CSCA Pre Test
CSCA Pre Test
CSCA Pre Test
com/which-of-the-following-is-not-a-factor-affecting-e-mcq-
16515
Consumer Behavioural
Changing Marketing Environment
The process by which people acquire the skills, knowledge & attitudes necessary to
function as consumer is called?
a. consumer socialization
b. family influence
c. marketplace
d. situational influence
e. socialization influence
Change beliefs about brand attributes which of the following is not a way in which
marketers try to change consumer attitude?
a. change beliefs about brand attributes
b. change perceived importance of attributes
c. creating new consumer needs
d. adding new attributes to products
e. all of the above
Logistics is the part of a supply chain involved with the forward and reverse flow of
a. goods
b. services
c. cash
d. all of the above
The process of planning, implementing and controlling the efficient, cost effective flow of
materials and related information from the point of consumption to the point of origin is?
a. logistics
b. supply chain management
c. upstream management
d. reverse logistics
Which of these is NOT a flow that moves up and down the supply? chain?
a. procedural
b. monetary
c. information
d. physical
A decade ago, most music was sold as physical CDs in music stores. Companies, such as
Apple, sell music over the internet. In this example, by effectively utilizing information
technology to automate this business transaction, Apple exhibits which of the following
important trends in supply chain management?
a. Electronic Commerce
b. Relationship Management
c. Increasing Competition and Globalization
d. Radio Frequency
e. Identification (RFID)
This ethnic subculture is cautions of new products and has traditional sets of value:
a. French-Canadian
b. Acadian
c. Chinese Canadian
d. Native Canadian
e. No one
Which term describes a concept that encourages and ficilitates collaborative process
between members of a supply chain?
a. Collaborative planning, focusing, and reordering (CPFR)
b. Collaborative planning, forecasting, and replenishment (CPFR)
c. Collaborative planning, forecasting, and reordering (CPFR)
d. Collaborative planning, focusing, and replenishment (CPFR)
Which of the following is NOT one of the 5 situational influences that have an impact on
the purchase decision process:
a. Social surroundings
b. Physical surroundings
c. Cash on hand
d. Temporal effects
This is the difference between the monetary value of a nation’s exports and imports
a. Balance of trade
b. Trade deficit
c. Gross domestic product
d. Net trade equivalency
“A network of manufacturers and service providers that work together to convert and
move goods from the raw materials stage through to the end user” is the definition of
a. Supply chain
b. Operations management
c. Service operations
d. Operations function
In any given supply chain there is some combination of companies who perform different
functions. There are companies that are:
a. Wholesalers
b. Retailers
c. All mention answers are correct
d. None of the answer is correct