumed anomie and conformity of suburban life as well
as against the destruction of the natural world by rapid urban development. Brower
apparently regretted the production error that had excluded the insertion below
Garnett's images of a quotation from Isaiah: ``Woe unto them that build house to
house and lay field to field, till there be no place that they may be placed alone in
the midst of the earth'' (quoted in Dunway, 2005, page 137).
Brower's reproduction of Garnett's Lakewood photographs established a powerful
pictorial convention in the American critique of urban sprawl. It relied on the scale
effects achieved by the high-angled aerial perspective: a panoramic view with elevated
horizon line and long distances while cropping the image to dramatize the uniformity
of human impacts at the expense of diversified nature. While the aerial view can reveal
at the regional scale the relations between natural form and human activity, it also
distances people and their individual activities, reducing humans to the appearance of
either mass actors wholly dominant over natural forces, or passive consumers, subject
to them. Viewers of the aerial image could not rely on learned conventions of the
picturesque, nor was it the abstract impressionist artwork that its surface lines and
masses appeared to reference; in a formal sense the images are neutral. Determination
of the environmental relationships they depict relies on the captioning, as Newhall
recognized, and as continues to be the case for images of sprawl today (Hayden,
2004). If the argument about modernist binaries dominating environmental discourse
in the 20th century applies in the case of images it is to these aerial photographs, but
only through the written captions accompanying them.
1872 D Cosgrove
Atomic testing
More conventional aesthetic criteria applied a parallel set of mid-century photographic
images in which American nature played a central role, and which later became closely
associated with concerns over environmental destruction. These were the photographs
of atmospheric nuclear testing that lasted from 1946 until 1962, when it was forced
underground by the limited Test Ban Treaty signed that year. Nuclear test images
were widely publicized in photographic magazines such as Life and Newsweek and
through cinema newsreels and television. They deployed the language of the sublime
in contrasting the blinding fire and billowing black clouds with the silent locations
chosen for the demonstrations, in the focus on the explosion itself, and in their scale
contrasts of human bodies against the elemental power of the atomic energy released.
The moment of detonation itself could not be photographed for the obvious reason
that the light energy released would destroy the lens, or at best flood the plate, so that
the images concentrated on its immediate aftermath when the blinding waves of light
energy had passed and the mushroom cloud rose high into the atmosphere, its heart
eerily illuminated with the fires produced at ground zero (Light, 2005). Photographers
adopted one of two standard compositions, taking the shot either from a low ground
perspective, often framed by foreground figures of military observers or of the flimsily
built structures intended to test the impacts of the explosions, or from the air, high
over the test site, emphasizing the scale of the event against the earth's surface and in
the height of the cloud of released gases (figure 5). The camera's necessary distance
from the destructive event meant that the former perspective was used in the case
of desert sites, the latter for oceanic detonations.
Test sites were located in the deserts of the American West or on Pacific atolls,
far removed from cities and densely settled areas and easily secured from espionage.
Practical as these considerations might have been, the choice of location gave the
natural world a powerful agency in shaping the interpretation of nuclear test images,
Figure 5. [In color online.] Michael Light: GRABLE, 15 Kilotons, Nevada, 1953. Image used with
permission from 100 SUNS by Michael Light, ß 2003.
Images and imagination in 20th-century environmentalism 1873
so that the environmental context played an important role in the graphic and
imaginative framing of nuclear tests. Both hot deserts and equatorial Pacific islands
had long been figured in modern and Western discourse as marginal öindeed
`waste'öspaces, of limited practical value, far removed from civilization, where the
powerfully erosive forces of nature in wind and sea had produced landscapes charac-
terized by the physically and spiritually testing aesthetics of the sublime. Using such
marginal and `testing' natural environments as the appropriate location for scientific
experimentation is a characteristic feature of modern science, as evidenced in the case
of locating astronomical observatories atop high mountains (Lane, in press). In the
context of such attitudes, the desert and open ocean spaces chosen for atmospheric
atomic testing, nature could be altered or destroyed without significant consequences
for human life, or indeed for any other organism deemed important. Such elemental
landscapes of bare earth and water complemented perfectly the destructive action of
thermonuclear experimentation, which was commonly represented as the human
manipulation of nature's most elemental particles and forces. If the wilderness
aesthetic had been framed by the Western Sierras, and the Dust Bowl by the Great
Plains, the apocalyptic drama of nuclear explosions took place in `empty' wastelands.
