la perfumería

CHRISTMAS 2020 de Mercadona

The essential
is invisible
MORE THAN
30 IDEAS
FOR GIVING
MAGIC AND
BEAUTY
CONTENTS
04 The essential is invisible
Sometimes you see much more when you close
your eyes. You can set aside the obvious and
the superficial to focus on what really matters:
quality, creativity, ingredients, and the professionals
who make possible an exceptional product.
Because even though the essential is invisible,
it remains perfectly clear.

08 A story of seduction
The new My Soul Supreme collection is inspired
by a double-sided seduction, an equal intensity
of femininity and masculinity in two fiery
perfumes. It’s a collection that also includes
unique cosmetics to create striking looks.
Star in your own romance this Christmas,
captivating in every scene.

18 Borealia Shine
The new Borealia Shine collection evokes
the enchanting glow of the northern lights.
Their enveloping perfumes with floral, fruit
and musky notes for her, and woody and
fruity notes for him, were exclusively created
for those who want to stand out.

20 Beauty programme
No spots, no impurities, no wrinkles, no facial
lines. This Christmas, treat yourself to the
best beauty treatments to enhance your skin’s
appearance. You deserve it!

27 The best gift is you

Surround yourself with family and friends in
a warm and intimate setting full of delicious
sweets and adorable Christmas decorations.
This holiday season spread magic and beauty
to your nearest and dearest.

Cover
C/ Ciudad de Liria, 5. 46988 Paterna / Valencia
Published by: Ediciones ELCA
The model on the right is wearing: Printed by: Jiménez Godoy
Copyright number: TO-0789-2008
Night kit eye shadow no.02,
Diamond lipstick no.01 in red, The products that appear in this magazine correspond to Mercadona’s standard
and Nail polish no.958 in red. selection of products. Some products may be unavailable due to space restrictions.
Please ask our staff.
The model on the left is wearing: Free copy. Sale or marketing is prohibited.
Elastic Matte no.02 lipstick in purple © The owner of the magazine is MERCADONA, S.A. All rights reserved.
Unauthorised full or partial use and/or reproduction of the magazine, or of the
and Nail polish no.959 in purple, brands and/or logos, is prohibited.
all from the Supreme collection.
la perfumería
The essence of a perfume
is invisible. Its quality, its
ingredients, the creativity
of its design, how it was made...
is what makes it unique.

The
essential
is invisible
Sometimes you see much more
when you close your eyes.
You can set aside the obvious and
the superficial to focus on what
really matters: quality, creativity,
ingredients, and the professionals who
make possible an exceptional product. Touch
Because even though the Velvet is elegance, mystery and exuberance.
Soft textures give you an experience of luxury
essential is invisible, it remains and exclusivity.
perfectly clear.
4 CHRISTMAS 2020
...interpreting emotions
Aromas
Scent can transport
us to places where
our mind connects
to memories and
recreates sensations,
wellness, intimacy, and
connection. We were
inspired by the fresh air
of Tanzania, the exotic
spices of India, and the
fruits of the Amazon.

Looking for the essence of nature

Visiting the places where

the ingredients are grown
lets us contextualise our
creations in nature.
Every note corresponds to
a place in the world, to an
inner journey, to a stimulus
generated by the magic of
the creative process.

2020 CHRISTMAS 5
 The essential is invisible
la perfumería

The best ingredients

We work with more than 40 natural ingredients to achieve
excellence in every creation. Rose, jasmine, musk, white
grapefruit, cedar, pine, and spicy sage are harvested at
the source to extract the best natural essences and
transform them into an exclusive and personal perfume.

Creativity
Each of the perfumes has an exclusive
design conceptualised from scratch.
There’s the Parisian sophistication of
My Soul with its striking red, black and
gold palette, the magical nature of the
northern lights that inspired Borealia Shine,
and the vibrant energy of pairing forest
green and bright orange in Extra Time.
1735

1:1
GLASS 270 g 110 ± 4 ml 17.04.2018

6 CHRISTMAS 2020 INFUSION GLASS BOTTLE 100 ML

REPRODUCTION AND IMPLEMENT OF THE PROJECT HERE AND EXTENDED IS SUBJET TO THE EXPRESS WRITTEN PERMISSION OF THE AUTOR
...who's behind your perfume?

