29-76.the Impact of Academic Research and Industrial Performance
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29
TABLE 2-1 Sales and Employment in the Information Technology Industry, 2000
Sales Number
NAICS a Revenues of Jobs
Code ($ billions) (1,000)
IT Manufacturing
Computer and peripheral equipment 3341 $110.0 190
Communications equipment 3342 119.3 291
Software 5112 88.6 331
Semiconductors and
other electronic components 3344 168.5 621
IT Services
Data processing services 5142 42.9 296
Telecommunications services 5133 354.2 1,165
aNorth American Industrial Classification System. Source: U.S. Bureau of the Census, 2002.
Size
Because our definition has vague boundaries and because the industrial
classifications used to gather statistics have not been adapted to the rapid changes
in the industry, it is difficult to determine the size of the network systems and
communications sector. Table 2-1 summarizes sales and employment in the
information technology industry based on Bureau of the Census data (U.S. Bu-
reau of the Census, 2002). Taken together, sales of computer and communica-
tions equipment and services (all information technology minus semiconduc-
tors) were about $715 billion in 2000, and the industry employed more than
2.2 million people (U.S. Bureau of the Census, 2002). Expenditures for
information-processing equipment increased almost 10 percent per year on aver-
age from 1970 to 1994; the corresponding figure for computers and peripherals
was 27.5 percent (NRC, 1999). A 1999 survey found that telecommunications
manufacturing was growing by 16.3 percent annually, computer software by
16.6 percent, and computer hardware by 9.5 percent (CTIS, 1999), however
these rates have dropped significantly since early 2000.
Structure
The role of research and innovation in the network systems and communications
sector can best be understood in the context of the structure of the industry, which
influences the mechanisms of innovation and thus how new technologies and prod-
ucts are introduced. The very general description that follows is intended only to
reveal similarities and differences with the other industries studied in this report.
Manufacturing
The structure of the computer industry is horizontal; the communications
industry was vertically integrated but has been rapidly changing to a horizontal
Services
Communication services (e.g., voice and data transmission, switching, and
distribution) are a major portion of the network systems and communications in-
dustry. The number and structure of telecommunications service providers have
been in constant flux since the divestiture of AT&T and the deregulation of local
telephone services. First, new companies emerged offering wireless telephone ser-
vices. Then another group of new companies emerged as Internet service providers.
To increase their revenue, carriers have been developing value-added services,
such as voice mail, call forwarding, call waiting, 800 service, electronic mail, and
virtual private networking, along with conventional transmission and switching
services. Internet service providers provide national and regional portals that offer
news, chat rooms, advertising, and direct access to the World Wide Web.
Computing services are also a major element of the industry. System integration,
the design and deployment of communications and information systems for large
clients, has become a major source of revenue for many equipment vendors. In recent
years, an important service has been to implement network capabilities across compa-
nies’ existing computer systems. In some cases, networking has focused on providing
Internet access for employees and customers; in others, the focus has been on the
development of internal networks linking production and distribution facilities across
the company. So far, neither academic nor industrial research has addressed the
problems of service delivery in a structured and sustained manner.
INNOVATION SYSTEM
Most innovations are incremental improvements, such as design refinements,
improvements in technology and manufacturing processes, a better understanding of
customer needs, and integration of previously separate products. For example, impor-
tant performance metrics for communications equipment include low power and high
density (so that many circuits can be accommodated in the confined spaces of wiring
closets, boxes mounted on telephone poles, and even central switching offices). Both
power and density can be improved by advances in integrated-circuit technologies,
which in turn, derive primarily from incremental improvements in fabrication equip-
ment, processing steps, and materials. Research results may be the basis for some of
these improvements, and research has achieved major breakthroughs in these areas;
this research is performed or funded by materials, equipment, and microchip fabrica-
tors, not by the telecommunications equipment manufacturers (see Box 2-1).
BOX 2-1
The Cellular Telephone
The rapid spread of cellular telephones probably epitomizes the popular con-
ception of innovation. The use of cellular telephony started out slowly but then
exploded. There were 11 million subscribers in 1992 and 141 million in 2001. The
look, feel, and weight of cell phones have also evolved rapidly.
Although the original cellular concept was developed at AT&T Bell Laborato-
ries in 1946, cellular technology was not the outgrowth of fundamental research on
radio-frequency propagation and control. Rather, it was the result of demand-
driven technological improvements developed by corporate researchers, primarily
at Bell Laboratories and Motorola. The long delay from the initial idea to deploy-
ment was principally the result of regulatory and business decisions that de-
emphasized the development of cellular technologies. Only a few systems, such
as improved mobile telephone service, were deployed at all (in 1964). Because of
the delay, developers benefited from the microelectronics revolution and were able
to use inexpensive microprocessors and integrated circuits to make equipment
cheaper, lighter, and less power hungry.
Until recently, cellular telephony in the United States was dominated by the
advanced mobile phone service (AMPS) analog standard developed in the early
1970s. The switch to digital transmission occurred more rapidly in Europe, with
the GSM (global system for mobile communication) standard, which uses time-
division multiple access. A competing digital scheme that relies on spread-
spectrum technology (CDMA—code division multiple access) was developed as a
proprietary standard by Qualcomm. In March 1999, the firms competing over
CDMA intellectual property and products agreed to support a single worldwide
standard to promote widespread adoption. Personal communications systems
services in the United States use these techniques in a new, larger frequency
band. Many cellular telephones contain electronics that will work with more than
one of these standards and thus can operate in many areas around the world.