The ideological and political discourses that connected nuclear testing to the most
advanced scientific experimentation in the years before biology replaced physics as the
paradigm of progressive science tended to obscure distinctions between social and natural
processes. Social `progress' entailed ever-greater human understanding and manipulation
of the `forces of nature'. Thus nuclear test images were rarely read from a critical
environmental perspective before the late 1950s, but regarded as celebrations of
American power and technology in harnessing elemental nature, while they also played
on Cold War anxieties of nuclear destruction and competition with Soviet communism.
In this respect the nuclear test photographs can lend support to the argument that
mid-20th-century environmental discourse was dualistic and hierarchical, but the
relationship portrayed is not unambiguous. Certainly, Edward Teller's promotion
of Operation Plowshare, the twelve-year program to develop atmospheric nuclear
explosions for the purposes of civil engineering, was highly dependent on dramatic
landscape images and a stereotypically `modernist' rhetoric of progress, the `conquest'
of nature and the transformation of natural environments (Kirsch, 2005). By the same
token, it was emphasized that nuclear power was a force inherent within nature
itself whose agency humans had come to understand and thus direct to new ends.
To manipulate nature, humans had to appreciate and work with its own agency.
and they latched onto the space photographs of Earth, especially AS 17-22727, as
visible proof of the home planet's isolation and interconnected unity and thus its
environmental sensitivity, of human insignificance against the scale of the Earth and
of space, and the consequent need for planetary awareness. In the final decades of the
20th century the mere appearance of the Whole Earth image became sufficient
to indicate the environmentalist sensibilities of whatever item it was attached to.
A principal graphic effect of space photography of the Earth and of the many
forms of remote sensed geographical imagery that have succeeded it was to complete
the transformation in environmental images from a picturesque landscape aesthetics
whose perspective draws the viewer into the depth of the image, and even from the
high-angled oblique perspective of the aerial photo, towards a flattened cartographic
vision of geographic space. And even the conventional cartographic image is trans-
formed in the space images, by the disappearance of latitude and longitude lines,
conventional cartographic notation, numerical coordinates, and directional symbols
which have no place on satellite photographs, and which become optional overlays
on GIS images. The semblance of photographic realism allows us today to circum-
navigate the globe virtually at any selected scale on a home computer program, even
apparently manipulating perspective by tilting or rotating the image. Digital maps and
computer-generated images based on statistical models and drawing on the iconogra-
phy of space photography and remote-sensed earth images have become critical in
making visible environmental changes that otherwise could only be known through
complex mathematical notation and modeling or that operate at too large a geo-
graphical scale to be meaningful in daily life. Dramatic images of local events are
increasingly available from space: for example, the patterns of rainforest clearance
in the Amazon basin that were widely reproduced in the 1990s, the devastation of
Hurricane Katrina along the US Gulf Coast in 2005, or the multiple fires that destroyed
significant areas of the Peloponnese in Greece in 2007 (figure 6).
Figure 6. [In color online.] NASA image of Peloponnese fires, August 2007. NASAöpublic access.
1876 D Cosgrove
Indeed, a recent NASA project provides astronauts on the Space Shuttle or the
International Space Station with very sophisticated cameras for picturing geophysical
phenomena such as eruptions, floods, or violent storms, and the effects of environ-
mental disasters. Such images from space allow for a subliminal connection to be made
with cartographic images of global environmental crises such as global warming even
when no direct connection may exist. But, unlike environmental events such as a flood
or tornado, a Chernobyl-type nuclear accident or a chemical release, slow-acting global
environmental crises in themselves remain difficult to relate to daily life.
The challenge is to find images of predicted global environmental crises that have
the emotional impact of a dust storm rising over an isolated farmstead or of Yosemite
emerging as a Claudian dream of arcadia in early morning light. Remote-sensed maps
or those based on computer models, like conventional maps, allow the cartographer a
range of artistic choices in the choice of overlays, of design and (false) color. They are
highly manipulated images that rely for their scientific authority on the realism
attributed both to the map and to the photograph. Phenomena such as the ozone
hole over the Antarctic mapped in the 1980s and the El Nin¬o oceanic effects imaged
in the 1990s were dramatized by the use of powerful color contrasts overlain on
outlines of the continents (figure 7).
