Total No. Of Questions : 5] SEAT No.

:
PA-3714 [Total No. Of Pages : 2

[5946]-401
M.B.A.
GC-14: Enterprise Performance Management
(2019 Pattern) (Semester-IV) (401)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates :
1) All questions are compulsory.
2) Each question carries 10 marks.

Q1) Answer the following. ( any 5 out of 8) (2 marks each) : [10]

a) Define enterprise performance management.
b) Define responsibility centre.
c) Give the types of responsibility centres.
d) Define transfer price.
e) Give the different methods of transfer pricing.
f) State performance evaluation parameters for projects.
g) What is Management Audit?
h) State performance evaluation parameters for non-profit organizations.

Q2) Answer the following. ( any 2 out of 3) (5 marks each) : [10]

a) Describe the process of Capital Budgeting.

b) Explain various methods used to evaluate performance of investment

centres.

c) Discuss Malcolm Baldrige Framework with reference to 7 criteria.

P.T.O.
Q3) Answer the following. [10]

a) Explain performance evaluation parameters for banks.

OR

b) Write a brief outline on various KPIs used by E Commerce industry.

Q4) Answer the following. [10]

a) Compare and contrast Engineered and Discretionary cost centre?

OR

b) ABC Company fixes the inter-divisional transfer price for its products on
the basis of cost plus return on investment in the division. The budget for
the division A for 2021-22 is as under:

1) Fixed assets - 2,50,000

2) Current assets - 1,50,000

3) Debtors - 1,00,000

4) Annual fixed cost of division - 4,00,000

5) Variable cost per unit of product - 10

6) Budgeted volume - 2,00,000 units per year

7) Desired ROI - 28%

i) Determine the transfer price for division A.

ii) If the volume (units) can be increased by 10%, what will be the
impact of transfer prices.

Q5) Answer the following. [10]

a) Create a balanced scorecard for an engineering/construction company.
Make assumptions for strategic objectives of the company.
OR

b) Develop a dashboard for measuring and evaluating performance of a

retail store. Make necessary assumptions if required.

  
[5946]-401 2
Total No. of Questions : 5] SEAT No. :

PA-3716 [Total No. of Pages : 2

[5946]-402
M.B.A.
GC - 15 : INDIAN ETHOS & BUSINESS ETHICS
(2019 Pattern) (Semester - IV) (402)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questions are compulsory.
2) Each question carry equal marks.
3) Every question has internal choice.

Q1) Define any Five: [5 × 2 = 10]

a) Indian Ethos.

b) Business Ethics.

c) IPR.

d) CSR.

e) Work Ethos.

f) PLUS Model.

g) Corporate strategy.

h) Social Media.

Q2) Differentiate any two: [2 × 5 = 10]

a) Eastern management v/s Western management.

b) Deontological theory v/s Teleological theory.

c) Ethics v/s Ethos

P.T.O.
Q3) a) "Kautilya's Arthashastra is a rich source of wisdom for business leaders".
Explain with suitable examples. [10]
OR
b) Enumerate the Laws of Karma and relate the same with the management
principles and practices. [10]

Q4) a) In current materialistic world, discuss the relevance of value based

management and its impact on various stakeholders of the organization.
[10]
OR
b) Analyse the essence of Business Ethics and highlight various types of
Business Ethics. [10]

Q5) a) Discuss the five major ethical issues experienced by the managers with
relevant examples. [10]

OR
b) Discuss the ethical issues in the functional areas of Finance and Human
Resource Management. [10]



[5946]-402 2
Total No. of Questions : 5] SEAT No. :

PA-3719 [Total No. of Pages : 2

[5946] - 403
M.B.A.
405 : GLOBAL STRATEGIC MANAGEMENT
(2019 Pattern) (Semester - IV) (GE-UL-19)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates :
1) All questions are compulsory.
2) All questions carry equal marks.
3) All questions contain internal options.

Q1) Answer any Five out of the following : [10]

a) Define globalisation.

b) List down the advantages of globalisation.

c) What is competitive advantage?

d) List down various global entry strategies.

e) What is a Merger?

f) List down various models of organising a global organisation.

g) What is piggybacking?

h) What is a greenfield investment?

Q2) Answer any Two of the following : [10]

a) Distinguish between global and local alliances.

b) Summarise the key success factors of world class market intelligence.

c) List down the benefits of localisation and globalisation.

P.T.O.
Q3) a) Examine the issues in global strategy implementation. [10]

OR

b) Explain the four criteria of sustainable competitive advantage. [10]

Q4) a) Explain with examples the global functional model. [10]

OR

b) Compare Joint Ventures and partnering with suitable examples. [10]

Q5) a) “Benefits of globalisation include access to larger markets, better allocation

of resources, increased business opportunities, improved product quality
and consumer benefits - Justify. [10]

OR

b) Design a global entry strategy for a company manufacturing FMCG

products. [10]

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[5946]-403 2
 c) Describe in detail the concept of ‘Mapping the Technology Environment’
by considering a case of a manufacturing company which has loss of
business due to its absolute products.