Academic research has played only a small role in the development of these
innovations. Until the telephone industry was deregulated, using public funds to
compete with Bell Laboratories research was considered pointless. Moreover,
Bell Laboratories did not fund academic research in this area; instead they re-
cruited graduates of broad science and engineering programs and trained them in
specialized research areas on the job. After the breakup of the Bell system, new
firms entered the telecommunications arena, demand for engineers trained in cel-
lular technologies grew, and academia began to respond. Today, considerable
academic research is being done in these technologies.
Source: CTIA, 2003; Qualcomm Corporation, 1999; Roessner et al., 1998.
A Culture of Innovation
Innovation in the network systems and communications industry can take
many paths. Even when research plays an essential role, there is no linear path
many
RISC processors
Berkeley, Stanford
IBM 801
SUN, SGI, IBM, HP
Mobility of Ideas
As Figure 2-1 suggests, the number and types of research structures among
universities and industry provide a kind of redundancy; an idea that cannot ad-
vance in one environment may flourish in another. As an example, the path of
reduced instruction set computing (RISC) started out with John Cocke’s IBM
801, developed at IBM Research. Although the ideas were countercultural and
did not have a great impact at IBM, they spawned two research projects, one at
Berkeley and one at Stanford, to explore them further. Both university projects
resulted in prototype processor designs. The Stanford project formed the nucleus
of a start-up company—MIPS Computer—to build RISC microprocessors. The
Berkeley project led to an advanced development project at Sun Microsystems to
develop its SPARC instruction set. Both led to commercially successful products.
Moreover, publication of the work in professional journals rapidly spread aware-
ness of the technology. A related example occurred in the evolution of relational
databases. A researcher at IBM, Ted Codd, developed an idea that found little
encouragement at IBM, whose products at the time used a competing database
technology. Nevertheless, Codd was able to seed academic work at Berkeley that
enlarged the interested community and eventually led to two start-up companies,
Ingres and Oracle, and a huge industry (NRC, 1999). Both processor and data-
base technologies were later embraced by IBM.
Table 2-2 shows one way that ideas can move between academia and
industry. A key idea of this sketch is the “democratization” phase, in which a
tiny research community is deliberately enlarged into a community with a
critical mass of researchers exchanging ideas, building prototypes, and teach-
ing others. This step was clearly discernible in the histories of both RISC and
relational databases, and was, perhaps, the key step in the spread of very large-
scale integration design techniques that Carver Mead and Lynn Conway devel-
oped in the late 1970s. Democratization in that case involved writing a text-
book, teaching teachers, and starting courses in a half-dozen graduate
departments to spread the ideas. These efforts resulted in a self-sustaining
research community that built computer-aided design software, built a short-
run chip fabrication system (MOSIS), designed a number of novel chip archi-
tectures, and trained hundreds of students in the art of integrated-circuit design
and computer architecture.
TABLE 2-2 How Ideas Can Move between Academia and Industry
University Industry/Government
5. Academics study the details and fill in 6. Market explodes. Industrial research
the gaps [lots of difficult research here] advances technologies.
Mobility of People
People often move on to new challenges, sometimes taking with them inno-
vative ideas. The industry asserts, “technology transfer is a contact sport,” that
ideas transfer best when people carry them. Universities are, of course, a primary
source of people, graduate and undergraduate students, many of whom have had
research experience. University graduates with research experience are very valu-
able to industry, not only as staff for its research functions, but also as technical
leaders in product development organizations. Curious people with broad techni-
cal knowledge who are trained in solving technical problems through research are
extremely valuable in today’s product engineering groups.
People with ideas often feel impelled to find a receptive environment, and in
the 1990s start-up companies were a powerful attraction. University graduates
sometimes embarked immediately on a start-up company, based on ideas formu-
lated or prototyped while they were students. Faculty members often took leave
to start companies or to consult with companies that embraced their new ideas. In
fact, departing faculty members and students left some academic computer sci-
ence departments with large gaps in their curricula and research programs, espe-
cially systems and networks programs (Morris, 1998).3 The lures are not only
financial. Many students who would otherwise go to graduate school complain
that academic research is sterile and irrelevant; they prefer to actually do engi-
neering, to build a product that will change the world.
The mobility of people includes flow from industry to academia. For in-
stance, in a 2001 survey, many computer science programs reported record num-
bers of applicants for doctoral programs, attributable to the demise of many
Internet start-ups (Bryant and Vardi, 2002). Anecdotal evidence also suggests
that many industry researchers have found places in universities as industrial
research spending has declined at telecommunications and computer hardware
companies. Their knowledge and industrial experience can provide valuable in-
sight for academic research.
Open Structures
The structure of the network systems and communications industry promotes
certain kinds of innovation. When components have well defined interfaces,
innovators can offer improved components with the same interfaces, so they
remain compatible with their predecessors. Thus, there is a ready-made market
for the new product. Moreover, some interfaces are specifically designed to ac-
commodate innovation. For example, the “operating system interface” invites
application programmers to write innovative applications by eliminating the need
to deal with a myriad of details of hardware control. Standards for communica-
tions and network protocols (interfaces) allow innovative products to interoperate
with or supplant predecessors.
