Final Sip Blackbook Report (PGDM - 49)
Final Sip Blackbook Report (PGDM - 49)
Final Sip Blackbook Report (PGDM - 49)
BLACKBOOK 2021-23
Batch Year:
2021-23
Roll No:
49
Student Name:
Specialization:
Operations Management
Faculty Mentor:
Industry Mentor:
Submitted By
Sumeet shivshant Kadechkar
(Roll No: - 49)
2 INDUSTRY ANALYSIS
2.1 Size of the Industry
2.2 Major Player in the Industry
2.3 Market Share of the Major Player
2.4 Industry Financials
2.5 Challenges faced by the chemical and fertilizer
Industry in India
7 RECOMMENDATION
7.1 Key Performance Indicator
7.2 Implementing Strategic Sourcing in procurement
process
7.3 Introducing Automation in Procurement Process
2) Industry Analysis
2.1) Size of the industry
In 2021, the Indian fertilizer market had a worth of INR 858 billion. The market
is anticipated to grow at a CAGR of 4.7% from 2022 to 2027, reaching INR
1,131 billion.
The success of India's green revolution and eventual independence in the
production of food grains were significantly influenced by fertilizers. The
country's food grains are now being produced more sustainably thanks to the
rise in fertilizer use. As a result, over the past few years, the demand for
fertilizers has seen double-digit growth rates.
Despite a significant increase in recent years, India still uses fertilizers on
average at a significantly lower intensity than the majority of industrialized and
developing nations worldwide. The use of fertilizers is likewise very lopsided,
with significant variances across regions, states, and districts.
Breakup by Segment:
Complex Fertilizers
DAP
MOP
Urea
SSP
Others
The market has been divided into segments for complex fertilizers, DAP, MOP,
urea, and SSP. DAP now holds the vast majority of the market share and is the
largest kind.
Breakup by Formulation:
Liquid
Dry
The market has been divided into two categories based on formulation: liquid
and dry. The majority of the market share belongs to the main category of dry
fertilizers.
Breakup by Application:
Farming
o Grains and cereals
o Oil seeds
o Fruits and vegetables
o Others
Gardening
The market has been divided into agricultural and gardening based on
application. The market is primarily dominated by farming applications.
Breakup by region:
East India
North India
South India
West India
The market has been divided into four categories based on geography: North
India, South India, East India, and West India. The Indian fertilizer market is
now dominated by North India.
RCF is the third largest player in the domestic urea industry in terms of
production capacity. The company had a share of around 11 per cent in the
domestic urea market, which is sold under the popular brand name “Ujwala”.
Complex Fertilizers, sold under the brand name “Suphala”, enjoy about 5.4%
market share and has a strong position in its primary markets of Maharashtra,
Karnataka, Andhra Pradesh & Telangana.
2.4) Industry Financials
The Department of Fertilizers deals with disbursal of subsidy on urea and
phosphatic and potash (P&K) complex Fertilizers under Urea Subsidy Scheme
and Nutrient Based Subsidy Policy, apart from the Secretariat budget, the
budget allocation for 2020-2021 vis-à-vis 2021-22 in respect of Urea Subsidy
Scheme and Nutrient Based Subsidy Policy are as under: -
(Rs. In Crores)
Scheme Budget Estimate Budget Estimate Revised Estimate
for 2020-21 For 2021-22 For 2021-22
Secretariat 35.94 37.08 36.28
Expenditure
NBS Policy
Indigenous P&K 14179.00 12460.00 39062.66
Imported P&K 9296.00 8260.00 25087.34
City Compost 29.00 42.00 42.00
Total Allocation 23504.00 20762.00 64192.00
for NBS Policy
Urea Subsidy
Indigenous Urea 38375.00 43236.28 48612.00
Imported Urea 12050.00 19550.00 36250.40
Direct Benefit
Transfer Subsidy
Office Expense 1.00 1.40 1.40
Professional 9.00 10.00 26.52
Service
Total Allocation 50435.00 62797.68 84990.42
for Urea Subsidy
Total Subsidy 73939.00 83559.68 149182.42
Allocation (Gross)
Recovery received 2630.00 4030.00 8960.00
from sale of
imported Urea
Total Subsidy 71309.00 79529.68 140222.42
Allocation (Net)
Challenge 9 – Less expansion of irrigation facilities is also the reason for low
demand hampering the growth of industry.