Q3) a) You have learned that a business unit is managing a major component of
the business using Excel Spreadsheets and Access database. What risk
does this present, and what would you recommend be done to mitigate
these risks? [10]
OR
b) You have been asked to research a new business tool. You have come
across two solutions. One is an on-premise solution, the other is cloud-
based. Assuming they are functionally equivalent, why would you
recommend one over the other? [10]

Q4) a) Create a questionnaire by using the concept of product Evaluation Matrix

for carrying out the survey of Colgate toothpaste. [10]
OR
b) Create a questionnaire by using the concept of product Evaluation Matrix
for carrying out the survey of Tiago Car. [10]

Q5) a) Evaluate the performances of any four brands by Patanjali using BCG
Matrix (Market-Growth-Market-share Analysis Matrix). [10]
OR
b) Evaluate the performances of any four brands by HUL using BCG Matrix
(Market - Growth - Market - Share Analysis Matrix). [10]



[5946]-404 2
Total No. of Questions : 5] SEAT No. :

PA-3724 [Total No. of Pages : 2

[5946] - 406
M.B.A.
408 : (GE - UL - 22) CORPORATE SOCIAL RESPONSIBILITY &
SUSTAINABILITY
(2019 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates :
1) All questions are compulsory.
2) Make necessary assumptions wherever required.
3) All questions carry equal marks.

Q1) Solve any 5 out of 8 : [5 × 2 = 10]

a) Define Carbon Credit.
b) What does the term Business Ethics mean?
c) Define the term Corporate Citizenship.
d) Which are the three principles of CSR?
e) List out the three dimensions of sustainable development.
f) Match the following :
i) Charity 1) Supporting medical research team in finding
cure for Covid-19 virus

ii) Philanthropy 2) Providing food and shelter to the poorest that

have lost livelihoods because of Covid-19
Virus
3) Paying bonus to the employees during
Covid-19

P.T.O.
 g) The Environmental, Economic and Social dimensions of sustainable
development are correlated with 3Ps. They are –, – and –.
h) Define Corporate Governance.

Q2) Solve any 2 out of 3 : [2 × 5 = 10]

a) Describe the scope of CSR activities under Schedule VII of Companies
Act 2013.
b) Narrate the role of Stakeholders and the importance of Stakeholder
engagement in sustainable development.
c) Describe Triple Bottom Line and Summarise the significance of TBL
Reports.

Q3) Solve (a) or (b) : [10]

a) Use various examples to explain and differentiate between Charity and
Philanthropy done by various Corporates.
OR
b) Demonstrate how managing the downside and upside would help an
organization to reduce its socio environmental costs and risks.

Q4) Solve (a) or (b) : [10]

a) Categorize the 17 Sustainable Development Goals on the basis of 3Ps of
Triple Bottom line and explain with several examples.
OR
b) Analyze the Gandhian Thought on Sustainable development and narrate
its importance and relevance in the contemporary business scenario with
appropriate examples.

Q5) Solve (a) or (b) : [10]

a) Appraise Indian Values and Ethics from the point of view of various
CSR activities that can be undertaken by corporate houses.
OR
b) Evaluate Measures taken by Sweden and Denmark in achieving the UN
Sustainable development goals.



[5946]-406 2
Total No. of Questions : 5] SEAT No. :
PA-3725 [Total No. of Pages : 3

[5946]-407
M.B.A.
403 (MKT) : MARKETING 4.0
(2019 Pattern) (Semester - IV) (SC-MKT-05)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates :
1) All questions are compulsory.
2) Figures to the right indicate full marks.

Q1) Answer any 5 questions out of the following (2 marks each) :[5 × 2 = 10]

a) Microsoft originally acquired skype for $ 8.5 billions back in 2011 as it

was difficult to nurture innovation exclusively within their organization to
a far extent indicates _____shift.
i) Inclusive to Exclusive
ii) Exclusive to Inclusive
iii) Exclusive to Vertical
iv) Vertical to Inclusive

b) In the era of Marketing 4.0, the power shift also influences people and the
power lies not with individuals but with _____.
i) Government
ii) Social groups
iii) Media
iv) Corporate

c) The “Rs. 1 donated by us to educate children” written at the back of

every ‘Classmate’ notebook by ITC Ltd. is an eg. of brand _____.
i) Personality ii) Emotionality
iii) Morality iv) Intellectuality