Software
Software is the universal building material of network systems and communi-
cations products and services, and the importance of software as an enabler of
innovation cannot be overemphasized. The vital functions of many products and
services are controlled by software. Many innovations are merely software im-
provements, but dramatic innovations sometimes come from relatively simple soft-
ware. For example, the World Wide Web is essentially a set of common standards
applied to a preexisting Internet communications infrastructure enabled by browser
software. Another example is an easy change in software to use a digital compres-
sion algorithm to increase the effective speed of a modem; this change was based
on digital signal processors becoming fast enough to implement a high-speed mo-
dem in software alone. An encryption feature could also be added easily.
Software coupled with telecommunications has another virtue—updated soft-
ware can be distributed rapidly to customers over a network. Whether the new
version fixes a bug or introduces a new feature, customers can easily upgrade
their equipment, and new software systems are frequently introduced by allowing
free downloads over the network (e.g., the Netscape browser, media players). By
distributing software widely at zero or low cost, firms count on network effects to
generate even broader use and to build a strong market base for their products.4
Software can be customized to meet the special needs of individual cus-
tomers. Although many vendors do not offer variants because of the expense of
testing and maintaining separate versions for separate customers, “open source
software,” makes the source code available to customers allowing them to inno-
vate independently. Although some large pieces of software (e.g., the Linux
operating system and Gnu software tools) are available in open source, it is too
soon to tell whether open source software will become a significant pattern in
the industry.
computing facilities are the substrate upon which further innovations are devel-
oped and introduced. The innovations may, in turn, lead to pressure to enhance
the infrastructure, thus initiating a new cycle. The early ARPAnet is an example;
the need to connect ARPAnet to other networks led to internetworking proto-
cols, most notably the transmission control protocol and Internet protocol
(TCP/IP) (Cerf and Kahn, 1974). The demand for connections led to higher
transmission speeds, faster routers, and routing protocols that could be scaled to
a larger network. The larger network and its protocols and naming conventions,
in turn, provided the near-universal connectivity that led to the creation of the
World Wide Web. The growth of the Web increased the demand on the capacity
and scale of the network, and today, the infrastructure is being challenged
to carry traffic with real-time requirements, such as VoIP (voice over IP)
and video.
Advances in network infrastructure have been a key to fostering innovation.
The federal government made the initial investments in ARPAnet and NSFnet.
As the network expanded to nonacademic customers, regional network consortia
built up the network. Today, service revenues support the network, but the federal
government continues to support experiments that may lead to significant im-
provements in performance (Internet2). A similar pattern of infrastructure invest-
ment occurred in academic computing facilities. When workstations were first
introduced, the National Science Foundation (NSF) helped equip academic re-
search centers with the new technology, which served as a substrate for academic
research in networking and interactive computing. Subsequently, parallel com-
puters were provided to encourage research on software tools for writing high-
performance parallel computing applications.
Intellectual Property
In addition to patents, the industry also issues many licenses and cross-
licenses. No company has a dominant position in the industry based on intellec-
tual property (in contrast to the way Xerox dominated the copier industry when
its basic xerography patents were still in force). Patents covering interfaces—
whether computer buses or communications protocols—must be licensed widely
because interfaces must be open to be widely used. Therefore, to receive their
endorsement, most standards bodies require that patents covering standards be
licensed liberally.
Government Funding
The federal government has provided major support for university comput-
ing and networking facilities. The Defense Advanced Research Projects Agency
(DARPA) and NSF were particularly active in the development and growth of
the Internet and continue to provide the bulk of support for new initiatives in
networking research and infrastructure. Federal funding for research in com-
puter science increased from $129 million in 1980 to $1.5 billion in 1999 (NSF,
2001). In 1999, roughly 33 percent of this funding was provided to universi-
ties—the rest went to industry and government agencies; more than 75 percent
of funding for basic research went to universities. In electrical engineering, of
which communications is a subset, federal funding for research remained basi-
cally flat throughout the 1980s and 1990s, peaking at $881 million in 1993 and
retreating to $699 million in 1999 (NSF, 2001). The share of total funding for
electrical engineering research that went to universities rose, however, from
10 percent to 27 percent during this period. The two federal agencies that
support research in computing and communications are the U.S. Department of
Defense (DOD) and NSF, in that order.
Federal funds support roughly two-thirds of university research in computer
science and electrical engineering. Some of this funding is used to support the
acquisition of research equipment and to support graduate students. The number
of graduate degrees in electrical engineering and computer science increased
rapidly through the 1980s and the 1990s; the number of master’s degrees awarded
more than doubled; 925 doctoral degrees in computer science and 1,596 in elec-
trical engineering were awarded in 1998 (Hill, 2001). The proportion of nonresi-
dent aliens in total doctoral degree enrollments in computer science and computer
engineering has risen steadily since 1945, up to 55 percent in 2001. Interestingly,
data from the most recent Taulbee Survey indicate that only 17 percent of new
faculty are nonresident aliens; proportionately fewer foreign students take posi-
tions at U.S. universities (Bryant and Vardi, 2002).
