VOCABULARY

Consultant
Crisis
MANAGEMENT

Innovation
Objecttive (n)
Promotion
Public sector
Strategy
Subordinate

Labour relations
Work & Motivation

Job security
Wage
Benefits
Incentives
Promotion
Unskilled
Job rotation
Corporate culture or Company's shared value
Company Structure

Hierarchy or chain of command

Function
Autonomous
Line authority
To report to
To delegate

Glocalization
Logic
Managing aross Cultures

Confrontation
Compromise
Intuition
connections
Improvise
Status
collectivist
Lose face
Interrupt
Eye contact
 Exports
the economy
sectors of
The diff.
Real estate
Delocalize
Low-cost
Outsource

Inventory(AmE & BrE) or stock (BrE)

Component
Capacity
Plant
Location
Supply Chain
Outsourcing
Economies of scale
Production

Lead time

Embedded
Standards of living
Founder
Risk premium
Equity
Discruptive
Exponentially
Pocurement
Prosperity
Stability

Estimate
Forecase
Agile
Logistics

Accurate
Logistics
Manual
Lean
Replenish

Reworking
Warranties
Bountiful
Quality

Headaches
Regulation
Quality Service
Scapping

Outlets
Product mix
Retailers
Products

Logo
Packaing
Brand recognition
Shelves
Market share
Brand switchers

Distribution channel
Wholesalers
Market segmentation
Product differentiation
Marketing

Market opportunities
Market skimming
Sales representative
Product features
Price elasticity
Market penetration

advertising agency
advertising campain
brief
ADVERTISING

target customers
advertising budget
median plan
comparative-parity method
free sample
word-of-mouth
viral marketing
 VOCABULARY
a person who provides expert advice to a company
a situation of danger or difficulty
a new idea or method
sth you plan to do or achieve
when s.o is raised to a higher or more important position
the section of the economy under government control
a paln for achieving success
a person with a less important position in an organization

interactions between employers and employees, or managers and workers

knowing that there is little risk of losing one's employment
money paid (per hour or day or week) to manual workers
advantages that come with a job, apart from pay
things that encourage people to do something
to be raised to a higher rank or better job
without any particular abilities acquired by training
regularly switching between different tasks
a company's shared attitudes, beliefs, practices and work relationships

a system of authority with different levels, one above the other, e.g., a series of management positions, wh
make decisions, or give orders and instructions
a specific activity in a company, e.g., production, marketing, finance
independent, able to make decisions without consulting someone at the same level or higher in the chain o
the power to give instructions to people at the level below in the chain of command
be responsible to someone and take instructions from them

give someone else responsibility for doing something instead of you

an invented word combining worldwide and regional concerns

thought based on reason and judgement rathers than feelings and emotions
a face-to-face disagreement or argument
reducing demands or changing opinions in order to agree
understanding or knowing without consciously using reason
people of influence or importance with whom you are associated
to do something when necessary without already having planned it
respect, prestige, or importance given to someone
believing that the group is more important than the individual
to be humiliated or disrespected in public
to cut into someone else's turn to speak
looking directly at people you are talking or listening to
goods sold to other countries
properly: buildings such as offices, houses, flats( BrE) or deparment (AmE)
work done in return for money
to move your factories to another region or country
to use other companies to do work your company previously did itself

a company's reserves of raw materials, parts, work in process, and finished products
any of piece or parts that make up a product or machine
the rate of output that can be achieved from a production process
a collective word for all the buildings, machines,equipment,and other facilities used in the production proce
the geographical situation of a factory or other facility
a network of organizations involved in producing and delivering goods or a service
buying products or processed materials from other companies rather than manufacturing them
the cost savings arising from large-scale production
the time needed ro perform an activity such as manufacturing a product or delivering it to a customer

firmly fixed in something or part of something

the quality of people's lives
someone who establishes a company
the potential cost of taking a chance
the value of a business activity
causing trouble and stopping something from continuing as usual
increasing or decreasing more and more quickly as time passes
the obtaining of supplies
the state of being successful and having a lot of money
the situation when something is not likely to change

a guess of what the size or amount of something might be

a statement of what is expected to happen in the future
able to move quickly and easily
correct, exact and without any mistakes
designing and managing the flow of goods, information and other resources
done with the hands
using small quantities and avoiding any waste
to fill something up again

changing or improving a product or service

guarantees: written promises to repair or replace products that develop a fault
providing a large amount of good things
things that cause difficulties
official rules of the act of controlling something
to examine a machine and repair and faulty parts
getting rid of things which are no longer useful or wanted

places of business for selling goods to customers (shops, stores, kiosks, etc.)
all the different products, brands, and items that a company sells
businesses that sell goods or merchandise to individual customers
a graphic image or symbol specifically created to identify a company or a product
wrappers and containers used to enclose and protect a product
the extent to which consumers are aware of a brand, and knows its name
surfaces in a store on which goods are displayed
the sales of a company expressed as a percentage of total sales in a given market
consumers who buy various competing products rather than being loyal to a particular brand

all the companies or individuals ("middleman") involved in moving goods or services from producers to con
an intermediary that stores manufacturers' goods or merchandise, and sells it to retailers and professional
dividing a market into distinct groups of buyers who have different requirements or buying habits
making a product (appear to be) different from similar products offered by other sellers, by product differen
advertising, etc
possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or serv
setting a high price for a new product, to make maximum revenue before competing products appear on th
someone who contacts existing and potential customers, and tries to persuade them to buy goods or servi
the attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc.
the extent to which supply or demand (the quantity produced or bought) of a product responds to change o
the strategy of setting a low price to try to sell a large volume and increase market share

companies that design advertising for clients

the advertising of a particular product or service during a particular period of time
the statement of objectives that a client works out with an advertising agency
a defined set of customers whose needs a company plans to satisfy
the amount of money a company plans to spend in developing its advertising and buying media time or spa
the choice of where to advertise in order to reach the right people
choosing to spend the same amount on advertising as one's competitors
a small amount of a product given to customers to encourage them to try it
free advertising, when satisfied customers recommend products to their friends
trying to get consumers to forward an online marketing message to other people
1 Distribution channel a