P.T.O.
 d) _____ measures how good companies convert people who are aware of
them into purchase action.
i) Purchase Action Ratio
ii) Product Action Ratio
iii) Purpose Action Ratio
iv) Perfect Action Ratio

e) _____ influence comes from the brand and advertising marketing

communication, sales force & customer service staff.
i) Outer
ii) Own
iii) Other
iv) Astral

f) _____ who recommend the brand _____: who are neutral _____: who
are unlikely to recommend the brand.
i) Promoters, passives, detractors
ii) Detractors, promoters, passives
iii) Passives, promoters, detractors
iv) Promoters, detractors, passives

g) YWN stands for _____.

i) Youth Women Network
ii) Youth Women Netizen
iii) Young Women Netizen
iv) Young Women Network

h) ‘Chotukool’ is a portable and mobile cooling system that consumes half

the power of traditional refrigerators is a classical example of _____.
i) Social inclusivity
ii) Social exclusivity
iii) Social collectivity
iv) Social connectivity

[5946]-407 2
Q2) Answer any 2 out of 3 questions (5 marks each) : [2 × 5 = 10]

a) Compare and contrast ‘Negative Advocacy Vs Positive Advocacy’.

b) Assess the importance of omnichannel marketing.

c) Research across industries shows show that most customers believe more
in the F factors. Enlist & elaborate those Five Fs.

Q3) Answer any one question out of the following : [1 × 10 = 10]

a) Explain the three types of connectivities as referred in Marketing. 4.0.

b) “Women are the key to win market share in digital economy”. Illustrate
the statement.

Q4) Answer any one out of the following : [1 × 10 = 10]

a) “Hashtag is the new tagline”. Appraise this statement in the context of
any product/service/brand of your choice.

OR

b) Elaborate how marketers create brand differentiation based on human

touch.

Q5) Develop strategies to create WOW moments with customer engagement

as discussed in marketing 4.0 for any one of the following :[1 × 10 = 10]
a) Travel booking portals/apps like Make My trip/Goibibo.

OR

b) Music streaming apps like spotify or Gana.

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[5946]-407 3
Total No. of Questions : 5] SEAT No. :
PA-3728 [Total No. of Pages : 2

[5946]-408
S.Y. M.B.A.
404 MKT: MARKETING STRATEGY
(2019 Pattern) (Semester - IV) (SC-MKT-06)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates :
1) All the questions are compulsory.
2) Figures to the right indicate full marks.
3) Draw neat labeled diagrams wherever necessary.
4) Give suitable examples wherever necessary.

Q1) Solve any Five : [5 × 2 = 10]

a) Define Market, Marketing and Concept of exchange.

b) Describe the concept of marketing myopia.
c) Elaborate components of marketing strategy.
d) How does the b2b market differ from b2c.
e) Define BCG model in Marketing.
f) Describe marketing audit.
g) Define marketing plan.

Q2) Solve any Two : [2 × 5 = 10]

a) Compare mass marketing with targeted marketing. Give suitable examples.

b) Discuss different marketing strategies adopted in introduction and growth

stages of PLC.

c) Compare Marketing Management with strategic marketing planning.

P.T.O.
Q3) Solve any one : [1 × 10 = 10]
a) Determine why companies use intermediaries to reach target market?

b) Identify any two models for setting the price of a new product. Explain
them with suitable examples.

Q4) Solve any one : [1 × 10 = 10]

a) Appraise Porter’s Five Forces Model and it’s utility to identify the
opportunities and threats for a company.

b) Design a suitable marketing strategy for leading smart phone company

planning to enter into Indian rural market.

Q5) Solve any one : [1 × 10 = 10]

a) Elaborate SWOT Analysis in the context of marketing strategy for a new
liquid detergent from herbal research company.

b) Discuss how marketing strategy can become a competitive advantage?

Elaborate it with suitable example.



[5946]-408 2
Total No. of Questions : 5] SEAT No. :
PA-3729 [Total No. of Pages : 3

[5946]-409
M.B.A.
403 (Fin): FINANCIAL LAWS
(2019 Pattern) (Semester - IV) (3 Credit) (Finance Spl.)
Time : 2½ Hours] [Max. Marks : 50
Instructions to the candidates :
1) All questions are compulsory.
2) Figures to the right indicate full marks.