“We use a great many

words to commit a specific
scent to memory.
We also use images,
emotions, aromas,
people…”.
Alexandra Carlin,
perfumer.

The talent of experts

Perfumers are experts in creating fragrances.
We go to where the talented professionals are,
from Paris to New York, and work with them
to develop different scents to satisfy all tastes.
Countless specialists and creatives are involved in
developing a new fragrance, from the farmer to
the perfumer, including designers and botanical
experts. We are inspired by the sensations evoked
by perfumes, combining artistry and innovation.
“We present the tests
and hope they spark as
many emotions as
I feel when making them,
and from there we begin
to personalise”.
Vincent Ricord,
perfumer.

Jordi Armengol and Ina Mexía,

Associate Director of Fragrance
Development and Director of
Perfumery at Firmenich España.

2020 CHRISTMAS 7
 A story of seduction
The new My Soul Supreme collection is inspired by
a double-sided seduction, an equal intensity of femininity and
masculinity in two fiery perfumes. It’s a collection that also includes
unique cosmetics to create striking looks. Star in your own
romance this Christmas, captivating in every scene.
8 CHRISTMAS 2020
The Perfume

T
he new My Soul Supreme
fragrances are best described
in three words: intimate, sensory
and sophisticated. The touch of
soft velvet enveloping the bottle,
the scent of desire, the feminine red for her,
the mysterious and elegant black for him,
paired with the sophistication of the gold...
We’ll be rewriting the story of Christmas
this year with a new concept of elegance.
My Soul Supreme for her is the glamour
of an intense mystery discovered by a chic
woman. It contains rose, iris and musky notes.
The essence of tonka beans is submerged in
juicy white grapefruit, as cedar notes perfectly
round out My Soul Supreme for him.

O pe n th e
bo x f ro m
th e bo tt om

2020 CHRISTMAS 9
la perfumería
Discover the Supreme
make-up collection
Face and eyes palette
Contains eye shadows and highlighters.
Its design pays tribute to the constellations.

14 eye shadows with matte,

satin and pearl finishes.

3 top coat shadows to use alone

or over other eye shadows for totally
personalised striking looks.

3 highlighters.

A mirror on the underside of

the lid to turn your palette
into a wonderful vanity case.

And there’s more! It comes with a small

travel palette so you can take your look
with you every day. The eye shadows and
highlighters are magnetised and can be
mixed and matched in the travel palette.

Start creating stellar looks for the

year with infinite combinations.
Mix and match your own travel
The model is wearing: Face and eyes palette (eye shadow Vega palette as many times as you want.
burgundy no.15, Adhara gold no.17 and Maia pink no.08), Eyeliner no.01
in black with gold glitter, Face and neck liquid highlighter, Lip liner no.02
in red, Diamond Lipstick no.01 in red, and Nail polish no.958 in red,
all from the Supreme collection.
 la perfumería

1 2
1 Eye shadow kit
Eye shadow palette, stackable.
Day kit no.01 and night kit
no.02, each with three eye
shadows with matte, satin
and pearl finishes in two
colour harmonies for a
3
4
complete look.

2 Eyeliner 5
Automatic eyeliner in black
with gold glitter, easy to apply
6
with a matte finish. Do not use
on the inside of the eyes.

3 Lip liner Make-up brushes and

Automatic, in red with a matte Nail polishes no.958 in red and
finish, comfortable texture on no.960 in gold, Supreme collection.
application.

4 Diamond
lipstick 5 Face and
neck liquid 6 Elastic
Matte
A unique, metallic lipstick highlighter Lipstick
with a glitter effect for Soft liquid highlighter with a gel With a matte finish,
a spectacular finish. touch, light texture and natural great adherence
Its creamy texture and finish. Long-lasting, easy to and elasticity, for
vibrant shiny colour make apply and blend. Perfect for all controlled application
it a true gem. Apply it skin types. Build fine layers of that adapts to the
alone or over another shine for spectacular luminous lips for a highly
lipstick for a brilliant skin, or apply at highlight points comfortable finish.
diamond effect. on the face and/or certain Created in two
areas of the body, such as the colours: no.01 red
shoulders, neckline and legs. and no.02 purple.