3) ABOUT THE COMPANY
Rashtriya Chemicals and Fertilizers (RCF) was established in 1978 under the
Companies Act of 1956. RCF was formed as a result of the reorganisation of
FCI into five companies.
The company was a wholly-owned PSU until 1992. During 1992 and 1993,
7.5% of the equity was disinvested to financial institutions, the general public,
and other entities. Since 1988-89, RCF has been an MoU signing company.
RCF is one of India's leading fertiliser manufacturers. Its major fertiliser brands
are Sujala, Suphala 15:15:15, Suphala 20:20:0, Ujjwala, Microla, and Biola. All
of the products can be used in a variety of soil types and climatic conditions.
In India, the company was a forerunner in the production of basic chemicals
such as methanol, sodium nitrate, sodium nitrite, ammonium bicarbonate,
methylamines, dimethyl formamide, and dimethylacetamide.
RCF is currently India's sole manufacturer of DMF. The primary considerations
in determining the type of packaging and modes of transportation for each
product are product characteristics, consumer needs, consumer economy, and
safety.
The company owns two complexes, one in Mumbai's Trombay neighbourhood
and the other in Maharashtra's Raigad district. The company's marketing
headquarters are in Mumbai.
RCF also manages projects and provides O&M services to its clients in the
fertilizer/chemicals industry.
RCF provides turnkey projects that include total management, including project
report preparation, budgetary offer detailed engineering, know-how, licence tie-
up along with performance guarantee, civil and mechanical erection with
instrumentation, including procurement of equipment, commissioning,
guarantee trial runs, and subsequent successful operation if desired.
In addition, the company forms joint ventures to conduct feasibility studies in
the fields of fertilisers, industrial chemicals, and petrochemicals.
Vision of RCF
"To be a world-class business in the sector of fertilisers and chemicals with a
leading position in the Indian market, assuring optimal resource utilisation,
environmental stewardship, and maximisation of stakeholder value."
Ujjwala Chemical fertilisers called urea are round, white pills that contain 46%
nitrogen. Due to their great water solubility, they can be used on any type of
crop or soil. When seeding, disseminating, or spraying, they are typically
applied in 2-3 steps. Due to its qualities, this fertiliser is very well-liked by
farmers and is available all over India
Suphala
Sujala
There are two varieties of Sujala 19:19:19: foliar grade (sprayed), and drip
grade (dripped during irrigation). These fertilisers, which contain the three main
plant nutrients nitrogen, phosphorus, and potash, are extremely water soluble.
Secondary nutrients like sulphur and magnesium are also abundant in them.
Sujala enhances yield by 20–40% while reducing fertiliser costs by 30–40%. It
stops and prevents crop mechanical damage as well as soil texture and
appearance deterioration. Application varies depending on the type of crop, the
type of irrigation, the weather, the stage, etc. During tilling, flowering, fruit
setting, fruit maturity, pruning, and plucking, it may be used.
Biola
Methanol
Sodium Nitrate
Ammonium bicarbonate
Methylamines
Dimethyl Formamide
Dimethylacetamide
Services of RCF
RCF is in testing services such as
Soil testing
Micronutrients fertilizers testing
Industrial water testing
Compost testing
Recognized Brand:
The RCF-produced fertiliser brands Ujjwala and Suphala have strong brand
equity and therefore are well-known throughout the nation. An robust network
of RCF dealers distributed across the country transports these products to the
most remote areas of the nation.
Social Schemes:
Farmers are trained the most recent farming methods at the training facilities.
Additionally, the business offers a toll-free service called "Kisan Care" that
enables farmers to get answers to any questions they may have and consult with
industry professionals.
Brand Name:
Rashtriya Chemicals & Fertilizers has built a solid reputation; they are the
market leaders in chemicals and have a stellar reputation among their rivals.
Government Support:
As the Indian government owns around 75% of the company's shares, it is
obligated to support RCF in any circumstance.
Weakness:-
Maintenance:
The upkeep and repair of factories that have been in place for a number of years
cause a halt to fertiliser and chemical production.
Opportunities:-
Overseas Opportunities:
The business has expanded its manufacturing, mining, and fertilizer production,
and it can work with foreign farmers.
Threats:-
Increased Prices of Raw Materials: High pricing for raw materials have a
negative effect on the company's core operation of producing and selling
fertilisers.
Competition:
The prices are constantly being challenged from continuous competition. If the
price isn't changed, this can result in fewer earnings or, alternatively, it might
cause the company to lose market share.