Q1) Solve any Five : [5 × 2 = 10]

a) Which is the maximum period allowed to securitisation company for

recovery of reconstructed Financial asset :
i) 02 years
ii) 03 years
iii) 04 years
iv) 05 years

b) What time period is to be given to the borrower as a notice before sale of

secured asset :
i) 30 days
ii) 45 days
iii) 60 days
iv) 75 days

c) Financial distress can involve which of the following :

i) Asset Restructuring ii) Financial Restructuring
iii) Liquidation iv) All of the above

P.T.O.
 d) What is FEMA?
i) First Exchange Mgt. Act
ii) Foreign Exchequer Mgt. Act
iii) Foreign Exchange Mgt. Act
iv) Foreign Evaluation Mgt. Act

e) The Responsibility of FEMA administration given to :

i) RBI
ii) Central Govt.
iii) State Govt.
iv) Banks

f) In which year, the Actuaries Act was passed by Indian Govt.

i) 2000
ii) 2006
iii) 1999
iv) 1985

g) Which of the following is a creditor as per the code?

i) Secured creditor
ii) Unsecured creditor
iii) Decree-Holder
iv) All of the above

Q2) Solve any Two : [2 × 5 = 10]

a) Difference between Insolvency and Bankruptcy.

b) Write short note on Financial distress.

c) Note on - Foreign Investment.

[5946]-409 2
Q3) Solve any one : [1 × 10 = 10]
a) Who can make use of the guidelines. And which account will be eligible
under the scheme for sustainable structuring of stressed Assets (SGA
Scheme).

OR

b) Is SARFAESI Act applicable to All NBFCs? Which assets will be

considered for determining asset size of 100 crores?

Q4) Solve any one : [1 × 10 = 10]

a) Analyse the salient features of doing business in India.

OR

b) Analyse the Insolvency Resolution and Liquidation process.

Q5) Solve any one : [1 × 10 = 10]

a) Evaluate classification for stipulation of standard terms & Condition under
Debt Restructuring (CDR) mechanism.

OR

b) Enumerate liability of guarantors during the corporate Insolvency

Resolution process.



[5946]-409 3
Total No. of Questions : 5] SEAT No. :

PA-3730 [Total No. of Pages : 2

[5946]-410
S.Y. M.B.A.
404 FIN : CURRENT TRENDS & CASES IN FINANCE
(2019 Pattern) (Semester - IV)

Time : 2½ Hours] [Max. Marks : 50

Instructions to the candidates:
1) All questtions are compulosry
2) Each question has an internal option.
3) Figures to the right indicate marks.
4) Use of sample calculator is allowed.

Q1) Write any five out of eight (2 marks each): [10]

a) Define value chain financing.
b) Define chit funds.
c) State two functions of small finance banks.
d) Mention two objectives of self help groups.
e) What is an alternative delivery channel?
f) State turo functions of payment banks?
g) Define angel funding.
h) Define briefly any one type of e-wallets.

Q2) Write any two out of three (5 marks each): [10]

a) Explain the SEBI regulations on startup listing.
b) Differentiate between micro-credit and micro finance.
c) Discuss any five functions of NABARD.

Q3) Write any one out of two: [10]

a) Develop a plan to deal with the issues faced by microfinance in India.

OR
b) Discuss the business model of payment banks.

P.T.O.
Q4) Write any one out of 2: [10]
a) "A" is an angel investor in seeking an annual return of 25% on the
investment of Rs. 2,50,000 in a business. Calculate & analyse the
following:
i) What is the angel's investment worth after 3 years?
ii) If the investors and the entrepreneur have agreed that based on
the financial projections the value of the business at the end of 3 years
would be Rs. 8,77,500. Calculate the angel investors equity percentage.
OR
b) How do "Phone Pay" makes money? Analyse it with suitable facts &
figures.

Q5) a) A company is contemplating to raise additional funds of Rs. 20,00,000

for setting up a project. The company expects EBIT of Rs. 8,00,000
from the project following alternative plans are available:-
i) To raise Rs.20,00,000 by way of equity shares of Rs.10 each.
ii) To raise Rs.10,00,000 by way of equity shares and Rs.10,00,000
by way of debt @ 10%.
iii) To raise Rs.6,00,000 by way of equity and rest Rs.14,00,000 by
way of preference shares @ 14%.
iv) To raise - Rs.6,00,000 by equity shares; Rs.6,00,000 by debt @
10%; Rs.8,00,000 by 14% preference shares.
The company is in 60% tax bracket. Which option is best? [10]
OR
b) Victory Ltd. decided to purchase a machine to increase the installed
capacity. The company has four machines under consideration. The
relevant details including estimated yearly expenditure and sales are
given below. All sales are for cash. Corporate tax rate @33.99%
(inclusive of surcharge @10%, deduction cess @2% and secondary&
higher education cess @1%) [10]
Particulars M1 M2 M3 M4
Initial investment (Rs. Lacs) 30.00 30.00 40.00 35.00.
Estimated annual sales (Rs. Lacs) 50.00 40.00 45.00 48.00
Cost of production(estd)(Rs. Lacs) 18.00 14.00 16.70 21.00
Economic life (years) 2 3 3 4
Scrap value (Rs. Lacs) 4.00 2.50 3.00 5.00
Calculate payback period.


[5946]-410 2