2020 CHRISTMAS 11
 The model is wearing: Day kit eye shadow palette
no.01, Eyeliner no.01 in black with gold glitter,
Face and neck liquid highlighter, Lip liner no.02 in
red, Diamond lipstick no.01 in red and Nail polish
no. 958 in red, all from the Supreme collection.
Maxi Volume mascara and Sun powder.

The time has Party Time

come to celebrate. Radiant skin, luminous face, red nails and
The KEY? Letting
Make-up your imagination
lips... that’s all you need. There is an implicit
sensuality in these four cornerstones

looks soar and creating

infinite looks with
of make-up, four classics when it comes
to defining beauty. It’s the most basic
the limited edition and simple make-up look you can wear,
Supreme make-up day or night, to always look perfect.
collection.
12 CHRISTMAS 2020
 Lips
shiny or matte?
The model is wearing: Face and eyes palette (eye
shadow Vega burgundy no.15, Adhara gold no.17
and Ara highlighter no.03), Eyeliner no.01 in black

I
with gold glitter, Elastic Matte lipstick no.01 in
purple and Nail polish no. 959 in purple, all from t’s up to you. The Diamond
the Supreme collection. Maxi Volume mascara lipstick is a true gem, with a
and Sun powder. shiny metallic red finish with
glitter. Its creamy texture is perfect to
apply alone or over another lipstick
Countdown for a spectacular diamond effect.
The Elastic Matte lipstick sticks
Get ready to ring in the to the lips like an elastic film for
new year looking your easy application and a long-lasting
absolute best. finish. In red or bright purple with a
Sparkles, smoky eyes,
soft, flexible and comfortable finish,
dark purple lips
perfect to wear all day.
and nails.
Show your glow!

2020 CHRISTMAS 13
la perfumería

Rouge
for everyone
Red lips look good on everyone, it’s
just a matter of picking your favourite.
It's a ubiquitous and timeless colour,
and a symbol of femininity, sensuality,
passion and energy. It’s also the
colour of determination, strength,
self-confidence, and success.
Are you ready to show
the world your red lips?

The model is wearing: Day kit eye shadow

palette no.01, Eyeliner no.01 in black with gold
glitter, Face and neck liquid highlighter, Lip
liner no.02 in red, Elastic Matte lipstick no.01
in red and Nail polish no. 958 in red, all from
the Supreme collection. Maxi Volume mascara
and Sun powder.

Silver looks
There’s no better time than
Christmas to experiment
with the latest trends in shiny
metallic eye make-up.

The model is wearing:

Face and eyes palette (eye shadow Talitha
no.04 in black, Talitha no.07 in silver and
Crater highlighter no.01), Elastic Matte
lipstick no.02 in purple, Nail polish no.
959 in purple and no.960 in gold, all from
the Supreme collection. Maxi Volume
mascara and Multicolour blush.
 la perfumería

Love at
first sight
Having a good make-up brush kit is essential.
The Supreme make-up brush case comes with
a powder brush, make-up brush, beveled brush,
contour brush and eye shadow brush.
Remember that you’ll never get the perfect
make-up without the right tool.

DID
YOU KNOW…?
The make-up case has an inner
section to hold more brushes
or other accessories. Supreme
brushes have synthetic hair and a
soft touch handle, making them
very comfortable and
pleasant to use.

The model is wearing:

Night kit eye shadow palette
no.02, Eyeliner no.01 in black
with gold glitter, Face and
neck liquid highlighter, Lip
liner no.02 in red, Elastic Matte
lipstick no.01 in red and Nail
polish no.958 in red, all from
the Supreme collection. Maxi
Volume mascara and Sun
powder.

2020 CHRISTMAS 15
 Christmas
Nails
R
ed is synonymous
with Christmas, and
is the predominant
colour of the entire
holiday season.
But we’re taking this classic tone
even further with glamorous
gold and elegant dark purple.

How will you

choose just
one?

Supreme nail
polish no.958 in red.

16 CHRISTMAS 2020
 la perfumería

Supreme nail polish

no.959 in purple and
no.960 in gold.