Wholesalers
2 b
3 Market segmentation c

Product differentiation
4 d

5
Market opportunities e
6 Market skimming f
7 Sales representative g

8 Product features h

Price elasticity
9 i

10 Market penetration k
11 advertising agency l
12 advertising campain m
13 brief n
14 target customers o
15 advertising budget p
16 median plan q
17 comparative-parity metho r
18 free sample s
19 word-of-mouth t
20 viral marketing u
the strategy of setting a low price to try to sell a large volume and increase market share

dividing a market into distinct groups of buyers who have different requirements or buying habits
an intermediary that stores manufacturers' goods or merchandise, and sells it to retailers and professional

the extent to which supply or demand (the quantity produced or bought) of a product responds to change o

someone who contacts existing and potential customers, and tries to persuade them to buy goods or servi
setting a high price for a new product, to make maximum revenue before competing products appear on th
possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or serv
the attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc.

making a product (appear to be) different from similar products offered by other sellers, by product differen
packaging, advertising, etc
trying to get consumers to forward an online marketing message to other people
the statement of objectives that a client works out with an advertising agency
a defined set of customers whose needs a company plans to satisfy
companies that design advertising for clients
the advertising of a particular product or service during a particular period of time
the amount of money a company plans to spend in developing its advertising and buying media time or spa
a small amount of a product given to customers to encourage them to try it
free advertising, when satisfied customers recommend products to their friends
the choice of where to advertise in order to reach the right people
choosing to spend the same amount on advertising as one's competitors
all the companies or individuals ("middleman") involved in moving goods or services from producers to con
 1u

2c
3b

4i

5g
6f
7e

8h

9d

10 a
11 n
12 o
13 l
14 m
15 p
16 s
17 t
18 q
19 r
20 k
1 Estimate a

2 Forecase b
3 Agile c
4 Accurate d
5 Logistics e
6 Manual f
7 Lean g
8 Replenish h
9 Inventory(AmE & BrE)
i
10 Economies of scale k
11 Lead time l
12 Prosperity m
13 Stability n
14 Warranties o
15 Scapping p
16 Outsourcing q
17 Outlets r
18 Product mix s
19 Retailers t
20 Logo u
21 Packaing v
22 Brand recognition w
23 Shelves x
24 Market share y
25 Brand switchers z
a statement of what is expected to happen in the future
designing and managing the flow of goods, information and other resources
a company's reserves of raw materials, parts, work in process, and finished products
the state of being successful and having a lot of money
done with the hands
guarantees: written promises to repair or replace products that develop a fault
the situation when something is not likely to change
correct, exact and without any mistakes
surfaces in a store on which goods are displayed
the extent to which consumers are aware of a brand, and knows its name
able to move quickly and easily
a guess of what the size or amount of something might be
all the different products, brands, and items that a company sells
consumers who buy various competing products rather than being loyal to a particular brand
using small quantities and avoiding any waste
to fill something up again
wrappers and containers used to enclose and protect a product
the cost savings arising from large-scale production
the time needed ro perform an activity such as manufacturing a product or delivering it to a customer
getting rid of things which are no longer useful or wanted
the sales of a company expressed as a percentage of total sales in a given market
buying products or processed materials from other companies rather than manufacturing them
businesses that sell goods or merchandise to individual customers
a graphic image or symbol specifically created to identify a company or a product
places of business for selling goods to customers (shops, stores, kiosks, etc.)
 1m

2a
3l
4h
5b
6e
7p
8q
9c
10 s
11 t
12 d
13 g
14 f
15 u
16 w
17 z
18 n
19 x
20 y
21 r
22 k
23 i
24 v
25 o
 1 Inventory(AmE & BrE) or stock (BrE) a
2 Component b
3 Capacity c
4 Plant d
5 Location e
6 Supply Chain f
7 Outsourcing g
8 Economies of scale h
9 Lead time i
10 Embedded k
11 Standards of living l
12 Founder m
13 Risk premium n
14 Equity o
15 Discruptive p
16 Exponentially q
17 Pocurement r
18 Prosperity s
19 Stability t
20 Insourcing u
increasing or decreasing more and more quickly as time passes
the obtaining of supplies
the state of being successful and having a lot of money
the situation when something is not likely to change
a company's reserves of raw materials, parts, work in process, and finished products
firmly fixed in something or part of something
the time needed ro perform an activity such as manufacturing a product or delivering it to a customer
a network of organizations involved in producing and delivering goods or a service
the value of a business activity
the cost savings arising from large-scale production
the potential cost of taking a chance
a collective word for all the buildings, machines,equipment,and other facilities used in the production process
the quality of people's lives
buying products or processed materials from other companies rather than manufacturing them
causing trouble and stopping something from continuing as usual
Make component themselves
someone who establishes a company
the rate of output that can be achieved from a production process
the geographical situation of a factory or other facility
any of piece or parts that make up a product or machine
Đáp Án
1E
2U
3S
4M
5T
6H
7O
8K
9G
10 F
11 N
12 R
13 L
14 I
15 P
16 A
17 B
18 C
19 D
20 Q