Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Marketing-Research Test 02

    Uploaded by

    xolile
    The document outlines a marketing research test with multiple questions covering topics like the steps in test marketing, advantages of marketing research, the role of marketing research in decision making and the product lifecycle, different types of reports and research designs, uses of consumer panels and surveys, and advantages and disadvantages of various marketing research methods. Students are instructed to answer all questions, write neatly, and include their name, ID number, and cell phone for grading purposes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing-Research Test 02

    Uploaded by

    xolile
    15 views5 pages
    The document outlines a marketing research test with multiple questions covering topics like the steps in test marketing, advantages of marketing research, the role of marketing research in decision making and the product lifecycle, different types of reports and research designs, uses of consumer panels and surveys, and advantages and disadvantages of various marketing research methods. Students are instructed to answer all questions, write neatly, and include their name, ID number, and cell phone for grading purposes.

    Original Title

    Marketing-research Test 02

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines a marketing research test with multiple questions covering topics like the steps in test marketing, advantages of marketing research, the role of marketing research in decision making and the product lifecycle, different types of reports and research designs, uses of consumer panels and surveys, and advantages and disadvantages of various marketing research methods. Students are instructed to answer all questions, write neatly, and include their name, ID number, and cell phone for grading purposes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views5 pages

    Marketing-Research Test 02

    Uploaded by

    xolile
    The document outlines a marketing research test with multiple questions covering topics like the steps in test marketing, advantages of marketing research, the role of marketing research in decision making and the product lifecycle, different types of reports and research designs, uses of consumer panels and surveys, and advantages and disadvantages of various marketing research methods. Students are instructed to answer all questions, write neatly, and include their name, ID number, and cell phone for grading purposes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    MARKETING - RESEARCH

    N6
    Test 02
    Name & Surname: _______________________
    ID. NO: _________________________________
    Cell No: ________________________________
    Examiner: N. France
    Internal moderator: Velebhayi (Ms).

    MARKS AWARDED = ___________________


    Marketing Research
    N6

    Test 2

    Lecturer: N. France (Mr)


    Instruction and Information:

    1. Answer all the questions.

    2. Read all the questions carefully.

    3. Number the answers accordingly to the numbering system in this question paper.

    4. No pencil should be used.

    5. Use only a black or blue pen.

    6. Write neatly and legibly.


    SECTION A

    Question 1

    1.1 List eight steps in test marketing?

    1.2 Explain advantages of marketing research?


    Total = 10
    Question 2
    2.1 Role of marketing research under marketing concept?
    2.2 Importance of marketing research in the decision making?
    2.3 What is the difference between metric and non-metric data?
    2.4 What do you consider when determining for a sample size for a research project?
    Total = 10
    Question 3

    3.1 Role of marketing research under the decline phase of a product life – cycle?
    3.2 Name different types of reports?
    3.3 When does a company has to conduct a marketing research?
    3.3 Name THREE different research design?
    3.4 Name objective of consumer panels?
    3.5 Name FIVE uses of consumer panels?
    3.6 Name uses of Audits?
    3.7 Name THREE type of surveys?
    3.8 Name THREE methods of observation?
    3.9 Name role of confidence interval in data processing?

    Total [30]
    QUESTION 4
    4.1 List items/Components you will include in your research design? (6)
    4.2 Which items are included in the forecasting for future performance? (5)
    4.3 Which areas used to apply for marketing research? (4)
    4.4 List advantages of marketing research (10)
    4.5 Name internal sources of secondary data? (6)
    4.6 Name uses of Panels? (5)
    4.7 Advantages of using Panels? (5)
    4.8 Why do businesses make use of audits? (6)
    4.9 List Advantages and Disadvantages of audits? (3)

    Total 50
    Grand Total = 100

    You might also like