2020 CHRISTMAS 17
The new Borealia Shine
collection evokes the enchanting
glow of the northern lights. Borealia Shine for her
Their enveloping perfumes with Eau de parfum, bath
floral, fruit and musky notes for soap and body milk.
her, and woody and fruity notes
for him, were exclusively
created for those who
want to stand out.
A PLUS
You can reuse both
s
18 CHRISTMAS 2020 boxes to hold sm al l item
 la perfumería

T
here are moments in life we never forget.
Can you imagine gazing at the beautiful
spectacle of the northern lights? This natural
phenomenon is the source of inspiration for Borealia
Shine, reproducing the full splendour of the magical
glow visible during the coldest months of the year in
the northern hemisphere.

Borealia Shine for him. Eau de parfum, bath soap and aftershave.
2020 CHRISTMAS 19
la perfumería

Beauty
programme
No spots, no impurities, no wrinkles, no facial lines.
This Christmas, treat yourself to the best beauty
treatments to enhance your skin’s appearance.
You deserve it!
REACTIVATE la perfumería

your skin
I
ntensive 14-day programme of
concentrated ampoules, suitable for
all skin types. The order of application
and instructions for use are simple:
4 1st and 2nd day. Anti-pollution
detox ampoules to protect from
contamination and the blue light
of electronic devices, including
computers and mobile phones.
4 3rd and 4th day. Anti-stress, to
soothe the skin and make it feel
soft and fresh.
4 5th and 6th day. Moisturising,
to hydrate and soften wrinkles
with a filling action.
4 7th and 8th day. Regenerate, to boost
the creation of collagen and elastin.
4 9th and 10th day. Firmness and
elasticity, to tone and minimise
facial lines and wrinkles.
4 11th and 12th day. Anti-wrinkles,
to smooth out wrinkles and facial lines.
4 13th and 14th day. Luminosity,
to enhance the skin’s natural light.

Instructions for use

Apply to clean, dry skin on your
face, neck and neckline.
Shake the ampoule before use
to get a uniform texture.
Use half an ampoule in the morning
and the other half at night.

2020 CHRISTMAS 21
la perfumería
MY MOMENT FACE

Facial treatment
with four 15 ml serums and
a rose quartz massager.

STEP BY STEP

T
1st week. SILVER SERUM with
he menstrual cycle can cause many visible changes
caviar extract. Cellular repair. Moisturised,
to women’s skin. To restore it, we have created a specific
repaired and nourished skin.
cosmetic programme to renew your face, suitable for all
skin types. 2nd week. WHITE SERUM with
My Moment Face acts during your menstrual cycle and mother-of-pearl extract. Regenerating
is divided into 4 phases that correspond to the 4 weeks and illuminating. Refreshed, radiant
of the cycle. Each of the serum formulas is adapted to help and luminous skin.
improve the skin. The result is skin that is moisturised, smooth,
strengthened, balanced, repaired, rejuvenated, firmer, elastic, 3rd week. ROSE SERUM with oat,
luminous, and alive. soy, hexapeptide-10, and kombucha.
Redensify, tone and firm.
Instructions for use 4th week. GOLDEN SERUM with
soy protein, corn extract and sage.
The intensive beauty programme begins the first week Oxygenating, energising and
of your menstrual cycle. Apply the full contents of the dropper antioxidant. Revitalised skin.
morning and night to the face, neck and neckline, softly
massaging it until it is fully absorbed.
The rose quartz roller is used for the massage in the night
ritual. Repeat for 7 consecutive days until the first serum Tip
has been used up. Then follow the same protocol in order Leave the roller in the fridge
with the other serums for the remaining three weeks. for 10 minutes before
use for a better effect.
Clean it with soap
22 CHRISTMAS 2020 and water before
and after using.
 Facial Massage la perfumería

The rose quartz roller is a perfect tool to massage the face, neck and neckline after applying each serum.
This helps the active ingredients penetrate the skin and gives you a feeling of wellness and energy.

How to use the massager?

First clean the face, neck and
neckline. Then manually apply
the recommended serum until
completely absorbed. The skin
is now ready for the massage.

1
Forehead and
around the eyes.
Massage in an outward
motion from the centre

2
of the face.

Nose, cheeks and temples.

Slide the roller in light upward
motions from the nose to

3
the ear, over the cheeks.

Forehead, hairline
and around the lips.
Massage in an outward
motion across the forehead.
Use upward motions along

4
the hairline towards the ears.

Neck and neckline.