Government Policies:
Uncertain government actions regarding feedstock gas, fertiliser prices, and
subsidies thereon have an impact on the company's performance and ability to
compete.
4) Project Details / On job training
Procurement of Imported Raw Material in bulk
For Category 2
1) Name of the firm/vendor and company details/Name of the
directors/Chief Executive, History, Structure of organization and vendor
category.
2) Complete technical details/Specification of the products for which the
pre-qualification is sought.
3) Details of mining/Manufacturing facilities with location and capacity of
each producing unit.
4) Financials statement of the last three years.
5) List of customers including customers in India to whom material has been
supplied during last 5 years specifying quantity supplied with
documentary evidence.
6) In case the vendors have any representatives in India they shall submit a
copy of their agreement with the Indian representative giving the details
of their relationship.
7) Copy of their agreement with producer giving the details of their
relationship with the producer. Support letter from producer mentioning
the reference of the tender.
8) Documentary evidence such as Invoice for having supplied the product
into India for at least 2 years in the last 5 years.
For Category 3
1) Name of the firm/vendor and company details/Name of the
directors/Chief Executive, History, Structure of organization and vendor
category.
2) Complete technical details/Specification of the products for which the
pre-qualification is sought.
3) Details of mining/Manufacturing facilities with location and capacity of
each producing unit.
4) Financials statement of the last three years.
5) List of customers including customers in India to whom material has been
supplied during last 5 years specifying quantity supplied with
documentary evidence.
6) In case the vendors have any representatives in India they shall submit a
copy of their agreement with the Indian representative giving the details
of their relationship.
7) Copy of their agreement with producer giving the details of their
relationship with the producer. Support letter from producer mentioning
the reference of the tender.
8) Credit rating by the agency which will be appointed by the company.
This rating will be evaluated by company in relation to the value of one
shipment under the relevant NIT
9) Reference from the bankers.
4.5) Step 5: - Opening of Bid/Offer
Once the submission period is over the offers/Bids are checked.
If the Bids are less than 3 then we require the approval of CMD (Chairman and
Managing Director).
And if the Bids are more than 3 or 3 then the purchase department can open the
Bid without the approval of CMD.
And if there are any deviations in NIT or in GTC then that deviation sheet
should also be submitted with offer/Bid.
Suppose a company does not agree with the other company’s terms and
conditions then that’s a deviation. So, the deviation can be more than one that’s
why company needs to submit a separate sheet with all the terms and conditions
that they do agree with.
All the deviations are discussed and negotiated and should be as minimum as
possible.
The Bids should be submitted in 2 parts
1) Techno-Commercial Bid: i.e., Technical and unpriced commercial Bid
should contain following: -
2) Priced bid: - BOQ given with the tender to be uploaded after filling all the
relevant information like Name of the bidder, FOB price and Freight.
And these prices are evaluated outside the e-procurement system. If the
specification of the materials is all good and the company has minimum
deviation but the prices are high then negotiation of prices are done that’s
why prices are evaluated outside the e-procurement system. Then the
negotiated prices are sent to the finance department their job is to check
how much profit can company make on the negotiated prices.
Once the negotiation is done and the prices are finalized then we place
the order.
2) Bill of Lading: - The nature, quantity, and destination of the goods being
transported are specified in a bill of lading; a legal document issued by a
carrier (transportation business) to a shipper. When a carrier delivers
goods to a specific location, a bill of lading also functions as a shipping
receipt. This document must be included with the sent goods and must be
signed by an authorised representative of the carrier, shipper, and
receiver.
All of the above documents are submitted at their load port and once the
documents are cleared then the loading process starts. And as soon as the
loading process is done the ship start sailing from their port.
Once the vessel reached our port then custom clearance takes place and for the
custom clearance documents needed is same documents that seller has
submitted on their port which is packing list, Bill of lading, country of origin
certificate, commercial invoice, and insurance certificate. Once all these
documents are cleared then the checklist is created and that checklist is sent to
buyer once we get the buyer approved the checklist then Bill of entry is
prepared.
Besides this we also need to submit IGM (Import General Manifest) to the
section office and payments of appropriate custom duty.
Once the goods are cleared it is taken to the warehouse and CHA pays the port
charges, warehouse charges to the freight forwarder which later reimbursed by
the buyer.
As we are importing raw materials from outside of the country the shipping
incoterms, we use is FOB.
4.8) INCOTERMS
There Are Total 11 incoterms.
