THE MANUAL

TWOWAYDIGITALMEDIA

OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
PRODUCT AND SERVICES TRAINING

When we think of product and services training, we generally mean product awareness training, which includes
teaching trainees and employees about a company's products or services. Product and services knowledge allow
trainees or employees to connect efficiently and enthusiastically with consumers, cultivating faith and
confidence in their relationships. It also means they can respond to questions quickly and deal with common
customer objections.

Currently we focus on the following key skills;

LOGO AND BRANDING
WEB DESIGN AND DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
CONTENT CREATION THIS ENSURES THAT
EMPLOYEE'S
SOFTWARE DEVELOPMENT CAN COMMUNICATE
EFFECTIVELY AND
ENTHUSIASTICALLY,
BUILDING TRUST AND
CONFIDENCE IN
CUSTOMER
RELATIONSHIPS.
OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
logo and branding
A logo by itself is a graphic element that represents the brand, while a brand is a combination of all
tangible and intangible aspects that represent the organization. Without the brand, the logo wouldn’t
have a real meaning, it would be simply a graphical element.

A logo is a single symbol that a customer can associate with your company first and foremost. Your company's,
industry's, and target audience's identities and values should all be expressed in your logo. If you don't want to go
overboard, the logo should be iconic enough to make an impact, but not so complex that viewers will forget about
it in the constant bombardment of images they consume online.

Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help
people to quickly identify their products and organization, and give them a reason to choose their products over
the competition. A branding strategy clarifies what a particular brand is and is not. Branding can be done through
the use of different tools.

When combined, a well-designed logo and an effective branding strategy help

organizations reach their audiences in an effective way, but also create a resilient,
industry-leading brand. If you are an entrepreneur and looking into building a new
BRAND
brand, don’t underestimate the importance of a well-designed logo, aligned to your
overall branding strategy. It will be a rewarding investment for your brand and PERCEIVED
organization in the long term. IMAGES AS A
WHOLE
LOGO
IDENTIFIES YOUR
BUSINESS
OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
WEB DESIGN AND DEVELOPMENT
The creation of websites that are viewed on the internet is referred to as web design. A web
designer is responsible for a website's appearance, layout, and, in certain cases, content. On
the other hand, web developers create the design and functionality of a website using web
languages and software tools.
A web designer's primary duties include the following:
Using applications such as Adobe Photoshop, Framer, or Sketch to create the website's final layout design
Graphic design and logo design are two skills that you should have.
Have a clear sense of user experience to find the best way to perform the desired purpose.
This includes the website's layout, buttons, photos, and overall format.
Web designers must stay up to date with the most recent design trends.
It's also critical to maintaining the design continuity that has become commonplace thanks to companies like Google
and Facebook.
Since the user's eyes are already familiar with the website environment and interface, it is easier to access and use.
In addition to the website's branding, color palettes, typography, and readability, web designers must consider the
website's branding, color palettes, and typography.

The following are some of the most important duties of a web developer:
Creating the user interface that allows a user to communicate with the website.
Front-end developers built this user interface using HTML, CSS, and JS.
To speed up the development process, front-end developers can use styling
preprocessors, javascript libraries, and frameworks (see my previous article).
Front-end developers offer back-end developers the markup template so they can
A SUCCESSFUL
create a complex website and send all of the necessary data to the server and WEB DESIGN IS
databases.
Back-end developers use languages like PHP and MySQL to create the website's
AESTHETICALLY
backbone. The same development environments or IDEs can be used by front-end and APPEALING AND
back-end developers (Integrated Development Environment). These are software
application tools that allow you to code and construct the website's structure.
SUITABLE FOR
Versioning software can also be used by web developers to keep track of previous THE WEBSITE'S
builds. This will allow them to easily and quickly revert to a previous “unbroken” version BRAND
if necessary.

OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
social media management
The process of assessing social media users and designing a plan targeted to them, creating and
sharing content for social media accounts, tracking online interactions, partnering with influencers,
delivering community service, and monitoring, evaluating, and reporting on social media performance
and ROI are all examples of social media management.

Importance of Social Media Management

In order to boost brand awareness, improve Marketing efforts and raise sales, Social Media
Manager are responsible for planning, implementing, managing and monitoring company’s
Social Media strategy. They help their companies capitalize on the swell popularity of social
media platforms by creating and overseeing engagement, branding and marketing campaigns.

Social Media Management's Role

Social Media Management is essential for business, given

the high probability of people who encounter current brands HOW CAN YOU GET
and become devoted to them through any social media A THOROUGH
platforms or any electronics platforms. A social Media
UNDERSTANDING OF
Manager creates the most value in order to some
businesses distribute their social media activities YOUR SOCIAL MEDIA
throughout several departments. AUDIENCE?

BEGIN BY
CATEGORIZING

OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
 content creation
Is the contribution of knowledge to any medium, especially digital media, for a specific end-user/audience in a
specific context. For self-expression, distribution, marketing, and/or publication, content is described as
anything that is to be conveyed through some medium, such as voice, writing, or any of various arts. Maintaining
and upgrading blogs, blogging, essay writing, photography, videography, online commentary, maintaining social
media pages, and editing and distributing digital media are all examples of content creation.

Phase in Creating Content

Brainstorming
Content ideas can come from a variety of sources, including your content team, clients, other
stakeholders in your organization, new data, or something that inspires you. And, depending on
the goal of the piece of material, evaluating the best approach to a particular subject can be
difficult.

Planning
The first step in planning your piece of content is to evaluate the format in which you want
it to appear. Some concepts would be more powerful if they are visually illustrated, which
may necessitate the creation of an infographic or video. Plaintext may be the best option
for some material. A blog post, essay, or eBook might be the best format for them.
Investigate which types of content have already been generated around your subject to gain
a lot of insight.

CONTENT
Creating CREATION
It's finally time to start working on your stuff. You're already a pro at this REFERS TO "THE
part. Make use of the plans you've created and the brainstorming you've
done to create a fantastic final product. However, bear in mind that MATERIAL
content creation is a living, breathing process when you compose, film, PEOPLE ADD TO
design, or create. Don't be afraid to take a step back if you find something
is wrong with the perspective you chose or the content format you chose. THE ONLINE
WORLD."

OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1
software development
Is the method of developing and maintaining programs, frameworks, and other software components through
conceiving, specifying, designing, programming, logging, checking, and bug fixing. Software development is the
process of writing and preserving source code, but it often encompasses all that happens between the
conception of a desired piece of software and its final manifestation, often in a prepared and organized
manner.

STAGES OF SOFTWARE DEVELOPMENT

Analyzing the problem

Market research
Gathering requirements for the proposed software
Devising a plan or design for the software
Implementation (coding) of the software
Testing the software SOFTWARE THAT
Deployment
Maintenance and bug fixing
YOU CAN USE
SYSTEM
SOFTWARE
The software development life-cycle, or SDLC, is a term that refers to
all of these phases. Various approaches to software development
can conduct these stages in a different order or devote more or less APPLICATION
time to each stage. At each point of software development, the level SOFTWARE
of detail in the documentation generated varies.

PROGRAMMING
LANGUAGES

OFFICIAL TRAINING MANUAL

© All rights reserved. Two-Way Digital Media 2021

Volume 1