Slide the roller along the neck
in a downward motion from the
chin. Use upward motions in a
V shape along the neckline.

Use the smaller head for around the

eyes, on the eyelids and under
the eyes, as well as around the lips,
with outward motions from the centre
towards the corners.

2020 CHRISTMAS 23
la perfumería

The ENHANCERS
revolution
P
repare your skin for the Christmas
holidays with the best active
ingredients for beauty, and give it
everything it needs to show your best face.
Retinol or Vitamin A, and Vitamin C,
are the most effective cosmetic ingredients,
but they cannot be combined because their
exfoliating action would irritate the skin.
However, we can use both in moderation
on alternating days, making sure to apply
sun protection every morning.

Instructions for use

20% VITAMIN C ENHANCER Apply 3 or 4 drops to a clean, dry face
before the usual cream.
Intensive treatment with antioxidant effects For night use only. The contents of the
to brighten up the skin, unify tone, blend spots, package should be used within 48 hours
and improve the appearance of the signs of ageing. of opening. Applying sun protection is
4 A combination of three stable derivatives of recommended throughout the treatment.
Vitamin C at 20%, with antioxidant action
to slow ageing.
4 Liquorice extract, which moisturises
and soothes with a skin-lightening effect. Suitable for all skin types, especially for skin
4 Ferulic acid, with anti-wrinkle and antioxidant that is dull, lifeless or showing early signs of
properties. ageing. Not recommended for sensitive skin.

24 CHRISTMAS 2020
 REGEN SKIN RETINOL
ENHANCER
It increases the firmness, hydration and
elasticity of your skin. Formulated with
active ingredients:
4 Plant-based bakuchiol, which reverses
the signs of ageing while improving
the tone and texture of the skin.
4 With encapsulated retinol that slowly
releases the active ingredient to boost
its action and tolerance in the skin.
4 With a blending anti-spot action,
retinol ester adds elasticity, and
its antioxidant properties prevent
damage from solar radiation.
4 And EGF growth factor, in synergy
with the retinol and bakuchiol,
promotes the production of collagen
and elastin to reduce wrinkles.

Suitable for all skin types (except sensitive skin)

with more visible signs of ageing, for all ages,
deep wrinkles, lack of firmness, dull tone...
Its serum texture is perfect for applying after
your usual cream.

Instructions for use

Apply at night, on alternate days, spreading 3 or
4 drops directly on a clean and dry face. Use in
moderation at first (twice a week), until your skin
gets used to the retinol. Applying sun protection
the next morning is recommended.

2020 CHRISTMAS 25
26 CHRISTMAS 2020
The best gift is you
Surround yourself with family and friends in a warm and intimate
setting full of delicious sweets and adorable Christmas decorations.
This holiday season spread magic and beauty
to your nearest and dearest.
2020 CHRISTMAS 27
 I
la perfumería t's time to appreciate what
we have and treasure what really
matters. This year we’re helping
you make your Christmas list
for you and yours.

Surprise, surprise
Floral, powdery and musky,
Soplo Intense conquers with its
delicate fragrance and surprises
with its adorable case.

Soplo Intense
Eau de toilette, body milk
and vanity case.

The Él and Ella perfumes come with body milk and a

refillable spray bottle to carry in your bag or when you
travel. The Ella packaging turns into a real jewellery
box with two drawers. Brilliant!

Ella
Eau de parfum,
refillable perfume Él
spray and body Eau de parfum,
milk. refillable perfume
spray and gel-shampoo.
28 CHRISTMAS 2020
 la perfumería
Top Mimos
No-rinse hand
cleanser gel and
moisturising
cream.

Black Intenso
Spicy aromatic
eau de parfum
and body
lotion.

Pretty in Pink
Fruity oriental
eau de parfum
and body
lotion.

Rose Nude
Eau de parfum and eau de
parfum mini. Did you know…?
Its box with a raised design
is inspired by small vintage
hat boxes.

Him
Sweet Beauty Set
Eau de parfum,
Eau de parfum
gel and face-body
and lip balm.
cream.

2020 CHRISTMAS 29
la perfumería For the
sportiest couple

9.60 Woman
Eau de toilette, gel-shampoo
and deodorant.

9.60 Man
Eau de toilette, gel-shampoo
and deodorant.

For those who prefer

woody notes

Criterio Ego
Eau de toilette,
20 ml spray and
gel-shampoo.