Industry Funding
Computer-related industries tend to be R&D intensive. Firms in this sector
spend a greater percentage of sales revenues on R&D than any other industry
except medical devices and pharmaceuticals. In computer-related industries,
roughly 10 to 20 percent of corporate R&D funds are spent on research (rather
than development). According to a 1999 report by the National Research Coun-
cil, “Such expenditures tend to derive from, and result in, the fast pace of innova-
tion characteristic of the field” (NRC, 1999). Although the volume of R&D
investment in computer-related industries has kept pace with the growth of busi-
ness over the past decade, the R&D spending of the telecommunications compo-
nent of the network systems and communications sector has contracted in the
wake of AT&T’s divestiture, deregulation, and most recently, deep recession in
the telecommunications industry.
Although the amount of industry support for university research in network
systems and communications is not known, overall industry support for research
Human Capital
Industry looks to universities to educate and train students who will staff
industry R&D projects. Industry considers human capital to be the most impor-
tant product of universities—even more important than new knowledge captured
in research results. The question of whether industry wants students with a broad
technical education or with training in specific skills, such as programming in a
given computer language or the operation of a certain kind of computer or com-
munication device, is answered differently by different businesses. Larger com-
panies tend to prefer broadly educated candidates who can learn skills quickly on
the job. Smaller companies that do not have people to serve as mentors and
trainers prefer trained candidates.
BOX 2-2
Chronology of the Internet Development
1969 DARPA commissions ARPAnet to promote networking research.
1974 Vinton Cerf and Robert Kahn publish a paper specifying the TCP/IP
protocol for data networks.
1981 NSF provides seed money for CSnet (Computer Science NETwork) to
connect U.S. computer science departments.
1982 DARPA establishes the TCP/IP protocol as standard.
1984 The number of hosts (computers) connected to the Internet exceeds 1,000.
1986 NSFnet and five NSF-funded supercomputer centers are created. NSFnet
backbone operates at 56 kb/s.
1989 Number of hosts exceeds 100,000.
1991 NSF lifts restrictions on commercial use of the Internet. World Wide Web
software is released by CERN, the European Laboratory for Particle Physics.
1993 Mosaic browser developed at NSF-funded National Center for Super-
computer Applications at the University of Illinois is released.
1995 U.S. Internet traffic is carried by commercial Internet service providers.
1996 Number of Internet hosts reaches 12.8 million.
Source: SRI International, 1997.
discovered the idea of packet switching in 1965, deciding upon some of the same
parameters for his network design as Baran, such as a packet size of 1024 bits.
ARPA built an early network by contracting with Bolt, Beranek, and Newman to
build packet switches (IMPs) at research computers at about a dozen universities.
In addition, academic research projects were initiated to develop protocols by
which different types of computers could communicate, to outfit the computers
with suitable hardware and software interfaces to the network, and to measure the
performance of the operating network. Similar networks were also developed,
such as a network using satellite or radio-transmission links to connect the
packet switches.
Early protocol experiments, together with the clear need for interconnecting
the various kinds of networks being developed, pointed to a need for
“internetworking.” The key idea is the Internet datagram, a universal way of
formatting network packets, together with associated protocols (TCP/IP), intro-
duced in a paper by Cerf and Kahn (1974) while Cerf was a member of the
Stanford faculty. This paper provided the first definition of Internet architecture
and led to implementations and experiments at several universities. With the
TCP/IP implementation developed in “Berkeley Unix” software (at the Univer-
sity of California at Berkeley) and released in the late 1970s, it was easy to
connect academic research computers to the network. Ad hoc committees of
academic researchers refined the TCP/IP protocol standards, including applica-
tion protocols.
In the late 1970s, academic computer science research centers not served by
the ARPAnet banded together to form CSnet, also using the TCP/IP protocol. In
1983, the new network was linked to the ARPAnet, an event that could be called
the birth of the Internet. Subsequently, the network continued to grow, and the
demand for connections increased. In 1986, with the creation of NSFnet, the
responsibility for the principal “backbone” of the nationwide network shifted
from DARPA to NSF. The network could be used only for research and educa-
tion, and academics continued to play a major role in network governance
and engineering.
With the emergence of the World Wide Web, the Internet was no longer only
for research and education but became a worldwide network connecting busi-
nesses and consumers, as well as researchers. The idea of browsing text docu-
ments obtained in a uniform way from any machine connected to the Internet was
developed in 1991 by Tim Berners-Lee, then at the CERN nuclear research
facility in Geneva, Switzerland. Documents on the Web may contain “hyperlinks”
to other documents, thus linking documents into a complex “web.” Marc
Andreesen and other researchers at the University of Illinois later extended the
Web to include pictures and other types of data. They also built a graphically
oriented browser, called Mosaic, that allows users to “click” to follow a hyperlink,
thus opening browsing to a wide range of people. Jim Clark recruited Andreesen
to cofound Netscape Communications, which developed Netscape’s Navigator
browser product based on Mosaic. Microsoft soon developed a competing prod-
uct, Internet Explorer. The combination of pictures, ease of use, and supported
products enabled the Web to grow with astonishing speed. It quickly developed
into a mechanism for publishing, for finding information, and for transacting
business electronically.
