ADDICTION TO

COFFEE
MPU U2 GROUP A3
HISTORY OF COFFEE

" By the 17th century, coffee beans had

already made their way into Europe and
were spreading across the continent. In the
present, coffee has become an
indispensable stimulant that helps people
get through slow days. "
IS COFFEE A GROWING HEALTH
CONCERN ?

"An estimated 30-40% of the world’s population

consume coffee daily."

AIM
To help people in lowering the
dependency to coffee
To spread awareness about the side
effects of overconsumption of coffee.
EMPATHIZE
PHASE
EMPATHIZE PHASE

INTERVIEWEES: IMU Students

(17-24 y/o)

CURRENT SITUATION:
A lot of coffee drinkers in
universities
High risk of coffee addiction is
becoming a thing
Female
Male Gender
Male
29.2%

Female
70.8%

Out of 24 responses
 HOW MUCH DO YOU LIKE COFFEE?
15

50%
no of respondents

10

29.2% 1 indicates least like

5
16.7% 5 indicates most like

4.2%
0
1 2 3 4 5
favourable scale
 HOW MANY CUPS OF COFFEE YOU DRINK PER
DAY ON AVERAGE?
cups of coffee consumed per day

1-2 cups 83.3%

3-4 cups 4.2%

2 times a month 4.2%

Once a week 4.2%

None 4.2%
0 5 10 15 20

no of respondents
 WHEN DO YOU IS IT NORMAL AMONG
USUALLY HAVE YOUR YOUR PEERS/COLLEAGUES
FIRST CUP OF COFFEE? TO DRINK COFFEE ON A
DAILY BASIS?
Evening
8.3%

Afternoon
Some
25%
45.8%
Most
54.2%

Morning
Morning 66.7%

Afternoon Most
Evening Some
 HOW DOES COFFEE WHEN DID YOU
AFFECT YOUR START DRINKING
PRODUCTIVITY? COFFEE?
University
8.3%
None
20.8%

Very Positively Pre U

8.3% 33.3%
Secondary School
58.3%
Positively
70.8%

Very positively
University
Positively
Pre U
None
Secondary School
 COFFEE PREFERENCE
Others
13%

Macchiato
8.7%

Frappuccino Latte
8.7% 52.2%
Latte
Americano
Americano Frappuccino
17.4% Macchiato
Others
WHERE DO YOU USUALLY GET YOUR
COFFEE?

Instant Coffee
Brew Coffee 45.8%
54.2%
Brew Coffee
Instant Coffee
 HOW LONG CAN YOU
GO WITHOUT COFFEE?
A few hours
4.2%

A few days
It doesn't really matter 37.5%
50% DO YOU THINK THE
ADVANTAGES OF
DRINKING COFFEE
OUTWEIGH THE
DISADVANTAGES?
A few weeks
Doesn't really matter
A few weeks
8.3%
70.8%
A few days Yes
A few hours No
 HAVE YOU EVER EXPERIENCED ANY OF THESE
SIDE EFFECTS AFTER DRINKING COFFEE?

Insomnia 18.2%
side effects experienced before

Headaches 22.7%

Dizziness 4.5%

Fast heart rate 27.3%

Laxative 4.5%

None 33.3%

0 2.5 5 7.5 10
no of respondents
 HAVE YOU EVER TRIED AFTER ACKNOWLEDGING THE
TO STOP DRINKING DISADVANTAGES, WOULD YOU
COFFEE BEFORE? STILL CHOOSE TO CONTINUE YOUR
HABIT OF DRINKING COFFEE?
33.3% answered no
No (16.7%)

66.7% 83.3%
Yes (83.3%)
66.7% of the yes

tried to stop drinking coffee would continue the habit

never tried to stop drinking coffee would not continue the habit
 EMPATHIZE
PHASE
Interviewees who are affected by Thoughts about this problem:
consumption of coffee:
We think having an addiction to
1. No time to eat proper breakfast, coffee is extremely dangerous and
no proper food so no energy in can cause many serious health
class, can't concentrate. problems. Even if it's convenient, if
2. Coffee can be easily bought at not managed properly, it can
pandan serai and it's become dangerous.
inexpensive. However, after
drinking 3 to 4 cups during the
day, I do not feel well.
DEFINE
PHASE
DEFINE PHASE
Needs: IMU University students aged 17-24 need a
way to be able to stay awake.

Insights: University students have no other option

other than coffee to use for purposes of staying
awake. It is also the most convenient option.

Problem Statement: IMU University students aged

17-24 need a way to stay awake without having to
experience the side effects of having too much
coffee.
IDEATE PHASE
 Red Ginseng
Green Tea extract Energy bar
IN THE END WE CAME UP WITH ...
 PROTOTYPE PHASE

Minty chocolate - 10%

-Contains menthol
-Creates a cooling sensation
Oats - 50%
and stimulate the brain
-Low GI

Walnut - 10%
Corn flakes - 30% -High levels of Omega-3
-High GI -Beneficial in boosting alertness
REFERENCES:
1.Gi and Sustained Energy | GI Foundation [Internet]. www.gisymbol.com. Available from:
https://www.gisymbol.com/gi-and-sustained-energy/

2.Publishing HH. Keep your weight down and your energy up with the glycemic index [Internet]. Harvard
Health. Available from: https://www.health.harvard.edu/staying-healthy/keep-your-weight-down-and-
your-energy-up-with-the-glycemic-index

3.ENERGY V. PEPPERMINT WAKES YOU UP — HERE’S WHY [Internet]. Medium. 2017 [cited 2022 Dec 13].
Available from: https://medium.com/@viterenergy/peppermint-wakes-you-up-heres-why-
71e46301909c#:~:text=However%2C%20its%20scent%20%E2%80%94%20primarily%20the

4.Walnuts 101: Nutrition Facts and Health Benefits [Internet]. Healthline. 2019 [cited 2022 Dec 13].
Available from: https://www.healthline.com/nutrition/foods/walnuts#plant-compounds

5. Al-Dujaili EAS, Ashmore S, Tsang C. A Short Study Exploring the Effect of the Glycaemic Index of the
Diet on Energy intake and Salivary Steroid Hormones. Nutrients [Internet]. 2019 Jan 24;11(2). Available
from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6413178/
THANK YOU
1. Kang Karen 00000038286
2. Kaitlyn Ann Theseira 00000035011
3. Fu Zhan Foong 00000036000
4. Lee Ik Ta 00000036066
5. Wong Xin Yue 00000035756