30 CHRISTMAS 2020
 la perfumería

For those who like to pamper themselves

Extra, extra! Just for him
Comfortable to use with an Face mask, after shave, deodorant, gel…
ergonomic non-slip handle. Gold For Men was designed
to pamper his skin.

Precision System 5
Razor with five blades and one precision Gold for Men
blade in the back for difficult areas and Deodorant body spray, hair gel, after shave
to shape the beard. It comes with a metal balm, gel and detox fabric face mask.
stand and five replacement cartridges.
2020 CHRISTMAS 31
 For those with an eye
for details
So chic!
It contains a scented ceramic disc
to hang in the wardrobe, in the car...
It looks great and freshens the air.

Elección
Eau de parfum hand cream and scented ceramic disc.

Toiletry bags
Different sizes and
models to choose from.

32 CHRISTMAS 2020
 For romantics la perfumería

Give your fragrance boxes a second life.

Comotú Amor can be
used as a toiletry case.
The Comotú Oro metal box
is a little lantern for candles.
You’ll love the beautiful
design it projects!

Comotú Oro
Women’s eau de
toilette, eau de
toilette mini and
three candles.

Comotú Amor
Eau de toilette, eau de
toilette mini and case.

For more
practical types
Oriental spices, Comotú
Fuerza and Comotú Plata,
come with reusable boxes.
The former can be used as a
toiletry case and the second
for other things, and it also
Comotú Fuerza comes with an air freshener Comotú Plata
Eau de toilette, eau de for the car or office. Men’s eau de toilette, eau de
toilette mini and case. toilette mini and spray bottle.

2020 CHRISTMAS 33
la perfumería
For those who appreciate
fragrances with character

My Soul for Her

Eau de parfum,
eau de parfum 20ml
and body milk.

My Soul for Him

Eau de parfum,
eau de parfum 20ml
and gel-shampoo.

For those
who love exotic
fragrances
Ikiru is timeless,
elegant and pure.
Its book-shaped boxes
with Oriental motifs
are perfect for holding
small accessories and
decorating bookshelves.

Ikiru Homme
Eau de toilette
and eau de
toilette mini.

Ikiru Femme
Eau de toilette and eau
34 CHRISTMAS 2020 de toilette mini.
Once upon a time…
A family, brimming with excitement, dreamed of an enormous
tree full of gifts to play with and share with their friends.
Grateful and happy they wake up and run out to see if
their dream had come true...
2020 CHRISTMAS 35
la perfumería

Minnie and Mickey

Eau de toilette and My Unicorn
Unicorn Power Beauty Set*
shower gel. Eau de toilette and Eye shadow palette, lip balm,
shower gel figure. lip gloss, nail file and two nail
polishes, set of fake nails.

Hair accessories
Headbands, clips,
bows... in velvet and
satin. Different models
to choose from.

36 CHRISTMAS 2020
*Not suitable for children under 3 years old as it contains small parts. Choking hazard.
Use under adult supervision for its intended use.
 la perfumería

My Unicorn
Eau de toilette, Tokidoki*
lotion, shower Two eye
gel, shampoo, shadows,
and toiletry bag. two lipsticks,
two nail
polishes, toe
separator, nail
file, and nail
decoration
stickers.

My Dino
Spiderman Eau de toilette
Eau de toilette and gel figure.
and gel-shampoo
figure.

2020 CHRISTMAS 37
 Bebés Llorones*
Eau de toilette,
photo keyring
and hair clips.

Fortnite
Eau de toilette, toiletry
bag and grips.

Jurassic World
Frozen
Share with Eau de toilette,
gel and keyring.
Eau de toilette, purse,
nail polish and nail file.
the little ones
Christmas is time to share
traditions with kids and enjoy
them to the fullest. Decorating
the tree, opening gifts,
making cookies or
Christmas sweets…

LOL Surprise Beauty Set*

Palette of eye shadows and blushes, LOL Surprise
brush, two lipsticks, one lip gloss, clips Eau de toilette
and hair elastics, and a mirror. and shower gel.

38 CHRISTMAS 2020
*Not suitable for children under 3 years old as it contains small parts. Choking hazard.
Use under adult supervision for its intended use.
la perfumería