As more computers were connected to the network, the bandwidth and
switching capacity had to be expanded. DARPA and NSF, with university and
industry support, organized a series of test beds to explore high-speed networking
technologies and test emerging products and protocols. Between 1990 and 1994,
NSF and DARPA funded the Gigabit Testbed Initiative, a university-industry-
government effort to explore networking technologies at speeds of 155 Mb/s and
higher; one of these test beds achieved long-haul transmission at 800 Mb/s. NSF
operated the vBNS network (very high-speed backbone service) in conjunction
with MCI to link more than 75 universities in a network with backbone speeds of
622 Mb/s to 2.4 Gb/s and access links of 43 Mb/s to 155 Mb/s until the vBNS
network was terminated in April 2000. The participants explored new applica-
tions of advanced communication bandwidth and protocols, as well as opera-
tional and governance issues. Universities are presently engaged in a new round
of infrastructure enhancement, Internet2, designed to meet a full range of aca-
demic research needs.
As the Internet expanded, commercial businesses and services grew up along-
side government and academic operations. New companies were started to sell
packet switches (routers), application software, authoring tools, and network
services. The leaders were not the telecommunication companies, but start-up
Academic Contributions
An SRI study commissioned to analyze the nature of the research that con-
tributed to the Internet described the contribution of academic research in some
detail (SRI International, 1997):
The Internet appears, overall, to be primarily a problem-driven, technology-based
innovation that required little direct input from fundamental research for its real-
ization. The driving forces, interestingly, were not profit incentives in the private
market, but public goods, first in the realm of national defense and subsequently
in the university and government research infrastructure, as a means of fostering
communication among computer scientists. What we are calling the Internet’s
intrinsic technologies—network design, packet switching, routers, protocols,
browsers—were the products of problem-driven research conducted in universi-
ties and government contractor laboratories with government support. One pos-
sible exception is the research conducted at the University of Illinois’ NCSA
[National Center for Supercomputer Applications], which took place in an envi-
ronment (according to Andreesen) that enabled researchers to head off in direc-
tions that looked “interesting” without seeking justification. Nonetheless, the con-
text was one of application, as suggested by the Center’s name. Although the
evolution of the Internet did not encounter technical roadblocks that required
fundamental research for their resolution before further progress could be made,
there is obvious, fundamental research content in both the Internet’s intrinsic and
supporting technologies. The electronic and physical infrastructures that comprise
the Internet clearly depend on information theory, solid-state physics, electro-
optics, and other fields on which modern communications technology is based
and for which NSF has provided substantial support.
The SRI study stresses the importance of government, industry, and univer-
sities in the development of the Internet and points out that, as the focus of
Research
The original work on DMT was conducted in 1987 by a research group at
Stanford directed by Cioffi, who was then an assistant professor. Cioffi used
funds from an NSF Presidential Investigator Award (1987–1992), with matching
funds from several companies, including Bell Communications Research, to in-
vestigate asymmetric digital subscriber lines. The initial objective was to develop
reliable transmission of high-quality digital movies over phone lines, which re-
quired speeds about 10 times faster than integrated service digital network (ISDN)
lines, the existing technology. Later, the objective evolved to encompass high-
speed Internet access and other data applications. The researchers investigated
many methods and focused on an old encoding technique called multitone trans-
mission, in which separate frequency channels (tones) carry separate digital sig-
nals. A crude analogy would be sending several channels of Morse code over a
telephone line, with each channel using a different audible frequency (like the
seven separate tones used in touch-tone dialing). A receiver can split out the
separate tone frequencies and decode each Morse sequence.
The goal of Cioffi’s research was to transmit data as fast as possible, which
would require using many separate frequency bands and sophisticated signaling
techniques (not Morse code!) in each band. This objective led Cioffi and his
team to seek fundamental improvements in digital signal processing algorithms
that could be applied to various channels. But the most important innovation was
the adaptation of each band to the band’s transmission characteristics. In effect,
DMT measures the properties of signals transmitted over each band and then
allocates data accordingly. A band that attenuates signals less than another band
carries more data. A band that introduces less noise than another also carries
more data. DMT also measures and compensates for the transmission character-
istics of each pair of copper wires. This complex scheme is practical because of
inexpensive digital signal-processing hardware.
Some of the key innovations for DMT were patented while Cioffi’s group
worked to refine, promote, and publish the method in IEEE journals and at
American National Standards Institute standards meetings. Three of the patents,
which are assigned to Stanford, are still valuable and are licensed throughout the
telecommunications and data communications industry. At least one patent, on
pioneering artificial intelligence techniques used in the adaptation, is considered
necessary to comply with any of the existing or emerging DMT standards. In
addition to patents, Cioffi and his graduate students acquired valuable know-how
that would benefit any company that attempted to use DMT.
installed in the United States, which was then projected to grow to 13.5 million
by 2005 (InternetWeek, 2001).
BOX 2-3
Contributions of Economics and Other Social Science
Research to the Development of Information Technology
Role of regulation. Economics research by Alfred Kahn (1970, 1971), Paul
Joskow, Roger Noll, and Kip Viscusi redefines the role of regulation from protect-
ing the public interest to stepping in when markets fail to drive prices to marginal
costs. This redefinition has helped spur deregulation in a number of industries,
including communications.