Figure 7. [In color online.] Ozone depletion over Antarctica, 6 September 2000 (NASA Earth
Observatory) NASA ö public access.
But the scale of these cartographic images greatly increases the distance between
the viewer and the world over conventional landscape representation or even oblique
aerial photography. It is instructive to compare figures 6 and 3. Both show large-scale
pollution events from dense atmospheric particulates (dust and smoke, respectively),
but while the Dust Bowl positions the viewer within a landscape that is both natural
and human, demanding a subjective response that is more than aesthetic, the satellite
image of Greece is highly distanciated and objective. Satellite images do not represent
Images and imagination in 20th-century environmentalism 1877
Figure 8. [In color online.] Polar bear 2006 (Photo Credit: Christopher Szorc/courtesy of National
Ice Service/NOAA) University of Chicago Science Daily 19 June 2006. http://www.sciencedaily.com/
releases/2007/09/070907224237.htm
1878 D Cosgrove
Anthropomorphism applies also to the polar bear that has become the icon of climate
change in the Arctic regions (Lawson-Peebles, 1988). A web image search for `threatened
polar bears' reveals a limited set of compositions showing bears in family groups on the
ice, with their young prominent, or positioned on the edge of open water, clinging to a
floating ice edge or even apparently stranded an isolated iceberg, suggesting the rapid
melting of their habitat (figure 8). Although compositionally similar to conventional
landscape images, the focus is on nonhuman life, with topography and landscape
acting as a backdrop, no longer a stable space of deep time and infinitely slow
evolution, but of accelerating change and catastrophic extinction. At the same time,
neither physical nature (landscape) nor biological nature (fauna) is represented as an
active participant in the processes of environmental change (although they may have
become actants in the semiological sense of playing a role in the construction of a
specific narrative by the fact of being represented in the image itself ). They are
intended to be read as passive victims of anthropogenic processes underway in far
distant locationsöthose of the viewer. In some respects, therefore, recent popular
environmental images suggest greater distanciation and sharper binaries than those
of the 20th-century modern period.
Conclusion
Pictorial images played a powerful and continuous role in shaping 20th-century envi-
ronmental thought and discourse, although the nature and penetration of the media
through which they were diffused evolved over the course of the century. They have
become more widely accessible and demotic, and progressively individual in their
reception, as the age of mass consumption has given way to highly customized and
privatized modes of receiving and consuming images. The power of pictorial images
rests as much in their emotional appeal as in the rational arguments they are used to
support. The post-environmentalist claim that rationalism triumphed over affect in
20th-century environmental discourse is questionable in the case of pictorial images.
Both the significance and reality effects of environmental images intensified over
the course the 20th century, in some respects increasing rather than diminishing the
distance between the human viewing subject and embodied, sensuous experience of
nature. Rather than a generalized critique of `Modernist binaries' we might examine
the pictorial techniques favored by late-20th-century environmentalists themselves in
explaining the counterposition of human subject and external nature that commenta-
tors such as Werbach denounce. The examples of both satellite and polar bear images
reproduced here suggest that the distanciation of the human subject and the natural
world has in some ways intensified rather than diminished: 1930s Modernist planning
and even the nuclear test images were more sensitive to the coproduction of landscapes
by human and natural agents.
Werbach's urge to create ``a new language, a new set of strategic initiatives, a new set
of institutions, and a new metric for evaluating ... success'', and his demand that environ-
mental politics should not be divorced from questions of social justice are welcome, but
they need to be framed in the context of a wholly different cultural milieu from those of
the various 20th-century environmental politics. New languages are already being pio-
neered, and they are overwhelmingly graphic. The dominant post-environmental media
are web based, digital, and interactive. Google Earth, for example, is effectively a popular
GIS, allowing personal interactions with a virtual world with seamless scale change from
satellite images to aerial photos to topographic and statistical cartography, giving a
powerful illusion of real presence that simultaneously distances us from the animate
world and brings the locality of anywhere on earth into our immediate personal space.
Images and imagination in 20th-century environmentalism 1879
But its affective qualities are not thereby enhanced, even though the recent addition of
local ground photography offers the viewer the option of a landscape perspective.
If post-environmentalism seeks to overcome binaries that supposedly divide the
sensing human body from active physical and biological processes that coproduce
the `natural', it should attend more carefully to the roles of image and imagination,
both historically and with ever-increasing significance today, in shaping taken-for-granted
environmental assumptions and experiences.
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