FOB, which is used for containerized shipping and inland water transportation,
signifies that the seller delivers the goods on board.
Additionally, the seller discloses to the buyer the arrangements for the products
under which the buyer is responsible for paying all transportation charges.
According to FCA, the process of the goods is when the seller delivers them to
the carrier, a location specified by the buyer, or another individual the customer
has permitted. This transfers the buyer's obligation from the vendor.
It is forbidden to dump them on the seller's property while they are under their
control until they have been delivered to the specified location. The buyer and
seller (at their request) sign a contract outlining the costs, risks, and state of the
products in order to ensure the delivery is secure.
When items are delivered EXW, the seller places them at the buyer's disposal at
a predetermined location.
EXW is the only Incoterms description in which the items cannot be cleared for
export, which is a crucial fact.
Additionally, the buyer informs the seller that they have received the products,
whose condition and clearances are dependent on the buyer.
4. FAS (Free Alongside Ship)
FAS denotes that the seller pays for the port, terminal, or ship as well as
manages the shipment's customs clearance. handles the delivery and transport
documentation, and all costs are the responsibility of the buyer.
The contracts for carriage applicable to the quay or the ship as well as the
export licences are handled by the seller as well.
These Incoterms descriptions speak about the seller's duty to deliver products to
a mutually agreed-upon place of arrival, which is typically outside of the
terminal. When using multiple transport modes, this criterion is typically used.
When the seller delivers the goods to the buyer's designated terminal, DAT is
employed. Any mutually agreed-upon port, warehouse, container yard, etc.
could be a terminal.
When the seller handles all export documentation, the buyer handles any
transportation arrangements and insurance after the shipment has arrived at the
agreed-upon location.
Once the products are securely packaged, aboard, and prepared for transport to
the specified location, the vendor delivers. The contract is paid for by the
vendor, but after the products are on board, the buyer receives the payment.
They are permitted to discuss the coverage, though.
8. CIP (carriage and Insurance paid to)
CFR is the procedure by which the seller delivers the goods once they have
been securely packaged, loaded, and prepared for delivery to the shipping port.
In accordance with these Incoterms descriptions, the seller is likewise obligated
to pay for shipping, although ownership of the products passes to the buyer once
they get there.
The seller in this case is under the most responsibility. Once the products are
approved for import and prepared for unloading at the destination port, he
delivers them. Where there is more than one method of transportation, DDP is
frequently employed.
Both the buyer and the seller are exempt from the obligation to insure the
products under certain Incoterms definitions. The sales contract includes
discussion and agreement over the coverage.
11.CPT (Carriage Paid to)
local content: - Means the amount of value added in India which shall be
the total value of item procured minus the value of imported content in
the item as a proportion of the total value.
b)
I. Among all qualified bids the lowest bid will be termed as L1. If L1
is from local supplier the contract for full quantity will be awarded
to L1.
II. If L1 is not from a local supplier, 50% of the order quantity shall
be awarded to L1. Thereafter, the lowest bidder among the local
supplier will be invited to match the L1 price for the remaining
50% quantity subject to the local supplier’s quoted price falling
within the margin of purchase preference and contract for that
quantity shall be awarded to such local supplier subject to
matching the L1 price.
In case local supplier fails to match the L1 price or accepts less
than offered quantity, the next higher local supplier within the
margin of purchase preference shall be invited to match the L1
price for the remaining quantity and so on and the contract shall be
awarded accordingly.
c)
1. Among all qualified bids the lowest bid will be termed as L1. If L1
is from local supplier the contract for full quantity will be awarded
to L1
2. If L1 is not from local supplier, the lowest bidder among the local
supplier will be invited to match the L1 price subject the local
supplier’s quoted price falling within the margin of purchase
preference and contract for that quantity shall be awarded to such
local supplier subject to matching the L1 price.
7) RECOMMENDATION
In today’s world many businesses are using strategic sourcing. And we can
apply strategic sourcing to make the procurement processes less shortsighted
and focused on price.
Instead, they create a flexible structure that enhances the long-term worth of
the company with the use of a strategic sourcing plan. The selection of a
supplier list is influenced by data collecting and market analysis, which is
done after examining business demands and previous spending patterns
before establishing a strategic plan. strategic sourcing also involves
measuring performance and improving the process on a continual basis.
Boosts productivity
Gets rid of manual mistakes
Provides transparency into your spending
Acts as Central Repository
Eliminates barriers to approval