Network externalities. Work by Hal Varian, Paul David, Brian Arthur, Garth
Saloner, David Shapiro, and others shows that the network industries and infor-
mation industries are characterized by “network externalities” that make the value
to a consumer of a particular product or service increase as more people use it.
An example is an Internet connection that becomes more valuable with the amount
of information available and the number of people connected. This insight re-
inforces the importance of getting products and services to the marketplace quick-
ly, pricing them low at first to establish markets, and then raising prices as more
units are sold and their value grows.
Internet Economics. Research by McKnight and Bailey (1997) and others
address the implications of the pricing of Internet-based resources and ser-
vices, such as the allocation of resources based on the willingness of users
to pay.
Group dynamics and decision making. Research by Sara Kiesler, Suzanne
Iaconno, Wanda Orlikowski, and others (e.g., Siegel et al., 1986) on group dy-
namics and decision making in small electronic groups informs the design of group
decision-support systems.
Diffusion of applications. Research by M. Lynne Markus (1987) and others
examine how critical mass predicts the diffusion of networked applications within
organizations and informs the deployment decisions for information technol-
ogy applications.
Distribution of the benefits of information technology. Research by Tora
Bikson, Lee Sproull, and others demonstrates that peripheral members of social
systems benefit more from using electronic communication than central members
(e.g., Sproull and Kiesler, 1991) influencing policy decisions about subsidies for
access to the Internet.
Information sharing. Research by Paul Attewell, Tora Bikson, Sara Kiesler,
Robert Kraut, Lee Sproull, and others demonstrates how personal attributes and
organizational characteristics such as incentive systems influence peoples’ use of
information technology for information sharing. Research by Julian Orr (1990) and
others demonstrates that service technicians often have more useful technical
expertise than system designers and share their knowledge in a community of
practice. This work influenced the design of a community-based troubleshooting
database at Xerox Corporation that has significantly improved service perfor-
mance (Bell et al., 1997).
BOX 2-4
Contributions of Business Research to the Development of
Information Technologies
Critical success factors. Rockart (1981) identifies factors critical to the success
of information systems in business settings. The author addresses the question of
which information is critical to the success of a business; the questions a database
should answer; and how information systems can be designed to support busi-
ness objectives.
Decision-support systems. Work by Keen and Scott Morton (1978) promul-
gates the idea of using information systems to support corporate decision making
at a variety of levels.
Information technology and strategic management. Research by Earl (1988)
stresses that IT is not just for back-office operations but contributes to a firm’s
competitive advantage. Companies that deploy and employ information technol-
ogy systems wisely can benefit in the marketplace.
Computer-supported cooperative work. This research introduces the idea of
using information technology to allow people to work cooperatively within and across
organizations, thereby overcoming differences in geography or time.
Productivity and information technology. Productivity gains from investments
in information technology have been hard to measure, but Brynjolfson’s (1991)
analysis of firm-level data (as opposed to industry-level data) indicates that invest-
ments may have large payoffs, but not immediately. The author identifies factors
that contribute to positive returns from investments and the characteristics of firms
that do and do not experience increased productivity.
Software development methodologies. Research by Cusumano (1991) pro-
vides guidance on software development methodologies from the point of view
of management.
Process handbook. This repository of business-process knowledge developed by
the MIT Process Handbook Project (Malone et al., 1999) can facilitate further re-
search and help determine best practices for deploying information technology. The
classification and structure of the database itself is a powerful tool.
Source: Based on Malone, 1998.
Research has also helped guide the design of computer and communication
systems. The Psychology of Human-Computer Interaction, a classic work by
Card, Moran, and Newell (1983), showed how studies in cognitive psychology
could be used to estimate human performance when interacting with a computer.
These and other performance studies have influenced the design of graphical user
interfaces. Ethnographic studies of the behavior of boys and girls at play have
been used to inform the designs of many products.
Design Research
Several universities have developed broad multidisciplinary programs aimed
at harnessing developments in information technology to human needs. A leader
in this area, the MIT Media Laboratory, brings together individuals from a broad
spectrum of disciplines, including the humanities and fine arts, to conduct re-
search and application development. For example, the News in the Future Project
explored innovative ways to present the news to people using electronic media by
tailoring content, presentation, and structure to the needs of the viewer. In addi-
tion to developing prototype applications, the laboratory often works on funda-
mental technologies, such as video compression or image understanding.
have targeted their research support for a small number of universities; for ex-
ample, in late 1998, AT&T and the International Computer Science Institute at
UC-Berkeley announced formation of the AT&T Center for Internet Research
(ACIR), a multimillion-dollar research center that AT&T agreed to fund for at
least three years (AT&T and International Computer Science Institute, 1998).
Recently, Intel has sited research operations at UC-Berkeley, Carnegie Mellon
University, and University of Washington, all centers where researchers are Intel
employees and university professors are engaged as laboratory directors and
technical leaders (Intel, 2003).
The Microelectronics Innovation and Computer Research Opportunities
(MICRO) Program in the University of California system is an example of a state
government effort to encourage university-industry cooperation. The MICRO
Program was established in 1981 by the state of California to support innovative
research in microelectronics technology, its applications in computer and infor-
mation sciences, and its necessary antecedents in other physical science disci-
plines. The program is a partnership between industry and the state in which the
state supplements industry funds and waives overhead on university research
funding. In 2001–2002, 96 companies contributed approximately $6 million in
cash and equipment to fund 98 different projects (MICRO, 2002). In some cases,
MICRO support has led to increased federal funding, as well as long-term part-
nerships between universities and industry. For instance, after an initial concept
phase, the RAID (redundant arrays of inexpensive disks) project at UC-Berkeley
received MICRO support, which led to the creation of an industrial consortium in
1988–1990. The federal government became a research sponsor in 1990. By
1996, RAID was a $10 billion industry.
In general, university-industry collaborative arrangements in network sys-
tems have received mixed reviews. No structure has emerged as the “best,” nor
has any scheme emerged that works robustly in different circumstances. It ap-
pears that strong personal leadership and a collaborative spirit between an aca-
demic researcher and his or her industrial counterpart are the elements essential
to success. The problem, of course, is that a good collaborative project can
founder if one key individual (e.g., the “champion” in the firm) is transferred or
moves elsewhere.
Findings
Finding 2-1. Academic research has played and will continue to play an important
role in the research culture of the network systems and communications industry.
University-industry collaborations are fostered by a vigorous research cul-
ture, and academic research has been crucial to the technical evolution of the
industry, especially in the development and deployment of the Internet. To be
sure, the recent deep recession in the telecommunications sector, which has forced
significant reductions in corporate R&D budgets and manpower, has further
diminished the industrial research contributions of this important subsector of the
network systems and communications industry—a trend begun with the breakup
of the Bell system and further deregulation. Given the historical reliance of the
telecommunications sector on internal industrial research, changes may be
needed. If trends in industrial research persist, academic research in telecommu-
nications will have to be increased. However, for the most part, the research
culture that supports the network systems and communications industry is func-
tioning well and needs no major repairs.
People are the key components of this research culture. Collaboration be-
tween universities and industry often depend on sometimes fragile personal rela-
tionships that can be threatened if an industry researcher is reassigned or an
academic researcher goes off in a new direction. Students, faculty, postdoctoral
students, researchers with long-term visions, and researchers who focus on ap-
plied problems play different roles. Contrary to popular opinion, university-
industry projects are not devoted exclusively to long-term basic research; teams
of faculty and students often address pragmatic, applied problems in close coop-
eration with industry.
The flow of people from academia to industry and vice versa is essential to
the well-being of the industry and to academic research. The university’s role of
fueling the research culture with trained students is unique, and training in re-
search is extremely important for innovation, even if the researcher does not
continue to perform research but becomes part of an academic-like cadre that
pursues innovations in industry (such as the groups awarded the Association for
Computing Machinery’s Software System Award).
Universities also have a very broad research culture, and network systems
and communications systems have increasingly drawn on the wide range of tech-
nologies and expertise available at research universities. Electrical engineering
and computer science are, of course, central to the industry, but other areas, such
as cognitive science, social science, economics, and business modeling, are be-
coming increasingly important, especially as the importance of information
technology-delivered services increases. Some research universities (e.g., UC-
Berkeley, University of Michigan, Indiana University) have created information-
centered schools that focus on the social, political, and organizational context
of information.
capital industry that has been willing to back telecommunications and network-
ing businesses. Many academics have been consultants for network systems and
communications companies. Academic design departments have worked on in-
dustry projects, and some companies have supported academic research, often
directed toward solving specific problems. Sometimes, new companies or prod-
ucts have emerged from business-school entrepreneurship programs.
Finding 2-3. The success of industry-academic collaboration (as defined by
participants) depends more on leadership and people than on the type of collabo-
rative structure.
Organizational structures, such as research centers that foster university-
industry collaboration, receive mixed reviews in network systems and communi-
cations. Success appears to depend less on the choice of structure, the funding
arrangements, or the legal agreements than on the leadership and passion of the
people involved. A committed leader is essential for establishing personal rela-
tionships, and, in general, researchers consider inducements to individuals (as
opposed to institutions) more effective than collaborative organizational struc-
tures. Dependence on personal relationships can sometimes lead to problems,
however. A collaborative effort between industry and a university can founder if
a key individual (the “champion” within the firm) is transferred or moved else-
where within the company. Overall, therefore, the diversity of approaches to
industry-academic collaboration is healthy for both partners.
Finding 2-4. Creating standards is an important aspect of innovation in commu-
nication systems.
Standards are necessary for interoperability, which is essential to the indus-
try. The more interoperability, the faster the growth of the user base and the faster
the increase in value of the system. The success of many businesses depends on
the number of other entities that can communicate in a network—the value of
network externalities.
Committees of industry members, sometimes with academic participation,
usually determine standards. Many Internet standards groups, such as the Internet
Engineering Task Force (IETF); the ATM Forum, which was organized to pro-
mote data-networking uses of Asynchronous Transfer Mode (ATM); and the
discrete multitone modulation standard for asymmetric digital subscriber lines,
have academic participants. In the United States, university researchers often
have difficulty participating in setting standards because of time and travel de-
mands. In Europe, academic participation has been stronger. U.S. researchers
could be helpful in gathering data and analyzing standards proposals; good data
and independent analysis could reduce squabbling over business biases and focus
more attention on design issues.
Finding 2-5. Academic institutions have been at the forefront of network infra-
structure deployment.
The United States led the way in deploying advanced infrastructure critical
to enabling research (e.g., ARPAnet, NSFnet, vBNS, NGI, Internet2). The de-
ployed infrastructure has led to further developments. For example, the World
Wide Web was successful partly because networking infrastructure had already
been installed.
Academic institutions have played a crucial role in the deployment of net-
work infrastructure. Ever since NSFnet was formed, universities have recognized
the importance of the Internet to academic endeavors of all kinds, not just com-
puter science and engineering research. With funding from NSF and other sources,
universities have been willing to deploy leading-edge technologies. Deployments
such as Internet2, which was spurred in large part by universities, are likely to
increase the speed and throughput of network services available to universities
and thus to support research that requires high-performance networking infra-
structure. However, this may not necessarily stimulate research on networking.
Conflicting demands on these systems has created some tension between provid-
ing robust services for other research fields and experimentation for networking
research. A state-of-the-art network that can be used for experiments in network-
ing has not been developed.
Finding 2-6. The network systems and communications industry is evolving in
directions that may require new kinds of university-industry partnerships to ex-
ploit research.
As communicating appliances proliferate, the need for harmonizing the tech-
nological and human elements increases. Examples include: designing communi-
cation services that users can understand and exploit; integrating multiple devices
and services to create personalized configurations; designing new user interfaces;
and streamlining or automating customer service functions. Even within a net-
work, areas that are not purely technical will also require research: the provision
of services; the quality of service; incompatibilities between heterogeneous prod-
ucts and services; security; and network management and operation. Optimal
interactions among product design, network organization and management, ser-
vice provision, and technology will require close collaboration between univer-
sity researchers in the social, behavioral, and management sciences on one hand
and engineers and scientists on the other. As the industry moves toward offering
more “information services” rather than “communications devices,” it must turn
to the market rather than to research for guidance. In the future, university re-
search might focus on how individuals and society as a whole value and use
network systems and communications services.
Finding 2-7. Many Internet service providers are not willing to make their data
available to researchers.
Recommendations
Recommendation 2-1. Universities and industry should take steps to ensure that
faculty and students are available to carry on research in computer science and
other information technology fields in the future.
Innovation, either from research or incremental engineering, depends on trained
researchers. Projected demand for computer science and other information technol-
ogy graduates indicates periodic shortages in coming years. To maintain the pipeline
of both academic and industrial researchers, the following measures could be taken:
Industry and universities should resist the temptation to impose standard struc-
tural mechanisms to promote collaboration. Incentives for personal interactions
between university and industry should be encouraged in the following ways:
• Provide support for strong, committed leaders and the collaborative orga-
nizations they lead.
• Encourage sabbaticals in both directions, enabling academics to spend
time in industry, especially in start-up companies.
• Support people and projects that involve academic and industry research-
ers in essential ways.
• Explore new ways to support personal interactions across academic-
industry boundaries, including using technology to support collaboration.
Recommendation 2-3. Universities and industry should make every effort to
invigorate academic research on networking.
The extraordinary success of the Internet and the lure of Internet-related
start-up companies have tended to focus attention on short-term goals, caus-
ing long-term research to suffer. The situation could be improved in the
following ways:
NOTES
1Gordon Moore (cofounder of Intel) predicted in 1965 that the transistor density of semicon-
ductor chips would double roughly every year. See Moore, 1965.
2For example, during fiscal year 2001, Microsoft spent $4.38 billion on product research and
development activities excluding funding of joint venture activity. This represented 17.3 percent of
revenue that year. Microsoft Research, the part of the company that looks more than one or two
product cycles out, has around 600 employees and a budget of roughly $200 million, less than
5 percent of the $4.38 billion, or less than 0.8 percent of total revenue.
3The loss of faculty to commercial endeavors was limited in time and to only a few programs.
Data from the most recent Taulbee Survey of computer science and computer engineering depart-
ments indicate that faculty numbers have grown and are anticipated to grow through 2004. The
survey also indicates that faculty departures have ranged from 2.3 to 2.6 percent over the last several
years (Bryant and Vardi, 2002).
4Economists have long acknowledged “externalities,” factors that alter the value of a good viewed
in isolation. Shapiro and Varian (1998) applied the idea to networks, so-called “network effects.”
Robert Metcalfe, a popular speaker on the value of networks, has often said that the usefulness, or
utility, of a network equals the square of the number of users. This observation has been dubbed
“Metcalfe’s law” (Gilder, 1993).
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71
ADDENDUM
E-Mail Questionnaire
The following questionnaire was sent to individuals selected from various
parts of the network systems and communication industry, some of whom at-
tended the October 1998 workshop. Included among the questionnaire respon-
dents were senior executives at AT&T Laboratories, Bell Atlantic, Bellcore,
MCI, and Motorola, and professors with expertise in computer science and engi-
neering, network systems, and telecommunications from Stanford University,
University of Delaware, University of California-Berkeley, University of Cali-
fornia, Los Angeles, University of Virginia, and University of Washington.
projects that span a varied research program. What seem to be the essential
determinants of success of such structures?
5. What are significant emerging trends or problems that the network sys-
tems and communications industry will face in the future that could benefit from
academic research?
WORKSHOP AGENDA
10:00 am Break
2:30 pm Break
WORKSHOP ATTENDEES
*Panel member
*Panel member